Description
Book SynopsisCreate Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:
- Why businesses need to embrace social media marketing
- Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
- Learning how to craft your business’s social media strategy using today’s formats
- How to leverage images and video in your social media outreach
- Leveraging chat bots, paid social media, and influencer marketing
- Building your business social marketing team
- Measure your social media outreach progress and improve your performance over time
Table of ContentsChapter 1: What Is and Isn’t Social Media
Chapter 2: The Role of Social Media Within Content Marketing
Chapter 3: Understanding Today’s Social Networks
Chapter 4: Understanding Today’s Format Types
Chapter 5: How to Craft Your Social Media Strategy
Chapter 6: How to Create Images for Social Media
Chapter 7: How to Leverage Video
Chapter 8: How to Leverage Chat Bots & Automation
Chapter 9: How to Leverage Paid Social Media
Chapter 10: How to Leverage Influencer Marketing
Chapter 11: How to Repurpose and Reuse Social Content
Chapter 12: How to Build Your Marketing Team
Chapter 13: How to Measure Success
Chapter 14: How to Iterate and Improve
Chapter 15: Glossary
