Description

Book Synopsis
This successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms.Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.

Innovation Management

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    £49.49

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    RRP £54.99 – you save £5.50 (10%)

    Order before 4pm today for delivery by Tue 9 Jun 2026.

    A Paperback by Keith Goffin

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      View other formats and editions of Innovation Management by Keith Goffin

      Publisher: Bloomsbury Publishing PLC
      Publication Date: 1/6/2025
      ISBN13: 9781350337961, 978-1350337961
      ISBN10: 135033796X
      Also in:
      Business, Finance & Law Business innovation

      Description

      Book Synopsis
      This successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms.Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.

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