Description

Create Focused Social Media Campaigns Tailored to Your Business

Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

  • Why businesses need to embrace social media marketing
  • Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
  • Learning how to craft your business’s social media strategy using today’s formats
  • How to leverage images and video in your social media outreach
  • Leveraging chat bots, paid social media, and influencer marketing
  • Building your business social marketing team
  • Measure your social media outreach progress and improve your performance over time

Ultimate Guide to Social Media Marketing

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RRP: £21.99 You save £2.38 (11%)
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Paperback / softback by Eric Butow , Jenn Herman

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Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree... Read more

    Publisher: Entrepreneur Press
    Publication Date: 10/09/2020
    ISBN13: 9781599186740, 978-1599186740
    ISBN10: 1599186748

    Number of Pages: 376

    Description

    Create Focused Social Media Campaigns Tailored to Your Business

    Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

    • Why businesses need to embrace social media marketing
    • Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
    • Learning how to craft your business’s social media strategy using today’s formats
    • How to leverage images and video in your social media outreach
    • Leveraging chat bots, paid social media, and influencer marketing
    • Building your business social marketing team
    • Measure your social media outreach progress and improve your performance over time

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