Description

Book Synopsis

This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.

A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!



Table of Contents
What are online fundraisers - A definition.- Online fundraisers - An empirical overview.- The right marketing mix for online fundraisers.- Support and retention through tailored targeting.- Management of online fundraisers.- What is the potential of online fundraisers?

Online Fundraisers: Targeted Planning and Successful Implementation

    Product form

    A Paperback by Sonja Harken, Martin Hodsman

    £54.99

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    Order before 4pm tomorrow for delivery by Thu 22 Oct 2026.

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      Book details

      Publisher Springer
      Published 8 December 2022
      ISBN-13 9783658388287
      978-3658388287
      ISBN-10 3658388285
      Also in:
      Business, Finance & Law Industry and industrial studies Sales and marketing

      Description

      Book Synopsis

      This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.

      A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!



      Table of Contents
      What are online fundraisers - A definition.- Online fundraisers - An empirical overview.- The right marketing mix for online fundraisers.- Support and retention through tailored targeting.- Management of online fundraisers.- What is the potential of online fundraisers?

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