Description

Book Synopsis
Analyses newspaper advertising during the American Civil War. Lawrence Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved.

Marketing the Blue and Gray

    Product form

    £35.96

    Includes FREE delivery

    RRP £39.95 – you save £3.99 (9%)

    Order before 4pm tomorrow for delivery by Mon 10 Aug 2026.

    A Hardback by Lawrence A. Kreiser Jr

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Marketing the Blue and Gray by Lawrence A. Kreiser Jr

      Publisher: Louisiana State University Press
      Publication Date: Publication Date: 30/06/2019
      ISBN13: 9780807170823, 978-0807170823
      ISBN10:

      Description

      Book Synopsis
      Analyses newspaper advertising during the American Civil War. Lawrence Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account