Description
Book SynopsisNow in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and
Trade ReviewThe revised and updated second edition of Fashion Merchandising is hugely valuable. The presentation is clear and organised into distinct sections starting by setting merchandising in the wider context of fashion retail and buying, followed by a section examining the role of the fashion merchandiser in detail. There is perhaps no role in the fashion supply chain more impacted by advances in digital technology than fashion merchandising, where access to data analysis and large volumes of information have changed beyond compare, and so it is good to see the final section addresses merchandising in a digital context as well as other contemporary issues such as sustainability and the global industry. The book is an excellent companion to any fashion course, in particular fashion business courses at undergraduate and postgraduate level. A highlight of the text is the good range of relevant case studies, examples and further reading, which will support any taught programme of study in fashion merchandising. * Liz Barnes, Head of Manchester Fashion Institute, Manchester Metropolitan University, UK *
For anyone wanting to understand the role of fashion buying and merchandiser, this book provides insight to the role, environment, and up-to-date case examples. This book will be extremely useful to those study merchandising, and for those operating in fashion business. * Sean Sands, Swinburne Business School, Australia *
The fashion merchandiser's key role in the apparel business is articulated through detailed analysis of the various practices undertaken, and supported by provision of numerous case-studies. Written in an accessible manner that includes suggestions for class-room activities and self-directed study, the updated edition of Fashion Merchandising is a valuable resource for academics and students alike. * Nicolas Cambridge, London Metropolitan University, UK *
Table of ContentsPART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE 1. Fashion Retailing 2. Fashion, Business and Product 3. The activities of Buying and Merchandising 4. Organizing the Buying and Merchandising Function PART II: FASHION MERCHANDISING 5. Fashion Merchandising: The Prentice Day Case Study 6. Fashion Merchandising: Research and Analysis 7. Fashion Merchandising: Budgeting 8. Fashion Merchandising: Open to Buy 9. Fashion Merchandising: Range Planning 10. Fashion Merchandising: Sizing, Deliveries and Allocation PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT 11. Merchandising: A global perspective 12. e-Commerce and buying and merchandising 13. The merchandiser and the supply chain 14. Sustainability and product management.
