Description

Book Synopsis
This successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms.Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.

Innovation Management

    Product form

    £49.49

    Includes FREE delivery

    RRP £54.99 – you save £5.50 (10%)

    Order before 4pm today for delivery by Sat 25 Jul 2026.

    A Paperback by Keith Goffin

    2 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Innovation Management by Keith Goffin

      Publisher: Bloomsbury Publishing PLC
      Publication Date: Publication Date: 1/6/2025
      ISBN13: 9781350337961, 978-1350337961
      ISBN10: 135033796X
      Also in:
      Business, Finance & Law Business innovation

      Description

      Book Synopsis
      This successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms.Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account