Description
Book SynopsisThis core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand.Drawing on the latest industry trends and tools,
Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on e
Trade ReviewStartup Navigator is a comprehensive, practical guide that will help entrepreneurs to manoeuvre through each step of the exciting but treacherous path of business venturing. It is illustrated with real-world examples, insights, and case studies of entrepreneurs who tell inspiring, attainable stories. If you are thinking of starting up a business, I recommend that you read this book and engage with its worksheets and online resources to be better prepared for your entrepreneurial journey. – Leonie Baldacchino, University of Malta * Leonie Baldacchino, University of Malta *
Finally, a complete guide for startup entrepreneurs – from ideation all to the way to scale-up. The book has the most comprehensive collection of useful tools and frameworks. From JTBD to OKRs – the authors have done an exceptional job in pulling all the entrepreneurship frameworks together into a coherent book. This is a must-have book for entrepreneurs and a guide for entrepreneurship educators. – Virginia Cha, INSEAD, Singapore A must-read practical guide for those embarking on their entrepreneurial journey. Read this book and learn from one of the best. * Zeineb Djebali, Senior Teaching Fellow in Entrepreneurship, Surrey Business School, University of Surrey, UK *
Startup Navigator offers a fresh new perspective on learning about entrepreneurship. It combines a range of tools that recognise and guide the reader through many of the stages of an entrepreneurial lifecycle. It is a valuable addition to the suite of existing tools in the startup space, be it for students, practitioners, educators or other supporters. * Camilo Potocnjak-Oxman, Australian National University *
Startup and Stayup with Startup Navigator! A stellar roadmap rooted in evidence for anyone eyeing a systematic approach towards entrepreneurial practice. * Dr. Mohammad Saud Khan, Senior Lecturer (Associate Professor), Strategic Innovation and Entrepreneurship, Victoria University of Wellington, New Zealand *
An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. – Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia An attractive, up-to-date and well-structured book with a strong touch of modernity. The writing style is welcoming and conversational and the book makes a lot of practical sense. I like it, I will use it and I will recommend it! * Nils Nilsson, former dean, Linnaeus University, Sweden *
An interesting and insightful read; a lovely startup resource for both nascent and experienced entrepreneurs. The process is neatly packaged into meaningful sessions of profiling, prototyping, sourcing and scaling, coupled with experiential learning in the form of summaries, cases and navigation tools. -- Alex Maritz, Professor of Entrepreneurship, La Trobe University, Australia
Table of Contents1: Profiling 1 motivation case insight: Aerogia 2 Problem 3 Customer 4 Jobs to be done 5 Solution Startup cockpit: profiling summary Case insight: Piavita 2: Prototyping 6 Product/service 7 Value proposition 8 Go to market 9 Competition 10 Unique selling proposition Startup cockpit: unit economics Startup cockpit: prototyping summary Case insight: Travis 3: sourcing 11 team roles and competencies 12 Network and partner 13 Co-creation 14 requirements 15 Intellectual property 16 Risk compass 17 Call to action Startup cockpit: transformation map and OKR Startup cockpit: sourcing summary Case insight: ava 4: Scaling 18 performance Startup cockpit: profitable growth Case insight: Pixability 19 Investment 20 Deal and exit Startup cockpit: scaling summary Case insight: a day in the life of a venture capitalist Appendix: the pitch – Art or science? Appendix: sample pitch deck.
