Description

Book Synopsis

Introduction.- Concept of Store Brands.- Design of Expression Tools for Store Brands.- Store Brands in Extended Contexts.

The Retailer as a Brand

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A Paperback by Jörn Redler

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    View other formats and editions of The Retailer as a Brand by Jörn Redler

    Publisher: Springer
    Publication Date: 20/25/3-09
    ISBN13: 9783658470692, 978-3658470692
    ISBN10: 3658470690

    Description

    Book Synopsis

    Introduction.- Concept of Store Brands.- Design of Expression Tools for Store Brands.- Store Brands in Extended Contexts.

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