Description

Book Synopsis

Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion.

Written by expert academics Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for students determined to get to grips with the breadth of issues and concerns facing fashion organisations today. Covering prominent bran

Fashion Management

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    A Paperback by Ana Roncha

    £35.99

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    RRP £39.99 – you save £4.00 (10%)

    Order before 4pm on Friday for delivery by Mon 2 Nov 2026.

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      Book details

      Publisher Bloomsbury
      Imprint Bloomsbury Publishing PLC
      Published 1/14/2024 12:11:00 AM
      ISBN-13 9781350340565
      978-1350340565
      ISBN-10 1350340561
      Also in:
      Non Fiction Business, Finance & Law Business and Management

      Description

      Book Synopsis

      Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion.

      Written by expert academics Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for students determined to get to grips with the breadth of issues and concerns facing fashion organisations today. Covering prominent bran

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