Description

Book Synopsis

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.

The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.

The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.




Table of Contents
Business Development: role, role profile, business unit, process - Portfolio structure, management and life cycle - Resources - Target market - Market cultivation strategy - Case study - Six steps to Business Development

Business Development: Processes, Methods and

    Product form

    A Paperback / softback by Andreas Kohne

    £999.99

    Includes FREE delivery

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      Book details

      Publisher Springer Fachmedien Wiesbaden
      Published 1 December 2022
      ISBN-13 9783658388430
      978-3658388430
      ISBN-10 3658388439
      Also in:
      Business mathematics and systems

      Description

      Book Synopsis

      This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.

      The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.

      The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.




      Table of Contents
      Business Development: role, role profile, business unit, process - Portfolio structure, management and life cycle - Resources - Target market - Market cultivation strategy - Case study - Six steps to Business Development

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