Description

Book Synopsis
Analyses newspaper advertising during the American Civil War. Lawrence Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved.

Marketing the Blue and Gray

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    A Hardback by Lawrence A. Kreiser Jr

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      View other formats and editions of Marketing the Blue and Gray by Lawrence A. Kreiser Jr

      Publisher: Louisiana State University Press
      Publication Date: 30/06/2019
      ISBN13: 9780807170823, 978-0807170823
      ISBN10:

      Description

      Book Synopsis
      Analyses newspaper advertising during the American Civil War. Lawrence Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved.

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