Business, Finance & Law Books

Book SynopsisFashion ephemerafrom catalogues and invitations to press releaseshave long been overlooked by the fashion industry and fashion academics. Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system.Taking an interdisciplinary approach, Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today's most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp's avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industryTrade ReviewFashion Remains carries out an unprecedented study, which analyzes material that has been overlooked by researchers in the field of fashion studies ... Marco Pecorari and his book contribute to the development of fashion studies, and it is a great reading recommendation for those researchers looking for new perspectives within their studies on material culture and fashion. The book enables the reader to realize the potential to explore other artefacts, places, and practices of the fashion system beyond clothing, fashion shows, and museums, such as fashion ephemera and the archive. * Journal of Dress History *[A]n excellent book. An engaging read by a researcher with a compelling and at times poetic authorial voice, and a worthy addition to any fashion library both personal and institutional. Pecorari invites us as fashion scholars to triangulate our research with an alternative data set, that we may generate yet more nuanced and compelling analyses of our subjects. Using his examination of ephemera through communication theoretical perspectives to advance a valuable new sub-discipline of fashion research. * Fashion Theory: The Journal of Dress, Body and Culture *Table of ContentsAcknowledgments Introduction CHAPTER 1 – AUTHORIAL NETWORKS Matters of Signatures: from Authenticity to Intimacy Authorial Bodies and Stories Authorizing Visible and Invisible Voices Multiple Authors Aesthetic and Disciplinary Dialogues Keeping and Expanding Authorship Blurring Fashion Authorities Authorial Networks CHAPTER 2 – PERFOMANCES OF TIME One Ephemera, Multiple Events Between Disappearance and Permanence The Look Moment Show(ing) Time The Liveness of the Show Show Mediatization Allusive Fragments Performances of Imagination CHAPTER 3 – POETIC TRANSFORMATIONS A Ménage à Trois Haptic Fashion Images Material Animations The Sense of Fabric Point of Touch Paratexts and Touching Concepts Poetics Transformations Conclusions Bibliography Index

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Book SynopsisThis book argues that Buddhism has spread due to globalized capitalism, and explores how capitalism is also impacting Buddhists and Buddhism today. Edited by two leading scholars in Buddhist studies, the book examines how capitalism and neo-liberalism have shaped global perceptions of Buddhism, as well as specific local practices and attitudes. It examines the institutional practices that sustained the spread of Buddhism for two and a half millennia, and the adaptation of Buddhist institutions in contemporary, global economic systemsparticularly in Europe and the United States over the last century and half. These innovative essays on the interfaces between Buddhism and capitalism will prompt readers to rethink the connection between Buddhism and secular society. Case studies include digital capitalism, tourism, and monasticism, and are drawn from the USA, Tibet, China, Japan, and Thailand.Table of ContentsList of Illustrations List of Contributors Acknowledgments Introduction: The Economic Study of Buddhism, Richard K. Payne (Institute of Buddhist Studies, Berkeley, USA) and Fabio Rambelli (University of California, Santa Barbara, USA) Part I: Historical Perspective 1. Monastic Capitalism? The inclusiveness of Tibetan monastic Institutions, William K. Dewey (independent scholar) Part II: Contemporary Studies 2. Selling Buddhism by Branding Mindfulness and Reiki as Valuable, Secular Services: Three Interacting Economic Models, by Candy Brown (Indiana University, USA) 3. Consciousness Raising, False Consciousness, and Freud: Buddhist Traditions in Contemporary Mental Health Economies in the United States, Ira Helderman (Vanderbilt University, USA) 4. Buddhist Technoscapes: Interrogating “Skillful Means” in East Asian Monasteries, by Courtney Bruntz (Doane University, Nebraska) 5. Perceiving Authenticity: Online Tourism Reviews of Buddhist Tourist Destinations, Kendall Marchman (University of Georgia, USA) 6. Ethics in Small business capitalism of Women Kuan Im followers in Thailand, Mark Speece (Mahidol University, Thailand) and Jitnisa Roenjun (busines owner in Bangkok, Thailand) 7. Economics of Buddhist ‘Connectionwork’: Analyzing the spread and expansion of Buddhism in the global market economy, Elizabeth Williams-Oerberg (University of Copenhagen, Denmark) 8. Gross National Happiness: Capitalism under Buddhism in the Kingdom of Bhutan, Barbra Clayton (Mount Alison University, Canada) and Della Duncan (California Institute of Integral Studies, USA) Part III: Theoretical Reflections 9. Drawing Blood: At the Intersection of Knowledge Economies and Buddhist Economies, by Scott Mitchell (Institute of Buddhist Studies, Berkeley, USA) 10. A Part of or Apart from Globalization? The Ambivalent Relationship between Buddhism and Modern Capitalism, Lionel Obadia (University of Lyon, France) 11. Prolegomena to a Buddhist(ic) Critique of Capitalism, James Mark Shields (Bucknell University, USA) Bibliography Index

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Book SynopsisFashioning James Bond is the first book to study the costumes and fashions of the James Bond movie franchise, from Sean Connery in 1962''s Dr No to Daniel Craig in Spectre (2015). Llewella Chapman draws on original archival research, close analysis of the costumes and fashion brands featured in the Bond films, interviews with families of tailors and shirt-makers who assisted in creating the look' of James Bond, and considers marketing strategies for the films and tie-in merchandise that promoted the idea of an aspirational James Bond lifestyle'.Addressing each Bond film in turn, Chapman questions why costumes are an important tool for analysing and evaluating film, both in terms of the development of gender and identity in the James Bond film franchise in relation to character, and how it evokes the desire in audiences to become part of a specific lifestyle construct through the wearing of fashions as seen on screen. She researches the agency of the costume departmTrade ReviewIntensely refreshing … This indispensable book opens up the closet on six decades of Bond clothing. Like Bond with his fashion choices, Dr Chapman bends the rules, refusing to confine herself to a single gender. For once, it’s not merely the men’s garments garnering all of the attention … a useful reference work for years to come - for men, women and those who are both, or neither. * Licence to Queer *A brilliantly researched survey that charts changing styles and examines how the Bond "look" influenced movie-goers' lifestyle aspirations and attracted brand placement, and how each 007 actor made those emblematic tuxedos their "own". * The Australian *This book uncovers the ingenuity involved in creating the costumes in James Bond films. From design to performance, it provides a thorough and insightful study of the many ways in which key characters were dressed both to impress and to kill. -- Sarah Street, University of Bristol, UKThis thoroughly researched and original book offers a comprehensive look at the role of fashion as an essential part of the James Bond films from the early 1960s to today. It is engagingly written and shows how sartorial design and elements of mise-en-scène have contributed to the fictional world of the 007 and film production more generally. By contextualizing the use of fashion in the James Bond films, it raises important questions on how the specific choices during the production processes had a seismic effect on costume, gender and identity. -- Tobias Hochscherf, Kiel University of Applied Sciences & Flensburg University, GermanyFashioning James Bond provides a fascinating and comprehensive history of fashion in, and inspired by the James Bond Franchise. The book draws on thorough archival research and as such provides a unique insight into the process of costuming Bond – bringing together production studies, textual analysis and fashion history. -- Claire Jenkins, University of Leicester, UKLlewella Chapman’s Fashioning James Bond is an exciting contribution to Bond studies and beyond in its focus on the vital role played by costume and fashion in film with the accompanying questions of agency, labour and issues of gender that lie behind the image of the smartly tailored suits iconic to the franchise. Fashioning James Bond is meticulously assembled using its sources to give attention to the evolutions in 007's wardrobe and style. In this book Chapman gives us a wonderful historical account of how James Bond and also other characters in the films have been fashioned over the years, to provide detail on the costumes and those involved in bringing them to the screen. With this account Chapman reveals that if we look beneath the surface style and past the Savile Row mythology there is opportunity to closely examine an important part of the world of James Bond. -- Claire Hines, University of East Anglia, UKLike the fine detail on a GoldenEye Brioni suit, Oscar de le Renta gown from Licence to Kill or Angelo Vitucci piece from The Spy Who Loved Me, the glory of Chapman’s project here is in the research stitching and the academic fabric of her execution … From anecdotes about the cutters of London’s W1 to the tailoring wars, the boutique rivalries and the unwieldy eccentrics through to how a Bond actor walks into that world and the ideas bounce about again, this is a cracking study of what is more than brand identity and onscreen heroism. -- Mark O’ConnellIntensely refreshing … This indispensable book opens up the closet on six decades of Bond clothing. Like Bond with his fashion choices, Dr Chapman bends the rules, refusing to confine herself to a single gender. For once, it’s not merely the men’s garments garnering all of the attention … a useful reference work for years to come - for men, women and those who are both, or neither. * Licence to Queer *Table of ContentsIntroduction 1: ‘My tailor… Savile Row’: Sean Connery (1962) 2: ‘Fitting Fleming’s hero’: Sean Connery (1963-1967) 3: The Man with the Midas touch: Lifestyle, fashion and marketing in the 1960s 4: ‘Coming out of Burton’s short of credit’: George Lazenby (1969) 5: ‘Provided the collars and the cuffs match’: Sean Connery (1971) 6: ‘Licence to frill’: Roger Moore (1971-1975) 7: Breaking his tailor’s heart: Roger Moore (1976-1980) 8: ‘You can always spot a Hayward’: Roger Moore (1980-1985) 9: Licence to tailor revoked: Timothy Dalton (1987-1989) 10: Cool Brioni: Pierce Brosnan (1995-2002) 11: Slick trigger suits: Daniel Craig (2005-2008) 12.You travel with a tuxedo? Daniel Craig (2010 – 2015) Conclusion Appendix Glossary Bibliography Index

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Book SynopsisWhat do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion?Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Illustrated with colour diagrams and fashion photographs, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions and activities help you apply your knowledge throughout the book. All-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade. You'll also find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing sup

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Book SynopsisThis landmark first anthropological open access volume on the topic of circular economies' brings together a range of international scholars with regional specialisations in Europe, Africa, Asia, and South America to examine the concept''s global implications. Aspirations towards a circular economy have become increasingly prominent around the world, yet until now, social anthropology has largely neglected the potentially deep social impacts of this concept, despite its obvious implications through every level of the economy and society.This volume covers a diverse array of international actors, including waste-pickers, traders and policymakers, and the global movement of materials like metals, plastic and textiles. Through ethnographic and qualitative case studies, it exposes many of the tensions that exist between state and corporate ideals of the circular economy, and the vernacular practices and philosophies that exist around the world. Contributors examinTrade ReviewA must-read for those interested in the circular economy. This edited collection puts people front and centre, raises awareness of issues of inclusivity, and shows the impact circular solutions can have, even with the best intentions. While the CE agenda is important, we are left reminded that there needs to be a more sensitive and modest approach. * Alison Stowell, Lancaster University, UK *An excellent ‘call-out’ of the social justice challenges and opportunities we face as we seek to deploy our global circular economy ambitions. Beyond the theory there are real lives, real communities yet real chances to shape the emerging circular economy to not only tackle the stress on the natural system our over consumption behaviour brings but to create a more equal and prosper life for all. * Iain Gulland, Chief Executive, Zero Waste Scotland *A fascinating journey into the world of the circular economy through an exploration of waste chains in the Global South. Mobilising original anthropological approaches, this edited volume sheds light on ignored but essential practices and actors in our economic systems. Unpacking policy impacts, social inequalities and innovations from below, this book is a must-read on the global circular economy. * Armelle Choplin, University of Geneva, Switzerland *Table of ContentsList of Contributors Introduction. Between the Promise of Renewal and Unequal Global Circulation - Patrick O’Hare, University of St Andrews, UK, and Dagna Rams, London School of Economics, UK 1. The Circular Economy of Metals and the Challenges of its Globalisation in Ghana - Dagna Rams, London School of Economics, UK 2. Making E-Waste Circular: Countering Vicious Circles and Materialising Honesty - Julia Perczel, University of Manchester, UK 3. Stimulating Economies: Mmaking Plastics Circular in Uruguay - Patrick O'Hare, University of St Andrews, UK 4. Circular Economy and Servitization: Negotiating the EU’s New Green Agenda in Greece - Aliki Angelidou, Panteion University, Greece, and Mimina Pateraki, Hellenic Open University, Greece. 5. Disruptive but Normalising?: What the Formalisation of Informality Can Tell us About the Circular Economy in the Global South - Sebastián Carenzo and Lucas Becerra, CONICET/ National University of Quilmes, Argentina 6. - In the Shadow of Waste: The Politics of a Changing Recycling Economy in Cartagena, Colombia - Laura Neville, University of Lausanne, French 7. Circular Economy of Wastewater: Recirculation, Spinning, and Rolling to the Future - Daniel Sosna, Institute of Ethnology of the Czech Academy of Sciences, Czech Republic 8. The Circular Economy Law for Textiles in Germany and its Predecessors - Heike Derwanz, Institut für das künstlerische Lehramt, Vienna, Austria 9. The Circular Economy in China: For the People? With the People? - Benjamin Steuer, The Hong Kong University of Science and Technology, Hong Kong Afterword: The Alchemy of the Circular Economy - Andrew Sanchez, University of Cambridge, UK Bibliography Index

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Book SynopsisWell-researched... a welcome guide. The SpectatorReliable and lucid. History TodayWith a fractured geography and complex identity, The Philippines is an eclectic and unique mix of culture, environment, people and politics. Known mostly for natural disasters, migrant labour and dictatorial presidents, in this book Philip Bowing shows how it is much, much more. Deftly navigating the history of this populous island republic, The Making of the Modern Philippines traces its history to define and explain its position in the modern world. Looking past the headlines of volcanoes, earthquakes and violence, it asks why has the Filipino economy lagged behind its neighbours, explores the importance of its location in geopolitics, and investigates how its deep-rooted Catholicism clashes with the Islamic consciousness of the region in which it sits. Taking the history of the Philippines from its pre-colonial era, through its Spanish and American occupationsTrade ReviewA serious, well-researched survey of the Philippines, noted its manifold weaknesses and set them against what has been achieved in neighbouring countries. His is a welcome guide for the general reader to a country whose excesses are often difficult to fathom. -- Simon Scott Plummer * The Spectator *Bowring’s reliable and lucid new book draws on his experience as a journalist in the region. -- Michael Dillon * History Today *Provides insight into what Filipinos think about their country. -- Alan Robles * South China Morning Post *[Bowring] is the perfect chronicler of what Filipinos have done right and wrong … It is a much-needed wake-up call from someone with no agenda. -- Ruel S. De Vera * The Philippine Daily Inquirer *The Philippines merits both more attention and more understanding and The Making of the Modern Philippines is both a good place to start and a useful crib-sheet for those who had been following along but whose memory needs brushing up. -- Peter Gordon * Asian Review of Books *A book that the world should be reading to better understand the political tidal waves [in the Philippines]. -- John Berthelsen * Asia Sentinel *In The Making of the Modern Philippines, Phillip Bowring is acutely aware of the many contradictions that define the Philippines. Only someone who has lived and loved the region – a genuine “Asia hand,” as it were - can give us this fraught portrait of my country. * Patricio N. Abinales, Professor of Asian Studies, University of Hawaii-Manoa, USA *Bowring’s book on the Philippine narrative is a pot of history and current events, compressing the past and dissecting the present. It is the book Filipino youths, bombarded with revisionism, must read to understand the schizophrenic nature of their country’s ghosts with the Spanish, the Americans, and the Japanese. They will be able to see the landscape of the Left and the Right, the Church and the Oligarchs that stirred politics into the everyday lives of the people that were once proud of leading the pack of Southeast Asian nations. Just by the woven accounts of the past thirty-five years since the fall of a dictatorship, Bowring was able to us what went so wrong and what is left of the hopes a country had stood for. * Criselda Yabes, Writer and Journalist, The Philippines *This extraordinarily wide-ranging, yet accessible, account illuminates the intersections between the Philippines’ Malayic roots and connections, its obdurate colonial inheritances, and its contemporary geopolitical predicaments. Bowring works concertedly through the country’s complex, diverse past(s), painting a vivid picture of how today’s Philippines came to be – and what it could become. * Liana Chua, Tunku Abdul Rahman Assistant Professor in Malay World Studies, University of Cambridge, UK *The Philippines has long seemed something of an enigma to outsiders -- 2,000 disparate islands, ruled as a single political entity for more than 500 years. An indigenous Malay archipelago, but seeming more Spanish than Asian. And a former American colony with a U.S.-style constitution and political system, but a country marred by feudalism, violence and dictatorship. In The Making of the Modern Philippines, journalist and historian Philip Bowring makes sense of the riddle of the Philippines. In a lively narrative that begins in pre-colonial times and continues through colonization and occupation to the Ferdinand Marcos dictatorship and the rule of its authoritarian President Rodrigo Duterte, Bowring shows us how the country's modern dark impulses are rooted in its past. This timely book is essential reading for anyone wishing to understand this strategically vital country and its 100 million people, whose destiny could have outsized impact on Asia and the future stability of the region.Table of ContentsList of Figures List of Maps Preface Introduction 1. Fractured Geography, Complex Identity 2. More Church than State 3. Uncle Sam’s Brown Boys 4. Choices of Evils 5. Old Wine in New Bottles 6. Marcos: Power Corrupts Absolutely 7. Ladders and Snakes 8. Straight Paths and Road Blocks 9. Man with a Gun 10. 'Imperial' Manila's Weak Grip 11. Lost Advantage 12. The Root of Poverty 13. An Unempowered Economy 14. Beyond the Bayan 15. Of “Free Trade” and the Short Arm of the Law 16. Happy Families of Conglomerate Capitalism 17. Mindanao: Beckoning Frontier 18. Moros, Datus, Military and More 19. Religion on its Sleeve 20. Left Field Lies Fallow 21. Foreign Policy: All at Sea Conclusion Bibliography Index

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Book SynopsisDiscover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar globaTrade ReviewThis insightful guide to the dynamic forces that continue to shape the cosmetics industry will serve as an invaluable resource to the current and next generation of leaders in beauty. -- Christine Chang, co-founder and co-CEO of Glow RecipeAn excellent guide to cosmetics marketing that weaves together both the theory and the practical to provide a comprehensive review of the discipline. Karchin and Horvarth have done a superb job illustrating the text with real-life stories from the industry, from the very early days, to the most recent times and have included a fascinating chapter on the history of makeup. Each chapter contains well-defined learning objectives and there is a very useful section on planning a career in the cosmetics industry. This is clearly a reference text book for any aspiring cosmetics and beauty marketer. -- Simon Worraker, CEO, JaponesqueThe Cosmetics industry is one of the most enduring and dynamic out there, and this text book provides a comprehensive primer on the different elements of business strategy as well as important historical context for the rapid evolution that is occuring today. – Amanda Baldwin, CEO, Supergoop!Lindsay Karchin and Delphine Horvath’s book Cosmetics Marketing: Strategy and Innovation in the Beauty Industry opens the curtains behind the complex beauty industry. It takes us on a comprehensive view from intriguing cultural history to the inner workings of today’s cosmetics sector. A vital guide for anyone who wants to discover this unique industry. * Lan Vu, Founder & CEO, BEAUTYSTREAMS *Cosmetics Marketing serves a critical need in fashion studies and elegantly brings together industry insights and key theoretical concepts. I find it strange that many fashion programs don't include beauty as part of the curriculum - even though it's a huge part of fashion. Cosmetics Marketing makes it easier to incorporate this important segment of fashion into both fashion and business programs. I'm grateful for this textbook - the first of its kind - and use it in my Beauty Culture, Commerce, and Innovation course. -- Denise H. Sutton, Associate Professor, Department of Business, City Tech-City University of New York, USATable of ContentsIntroduction Chapter 1: A Brief History of Makeup The Study of Beauty as the Study of Culture Early Uses of Cosmetics Early Icons: Royal Courts The Normalization of Cosmetics The Birth of a Formalized Industry: Beauty as a Commercial Business Shifting Political Contexts: The Politics of Beauty The Globalization of Beauty The Contemporary Cosmetics Industry Further Exploration Chapter 2: Understanding the Cosmetics Market What is Cosmetics Marketing? Company Spotlight: Revlon Fire & Ice Campaign Company Spotlight: Sephora’s Retail Revolution The “5 P’s” of Cosmetics Marketing: Product, Place, Price, Promotion, and People Further Exploration Chapter 3: Strategies in Cosmetics Marketing Company Spotlight: Revlon Charlie (STP Model) Company Spotlight: Estée Lauder Youth-Dew (Product Repositioning) Company Spotlight: Dove Campaign for Real Beauty (Brand Repositioning) Segmentation, Targeting, and Positioning (STP) Model Repositioning Strategy Company Spotlight: Kylie Cosmetics (Digital-First Branding) Company Spotlight: The Body Shop (Push vs. Pull Strategies) Push vs. Pull in a Digital Landscape Threshold-Based Promotional, Value Size Pricing, and Cross-Sell Strategies Financial Strategy 101 Marketing Strategies for Future Growth Further Exploration Chapter 4: Cosmetics Industry Innovation & Evolution A Brief History of Innovation in Beauty Product Innovation Technological Innovation Evolution: Social Responsibility, Wellness, and Inclusivity Evolution: Contemporary Visual Culture – Social Media and Brand Aesthetics Further Exploration Chapter 5: Planning a Beauty Career Career Prep Specializations in Beauty Cosmetics Industry Interview Preparation Networking Continuing Education Further Exploration Chapter 6: Makeup Theory and Approaches Product Overview Consumer Characteristics Classic Makeup Looks Further Exploration Glossary Endnotes and works cited Index

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Book SynopsisThis innovative and unique textbook describes change as a socially constructed process, reinforced by the interactions of employees at all levels. Including video and audio resources, it emphasises the fact that change is an on-going phenomenon: not an event that will soon be over once the consultants have left, but a permanent feature of an adaptable organisation.This novel theoretical perspective makes it the first and only text to focus on the central role of conversations and storytelling in managing change. Strengthening the business focus of the text, this new 3rd edition includes provision of practical tools and techniques for managing change, increased coverage of sustaining change and a greater number of international examples and case studies. Managing Organizational Change is suitable for change management modules at all levels of undergraduate and postgraduate study.Trade ReviewIn this new edition of Managing Organizational Change Jabri draws upon his extensive experience and research to demonstrate how change is achieved through storytelling. It challenges change practitioners, organisational leaders, students and educators to perceive change as a transformational process and an essential part of the new agile era. * Nasir Butrous, Australian Catholic University, Australia *The third edition of Managing Organizational Change offers its readers a strong and comprehensive foundation from which they can develop the right mind and skill sets to become confident managers of change —a necessity if they wish to succeed in handling the diversity and complexity of today’s unprecedented challenges, from climate change to new digital technologies. * Sven-Volker Rehm, University of Strasbourg, France *Focusing on process, social construction and dialogue, this challenging yet accessible text encourages students to embrace the relational dynamics of organizational change management. The revised edition covers pertinent contemporary trends, such as digitalization, agile working, diversity and inclusion, issues that will shape management practice for years to come. Highly recommended! * Stefanie Reissner, University of Essex, UK *Table of Contents1. Disruptive change and transformation as the 'new normal' 2. Leaderfulness of change: inclusivity and vision 3. Change-making: agility and the social construction of change 4. Understanding the role of the change agent as a change-maker 5. Constructing change through narrative and storytelling 6. Field theory and action research 7. Communicating change 8. Mobilizing change: creating readiness and the notion of sensemaking 9. Understanding and managing organizational resistance 10. The problem-centric model of diagnosing change 11. The dialogic model of diagnosing change 12. Modes of intervention 13. Making sense of organizational identity 14. Sustaining change: how to navigate the 'new normal' in a rapidly changing environment 15. Change management cases

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Book SynopsisTable of ContentsIntroduction Part One: Business in the Global Environment Chapter 1: The Business Enterprise in Focus Chapter 2: Globalization: Time for reassessment Part Two: Dimensions of the Business Environment Chapter 3: Culture and Societies: Identities matter Chapter 4: The Global Economic Environment: How sustainable are national economies Chapter 5: The Political Environment: Democracy under threat Chapter 6: The Legal Environment: International law gains strength Part Three: Drivers of International Business Chapter 7: International Trade: A time for uncertainties Chapter 8: Global Finance and Market Volatility Chapter 9: Technology and Innovation: Creating sustainable solutions? Part Four: Global Challenges and Sustainability Chapter 10: Ecology and Climate Change: The clock is ticking Chapter 11: Ethics and Social Responsibility: What is the outlook for stakeholders? Chapter 12: Worldwide Pandemic: All in it together? Chapter 13: Sustainability in the Balance: the prospects

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Book SynopsisStructured around the author''s tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture.You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be usTable of ContentsPHASE 1: RESEARCH Introduction to the New Venture Creation Framework Entrepreneurship 1. What you bring to entrepreneurship Business idea 2. Finding your business idea Industry and markets 3. Understanding your market and industry Screening process 4. Screening your business idea PHASE 2: BUSINESS MODEL DEVELOPMENT Market segments and value propositions 5. Building your business model 6. Crafting and branding your value proposition Marketing plan 7. Developing your marketing mix 8. Sales and marketing communications 9. Scalability and growth Operations plan 10. Setting the legal foundations 11. Developing your operations plan Resources 12. Recruiting and managing your team 13. Financial resources Financial plan 14. Preparing, validating and using your financial plan PHASE 3: LAUNCH 15. Preparing, validating and using your business plan

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Book SynopsisLeadership: Limits and Possibilities offers a critical discussion of leadership that draws upon a wide range of approaches, material and examples to demonstrate the complex and challenging role of leadership and through this debate suggests possible ways to improve as a leader. It is structured around 5 key aspects of leadership: person, product, position, process and purpose, providing a useful organizing framework. It combines theoretical discussions with lively examples to bring the subject alive.Table of ContentsIntroduction What is leadership: person, result, position or process? Leadership as person: putting the "ship" back into "leader-ship" Leadership as results: putting the subjunctive back where it belongs Leadership as process: leadership as a reflection of community Leadership as position: hydras and elephants in space Leadership as purpose: what is the point?

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Book SynopsisOne of the biggest challenges in the study of history is the unreliable nature of traditional archival sources which omit histories of marginalised groups. This book makes the case that quantitative history offers a way to fill these gaps in the archive. Showcasing 13 case studies from the South African past, it applies quantitative sources, tools and methods to social histories from below to uncover the experiences of unchartered peoples. Examining the occupations of slaves, victims of the Spanish flu, health of schoolchildren and more, it shows how quantitative tools can be particularly powerful in regions where historical records are preserved, but questions of bias and prejudice pervade. Applying methods such as GIS mapping, network analysis and algorithmic matching techniques it explores histories of indigenous peoples, women, enslaved peoples and other groups marginalised in South African history. Connecting quantitative sources and new forms of data interpretation with a narTable of ContentsList of Figures Foreword, Robert Ross Preface 1. Quantitative History and Uncharted People, Johan Fourie (Stellenbosch University, South Africa) 2. Bridal Pregnancy in the Mother City, 1900–1960, Laura Richardson (University of Cambridge, UK) and Jan Kok (Nijmegen University, The Netherlands) 3. Sex Ratios and Girl Preference in the Cape, 1894–2011, Johan Fourie (Stellenbosch University, South Africa) and Francisco Marco-Gracia (University of Zaragoza, Spain) 4. Khoe Households in Swellendam, 1825, Calumet Links (Stellenbosch University, South Africa) 5. Race Reclassification in Cape Town, 1950–1984, Brittany Chalmers (Stellenbosch University, South Africa), Johan Fourie (Stellenbosch University, South Africa) and Kris Inwood (Guelph University, Canada) 6. Advertising the Enslaved for Sale: A Quantitative Approach to the Zuid-Afrikaan, 1830–1834, Wouter Raaijmakers (Radboud University, The Netherlands) and Kate Ekama (Stellenbosch University, South Africa) 7. Domestic Service in Cape Town Before the Second World War, Amy Rommelspacher (Stellenbosch University, South Africa) 8. Female Investors at the Cape, 1892–1902, Lloyd Maphosa (Stellenbosch University, South Africa) and Edward Kerby (Stellenbosch University, South Africa) 9. Black Africans in Cape Town, 1890-1939, Nobungcwele Mbem (Stellenbosch University, South Africa) and Michiel de Haas (Wageningen University, The Netherlands) 10. Political Innovation in African Nationalist Organisations, 1880–1890, Jonathan Schoots (University of Chicago, USA) 11. Petitions to the Cape Parliament, 1854-1909, Kara Dimitruk (Swarthmore College, USA) and Kelsey Lemon (Stellenbosch University, South Africa) 12. Death During the Influenza of 1918, Jonathan Jayes (Lund University, Sweden) and Johan Fourie (Stellenbosch University, South Africa) 13. Quantitative History in Practice, Johan Fourie (Stellenbosch University, South Africa)

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Book SynopsisOne of the biggest challenges in the study of history is the unreliable nature of traditional archival sources which omit histories of marginalised groups. This book makes the case that quantitative history offers a way to fill these gaps in the archive. Showcasing 13 case studies from the South African past, it applies quantitative sources, tools and methods to social histories from below to uncover the experiences of unchartered peoples. Examining the occupations of slaves, victims of the Spanish flu, health of schoolchildren and more, it shows how quantitative tools can be particularly powerful in regions where historical records are preserved, but questions of bias and prejudice pervade. Applying methods such as GIS mapping, network analysis and algorithmic matching techniques it explores histories of indigenous peoples, women, enslaved peoples and other groups marginalised in South African history. Connecting quantitative sources and new forms of data interpretation with aTable of ContentsList of Figures Foreword, Robert Ross Preface 1. Quantitative History and Uncharted People, Johan Fourie (Stellenbosch University, South Africa) 2. Bridal Pregnancy in the Mother City, 1900–1960, Laura Richardson (University of Cambridge, UK) and Jan Kok (Nijmegen University, The Netherlands) 3. Sex Ratios and Girl Preference in the Cape, 1894–2011, Johan Fourie (Stellenbosch University, South Africa) and Francisco Marco-Gracia (University of Zaragoza, Spain) 4. Khoe Households in Swellendam, 1825, Calumet Links (Stellenbosch University, South Africa) 5. Race Reclassification in Cape Town, 1950–1984, Brittany Chalmers (Stellenbosch University, South Africa), Johan Fourie (Stellenbosch University, South Africa) and Kris Inwood (Guelph University, Canada) 6. Advertising the Enslaved for Sale: A Quantitative Approach to the Zuid-Afrikaan, 1830–1834, Wouter Raaijmakers (Radboud University, The Netherlands) and Kate Ekama (Stellenbosch University, South Africa) 7. Domestic Service in Cape Town Before the Second World War, Amy Rommelspacher (Stellenbosch University, South Africa) 8. Female Investors at the Cape, 1892–1902, Lloyd Maphosa (Stellenbosch University, South Africa) and Edward Kerby (Stellenbosch University, South Africa) 9. Black Africans in Cape Town, 1890-1939, Nobungcwele Mbem (Stellenbosch University, South Africa) and Michiel de Haas (Wageningen University, The Netherlands) 10. Political Innovation in African Nationalist Organisations, 1880–1890, Jonathan Schoots (University of Chicago, USA) 11. Petitions to the Cape Parliament, 1854-1909, Kara Dimitruk (Swarthmore College, USA) and Kelsey Lemon (Stellenbosch University, South Africa) 12. Death During the Influenza of 1918, Jonathan Jayes (Lund University, Sweden) and Johan Fourie (Stellenbosch University, South Africa) 13. Quantitative History in Practice, Johan Fourie (Stellenbosch University, South Africa)

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Book SynopsisChanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L''Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essentiTrade ReviewA compelling and engaging read on the basics of the luxury industry! -- Dr. Annamma Joy, The University of British Columbia, CanadaProviding a business management and historic perspective, the book provides an excellent accompaniment to the numerous texts that focus on luxury marketing and branding. -- Dr. Ruth Marciniak, British School of Fashion at GCU London, UKTable of ContentsAcknowledgements Introduction PART I: THE BIRTH OF THE GLOBAL LUXURY INDUSTRY 1. Globalization of Markets French Leather Goods Exports Accessing the Japanese Market Accessing the Chinese Market Democratization of Luxury and Globalization Conclusion 2. The Dominance of Big Business A Key Resource: Money The Dominance of European Societies Sectoral and National Specialization Conclusion 3. New Marketing Strategies Based On Brand Heritage History, Heritage and Storytelling The Rise of a Luxury Brand In The Global Market: Christian Dior Building the Dior Heritage Conclusion PART II: THE ACTORS OF THE GLOBAL LUXURY INDUSTRY 4. A Dominant Player —The Diversified Conglomerates Moët Hennessy–Louis Vuitton (LVMH) Compagnie Financière Richemont Kering The Competitive Advantage of Luxury Conglomerates Conclusion 5. The Independent Family Business —Italian Fashion From Haute Couture to Fashion Group: Giorgio Armani Characteristics of The Italian Fashion Industry A Large, Diversified Luxury Company: Ermenegildo Zegna A Small Specialist Fashion Company: Aeffe The Failure of Italian Family Capitalism: Gucci And Bulgari Conclusion 6. Industrial Groups A Giant in the Cosmetics Industry: L'Oréal A Producer of Luxury Accessories: Luxottica The Challenge of Perfumery and the Rise of Inter Parfums Conclusion 7. Brands with Deep Regional Roots The World's Largest Jeweller: Chow Tai Fook Jewellery From Watches to Jewellery: Titan Industries Japanese Cosmetics Manufacturers Conclusion 8. The New Luxury Brands Revival of "Sleeping Beauties": Blancpain The Rise of Casual Luxury: Ralph Lauren Technological Innovation as a Source Of Luxury: Hublot And Richard Mille Conclusion Conclusion Bibliography

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Book SynopsisThis successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms.Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.

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Book SynopsisExploring key ethical concerns in the engineering industry, this 2nd edition of Ethics Within Engineering is fully revised and updated to educate a new generation of engineers in ethical decision-making. By focusing on critical issues concerning tracking harm, contract work, and collective action, Wade L. Robison provides educational tools and solutions that match the complexity of the engineering landscape today.Two new chapters on the responsibility of the engineer and the ethical issues that arise when teams work together to solve design problems, together with new material on tracking harms in the design process, provide a fuller comprehension of risk and harm in engineering. Robison further enhances this new edition with contemporary examples that highlight the enduring necessity of ethics to engineering. These range from the Boeing 737-MAX to General Motors' controversial 20-gallon fuel tanks. Using real life examples that bring the theory to life, this student-Trade ReviewWith Ethics within engineering, Wade Robison has written an accessible textbook about all the ethical choices that engineers make when engaged in design activities. His illuminating discussion of error-provocative design will be of interest to a broader audience of readers who are interested in how people interact with technology. * Neelke Doorn, Professor ethics of water engineering and Director of Education School of Technology, Policy and Management, Delft University of Technology, Netherlands *The second edition of Wade Robison’s Ethics Within Engineering retains the central argument of the first, that ethics is internal to engineering design. This edition adds a detailed analysis of ethical problems engineers face when working in teams with others. His arguments are first-rate and fundamental. * Michael S. Pritchard, Emeritus Professor of Philosophy, Western Michigan University, USA *In this compact, approachable update to the first edition of this volume, Wade Robison draws on both classic and new cases of engineering failure to raise a window for engineering students to discover how design choices necessarily involve ethical choices as well, including decisions regarding sustainability and fairness to all users. Robison also widens the aperture of this new edition to consider ethical issues faced by practicing engineers working on teams and in corporate contexts. Given today’s ever-quickening pace of technological innovation, here is a book that engineering educators would be well-advised to adopt. * Diane P. Michelfelder, Professor Emerita of Philosophy, Macalester College, USA *Table of ContentsList of Figures Prefaces Acknowledgements Introduction 1. Analyzing Accidents 2. Error-provocative Designs 3. Airliner Crashes 4. Moral Responsibility: Intent Is Not Necessary 5. Permitting, Encouraging, and Provoking Errors 6. Harms and Design Solutions 7. Role Morality 8. Forms of Life 9. Working With and For Others 10. Engineering and Ethics Notes Bibliography Index

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Book SynopsisSuccess in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion.Written by expert academics Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for students determined to get to grips with the breadth of issues and concerns facing fashion organisations today. Covering prominent bran

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Book SynopsisFocusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. Visit the authors' website at strategystory.co.ukTrade ReviewThis book is both comprehensive and immediately accessible to students and practitioners alike; the authors brilliantly bring the world of strategy to life through real-world examples and practical applications, while reflecting the latest cutting-edge research and developments in the field. * Alison Ashby, University of Exeter, UK *In this eminently readable book, MacIntosh, MacLean and Robinson summarize, integrate, and apply all the major theoretical frameworks in strategic management, before demonstrating how these frameworks are actually used. In doing so, they allow the reader to learn from the experts themselves – the practicing strategic managers of the business world. * Jay Barney, University of Utah, USA *This wonderful book is practical, rigorous, up to date, and written in an engaging style that includes suitable irony. It blends the old (before the common era) with the new (the COVID pandemic) and careful planning with unexpected emergence, in ways that provide potential strategists with both realism and hope. * Jean Bartunek, Boston College, USA *In this book, MacIntosh, MacLean and Robinson discuss the parts of strategy other books often leave out. In addition to the tools, techniques and pertinent research, they focus on the ‘messy reality’ of how the work of strategy really gets done – the language, politics, plans that go awry and not least, the strategists themselves. This practical approach is informed by an impressive depth of theoretical insight, presented in a highly accessible way, informed by expansive practical experience within a range of organisations. This is essential reading both for those new to the field and for strategists who will benefit from this refreshing set of ideas and examples. * Nic Beech, Middlesex University, UK *If you are compelled to understand more about strategy in our complex, interconnected, digital world and to identify ways in which you are more likely to deliver successful outcomes - then Strategists at Work is a great read. * Roisin Currie, Chief Executive Officer, Greggs PLC *MacIntosh, MacLean and Robinson’s Strategic Management offers a practical and innovative approach to planning and executing strategy for scholars and practitioners alike. Its comprehensive coverage and engaging style is combined with novel insights into strategy as narrative, giving it versatility and relevance across all levels of teaching and study. * James Fowler, University of Essex, UK *This textbook refreshingly addresses issues such as the history of strategy, the work of strategists, cultural and political issues as they relate to strategy, and complexity and transformation. As such it helps to bring strategy to life in an appealing way. * Loizos Heracleous, University of Warwick, UK *This book on strategic management is a must-read for any business professional looking to stay ahead of the game. With a focus on practical, real-world examples and experiential work, it provides a comprehensive guide to the latest strategic management practices and trends. * Adil Tahir Paracha, COMSATS University Islamabad, Pakistan *Strategic Management: Strategists at Work is a fantastic book. Both refreshingly simple and complex at the same time. The authors manage to combine straightforward, practical advice on how to craft strategy with accessible theoretical insights on the social dynamics of strategy work. This second edition includes lots of updated examples and a great new chapter on storytelling, showing that a robust, coherent, logical strategy on its own is nothing without a storytelling culture that promotes that strategy. * David Seidl, University of Zurich, Switzerland *I couldn’t think of a better resource for my students than Strategic Management. Why? Because the authors have written this text with the learner in mind. Their storytelling approach brings theory to life, and makes what could have been an arduous read enjoyable, practical and meaningful. For anyone teaching this subject, put it on your resource list—your students will thank you! * Danny Simms, University of Applied Research and Development, New Zealand *This is one of the best strategy books in an increasingly crowded and noisy field. The text succeeds in its nuanced simplicity. MacIntosh, MacLean and Robinson are gifted storytellers and do a wonderful job of making strategy accessible by avoiding corporate gibberish and embedding state-of-the-art knowledge in a highly-readable format. * Roy Suddaby, University of Victoria, Canada *The biggest challenge in business is translating leadership strategy into management action. MacIntosh, MacLean and Robinson have unscrambled the formula for effective delivery. Read it, before tomorrow gets here. * John Mark Williams, CEO, Institute of Leadership & Management, UK *Table of Contents1. Introduction 2. A Brief History of Strategy and Strategists 3. Diagnosis 4. Intent 5. Trends and Opportunities 6. Resources and Capability 7. Strategic Options 8. Evaluating Strategy 9. Building a Comprehensive Strategy 10. The Strategy Cycle 11. Logic to Action 12. Complexity, Strategy, Transformation and Leadership 13. The Strategy Cycle in Practice Case Study 1: Apple Case Study 2: Nokia Case Study 3: ABB Case Study 4: Nine Dragons Appendix 1: Strategy Cycle templates Appendix 2: Writing a Business Plan Appendix 3: Writing Strategy Assignments Index

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Book SynopsisHow does tourism impact theatre? How do theatrical ways of seeing, knowing, and acting shape tourism? How do economic and political processes like colonization or neoliberalization influence them both? And what is the future of these twinned global leisure industries?Theatre and tourism are kindred practices. Both engage their patrons in experiences of temporary escape to distant places, times, or different lives. Both stage expressive, communicative, embodied encounters in real time and space. Tourism and theatre are both sites of public pedagogy, cultural diplomacy, and cosmopolitan consciousness, promising pleasure and knowledge from the spectacle of others and elsewheres. This concise study explores the historical and contemporary entanglement of theatre and tourism, and speculates about the future as emerging technologies reshape both industries, offering new experiences of presence, embodiment, and mobility.Table of Contents1. Introduction 2. Theatrical Tourism 3. Touristic Theatre 4. Staging Culture

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Book SynopsisUkrainian Cinema: Belonging and Identity during the Soviet Thaw is the first concentrated study of Ukrainian cinema in English. In particular, historian Joshua First explores the politics and aesthetics of Ukrainian Poetic Cinema during the Soviet 1960s-70s. He argues that film-makers working at the Alexander Dovzhenko Feature Film Studio in Kiev were obsessed with questions of identity and demanded that the Soviet film industry and audiences alike recognize Ukrainian cultural difference. The first two chapters provide the background on how Soviet cinema since Stalin cultivated an exoticised and domesticated image of Ukrainians, along with how the film studio in Kiev attempted to rebuild its reputation during the early Sixties as a centre of the cultural thaw in the USSR. The next two chapters examine Sergei Paradjanov's highly influential Shadows of Forgotten Ancestors (1965) and its role in reorienting the Dovzhenko studio toward the auteurist (some would say elitist) agenda of PoetiTrade ReviewUkrainian Cinema is making a great addition to a still small – but hopefully growing – body of work that will break the pattern which uncritically equates Soviet and Russian cinemas and either "Russifies" or keeps the cinemas of the former republics in the shadow. * CEU Review of Books *Table of ContentsList of Illustrations General Editor's Preface Acknowledgements Note on Transliteration Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Conclusion Notes Bibliography Index

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Book SynopsisSimon Hulme is an award-winning Professor at UCL School of Management, where he has lectured in Entrepreneurial Finance since 2013. He is also Programme Director of the MSc Entrepreneurship programme. Simon is an active Business Angel investor having made around 40 investments. At the age of 24 he started his first business, Frame Express, a chain of fast picture framing shops, which was sold it to a public company in 1989. Simon then co-founded Card Connection with Chris Drew in 1992, a greeting card publisher distributing through over 100 franchisees in the UK and Ireland. The business was one of the ten largest UK greeting publishers and was sold to American Greetings Inc in 2008, and is today a key division of their UK business. Teaching awards: Best teacher on MSc Entrepreneurship 2014/15 and 2015/16.Chris Drew acts as a consultant to start-up and early stage businesses, specialising in the provision of financial modeling services. Prior to this, his career spanned a ra

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Book SynopsisDescribed by a former senior Intelligence official as a long-term thorn in the side of the intelligence establishment', Richard Norton-Taylor reveals the secrets of his forty-year career as a journalist covering the world of spies and their masters in Whitehall.Early in his career, Norton-Taylor successfully campaigned against official secrecy, gaining a reputation inside the Whitehall establishment and the outside world alike for his relentless determination to expose wrongdoing and incompetence. His special targets have always been the security and intelligence agencies and the Ministry of Defence, institutions that often hide behind the cloak of national security to protect themselves from embarrassment and accountability. Encouraged by his trusted contacts in intelligence agencies and Whitehall departments, Norton-Taylor was among the first of the few journalists to consistently attack the planned invasion of Iraq in 2003, and subsequently covered the devastating evidencTrade ReviewAn entertaining and timely book, written by a fine reporter who has made a habit of speaking unwelcome truth to power. * The Observer *Fans of Norton-Taylor’s reporting will enjoy The State of Secrecy, which reprises and updates his admirably determined efforts on these and other topics. Vivid vignettes depict the blunders and quirks of the secret world. He excoriates attempts to suborn friendly journalists with thrills and scoops, and to smear or bully those who write “unhelpful” articles. * Financial Times *A lifetime of experience in why, when and how officials prevaricate or lie has trained [Norton-Taylor] to make proper use of an investigative journalist’s best source: the leak. * London Review of Books *When it comes to matters of defence and security Norton-Taylor is probably Britain’s most perceptive, persistent and best informed commentator … He has succeeded (in exposing the mindset which encourages the fetishisation of official secrecy) brilliantly. * The Irish Times *Readable, well-structured ... [A] well-timed book. * Standpoint Magazine *Lively and revealing. * CHOICE *A hugely welcome contribution from Richard Norton-Taylor … providing a richly informed discussion of the relationship between the British security system and the press. * openDemocracy *In a finely written memoir that every student and observer of British politics and journalism must read, Norton-Taylor rightly identifies secrecy as the British disease which stifles and undermines democracy in this country. It's a classic of telling truth to power from a formidable journalist of real integrity. Uniquely, among British journalists, Norton-Taylor had access to sources at the highest levels of the civil service and the intelligence services but didn't fall for their blandishments and lies. Often faced with deliberate official obstruction and, sometimes, employer indifference, he doggedly pursued stories when the media circus had moved on. In forensic detail and with controlled anger Norton-Taylor revisits the stories, scandals and events which have now drifted back into history but which illustrate the enduring power of secrecy to deny citizens access to truth. * Dr Stephen Dorril, author of MI6: Fifty Years of Special Operations *Table of ContentsIntroduction 1. Heroes and Hacks 2. Poachers and Gamekeepers 3. City of Myths and Contradictions 4. Culture and Language of Secrecy 5. Secrecy Obsessed 6. History is an Official Secret 7. Spies - 1 8. Spies - 2 9. Provoking Terror 10. Chilcot Redux 11. Defending the Past 12. Defending the Future

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Book SynopsisThis book proposes a new analytical angle to the politics of austerity in southern Europe after the euro crisis.The post-pandemic economic recession has plunged European leaders into fresh debates about how the European economy should be governed. Over a decade since the outset of the euro crisis, the role of austerity and its alternatives remains at the core of political dispute, with the memory of bailouts, conditionality, and the Troika in southern Europe still nourishing profound disagreements. Contrary to dominant narratives about austerity, domestic politics is central to the definition and legitimation of austerity across countries. Drawing comparisons between Greece, Portugal, and Spain during this period, the book traces the processes of crisis construal and of implementation of austerity, as well as the contentious politics that it generated. In doing so, it demonstrates how the political project of austerity in southern Europe was co-construed at t

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Book SynopsisHow do capitalist institutions vary across countries and regions? How is capitalist diversity related to political and social factors like inequality, representation, and political systems? How do capitalist institutions shape economic outcomes?Comparative Capitalism takes a global approach to capitalist diversity. It considers not only liberal and coordinated market economies in the Global North, but also other varieties, such as networked, hierarchical, dependent and statist market economies in other parts of the world. It examines new models, such as growth regimes and growth models, and key trends such as the growing significance of finance and the rise of populism in the 21st century. Case studies are drawn from both the Global North and South, including East Central Europe, East Asia, Latin America, and the BRICS economies to highlight both domestic institutions and the role of economic integration on a global scale. Including tables and overviews of key features of each model,

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Book SynopsisHow did Europeans achieve global dominance and continue to satisfy their ever-growing needs? How do we explain the effects this has on the rest of the world? In his magnum opus, published here in English for the first time as an open access book, world-renowned critical development scholar Benoit Daviron blends Braudelian history and a food systems approach to show how biomass--as the metabolism of societies and as a source of matter and energy--explains key historical phases of Western capitalist hegemony and the transitions between them. By examining various uses of biomass, technical production and extraction methods, forms of labour mobilization, and exchange systems, Daviron provides startling new insights into capitalist development from the 16th century to the present. This book is essential reading for students and scholars of critical approaches to global development, and for anyone interested in how capitalist domination came to be and how the bio-meatabolic imbalances

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Book SynopsisSeamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the cTrade ReviewA must-read for students and managers who want to understand and act upon the challenges that ‘borderless’ firms and their leaders face in a world revolutionized by disruptive change of all types, with a renewed emphasis on corporate governance and environmental and social sustainability. * Africa Ariño, IESE Business School, Spain *This book provides a fantastic base to develop critical thinking skills around the topics of global strategic management and globalization. It offers clear explanations of important frameworks coupled with real world examples and data which students can use to understand and analyze firms, industries and countries. * Heather Berry, George Washington University, USA *The uncertainty in today’s business world is greater than ever with climate change, geopolitical fragmentation and the aftershocks of the pandemic making decision-making harder than ever. This textbook provides a route map through this uncertainty with lots of fresh case studies and bang up-to-date explanations of what is happening today. It provides both practical advice and theoretical insights for students of business at every level. * Julian Birkinshaw, London Business School, UK *I highly recommend this book on global business strategy. Including numerous real life case studies, a summary of the relevant literature and useful pedagogical tools, it is the perfect companion for both students and instructors. It analyses the environmental, social and governance issues international businesses face and covers contemporary important developments, such as cryptocurrencies. Congratulations to the authors on a very well-researched and comprehensive text! * Lourdes S. Casanova, Cornell University, USA *This book is perfect for undergraduate and graduate students interested in global strategy. It offers complete coverage of the foundation knowledge needed to understand how companies navigate and thrive in the current global landscape. The latest theoretical insights are explained in a rigorous and practically relevant way and are supported by a wide range of up-to-date activities and examples that bring these topics to life. * Ilya Cuypers, Singapore Management University, Singapore *Global Strategic Management is an invaluable textbook for students studying globalization, seamlessly blending theory and practice. The international case studies and examples are particularly useful, encouraging students to engage in the complex issues facing globalizations. * Ehsan Khajeh, Coventry University, UK *Lasserre and Monteiro’s textbook on global strategic management is essential reading for all students of corporate management. I recommend it to both business executives and students alike for learning both the conceptual foundations of global strategy and examining the practical applications of these concepts. * Soumitra Dutta, University of Oxford, UK *Lasserre and Monteiro’s book provides a comprehensive analysis of how companies operate in the global arena, beginning with a rich analysis of the global environment, followed by a discussion of corporate and competitive global strategies, and concluding with a pragmatic application of those concepts to functional areas of the organization. The text is didactic and accompanied by a set of interesting and informative cases. It is an invaluable resources for students of global strategy. * Sergio Lazzarini, Insper Learning Institution, Brazil *Lasserre and Monteiro provide a solid overview of the strategies of globally operating multinationals and the evolving global business environment. The book excels at providing tools for managers and is rich in contemporary data and case examples originating from a wide variety of industries and national contexts. * Klaus Meyer, Ivey Business School, Canada *This latest edition of Global Strategic Management continues to be the best choice for business students looking to develop a deeper understanding of global business. It contains numerous practical cases and explains concepts from literature in a way that allows for their immediate application. I strongly recommend it to readers and instructors alike. * Michael Mol, Copenhagen Business School, Denmark *This book offers comprehensive treatment of contemporary global strategy, including coverage of born globals, emerging markets and open innovation, topics on which Monteiro is a leading authority. By highlighting the Sustainable Development Goals and the need for a post-Covid-19 “green recovery”, the text equips business leaders of the future for the Decade of Action and beyond. * Shameen Prashantham, China Europe International Business School, China *Lasserre and Monteiro’s new version of Global Strategic Management is the best global strategy book on the market. It covers both western and emerging market contexts with a wide range of theories, models and cases, and highlights emerging issues including sustainability, digitalisation and national competitiveness. Organised in three key sections – context, strategy and management – its easy-to-follow, pedagogical approach ensures Global Strategic Management is ideal for undergraduates and postgraduate students alike. * Mohammad B. Rana, Aalborg University, Denmark *This textbook combines academic rigor with practical relevance, addressing fundamental concepts as well as current and future trends in globalization. It provides a truly multi-faceted global perspective with 33 case studies from more than 20 countries, as well as an even larger number of practical examples. * Karlheinz Schwuchow, Hochschule Bremen University of Applied Sciences, Germany *Table of Contents1. Globalization of Markets and Competition 2. The Emerging Global Environment 3. Globalization, Societies and Cultures 4. Globalization, Sustainable Development and Social Responsibility 5. Designing a Global Strategy 6. Assessing Countries' Attractiveness 7. Entry Strategies 8. Global Mergers, Acquisitions and Strategic Alliances 9. Global Marketing 10. Global Operations and Digital Networks 11. Global Innovation 12. Global Financial Management 13. Global Human Resource Management 14. Designing a Global Organisation 15. Current and Future Trends 16. Global Strategic Management in Action

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Book SynopsisThis core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such aTrade ReviewThe book provides a practical but yet easy to understand approach to market research. Enriched with contemporary case studies, a must-have for research students seeking an easy to understand and practical text. * Shelton Giwa, De Montfort University, UK *An excellent and up-to-date book for up-to-date learners of market research. * Wei Shao, Griffith University, Australia *Reading this marketing research book centred around customer insight is a joyous experience. With the inclusion of new material on cutting-edge areas such as big data analytics and social media listening, this edition provides a fascinating demonstration of the need to integrate traditional marketing research approaches with user-generated content. * Tamer Elsharnouby, Qatar University, Qatar *The textbook has clear and refreshingly brief explanations of marketing research concepts. In addition, there are many useful real-world examples helping students understand how research concepts could be applied. * Yi-Chun Ou, Leeds University, UK *This book is very well laid out and it is up to date with practical examples throughout to help students better understand the methods and concepts, particularly with respect to collecting qualitative and quantitative data as well as designing questionnaires. * Naser Pourazad, Flinders University, Australia *Table of ContentsChapter 1: The role of marketing research and customer information in decision making Chapter 2: The marketing research process Chapter 3: Secondary data, customer databases and big data analytics Chapter 4: Collecting observation data and social media listening Chapter 5: Collecting qualitative data Chapter 6: Collecting quantitative data Chapter 7: Designing questionnaires Chapter 8: Sampling methods Chapter 9: Analysing qualitative data Chapter 10: Analysing quantitative data Chapter 11: Presenting the research results Marketing research in action: case histories.

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Book SynopsisLes Oakshott is a former Associate Fellow of Warwick Business School, UK. He has worked in industry and education and has wide experience of applying teaching quantitative methods in a business context.Trade ReviewAn excellent introduction to quantitative methods, written in an accessible and comprehensive way to support students' fast and efficient learning ... an absolute essential. * Ioannis Kyriakou, Cass Business School, City University of London, UK *With plenty of applications to real-life business and reflections on methodology, as well as vivid illustrations, this is an excellent introductory textbook to inspire and motivate students. * Mofei Jia, Xi'an Jiaotong-Liverpool University, China *A compact yet thorough introduction to the quantitative methods relevant to different areas of business ... Completely up to date, the book reflects the latest trends, issues and practices. * Sascha Mölls, University of Marburg, Germany *Provides a no-nonsense way of learning the quantitative techniques necessary for both students and practitioners ... an invaluable resource * Simeon Coleman, Loughborough University, UK *Table of Contents-PART I: MATHEMATICAL APPLICATIONS 1. Revision Mathematics 2. Keeping up with Change: Index Numbers PART II: COLLECTING AND INTERPRETING DATA. 3. Collecting Data: Surveys and Samples. 4. Finding Patterns in Data: Charts and Tables 5. Making Sense of Data: Averages and Measures of Spread PART III: PROBABILITY& STATISTICS. 6. Taking a Chance: Probability 7. The Shape of Data: Probability Distributions 8. Interpreting with Confidence: Analysis of Sample Data 9. Checking Ideas: Testing a Hypothesis. 10. Cause and Effect: Correlation and Regression PART IV: DECISION MAKING TECHNIQUES 11. How to make Good Decisions 12. Choosing wisely: Investment Appraisal 13. Forecasting: Time Series Analysis 14. Making the Most of Things: Linear Programming 15. Planning Large Projects: Network Analysis.

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Book SynopsisThis textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world. This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgradTrade ReviewThe author offers a clearly-organized and case study supported approach for real-world information system topics. The textbook bridges theory and practice in an intuitive und understandable manner. It is a must-read for every student in the field. * Dirk Drechsler, Offenburg University, Germany *Beynon-Davies’s updated classic provides a timely perspective on all elements of the modern ICT backbone that students and practitioners will find refreshing and useful in understanding the strategic role of IT in a data-driven decision making environment. * Nikolaos Korfiatis, University of East Anglia, UK *Business Information Systems provides an up-to-date and concise overview of a wide range of aspects related to the role of information in modern organisations, the increasing importance of electronic commerce and social media marketing as well as how to exploit digital opportunities for innovation. Relevant illustrations help to make it easier for students to understand the complexities of digital business. Exercises and Review Tests bring the subject matter to life even further. A balanced and usable book. * Markus Haag, University of Bedfordshire, UK *This third edition of Business Information Systems builds on previous editions by incorporating such key contemporary topics as big data; the internet of things; blockchain; social media; design thinking and cyber security. Importantly, considerations of sustainability and ethics also feature, as do reflections on contemporary technological trends and their impacts on business, organisations and society. This is essential reading, not just for those studying business information systems per se but for aspiring managers of all descriptions given the criticality and pervasiveness of digital technology both now and in the future. * Robert Galliers, Bentley University, USA *A very practical and up-to-date approach to business information systems. Grounded in principles of good teaching practice, this text is an excellent and accessible resource for both students and instructors. Terminology is contextually and gently introduced. The often-troublesome gap between theory and practice is effectively bridged through the extensive use of examples, stories and case studies, all highly relevant to the pervading digital environment. * Geraldine Torrisi-Steele, Griffith University, Australia *In a digital society it can be difficult to find a textbook that covers computer science and business in one place. However, Business Information Systems by Paul Beynon-Davies does just that and is a great book that simplifies the complicated and makes learning easy. I highly recommend this book. * Wayne Palmer, Buckinghamshire New University, UK *I have admired the work of Paul Beynon-Davies for years. His writing is of the highest standard and is truly engaging. That’s why I welcome the third edition of his textbook on Business Information Systems. It offers a comprehensive, up-to-date and rich learning experience for students of information systems. * Markus Lahtinen, Lund University, Sweden *Paul Beynon-Davies provides an engaging and comprehensive explanation of information systems and why they are important to business. It is grounded in a clear understanding of how technology is continuing to evolve and of the impact of this on how we live and work. It is illustrated by a range of excellent thought-provoking case studies. * Martin Rich, City University, London, UK *Business Information Systems is a comprehensive teaching aid for both undergraduate and postgraduate university courses which covers both the fundamentals and also some more cutting edge aspects of information systems. The text is engaging and encourages students to learn and reflect. * Philip Garnett, University of York, UK *Table of Contents1. Introduction: The domain of business information systems 2. Systems of organisation 3. Data and information 4. The infrastructure of organisation 5. ICT infrastructure 6. The digital environment 7. Digital business 8. Electronic marketing, procurement and government 9. Mobile commerce and social media 10. Designing digital organisation 11. Digital strategy and digital innovation 12. Managing and operating digital infrastructure 13. The changing nature of digital infrastructure.

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Book SynopsisWritten specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies from tech companies to football clubs to demonstrate the relevance of key economic concepts and theories to business. Clear and insightful, it is packed with current data and innovative features to bring the subject to life for students. This edition is thoroughly updated to include coverage of topics such as market failure, austerity, international trade and Brexit. The ideal textbook for undergraduate students studying economics on business and management degrees and for use on MBA courses. New to this Edition:- Up-to-date coverage of important topics- A new appendix on the Aggregate Demand-Aggregate Supply (AD-AS) model in Chapter 9- A wealth of new case studies and examples, for example, on US trTrade ReviewEconomics for Business is the best such text on the market. It’s a particularly valuable resource for non-specialist students of economics. * Graham Brownlow, Queen’s University Belfast, UK *Magnificent job from Mulhearn and Vane on this textbook which truly stands out from the crowd. It is an excellent example of how contemporary real-world economics can be traced back to the fundamental principles of economics. Easy to read, comprehensive and packed with questions that provoke critical thinking, this is a must have textbook. * Panos Fouskas, University of Birmingham, UK *With a clear and engaging style and steady stream of examples and case studies, this book does an excellent job of connecting the central concepts in economics to day-to-day business operations. I highly recommend it to students and professionals who are seeking new approaches in addition to ‘classical’ thinking and explanation. * Joost van Hilst, Avans University of Applied Sciences, The Netherlands *Economics for Business strikes a wonderful balance between clear economic analysis and engaging material throughout, bringing the subject to life better than any economics textbook I have encountered. New features in this edition explain key economic concepts, theories and ideas in understandable and interesting ways, linking these with familiar everyday issues. I thoroughly recommend this book to anyone who wants to better understand the economic world in which we live. * Christopher Dent, Edge Hill University, UK *This book is easy to read and understand, and its chapter structure enables tutors and students to customize teaching and learning to their needs. This is rare in other textbooks. It is also full of useful practical examples and case studies illustrating the application of economics to business. * Essa Bah, University of Birmingham Dubai, UAE *Table of Contents1. Economics and business 2. The market 3. The firm 4. Firms' costs and revenues 5. Market concentration and power 6. Business and government 7. Factor markets 8. The macroeconomy, macroeconomic policy and business 9. Unemployment: causes and cures 10. Inflation: causes and cures 11. Economic growth and business cycles 12. Stabilizing the economy 13. International trade 14. The balance of payments and exchange rates 15. Globalization.

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Book SynopsisThis core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on eTrade ReviewStartup Navigator is a comprehensive, practical guide that will help entrepreneurs to manoeuvre through each step of the exciting but treacherous path of business venturing. It is illustrated with real-world examples, insights, and case studies of entrepreneurs who tell inspiring, attainable stories. If you are thinking of starting up a business, I recommend that you read this book and engage with its worksheets and online resources to be better prepared for your entrepreneurial journey. – Leonie Baldacchino, University of Malta * Leonie Baldacchino, University of Malta *Finally, a complete guide for startup entrepreneurs – from ideation all to the way to scale-up. The book has the most comprehensive collection of useful tools and frameworks. From JTBD to OKRs – the authors have done an exceptional job in pulling all the entrepreneurship frameworks together into a coherent book. This is a must-have book for entrepreneurs and a guide for entrepreneurship educators. – Virginia Cha, INSEAD, Singapore A must-read practical guide for those embarking on their entrepreneurial journey. Read this book and learn from one of the best. * Zeineb Djebali, Senior Teaching Fellow in Entrepreneurship, Surrey Business School, University of Surrey, UK *Startup Navigator offers a fresh new perspective on learning about entrepreneurship. It combines a range of tools that recognise and guide the reader through many of the stages of an entrepreneurial lifecycle. It is a valuable addition to the suite of existing tools in the startup space, be it for students, practitioners, educators or other supporters. * Camilo Potocnjak-Oxman, Australian National University *Startup and Stayup with Startup Navigator! A stellar roadmap rooted in evidence for anyone eyeing a systematic approach towards entrepreneurial practice. * Dr. Mohammad Saud Khan, Senior Lecturer (Associate Professor), Strategic Innovation and Entrepreneurship, Victoria University of Wellington, New Zealand *An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. – Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia An attractive, up-to-date and well-structured book with a strong touch of modernity. The writing style is welcoming and conversational and the book makes a lot of practical sense. I like it, I will use it and I will recommend it! * Nils Nilsson, former dean, Linnaeus University, Sweden *An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. -- Alex Maritz, Professor of Entrepreneurship, La Trobe University, AustraliaTable of Contents1: Profiling 1 motivation case insight: Aerogia 2 Problem 3 Customer 4 Jobs to be done 5 Solution Startup cockpit: profiling summary Case insight: Piavita 2: Prototyping 6 Product/service 7 Value proposition 8 Go to market 9 Competition 10 Unique selling proposition Startup cockpit: unit economics Startup cockpit: prototyping summary Case insight: Travis 3: sourcing 11 team roles and competencies 12 Network and partner 13 Co-creation 14 requirements 15 Intellectual property 16 Risk compass 17 Call to action Startup cockpit: transformation map and OKR Startup cockpit: sourcing summary Case insight: ava 4: Scaling 18 performance Startup cockpit: profitable growth Case insight: Pixability 19 Investment 20 Deal and exit Startup cockpit: scaling summary Case insight: a day in the life of a venture capitalist Appendix: the pitch – Art or science? Appendix: sample pitch deck.

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Book SynopsisCritical and accessible, the new edition of this bestselling textbook offers valuable insight into contemporary management practices and encourages readers to reflect on the realities of the workplace. Work and Organizational Behaviour takes a unique and well-rounded approach, exploring key theories and topics through the lenses of sociology, psychology, ethics and sustainability. Firmly embedded in the latest research and the wider geopolitical environment, this new edition places OB in the context of climate change, the rise of unstable working conditions and the impact of new technologies. A strong suite of pedagogy supports student learning, demonstrating key theories in action and preparing readers for the real world of work. Cases and features illustrate contemporary organizational practices and their impact across the world, in a range of industries. With streamlined content, an improved structure, and an enhanced focus on leadership, Work and Organizational Behaviour<Table of Contents1. Introducing contemporary organizational behaviour 2. Work and the gig economy 3. Studying work and organizations 4. Class, gender, race and equality 5. Personality and self-identity 6. Perception and emotions 7. Motivation 8. Learning 9. Group and team dynamics 10. Communication 11. Structure 12. Technology 13. Culture 14. Human resource management 15. Leadership 16. Decision making, ethics and social responsibility 17. Power, politics and conflict 18. Change.

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Book SynopsisNow in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role andTrade ReviewThe revised and updated second edition of Fashion Merchandising is hugely valuable. The presentation is clear and organised into distinct sections starting by setting merchandising in the wider context of fashion retail and buying, followed by a section examining the role of the fashion merchandiser in detail. There is perhaps no role in the fashion supply chain more impacted by advances in digital technology than fashion merchandising, where access to data analysis and large volumes of information have changed beyond compare, and so it is good to see the final section addresses merchandising in a digital context as well as other contemporary issues such as sustainability and the global industry. The book is an excellent companion to any fashion course, in particular fashion business courses at undergraduate and postgraduate level. A highlight of the text is the good range of relevant case studies, examples and further reading, which will support any taught programme of study in fashion merchandising. * Liz Barnes, Head of Manchester Fashion Institute, Manchester Metropolitan University, UK *For anyone wanting to understand the role of fashion buying and merchandiser, this book provides insight to the role, environment, and up-to-date case examples. This book will be extremely useful to those study merchandising, and for those operating in fashion business. * Sean Sands, Swinburne Business School, Australia *The fashion merchandiser's key role in the apparel business is articulated through detailed analysis of the various practices undertaken, and supported by provision of numerous case-studies. Written in an accessible manner that includes suggestions for class-room activities and self-directed study, the updated edition of Fashion Merchandising is a valuable resource for academics and students alike. * Nicolas Cambridge, London Metropolitan University, UK *Table of ContentsPART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE 1. Fashion Retailing 2. Fashion, Business and Product 3. The activities of Buying and Merchandising 4. Organizing the Buying and Merchandising Function PART II: FASHION MERCHANDISING 5. Fashion Merchandising: The Prentice Day Case Study 6. Fashion Merchandising: Research and Analysis 7. Fashion Merchandising: Budgeting 8. Fashion Merchandising: Open to Buy 9. Fashion Merchandising: Range Planning 10. Fashion Merchandising: Sizing, Deliveries and Allocation PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT 11. Merchandising: A global perspective 12. e-Commerce and buying and merchandising 13. The merchandiser and the supply chain 14. Sustainability and product management.

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Book SynopsisMarketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives Trade ReviewThe text masterfully introduces the First Principles of marketing strategy and integrates them perfectly with a mixture of data analytics cases and the Markstrat simulation. Students appreciate the variety of methods used to help them engage with the concepts and then apply analytics techniques to inform managerial decisions. It is really rewarding to see students’ initial data apprehension convert into pride. * Conor M. Henderson, University of Oregon, USA *Palmatier and Sridhar’s Marketing Strategy adopts a truly fresh approach to the topic of marketing strategy. It captures the essence of the purpose of marketing strategy, and connects its key principles with specific marketing decisions. A unique textbook on marketing strategy with examples clearly illustrating concepts, up-to-date case studies that bring the subject alive, and excellent support material for marketing instructors and lecturers. * Maria Karampela, University of Strathclyde, UK *Marketing Strategy stands out from other textbooks; it takes an innovative yet intuitive approach of using four First Principles to anchor the concepts of marketing strategy. It provides students with an indispensable grounding in data analysis, applied in state-of-the-art cases using unique datasets and code in industry-standard software. This seamless combination of theory and practice makes the book accessible at all levels, yet bound to stay with students beyond any individual course. * Michiel Van Crombrugge, Erasmus School of Economics, Netherlands *If you heard that there are four challenges to be addressed by (marketing) strategy—all customers differ, all customers change, all competitors react and all resources are limited—you might attribute it to Peter Drucker or Ted Levitt. Think again: attribute that statement to Rob Palmatier and Hari Sridhar. Then get their book, Marketing Strategy: Based on First Principles and Data Analytics, read it and you will understand the latest relevant research findings and how those principles apply in our data-intensive world. This book is a great accomplishment and promises to have a profound influence on the teaching and practice of marketing strategy. * Gary Lilien, Penn State, USA *Most marketing strategy classes are taught using business cases which provide in-depth examples of select marketing problems in select industries. Managers applying these case concepts at work often encounter a lack of generalizability, thereby limiting how case learning extends out to practice. In First Principles, the authors organize the most crucial problems, processes and tools of marketing strategy into one framework that can be applied to all industries. Moreover, the authors stress the role of data, analytics and research-based guidance while executing marketing strategy. Most marketing strategy textbooks and business cases are not sufficiently quantitative to equip managers in today’s competitive analytics age. In that sense, this book plugs a major gap, by describing analytical tools for marketing strategy, and providing data-enabled cases to let students practice the tools before they implement them in the real world. * Rajdeep Grewal, University of North Carolina, USA *A must-have for any marketing strategy and planning course. This book guides students through key concepts using innovative content and relevant examples. The case studies are up-to-date, cross a number of sectors and will resonate with learners. Marketing Strategy is interesting, wellwritten and allows readers to dip in and out of relevant chapters in line with the topics they are studying. * Gaynor Cross, Leeds Trinity University, UK *This book connects academia and industry in a natural way and prepares the reader for datadriven decision making in an era of technology disruption. Reader-friendly design, step-by-step guides for data-analytic techniques, in-depth case studies from different parts of the world, and clear use of the latest relevant research make Marketing Strategy useful for both students and practitioners. * Rana Mostaghel, Mälardalen University, Sweden *This textbook is refreshing and innovative. It is easy to follow and highly customer-centric. I really enjoy sharing it with my students and colleagues. The authors have cleverly utilized the First Principles framework to organize the chapter structure. This unique structure enables us to understand marketing strategy in a new way. Our students acquire new insights on customer heterogeneity and dynamics, competitive forces, and resource constraints from this innovative book. * Henry F. L. Chung, Massey University, New Zealand *An insightful and interactive text that expertly illuminates the principles of marketing strategy. The wide range of global examples is relevant to the text and the worldwide environment and helps to support student learning. This text is a comprehensive guide and resource for anyone interested in learning more about the marketing discipline. * Kathy-Ann Fletcher, Abertay University, UK *I highly recommend Marketing Strategy by Palmatier and Sridhar as the default book for a marketing strategy course. By shifting the focus from the traditional 4Ps to decision-making principles, the authors have created a new paradigm for teaching marketing strategy. It is wellwritten, easy to read and has great cases and examples. The book can also be used in a customer management course and for select executive programs. * Girish Mallapragada, Indiana University, USA *I consider this book a breakthrough in marketing strategy teaching material. The book is comprehensive, compelling and coherent in its data-driven approach to Marketing Strategy. The chapters, case studies and datasets help to create an intellectually challenging yet interactive learning environment. * Sourindra Banerjee, Leeds University Business School, UK *I highly recommend this textbook, which incorporates the latest marketing research as well as state-of-the-art analytics techniques. Palmatier and Sridhar are well-known scholars in the field of marketing, and they also have extensive experience applying their knowledge through consulting projects with major corporations in different industries. Students will benefit tremendously from this textbook which will help them to develop, implement and evaluate real-world marketing strategies. * Daniel Laufer, Victoria University of Wellington, New Zealand *If you want to know about the recent developments in marketing strategy, Palmatier and Sridhar’s book is a clear reference. I love the presence of key conceptual figures to guide the reader; the “All Customers Differ, All Customers Change, All Competitors React, All Resources are Limited” framework is great. * Giampaolo Viglia, University of Portsmouth, UK *Table of Contents1 Marketing Strategy: A First Principles Approach Part 1 All Customers Differ 2 Marketing Principle #1: All Customers Differ ? Managing Customer Heterogeneity Part 2 All Customers Change 3 Marketing Principle #2: All Customers Change ? Managing Customer Dynamics Part 3 All Competitors React 4 Marketing Principle #3: All Competitors React ? Managing Sustainable Competitive Advantage 5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage 6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantage 7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage Part 4 All Resources are Limited 8 Marketing Principle #4: All Resources Are Limited ? Managing Resource Trade-offs 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics.

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