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Book Synopsis

More visibility in the market with content marketing.- Compact foundational knowledge.- Rules for content marketing in B2B SMEs.- Content marketing in five steps: goals, analysis, planning, production, management.- Generative AI in content marketing: tools, prompting, areas of application, ethics, data protection, copyright.- Practical example.

Quick Guide to Content Marketing for B2B Small and MediumSized Enterprises

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    Order before 4pm tomorrow for delivery by Fri 12 Jun 2026.

    A Paperback by Uwe Kleinkes

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      View other formats and editions of Quick Guide to Content Marketing for B2B Small and MediumSized Enterprises by Uwe Kleinkes

      Publisher: Springer
      Publication Date: 9/6/2025
      ISBN13: 9783658489694, 978-3658489694
      ISBN10: 3658489693

      Description

      Book Synopsis

      More visibility in the market with content marketing.- Compact foundational knowledge.- Rules for content marketing in B2B SMEs.- Content marketing in five steps: goals, analysis, planning, production, management.- Generative AI in content marketing: tools, prompting, areas of application, ethics, data protection, copyright.- Practical example.

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