Description

Book Synopsis

About this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.

Corporate Affairs

Product form

£35.99

Includes FREE delivery

RRP £39.99 – you save £4.00 (10%)

Order before 4pm tomorrow for delivery by Mon 22 Dec 2025.

A Paperback by Axel Gietz

1 in stock


    View other formats and editions of Corporate Affairs by Axel Gietz

    Publisher: Springer VS
    Publication Date: 8/22/2025
    ISBN13: 9783658483869, 978-3658483869
    ISBN10: 3658483865
    Also in:
    Business communication, etiquette and presentation

    Description

    Book Synopsis

    About this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account