Description
Book SynopsisWritten specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies from tech companies to football clubs to demonstrate the relevance of key economic concepts and theories to business. Clear and insightful, it is packed with current data and innovative features to bring the subject to life for students. This edition is thoroughly updated to include coverage of topics such as market failure, austerity, international trade and Brexit. The ideal textbook for undergraduate students studying economics on business and management degrees and for use on MBA courses. New to this Edition:- Up-to-date coverage of important topics- A new appendix on the Aggregate Demand-Aggregate Supply (AD-AS) model in Chapter 9- A wealth of new case studies and examples, for example, on US tr
Trade ReviewEconomics for Business is the best such text on the market. It’s a particularly valuable resource for non-specialist students of economics. * Graham Brownlow, Queen’s University Belfast, UK *
Magnificent job from Mulhearn and Vane on this textbook which truly stands out from the crowd. It is an excellent example of how contemporary real-world economics can be traced back to the fundamental principles of economics. Easy to read, comprehensive and packed with questions that provoke critical thinking, this is a must have textbook. * Panos Fouskas, University of Birmingham, UK *
With a clear and engaging style and steady stream of examples and case studies, this book does an excellent job of connecting the central concepts in economics to day-to-day business operations. I highly recommend it to students and professionals who are seeking new approaches in addition to ‘classical’ thinking and explanation. * Joost van Hilst, Avans University of Applied Sciences, The Netherlands *
Economics for Business strikes a wonderful balance between clear economic analysis and engaging material throughout, bringing the subject to life better than any economics textbook I have encountered. New features in this edition explain key economic concepts, theories and ideas in understandable and interesting ways, linking these with familiar everyday issues. I thoroughly recommend this book to anyone who wants to better understand the economic world in which we live. * Christopher Dent, Edge Hill University, UK *
This book is easy to read and understand, and its chapter structure enables tutors and students to customize teaching and learning to their needs. This is rare in other textbooks. It is also full of useful practical examples and case studies illustrating the application of economics to business. * Essa Bah, University of Birmingham Dubai, UAE *
Table of Contents1. Economics and business 2. The market 3. The firm 4. Firms' costs and revenues 5. Market concentration and power 6. Business and government 7. Factor markets 8. The macroeconomy, macroeconomic policy and business 9. Unemployment: causes and cures 10. Inflation: causes and cures 11. Economic growth and business cycles 12. Stabilizing the economy 13. International trade 14. The balance of payments and exchange rates 15. Globalization.
