Business, Finance & Law Books
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Fintech Dictionary: Terminology for the
Book Synopsis Fintech Dictionary - What is a blockchain framework? What is crowdlending or an ICO? The Fintech Dictionary helps readers in clarifying key terms that have emerged in the vivid field of financial technology (fintech). It links keywords from banking and insurance, from information technology as well as from innovation management – similar to the „melting pot“ of terms in reality. The collection of over 830 keywords presents the reader concise and up-to-date definitions of terms in an alphabetical order. It should serve students and interested parties from academia and practice alike.Table of ContentsA–D.- E–H.- I–M.- N–R.- S–V.- W–Z.- Numerical Terms.
£42.74
Springer Green Branding: Basics, Success Factors And
Book SynopsisThe book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples.Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)Table of ContentsGreen consumption.- History of the eco-industry and the economic importance of the eco-industry today.- The famous Lohas - A brilliant marketing idea.- Are there green trends?.- The brand as a social alliance system.- The brand from a legal, economic and sociological point of view.- What brand really is.- Managing authentic brands.- The example of wooden radio.- The success profile of green brands: Advertising and communication, product, population, distribution, management.- Managing authentic brands with the success profile: fields of analysis, The analysis process, project implementation.- How to develop young brands.- The six principles of green brand management.- Conclusion and outlook: All green?.Translated with www.DeepL.com/Translator (free version)
£52.24
Springer Nonverbal Communication in Recruiting: How to identify suitable applicants and attract them to your company
Book SynopsisSharpen your eye for non-verbal communication in recruiting with this book.Well-founded studies show that in the job interview, the non-verbal level of conversation is responsible for 80 percent of whether applicants and companies decide in favor of each other. This is another reason why this book takes a comprehensive look at the important role of nonverbal communication in the recruiting process - from the job interview to the assessment center. Learn how to not only identify the most suitable applicants, but also how to convince the most desirable of them to join your company. As an experienced job market manager, Christian Bernhardt keeps an eye on the current changes in market conditions. In addition, this book provides you:· Valuable, detailed knowledge of body language· Proven impulses for the further development of the recruiting process· Concrete indications to avoid incorrect selection of applicants in the futureThis work will sharpen your senses for the perception of subconscious body signals in the long term.Get to know the body language of your conversation partnerIn this book about non-verbal communication, you can first read more about the framework conditions that companies are currently facing in recruiting. Bernhardt then links the importance of facial expressions and gestures in the course of the recruitment process. Afterwards, you will learn how to correctly read potential candidates already during the job interview. Among other things, this work focuses on the following areas of nonverbal communication:- Appearance of the applicant and first impression- Status and territorial behaviour- Demeanor- Movements- Welcome and handshake- Eyes and eye contact- Facial expressions and emotions- Gestures- Breathing and voice- Legs and feetOverall, the book "Nonverbal Communication in Recruiting" offers you an optimal mix of scientifically based findings and practical elements. However, the clear focus is on the practical transfer, which means that this work provides you with many tips and examples of helpful tools that you can use directly in your everyday professional life. A basic reading recommendation for employees in human resources, headhunting or employer branding as well as for students of business administration.Table of ContentsRecruiting in the "War for Talents".- Learning body language - developing your own competence.- Causes: How does non-verbal communication develop.- Elements of non-verbal communication.- Practical transfer.
£59.99
Springer Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design
Book SynopsisThis book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation Table of ContentsIntroduction: Why multisensory technology?.- Perception of the environment.- Organisational anchoring.- Customer-centred implementation.- Best practices from the retail sector.
£56.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Economic Policy of the People's Republic of China
Book SynopsisThis book deals with the current economic policy of the People's Republic of China. In addition to a brief overview of economic history since its founding and discussions of economic models, an overview of both the forms of business and the Chinese labor market is provided. The book pays particular attention to the development of China's e-commerce sector. Equally significant are China's environmental issues against the backdrop of the climate crisis. Without innovations, for example in energy production and waste management, the Chinese economy will hardly be able to continue growing. Therefore, one focus of the book is on economic policy in the environmental sector. Finally, foreign policy, including the Silk Road Initiative, is examined. The aim of this book is to highlight the above developments. It is aimed at laypersons involved in the business of China as well as first-year students who want an overview of economic policy institutions and current developments.Table of ContentsData validity.- Economic development since 1949.- State structure.- Economic policy objectives and discourses.- State-owned enterprises.- Private enterprises.- Luxury consumption.- Labour market.- E-commerce.- Fiscal and financial policy.- Agricultural policy and food supply.- Environmental policy.- Energy policy.- Foreign trade.
£35.99
Springer Governance in the Social Economy: An Introduction
Book SynopsisIn this textbook, governance aspects are presented and explained in a comprehensible way at different levels: After a look at the roots of the governance discussion in economics and political science, political and economic negotiation and problem-solving processes are discussed on the macro level "Orders of Governance" and institutional and normative framework conditions are considered; on the meso level "Cooperation", forms of steering and control as well as cooperation and coordination of social economy enterprises are dealt with; and on the micro level "Interactions", governance is dealt with from the perspective of the actors and their interactions.Table of ContentsMacro level: "Orders of Governance" (First Order: local and regional problem-solving and political processes. Second Order: Institutional aspects. Third Order: Principles of Good Governance).- Meso level: "Cooperation" (Internally: Corporate Governance. Micro level: "Interaction" (Interactions in governance processes. Governance methods).
£52.24
Springer Online Fundraisers: Targeted Planning and Successful Implementation
Book SynopsisThis book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!Table of ContentsWhat are online fundraisers - A definition.- Online fundraisers - An empirical overview.- The right marketing mix for online fundraisers.- Support and retention through tailored targeting.- Management of online fundraisers.- What is the potential of online fundraisers?
£54.99
Springer Fachmedien Wiesbaden Business Development: Processes, Methods and
Book SynopsisThis reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.Table of ContentsBusiness Development: role, role profile, business unit, process - Portfolio structure, management and life cycle - Resources - Target market - Market cultivation strategy - Case study - Six steps to Business Development
£999.99
Springer Sports Marketing: Fundamentals - Strategies -
Book SynopsisThis book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.The content Sports marketing at the centre of different markets Basics of sports marketing Performance aspects in sports marketing Prices and contracts in sports marketing Communication issues in sports marketing Distribution channels in sports marketing Perspectives of sport - opportunities and risks in sports marketing Table of Contents
£40.49
Springer Innovative Supplier Management: Value Creation in Global Supply Chains
Book SynopsisGlobalization, digitization, global supply chains and the Corona pandemic have led companies to take a closer look at value chains. Shifting services to partially competing supplier networks is giving rise to new guiding principles, strategies and processes. The focus in the future has therefore long since shifted from leveraging internal cost advantages to information exchange, stable supply chains and the exploitation of global cross-company potential.This book uses innovative, digital and strategic examples to show how successful supplier management must function and act.Table of ContentsTransformation and cultural change to innovative supplier management.- Supplier management as part of the corporate strategy.- Phases, organization and competence requirements.- Control circles and escalation levels.- Lean methods, audits and supplier analyses.- Corporate social responsibility and ethics.- Lean management in the service sector.- Management in suppliers with financial difficulties.- Lean management in projects.- Innovation management.- Claim management and subsequent claims in the event of non-performance.- Tools for identifying waste.
£52.24
Springer Sales and Business Models in the Logistics
Book SynopsisThis book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most fiercely competitive industries, predominantly stationary distribution organizations are helping to keep their own companies on track for success. However, the existence of these companies has never been more at risk than it is today, as most not only have outdated IT, but also a deficient distribution structure. Especially during the high rate increases of recent years, most companies fell far short of their earnings potential. In terms of volume, they are no longer growing at a sufficient rate or are even risking their continued existence.The author explains the new rules for success in the logistics industry using examples and shows step by step which trends the future will bring and which strategies must be used to meet these demands today. The book also makes clear how logistics companies can establish a lasting high-performance culture in their sales department and how they can succeed in winning over sales staff and retaining them in the long term.Table of Contents
£54.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Facilitation Skills: Focused Communication
Book SynopsisThis book provides a compact and well-founded set of facilitation skills for all who want to successfully lead meetings, workshops or project rounds. In this way, it is possible to guide the respective communication process to results in a focused, effective and efficient manner - whether online or face-to-face.Stefan Gross shows how guiding questions, methodical impulses, differentiated perception, a clear attitude and specific formats of participation help to achieve sustainable and smart results in groups."This practical book provides a contemporary handout for the many challenges facing dynamic facilitation." Kai Beiderwellen, Mannheim University of Applied Sciences"The book is an invitation to deepen and reflexively develop one's own role." Wolfgang Widulle, Socialnet.deTable of ContentsCharacteristics of good facilitation.- Using methods correctly.- Managing group processes.- Distinguishing tasks and causes.- Including organization and context.- Establishing relationship and contact.- Developing role clarity and self-image.- Using visualization effectively.- Virtual facilitation.- Learning to facilitate
£49.49
Springer Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Book SynopsisContent marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like? This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies.Table of ContentsContent marketing: classification and definitional approaches.- Content marketing and advertising impact: research, models, psychological background on attitudes and behavior.- Effective content marketing: topics, content, messages, formats.- Content marketing controlling: central terms and key figures, controlling framework.
£52.24
Springer Artificial Intelligence and Machine Learning with
Book SynopsisBenefits of Machine Learning and Artificial Intelligence.- Machine Learning.- Best Practices.- Setting Up the R Development Environment.- Fundamentals of the R Programming Language.- Machine Learning with R.- Application of Machine Learning with R.- Outlook.
£35.99
Springer Gabler Unternehmensbewertung von KMU
£36.09
Springer Marketing
Book SynopsisMarketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.
£67.99
Springer Gabler Essays on German and US Contemporary Investor Returns
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£89.99
Springer The Retailer as a Brand
Book SynopsisIntroduction.- Concept of Store Brands.- Design of Expression Tools for Store Brands.- Store Brands in Extended Contexts.
£999.99
Springer CustomerCommitted
Book SynopsisThe customer experience makes the difference.- Strategy: Establishing the foundation of a customer-connected organization.- Shaping the transformation to a customer-connected organization.- Creating customer-connected experiences.- Customer-connected brands Best practice examples.- Summary and action needs.- Glossary.
£999.99
Springer Gabler Multivariate Analysis
Book SynopsisIntroduction to empirical data analysis.- Regression analysis.- Analysis of variance.- Discriminant analysis.- Logistic regression.- Contingency analysis.- Factor analysis.- Cluster analysis.- Conjoint analysis.
£84.14
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG IdentityBased Brand Management
Book Synopsis
£53.54
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Applications of Blockchain Technology in EBusiness Value Chains
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£85.49
Springer VS Corporate Affairs
Book SynopsisAbout this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.
£999.99
Springer Gabler Acceptance and Resistance of Innovative Technologies
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£85.49
Springer Gabler Power Purchase Agreements in the Transition to Green Energy and Climate Neutrality
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£85.49
Springer The AntiCapitalist Society
Book Synopsis1. The Emergence of the Capitalism-Critical Society.- 2. Capitalism.- 3. Critique of Capitalism.- 4. Causes of the Critique of Capitalism.- 5. Emergence and Development of Societies.- 6. Possible Alternatives to Capitalism?.- 7. Departure from the Capitalism-Critical Society.
£37.99
Springer Quick Guide to Content Marketing for B2B Small and MediumSized Enterprises
Book SynopsisMore visibility in the market with content marketing.- Compact foundational knowledge.- Rules for content marketing in B2B SMEs.- Content marketing in five steps: goals, analysis, planning, production, management.- Generative AI in content marketing: tools, prompting, areas of application, ethics, data protection, copyright.- Practical example.
£49.49
LAP Lambert Academic Publishing Appraising Biodiversity in Supportive Progress
Book Synopsis
£81.35
LAP Lambert Academic Publishing Economic Impacts of the Proposed Bangladesh-India
Book Synopsis
£22.79
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG The Uruguay Round and Beyond
Book SynopsisThis collection of essays is dedicated to Arthur Dunkel who presided over the General Agreement on Tariffs and Trade (GATT) between 1980 und 1993. As Director-General during a crucial period for international trade, he is credited with being the chief architect of the Uruguay Round of Multilateral Trade Negotiations. Among the contributors in this volume are not only distinguished trade policy makers of today, eminent academics from international economics and law, and leaders of international institutions and business, but also prominent players in the Uruguay Round negotiations. Their experiences, reminiscences and analyses make this volume a unique contribution, offering a rare insight into what went into the Uruguay Round and the making of the World Trade Organization (WTO), and what lies beyond.Table of ContentsIntroduction: J.-P.- Delamuraz: De Arthur Dunkel - About Arthur Dunkel.- About the Authors.- The Uruguay Round: R. Ricupero: Integration of Developing Countries into the Multilateral Trading System.- B. Zutshi: Bringing TRIPS into the Multilateral Trading System.- M. Raffaelli: Bringing Textiles and Clothing into the Multilateral Trading System.- C. Yeutter: Bringing Agriculture into the Multilateral Trading System.- G. Feketekuty: Trade in Services-Bringing Services into the Multilateral Trading.- R. Hudec: The Role of the Gatt Secretariat in the Evolution of the WTO Dispute Settlement Procedure.- Globalization and the World Trading System: R. Ruggiero: Whither the Trade System Next?.- P. Sutherland: Globalization and the Uruguay Round.- H. Maucher: International Business Issues in View of Globalization and Regional Integration.- D. de Pury: Drawing National Democracies Towards Global Governance.- R. MacLaren: The Geo-political Changes during the 1980s and their Influence on the GATT.- W. de Clercq: The End of History for Free Trade?.- WTO and 'New' Issues: P. Volcker: Regionalism and the World View of Arthur Dunkel.- A. Panagaryia, T. Srinivasan: The New Regionalism: A Benign or Malign Growth?.- J. Bhagwati: Trade Linkage and Human Rights.- R. Eglin: Trade and Environment.- Sir L. Brittan: Building on the Singapore Ministerial: Trade, Investment and Competition.- M. Janow: International Competition Policy and the WTO.- J. Jackson: The Uruguay Round Results and National Sovereignty.
£40.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Fundamentals of Business Intelligence
Book SynopsisThis book presents a comprehensive and systematic introduction to transforming process-oriented data into information about the underlying business process, which is essential for all kinds of decision-making. To that end, the authors develop step-by-step models and analytical tools for obtaining high-quality data structured in such a way that complex analytical tools can be applied. The main emphasis is on process mining and data mining techniques and the combination of these methods for process-oriented data. After a general introduction to the business intelligence (BI) process and its constituent tasks in chapter 1, chapter 2 discusses different approaches to modeling in BI applications. Chapter 3 is an overview and provides details of data provisioning, including a section on big data. Chapter 4 tackles data description, visualization, and reporting. Chapter 5 introduces data mining techniques for cross-sectional data. Different techniques for the analysis of temporal data are then detailed in Chapter 6. Subsequently, chapter 7 explains techniques for the analysis of process data, followed by the introduction of analysis techniques for multiple BI perspectives in chapter 8. The book closes with a summary and discussion in chapter 9. Throughout the book, (mostly open source) tools are recommended, described and applied; a more detailed survey on tools can be found in the appendix, and a detailed code for the solutions together with instructions on how to install the software used can be found on the accompanying website. Also, all concepts presented are illustrated and selected examples and exercises are provided.The book is suitable for graduate students in computer science, and the dedicated website with examples and solutions makes the book ideal as a textbook for a first course in business intelligence in computer science or business information systems. Additionally, practitioners and industrial developers who are interested in the concepts behind business intelligence will benefit from the clear explanations and many examples.Trade Review“The usage of examples and case studies enable real life application and brings asophisticated text to life. … the book is a comprehensive and thoroughly well thought out introduction to the subject of business intelligence and the reader will not be left wanting as the clear examples are numerous. … Readers interested in the value of data and the concepts behind business intelligence will find the book and its accompanying website highly informative.” (Georgette Banham, bcs, The Chartered Institute for IT, bcs.org, August, 2016)“This book focuses primarily on the data mining, data warehousing, data analytics, data visualization, data presentation, and process analysis dimensions of BI in detail. … One of the noteworthy strengths of this book is the inclusion of comprehensive lists with very recent and relevant references for BI at the end of each chapter. This should make the book very useful for academic research on the topic.” (Satya Prakash Saraswat, Computing Reviews, February, 2016)Table of Contents1 Introduction.- 2 Modeling in Business Intelligence.- 3 Data Provisioning.- 4 Data Description and Visualization.- 5 Data Mining for Cross-Sectional Data.- 6 Data Mining for Temporal Data.- 7 Process Analysis.- 8 Analysis of Multiple Business Perspectives.- 9 Summary.- A Survey on Business Intelligence Tools.
£61.74
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Formal SQL Tuning for Oracle Databases: Practical
Book SynopsisThe target of SQL tuning is the improvement of the existing execution plan. The authors discuss the removal of brakes in the execution plan. Such "brakes" or bottlenecks can be recognized by a formal analysis of the execution plan. For this purpose no data model knowledge is needed. This is especially beneficial for database administrators because they are usually not or insufficiently familiar with the data model. The book presents numerous practical examples with this method.Table of ContentsPrefaces.- Introduction.- Some thoughts concerning the term "SQL Tuning".- Minimum minimorum to the subject "Execution Plan".- Approaches to formal SQL Tuning.- Bottlenecks in Execution Plans.- Procedure for formal SQL Tuning.- Practical experiences with formal SQL Tuning.- Appendix.- Application of the formal method for analysis of performance issues following Oracle migration.
£49.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Handbook on Decision Making: Vol 2: Risk Management in Decision Making
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£123.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Handbook of Computational Finance
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£161.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Handbook on Architectures of Information Systems
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£161.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Leadership Strategies for Women: Lessons from
Book SynopsisHow do women leaders make it to the top of an organization? How can women stay at the top when most of their colleagues are men? What should women do to exercise leadership well? This book tells the stories of four powerful women who knew the answers to these three questions. Therefore, this book also explicitly identifies the key factors in these leaders’ career success, and it elucidates the competencies that enabled the women to exercise leadership effectively. The four success stories offer women who already serve in leadership roles and those who aspire to become great leaders both inspiration and practical lessons that can be applied to real-world challenges.“A wonderful selection of much-needed role models of powerful women who shaped their time with distinctively authentic styles, all their own. An inspiration for both men and women of what more gender balance in global political and economic roles has to offer the world.” Avivah Wittenberg-Cox, CEO 20-first and best-selling author of Why Women Mean Business and How Women Mean Business. “We all know we can learn a lot from history. Leadership Strategies for Women does this in the unexpected context of gender diversity. Nicely written and original, the book is a powerful example of how looking back can help us moving forward.”Frank Uit de Weerd, Vice-President HR Innovation, Research & Development, Royal Dutch/Shell “An inspiring narrative that creatively leverages lessons from four women from the past, each of whom had to play the cards she was dealt, and each a force of nature who prevailed against the odds and shaped her world. Today’s crop of aspiring women leaders, who often start from scratch and face a bewildering array of options and tough performance expectations, would do well to absorb this book’s tightly drawn lessons.”Ingo Walter, Seymour Milstein Professor of Finance, Corporate Governance and Ethics, NYU Stern School of BusinessTrade ReviewFrom the reviews:“This book is an excellent acquisition for those interested in Leadership and Career Development. … The book is very well written with a lot of examples … . The reading is very easy and the book is very fun and I really recommend such reading for the women that intend to become a successful women.” (Inspire and Action Blog, inspireandaction.wordpress.com, November, 2013)Table of ContentsIntroduction.- I Cleopatra VII: Leveraging Difference.- II Isabella of Spain: A woman With Visions.- III Elizabeth I of England: Managing a Team of Men.- IV Catherine the Great: Leading Strategic Growth.- V Four Queens: Lessons in Career Development.- VI Four Queens: Lessons in Leadership.
£41.24
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG From Coal to Biotech: The Transformation of DSM
Book SynopsisThis management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an inside view on the ‘strategic learning cycles’ that have driven this evolutionary transformation. It also discusses the company traits that have contributed to its ability to adapt, grow and prosper. Renowned business schools such as IMD and Babson have accompanied the second transformation of DSM through their executive education programs. The book documents this support and draws lessons for long-term collaboration between companies and the business school world.Table of ContentsPreface.- DSM - From Dutch State Mines to Chemicals Company.- Transforming a Business School.- Moving from Sales to Marketing.- Achieving Market Orientation.- Developing Business Strategy Dialogues at DSM.- Enhancing Business School Impact.- Embedding Business Strategy Dialogues as a Core Process.- Contributing to Business Strategy Dialogues.- Experimenting with Corporate Strategy Dialogues to Focus and Explore.- Branching out Beyond Strategy.- The Big Decision: Exit Petrochemicals?- Leveraging Faculty Learning Cycles.- Completing the Transformation of DSM.- Lessons for Academia and Business.- The Seven Traits of a Successful Company.
£47.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Digitalisierung im Spannungsfeld von Politik,
Book SynopsisDieses Beitragswerk bringt Vorreiter, öffentliche Meinungsbildner und renommierte Fachexperten zu Fragestellungen des digitalen Wandels zusammen und bündelt deren Blickwinkel auf dieses entscheidende Zukunftsthema. Somit beleuchten die hochkarätigen Autoren aus Politik, Wirtschaft, Wissenschaft und Recht mit ihren Beiträgen, in zwei Bänden des Herausgeberwerkes, unterschiedliche Facetten der Digitalisierung. Dabei wird bewusst kein abschließendes, wertendes Fazit vorweggenommen – gerade die durchaus kontroversen Sichtweisen der Autoren tragen zum Mehrwert des vorliegenden Werkes und insbesondere der gesellschaftlichen Diskussion zum digitalen Wandel bei. Table of ContentsGeleitwort.- Vorwort.- Digitalisierung im Spannungsfeld der grundgesetzlichen Kompetenzträger.- Selbstverwaltete digitale Identitäten.- Die Digitalisierung des Besteuerungsverfahrens.- Digitale Werkzeuge im Spannungsfeld zwischen Spielen und Lernen im naturwissenschaftlichen Unterricht.- Standardisierung in der digitalen Finanzberichterstattung.- Die Geschenk-Ökonomie der digitalen Gesellschaft.- Legal Tech.- Der digitale Nachlass.- Arbeitszeit und Ort 4.0.- Economy on Demand am Beispiel von Crowdworking.- Hilfsmittel zur Steuererhebung.- Digitalisierung und Industrie 4.0.- Herausforderungen des Rechtsstaats im Zeitalter der Digitalisierung.- Sichere Software im Umfeld von Industrie 4.0.- Ohne IT-Sicherheit gelingt keine nachhaltige Digitalisierung.- Politik unter den Rahmenbedingungen der Digitalisierung.- Die Digitalisierung im Rechtsmarkt.- Glückliche/zufriedene Mitarbeiter.- Auswirkungen des Einsatzes von 3D-Druckern auf die Besteuerung im Land des privaten Abnehmers.- „Weiterbildung 4.0“ für die Wirtschaft 4.0.- Digitalisierung und MemberValue.- Rechtliche Herausforderungen der Digitalisierung.- Industrie 4.0 aus Perspektive der nachhaltigen industriellen Wertschöpfung.- Die digitale Wirtschaft: Was ändert sich am Arbeitsmarkt?.- Herausforderungen der Digitalisierung aus der Perspektive der öffentlichen Verwaltung.- Digitalisierung der Arbeitswelt.- Der Notar als Digitalisierungsmuffel.
£999.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG A Concise Guide to Market Research: The Process,
Book SynopsisThis book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout the book to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App Table of ContentsIntroduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.
£49.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG The Entrepreneurial Society: A Reform Strategy for the European Union
Book SynopsisThis open access book builds on the European Union’s (EU) Horizon 2020 project ‘Financial and Institutional Reforms for an Entrepreneurial Society’ (FIRES). The authors outline how Europe can move towards more inclusive, innovative and sustainable growth through reforms that will rekindle its entrepreneurial spirit. Based on decades of research and countless discussions with stakeholders, the book also features the FIRES project’s full list of policy interventions and institutional reforms that can help policymakers make that agenda a reality.Trade Review“The causal relationships behind the emergence of entrepreneurship in regions and nations are hard to identify and replicate. A reasonable entrepreneurship policy is therefore one based on economic theory and available evidence, coupled with a holistic approach that takes into account the specific situation of each region or country and which avoids one-size-fits-all recommendations. For such an entrepreneurship policy, The Entrepreneurial Society should be mandatory reading.” (Karl Wennberg, Journal of Evolutionary Economics, Vol. 30, 2020)Table of ContentsIntroduction: Why Entrepreneurship?.- Entrepreneurship, the Rule of Law, and Protection of Property Rights.- Taxation and Entrepreneurship.- Savings, Finance, and Capital for Entrepreneurial Ventures.- Labor Markets and Social Security in the Entrepreneurial Society.- Contestable Markets for Entry and Exit.- Mobilizing Human Capital for Entrepreneurship.- Making Entrepreneurship Policy or Entrepreneurial Policymaking
£40.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Berufsbegleitend promovieren in den Wirtschaftswissenschaften: Ein Leitfaden für Berufstätige
Book SynopsisBerufsbegleitende Promotion – Modelle, Vorgehensweise und viele praktische Tipps Dieses Fachbuch gibt (angehenden) berufsbegleitend Promovierenden der Wirtschaftswissenschaften einen umfassenden Überblick über das berufsbegleitende Promovieren. Viele junge Berufstätige spielen mit dem Gedanken einer berufsbegleitenden Promotion; gleichzeitig gibt es jedoch kaum Informationenüber den Ablauf, Inhalt oder die Ausgestaltung einer solchen. In diesem Buch erfahren Sie daher u.a. anhand zahlreicher Praxisbeispiele, wie eine berufsbegleitende Promotion geplant, organisiert und durchgeführt werden kann.Anders als herkömmliche Bücher zur Promotion wird in diesem Buch der Ablauf einer Promotion – von der Ideenfindung bis zur Abgabe – aus der berufsbegleitenden Sicht dargestellt. Dabei werden mögliche Modelle der berufsbegleitenden Promotion vorgestellt und mit anderen Formen der Promotion in Kontext gesetzt. Praktische Informationen und zahlreiche Tipps rund um das Exposé, Best Practices in der Organisation zwischen Unternehmen und Lehrstuhl und ein Selbsttest bieten Interessierten und berufsbegleitend Promovierenden im Verlauf der Promotion Halt und Orientierung. Abschließend widmet sich der Autor der Sicht der Unternehmen und erläutert, warum es sinnvoll sein kann, berufsbegleitende Promotionen anzubieten und zu fördern.Erfahren Sie mehr zu diesen Inhalten: Promovieren und Promotionsarten Die Modelle der berufsbegleitenden Promotion Ablauf einer Promotion – von der Ideenfindung bis zur Abgabe Nach der Promotion –Berufsmöglichkeiten und Gehalt Berufsbegleitende Promotionen aus Unternehmenssicht Das Buch richtet sich an Young Professionals und angehende Masterabsolvierende, die sich für eine berufsbegleitende Promotion in den Wirtschaftswissenschaften interessieren, sowie an Führungskräfte im Management und Personalwesen.Table of Contents
£26.39
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Corporate Political Responsibility: How
Book SynopsisThis book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business.To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR).The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in their own interest they should get involved: being impartial in particular, but partial in principle - when it comes to our liberal way of life as such. Table of ContentsIntroduction: What Is at Stake?.- Understanding the Public Sphere.- Revitalizing the Public Sphere.- Why Businesses Need a Political Stance.- Creating the Political Brand.- Managing the Political Brand.- Conclusion: Filling the New Attitude with Life.
£52.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG AI on The Job: Guide to Successful Human-Machine Collaboration
Book SynopsisThis book is a practical guide to using artificial intelligence with motivated employees in companies and organizations. You will learn what the prerequisites are for people to look forward to productive collaboration with "intelligent machines". Because this is the only way to leverage the full potential of AI. To this end, you will receive an overview of how and where AI can be used in companies and how to identify the right areas of application for AI in your company. The main issue here is the following: which tasks will be taken over by AI in the future and which should continue to be performed by employees. These decisions change processes and tasks and require practical change management and motivation. In this book, you will learn how to motivate and inspire people for these new tasks, so that the steps towards using AI in the work environment can succeed in the best possible way. About the Author: Prof. Dr. Andreas Moring is Professor of Digital Business, Innovation & AI at the International School of Management. He is founder and director of the JuS.TECH Institute for AI and Sustainability, co-founder of the WeGoFive initiative for productive human-AI cooperation and topic sponsor for human-AI cooperation at the Artificial Intelligence Center ARIC in Hamburg. This book is a translation of the original German 1st edition KI im Job by Andreas Moring, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. Table of Contents
£52.24
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Statistics for Business and Economics: Compendium
Book SynopsisThis compendium contains and explains essential statistical formulas within an economic context. A broad range of aids and supportive examples will help readers to understand the formulas and their practical applications. This statistical formulary is presented in a practice-oriented, clear, and understandable manner, as it is needed for meaningful and relevant application in global business, as well as in the academic setting and economic practice.The topics presented include, but are not limited to: statistical signs and symbols, descriptive statistics, empirical distributions, ratios and index figures, correlation analysis, regression analysis, inferential statistics, probability calculation, probability distributions, theoretical distributions, statistical estimation methods, confidence intervals, statistical testing methods, the Peren-Clement index, and the usual statistical tables.Given its scope, the book offers an indispensable reference guide and is a must-read for undergraduate and graduate students, as well as managers, scholars, and lecturers in business, politics, and economics.Table of ContentsStatistical Signs and Symbols.- Descriptive Statistics.- Inferential Statistics.- Probability Calculation.
£40.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Difficult People at Work: Action Strategies for
Book SynopsisThis book helps professionals deal with difficult or even dangerous colleagues, employees or superiors. Some people poison the working atmosphere, make other people ill and cost their companies a lot of money. Often the cause lies in a psychological disorder, we are then often dealing with narcissists or psychopaths, but usually the destructive behavior is not (yet) based on a psychological disorder. This book introduces a collective term for such people - it calls them "toxic people" - and helps both those affected and those responsible in companies and organizations to recognize them, to protect themselves and others from them, and to take promising action against them. In addition to information on the typical characteristics of "toxic people," their motives are explained and concrete strategies for action and examples of tried-and-tested assistance are provided. A new chapter provides vivid, exciting case studies from real-life situations. A book for managers and those affected as well as personnel developers, trainers, consultants and coaches in companies and organizations.This book is a translation of the original German 2nd edition Schwierige Menschen am Arbeitsplat by Heidrun Schüler-Lubienetzki and Ulf Lubienetzki, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2017. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.Table of ContentsToxic?! - To the point at the beginning.- Creeping poison - when the workplace slowly but surely becomes hell.- Toxic - What drives him? How and at what price does he reach his goal?- Detoxify your workplace - promising strategies for action.- Toxic constellations and what we can learn from toxic people.- Toxic people at work.
£28.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Statistics for Business and Economics: Compendium
Book SynopsisThis 2nd edition compendium contains and explains essential statistical formulas within an economic context. Expanded by more than 100 pages compared to the 1st edition, the compendium has been supplemented with numerous additional practical examples, which will help readers to better understand the formulas and their practical applications. This statistical formulary is presented in a practice-oriented, clear, and understandable manner, as it is needed for meaningful and relevant application in global business, as well as in the academic setting and economic practice.The topics presented include, but are not limited to: statistical signs and symbols, descriptive statistics, empirical distributions, ratios and index figures, correlation analysis, regression analysis, inferential statistics, probability calculation, probability distributions, theoretical distributions, statistical estimation methods, confidence intervals, statistical testing methods, the Peren-Clement index, and the usual statistical tables.Given its scope, the book offers an indispensable reference guide and is a must-read for undergraduate and graduate students, as well as managers, scholars, and lecturers in business, politics, and economics.Table of ContentsStatistical Signs and Symbols.- Descriptive Statistics.- Inferential Statistics.- Probability Calculation.- Statistical Tables.- Bibliography.- Index.
£40.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Econometric Evaluation of Socio-Economic
Book SynopsisThis book provides advanced theoretical and applied tools for the implementation of modern micro-econometric techniques in evidence-based program evaluation for the social sciences. The author presents a comprehensive toolbox for designing rigorous and effective ex-post program evaluation using the statistical software package Stata. For each method, a statistical presentation is developed, followed by a practical estimation of the treatment effects. By using both real and simulated data, readers will become familiar with evaluation techniques, such as regression-adjustment, matching, difference-in-differences, instrumental-variables, regression-discontinuity-design, and synthetic control method, and are given practical guidelines for selecting and applying suitable methods for specific policy contexts.The second revised and extended edition features two new chapters on some recent development of difference-in-differences. Specifically, chapter 5 introduces advanced difference-in-differences methods when many times are available and treatment can be either time-varying or fixed at a specific time. Chapter 6 introduces the synthetic control method, a treatment effect estimation approach suitable when only one unit is treated. Both chapters present applications using the software Stata.Table of ContentsChapter 1. An Introduction to the Econometrics of Program Evaluation.- Chapter 2. Methods Based on Selection on Observables.- Chapter 3. Methods Based on Selection on Unobservables.- Chapter 4. Local Average Treatment Effect and Regression-Discontinuity-Design.- Chapter 5. Difference-in-differences with many pre- and post-treatment times.- Chapter 6. Synthetic Control Method
£75.99
Springer Quality Management for Services
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£999.99
