Advertising Books

Book SynopsisThe 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.Table of Contents1. Introduction: A campaign (more or less) about the European Union.- 2. The First European Election Campaign in the Time ofSocial Media.- 3. Getting More Intense: Quantitative and Qualitative Dynamics of Political Communication on Facebook.- 4. Visual Personalization in the 2019 EU Election Campaign.- 5. Gender and Multimodality in 2019 European Parliament Election Campaign.- 6. The climate of public opinion and emotional strategies in 2019 European Parliament election campaign.- 7. Attacking each other, attacking Europe – Negative advertising in the 2019 European election.- 8. Green as Greta? Environmental Issues in the 2019 European Election Campaigns.- 9. A Gulf Across the Irish Sea? The European Election Campaigns in the United Kingdom and Republic of Ireland.- 10. Multicultural Representations in the 2014 and 2019 European Parliament Election Campaigns.- 11. Campaigns without Frontiers? The Europeanisation of the 2019 Elections based on the appearance of foreign public figures in national campaigns.- 12. Similar Aims, Different Approaches: An Analyze of Campaign Video Ads in the Baltic States.- 13. Online Parties and Digital Campaign.- 14. Europe or Homeland? How populist right-wing parties in national governments campaigned on Facebook in the 2019 European elections.- 15. Talking about ‘International Sovereignty’. A comparative analysis of the Identity and Democracy parties campaigning in the 2019 European Elections.- 16.Campaigning for Europe ‘after’ the Economic ‘Crisis’: The Cases of Greece and Portugal.- 17. Between Euroscepticism and Euro-optimism in Newer EU Member States.

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Book SynopsisUnlock the Power of Social Media Marketing for Your Business!Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach How to Leverage AI in your campaigns Building your business social marketing team Measure your social media outreach progress and improve your performance over time

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Book Synopsis

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