Description

Book Synopsis

About this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.

Corporate Affairs

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    £999.99

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    A Paperback by Axel Gietz

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      View other formats and editions of Corporate Affairs by Axel Gietz

      Publisher: Springer VS
      Publication Date: 8/22/2025
      ISBN13: 9783658483869, 978-3658483869
      ISBN10: 3658483865
      Also in:
      Business, Finance & Law Business communication, etiquette and presentation

      Description

      Book Synopsis

      About this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.

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