Description

Book Synopsis

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.

The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.

Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation




Table of Contents

Introduction: Why multisensory technology?.- Perception of the environment.- Organisational anchoring.- Customer-centred implementation.- Best practices from the retail sector.

Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design

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    Order before 4pm today for delivery by Sat 18 Jul 2026.

    A Paperback by Gunnar Mau, Markus Schweizer, Christoph Oriet

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      View other formats and editions of Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design by Gunnar Mau

      Publisher: Springer
      Publication Date: Publication Date: 08/02/2023
      ISBN13: 9783658382261, 978-3658382261
      ISBN10: 3658382260
      Also in:
      Business, Finance & Law Industry and industrial studies Sales and marketing Occupational and industrial psychology

      Description

      Book Synopsis

      This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.

      The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.

      Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation




      Table of Contents

      Introduction: Why multisensory technology?.- Perception of the environment.- Organisational anchoring.- Customer-centred implementation.- Best practices from the retail sector.

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