Business, Finance & Law Books

Book SynopsisAn incisive and accessible blueprint to pricing your company's products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like: How to make smart and innovative pricing a core component of your next product offeringHow to distinguish between every new, future-oriented monetization approachWhich factors to consider when you're choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.Table of Contents Preface xi Acknowledgments xiii Part I The Pricing Model Revolution 1 Chapter 1 Monetization as a priority 3 Part II New Approaches to Monetization 15 Chapter 2 Pay-per-use/per-wash/per-mile/… 17 Chapter 3 Subscription pricing 39 Chapter 4 Outcome-based pricing 57 Chapter 5 Psychological pricing 77 Chapter 6 Dynamic pricing 97 Chapter 7 Artificial-intelligence based pricing 119 Chapter 8 Freemium 133 Chapter 9 Sympathetic pricing 149 Chapter 10 Participative pricing 163 Chapter 11 Neuropricing 181 Part III How to Win 197 Chapter 12 Success with new pricing models 199 Notes 211 About the Author 225 Index 227

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Book SynopsisDiscover how to achieve success together with this hands-on guide to the lessons found in The Locker Room In The Locker Room Playbook: A Practical Guide to Heal Hurt, Overcome Adversity, and Build Unity, bestselling author Damon West and player development coach Stephen Mackey teach you how to apply the principles and concepts found in The Locker Room. You'll find lists of core lessons, chapter summaries, detailed lesson breakdowns, discussion questions, exercises, and key takeaways in every chapter. You'll also discover: Insightful commentary on key concepts, including respect, loyalty, character, teamwork, prejudice, integrity, and mental health Crucial blueprints for helping athletes, professionals, and students learn how to navigate all aspects of their lives How to rely on your teammates, coaches, colleagues, leaders, and partners to achieve success together Filled with must-have team building and coaching resourcesTable of ContentsA Note from the Authors vii 1 Eyes on the Prize 1 2 You’re Better Than That 13 3 The Locker Room Is Broken 25 4 Growth Takes Place Outside of Comfort Zones 39 5 I Believe in You 53 6 Canceling the Cancel Culture 65 7 A Culture of Character 79 8 All In 91 9 The Six Pillars 103 10 In the Zone 115 11 Vulnerability Is a Strength 129 12 Team Meeting 141 13 Humility and Grace 153 14 I Want the Ball 165

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Getting Started with Scrum 5 Chapter 1: The Basics of Scrum 7 Chapter 2: The First Steps 27 Part 2: Scrum Product Development 45 Chapter 3: Planning Your Work 47 Chapter 4: The Talent and the Timing 67 Chapter 5: Release and Sprint Planning 89 Chapter 6: Getting the Most Out of Sprints 117 Chapter 7: Inspect and Adapt: How to Correct Your Course 137 Part 3: Scrum for Any Industry 147 Chapter 8: Software Development 149 Chapter 9: Tangible Goods Production 169 Chapter 10: Services 189 Chapter 11: Publishing: A Shifting Landscape 215 Part 4: Scrum for Business Agility 225 Chapter 12: IT Management and Operations 227 Chapter 13: Portfolio Management 247 Chapter 14: Human Resources and Finance 273 Chapter 15: Business Development 293 Chapter 16: Customer Service 313 Part 5: Scrum for Everyday Life 323 Chapter 17: Dating and Family Life 325 Chapter 18: Scrum for Life Goals 345 Part 6: The Part of Tens 367 Chapter 19: Ten Key Benefits of Scrum 369 Chapter 20: Ten Key Factors for Enabling Scrum 377 Chapter 21: Ten Key Resources for Scrum 383 Index 389

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Book SynopsisTable of ContentsPreface vii Acknowledgments xiii Part 1 Marketing Strategy and Tactics 1 1 Marketing in the Age of Disruption 3 Alexander Chernev and Philip Kotler 2 The Fall of the Four Ps and the Rise of Strategic Marketing 19 Alexander Chernev and Philip Kotler 3 The Framework for Marketing Management 33 Alexander Chernev Part 2 Marketing as an Engine of Business Growth 51 4 Creating Value to Disrupt Markets 53 Lakshman Krishnamurthi and Rebecca Devine 5 Customer Centricity as a Business Strategy 71 Tom O’Toole 6 Emptor Cognita: Competitive Advantage through Buyer Learning 87 Gregory S. Carpenter 7 Defensive Market Strategy 99 Tim Calkins Part 3 Developing a Winning Marketing Strategy 115 8 Target Market Analysis: How to Identify the Right Customers 117 Julie Hennessy 9 Defining Customer Segments: Four Steps for Successful Market Segmentation 131 Kent Grayson 10 Crafting a Positioning Strategy: Capturing the Customer Mindshare 151 Kevin McTigue Part 4 Creating Value with Brands 167 11 Building Strong Brands 169 Alexander Chernev 12 Creating a Meaningful Brand Image 189 Neal J. Roese 13 Brand Resilience: Surviving a Brand Crisis 205 Jonathan Copulsky Part 5 Crafting a Successful Communication Campaign 225 14 Managing Advertising: From Strategic Planning to Creative Review 227 Derek D. Rucker 15 Developing an Impactful Communication Campaign 247 Kevin McTigue 16 Marketing in the Metaverse 261 Mohan Sawhney Part 6 Designing Effective Distribution Channels 279 17 Strategic Channel Management 281 Julie Hennessy and Jim Lecinski 18 Go-to-Market Omnichannel Design 305 Jim Lecinski 19 Sales as Storytelling 321 Craig Wortmann Part 7 Data-Driven Marketing 335 20 Leading with AI and Analytics 337 Eric T. Anderson and Florian Zettelmeyer 21 Leveraging Technology to Manage the Customer Experience 351 Aparna A. Labroo 22 The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics 367 Derek D. Rucker and Aparna A. Labroo 23 Personalization: Today and Tomorrow 387 Tom O’Toole Notes 405

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Book SynopsisGet to know the building blocks of a new economy The promise of decentralized finance (DeFi for those up on their financial lingo) as a disruptor to financial institutions makes it must-know for anyone involved in finance. DeFi For Dummies provides an easy-to-understand option for unraveling the past, present, and future of DeFi. Understand current DeFi applications, including how to build basic applications on the leading platforms, and get a look into the future's most promising new DeFi solutions. Staying ahead of the game is critical for finance professionals these days, and this Dummies guide makes it possible, with full coverage of how DeFi affects asset management, lending and borrowing, and investment markets. Wrap your mind around DeFi and start getting hands on, the Dummies way. Learn how the DeFi revolution started and where it's goingGet insight into opportunities for getting started and building value with DeFiDiscover the leading assets, exchanges, and marketplaces built Table of ContentsIntroduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 4 Where to Go from Here 4 Part 1: Getting Started With DEFI 5 Chapter 1: Introducing Decentralized Finance 7 Demystifying DeFi 8 From autonomous collectives to trillion-dollar DAOs 9 Transacting in DeFi versus CeFi 10 Dispelling harmful DeFi myths 11 Going Full Circle: The DeFi-CeFi Infinity Loop 12 Safeguarding wealth 12 Transferring funds 13 Continuing the cycle 13 Deciding to DeFi or Not to DeFi 14 Acknowledging inherent deficiencies in DeFi 14 Recognizing CeFi problems that migrate into DeFi 15 Identifying hurdles to adoption 16 Contemplating the Future of DeFi 17 The potential amazingness of seemingly unimportant applications 17 Can we completely replace CeFi? 18 Proceeding on Your DeFi Journey 19 Chapter 2: Discovering the DeFi Lingo 21 Introducing Key DeFi Terms 21 Moving into the Web3 era 22 Going the way of a DAO 22 Characterizing blockchains and consensus protocols 23 Describing cryptocurrencies and NFTs 23 Defining smart contracts and dApps 24 Getting acquainted with L1, L2, and the EVM 24 Grasping important metrics: Market cap, volume, and TVL 25 Knowing Important Distinctions 27 Custodial versus noncustodial 27 On-chain versus off-chain 28 Chapter 3: Dabbling in DeFi: Getting Your Hands Dirty 29 Setting Up Your Wallet 30 Unmasking MetaMask 30 Installing MetaMask 30 Setting up MetaMask 35 Renaming your account 39 Working with MetaMask on your mobile device 41 Funding Your Account 45 Getting (Real) ETH 46 Getting test ETH 47 Chapter 4: Making Your First DeFi Transactions 55 Decentralized Lending 56 Decentralized Borrowing 61 Executing a Trade on a Decentralized Exchange 63 Unwinding and Closing Out 70 Part 2: Diving Into The Burgeoning DEFI Space 75 Chapter 5: Decentralized Assets 77 Understanding Native Tokens 78 Exploring Non-Native Tokens 80 Stablecoins 81 Wrapped tokens 82 Governance tokens 82 Security tokens 83 Meme coins 83 Differentiating Non-Fungible Tokens (NFTs) 85 Chapter 6: Decentralized Exchanges and Marketplaces 87 Understanding Liquidity Providers and Order Books 88 Distinguishing between Custodial and Noncustodial Exchanges 92 Exploring DEXs 93 Decentralized order books 94 Automated market makers 95 Hybrid liquidity and aggregators 101 Navigating Marketplaces for Non-Fungible Goods 101 Chapter 7: Decentralized Lending and Borrowing 103 Making a Collateralized Loan 104 Understanding the Compound lending protocol 105 Revisiting DAI: A collateralized loan turned stablecoin 109 Using price feeds: What is the collateral worth? 111 Implementing a Flash Loan 112 A tale of two CEXs: Arbitraging without flash loans 112 A tale of two DEXs: Arbitraging with flash loans 114 Noting the caveats: The steep price of failure 115 Manipulating markets (the dark side of flash loans) 116 Chapter 8: Decentralized Metaverses 119 Introducing Decentralized Virtual Economies 120 Paving the way for real-world possibilities 120 Discovering decentralized metaverses 122 Experiencing Decentraland 123 Exploring the Metaverse 125 Part 3: Developing Your Own Dapp: A Step-By-Step Guide 129 Chapter 9: DeFi Building Blocks 131 Introducing Public Blockchains 132 Grasping the importance of a native token 135 Understanding key pairs and digital signatures 136 Touching on other types of distributed ledgers 142 Explaining Consensus Mechanisms 143 Proof of Work (PoW) 144 Proof of Stake (PoS) 146 Proof of XYZ 146 Following a Day (or a Second) in the Life of a Transaction 147 Determining transaction fees 148 Understanding transaction times 154 Tracing the journey of a transaction 158 Streamlining the Development Process 161 Leveraging smart-contract libraries 161 Oracles: A Blockchain’s Divine Access to the Outside World 162 Chapter 10: Smart-Contract Platforms 163 Diving into Layer 1: Comparing Base Protocols 164 Bitcoin 165 Ethereum 166 Ethereum Classic 168 Binance Smart Chain 170 Other EVM-Compatible Networks 171 TRON 172 Flow 173 Cardano 175 Solana 177 Floating Up to Layer 2: Off-Chain Scaling Solutions 178 State channels 179 Plasma chains and sidechains 180 Rollups 180 Fraud proofs versus validity proofs 181 Crossing Cross-Chain Bridges 182 Chapter 11: Launching a Smart Contract on Ethereum 183 Understanding Smart Contracts 184 The birth of a smart contract 184 Contract accounts versus “regular” (externally owned) accounts 185 Smart-contract languages 187 Anatomy of a smart contract 189 Multiple inheritance: Can you have three or more parents? 191 Launching Your Smart Contract 192 Using the Remix IDE 192 Entering your code 194 Compiling your code 199 Pre-launch preparations 200 Deploying your code 204 Accessing Your Smart Contract 209 Following your smart contract on a block explorer 209 Interacting with your smart contract 212 Allowing others to interact with your smart contract 220 Chapter 12: Launching a Smart Contract on the Binance Smart Chain 229 Testing the Waters: How to Navigate the BSC Testnet 230 Configuring MetaMask 230 Launching your smart contract 234 Accessing your smart contract 238 Feeling Ready for Mainnet? 247 Deploying onto Other EVM-Compatible Platforms 248 Avalanche 249 Polygon 250 Cronos 250 Fantom 251 Arbitrum 252 Huobi ECO (HECO) 253 Celo 253 Chapter 13: Launching Your First DeFi Product 255 Proving Your Proof of Concept 256 Identifying the market pain 257 Assessing the competition 257 Solidifying the value proposition 258 Preparing Your Development Stack 258 Setting up necessary accounts 259 Setting up necessary IDEs 263 Implementing the Back End of Your DApp 263 Entering your code 263 Deploying your Crowdfund contract 269 Following your Crowdfund contract 272 Funding Crowdfund 274 Verifying your Crowdfund contract 280 Creating the Front-End User Interface 287 Integrating the friendlier front end with the (less friendly) back end 288 Nurturing your dApp 294 Part 4: The Part Of Tens 297 Chapter 14: Top Ten DeFi Applications 299 Instadapp (INST) 300 Compound (COMP) 301 PancakeSwap (CAKE) 301 JustLend (JST) 301 Convex Finance (CVX) 302 Curve (CRV) 302 Uniswap (UNI) 303 Aave (AAVE) 303 Lido (LDO) 304 Maker (MKR) 304 Chapter 15: Top Ten Smart-Contract Platforms 305 Optimism (OP) 306 Arbitrum (N/A) 307 Fantom (FTM) 307 Cronos (CRO) 308 Polygon (MATIC) 308 Solana (SOL) 309 Avalanche (AVAX) 309 TRON (TRON) 310 Binance Smart Chain (BNB) 310 Ethereum (ETH) 311 Index 313

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Book SynopsisFuture-proof yourself and your organization against known threats to privacy and online safety The subject of data ethics has never been more urgent. This is no longer an academic or niche geek issue as it has been since the inception of the internet and the world wide web. Data ethics is an issue that affects all of us now as our personal and professional lives increasingly take place online. Who controls access to the hardware, who runs the software, who can spy on us, hack us, data farm us?What are the threats that we need to mitigate against democratically, societally, and personally?How can corporations protect us and how can that help their bottom line? The Privacy Mission aims to answer these questions and summarise both the overarching concepts and principles about why data ethics is important. It offers practical solutions for companies, policy makers and individuals to push back against known threats and future proof themselves going forward.Table of ContentsAcknowledgements ix Introduction xi Part I Privacy and Why We Should Care 1 Chapter 1 Our Human Rights Online 3 Chapter 2 Gamekeeper Turned Poacher 21 Chapter 3 How Did We Get Here? 39 Part II The Dark Triad 55 Chapter 4 Spooks 57 Chapter 5 Corporations 77 Chapter 6 Criminals 93 Chapter 7 Media Control 107 Chapter 8 Cyber warfare 125 Part III Solutions 137 Chapter 9 Individuals 139 Chapter 10 Corporate 153 Chapter 11 Government 171 Chapter 12 Utopia or Dystopia? 189 Notes 201 About the Author 211 Index 213

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Writing Your Next Chapter 5 Chapter 1: Gearing Up for That DD-214 Life 7 Chapter 2: Tying Your Discharge Status into Benefits 21 Chapter 3: Navigating VA Claims and Appeals 39 Part 2: Medical Care, Life Insurance, and Compensation Programs 57 Chapter 4: Helping Yourself to Health Benefits 59 Chapter 5: Exploring VA Healthcare 69 Chapter 6: Probing into TRICARE 95 Chapter 7: Securing Your Family’s Future with VA Life Insurance 111 Chapter 8: Cashing In on Military Pensions, Severance Pay, and the TSP 119 Chapter 9: Taking a Close Look at Disability Pay 137 Part 3: Employment, Education, and Housing Programs 159 Chapter 10: Applying to Employment Programs 161 Chapter 11: Transitioning from the Military to More Government Employment 177 Chapter 12: Building Your Own Business with Veterans Benefits 187 Chapter 13: Bringing Receipts: Using Your GI Bill 199 Chapter 14: Staking Your Claim on Other Education Programs 217 Chapter 15: Buying into Post-Military Life with Your VA Loan Benefit 229 Chapter 16: Enjoying Your Golden Years in a Military Retirement Home 239 Part 4: Burial and Memorial Benefits, Survivor Benefits, and More 245 Chapter 17: Accessing Benefits for Homeless Vets 247 Chapter 18: Using Benefits While Incarcerated 257 Chapter 19: Applying for Benefits for Women, Minority, and LGBTQ+ Vets 265 Chapter 20: Zeroing In on Claims for Vets of Specific Wars, Former POWs, and Disabled Vets 269 Chapter 21: Diving into Benefits for Spouses, Dependents, and Caregivers 295 Chapter 22: Examining Burial and Memorial Benefits 305 Chapter 23: Surveying Survivor Benefits 315 Chapter 24: Shopping ‘til You Drop: Benefits for Retirees and Other ID Cardholders 323 Chapter 25: Seeing the World with Travel Benefits 329 Chapter 26: Sidling up to State Veterans Benefits 337 Part 5: The Part of Tens 347 Chapter 27: Ten Ways to Get Your Disability Claim Denied 349 Chapter 28: Ten Tips to Maximize Your Benefits 353 Index 357

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Book SynopsisDiscover the life-changing power of a single word Millions of people around the world try to improve their lives by doing it all. They attempt every self-help method, try every diet, and follow every fad. But imagine what theyand youcould accomplish if all that effort and determination was focused on a single word? In The One Word Journal: Your Daily Journey for Life-Change, bestselling authors Jon Gordon, Dan Britton, and Jimmy Page deliver a powerful new approach to simplifying and transforming your life and business. You'll learn how to access the core of your intention every week of the year as you explore 52 weekly lessons, principles, and wins that unleash the power of your One Word. You'll also find: Straightforward strategies for improving the six dimensions of your life: the mental, physical, emotional, relational, spiritual, and financialWriting prompts and discussion questions that help you live out your one word with meaning and missionA foolproof method to cut out complexity and clutter and focus on just one thingAn indispensable companion to the authors' bestselling One Word, The One Word Journal unlocks the full potential of the authors' groundbreaking and life-changing techniques.Table of ContentsYour One Word Journey 9 Here’s How It Works 11 Getting Started 16 Six Dimensions 20 Example Entry 24 Annual Review 237 Three Tips for Choosing Your One Word 245 52 Weekly Tips 247 Your Weekly Wins 259 Additional One Word Resources 263 One Word That Will Change Your Team 265 About the Authors 267

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Book SynopsisTable of Contents1. Foreword by Jerry Parker 1 2. Forewords to the First Edition 2 3. Preface 4 1. Cross Asset Trend Following with Futures 1 Diversified Trend Following in a Nutshell 3 The Traditional Investment Approach 5 The Case for Diversified Managed Futures 9 Managed Futures as a Business 14 Differences between Running a Trading Business and Personal Trading 19 Marketability of Your Strategy 19 Volatility Profile 20 Subscriptions and Redemptions 22 Psychological Difference 23 2. Futures Data 25 Futures as an Asset Class 25 Futures Exchanges 25 Futures and Currency Exposure 25 Futures Data 28 Dealing with Limited Life Span 28 Term Structure 31 Basis Gaps 33 The Change in how Continuations are used 36 Futures Sectors 37 Agricultural Commodities 37 Non-Agricultural Commodities 40 Currencies 44 Equities 46 Rates 49 3. Constructing Diversified Futures Trading Strategies 53 They are all doing the Same Thing 54 Cracking Open the Magic Trend Following Black Box 58 Investment Universe 58 Position Sizing 61 Slippage and Commission 64 Strategy Personality 65 Anatomy of a Trend Following Strategy 66 4. Two Basic Trend Following Strategies 69 Strategy Performance 72 Correlations Between Strategies 80 Conclusions from the Basic Strategies 82 Combining the Strategies 83 Trend Filter 83 A Core Trend Following Strategy 85 Controlling the Risk Level 87 Cash Management and the Effect of Free Government Money 90 Loading Fees 96 5. In-Depth Analysis of Trend Following Performance 98 Strategy Behaviour 98 Strategy Long Term Performance 100 Crisis Alpha 103 Trading Direction 105 Sector Impact 108 Putting Leverage into Context 111 As a Complement to an Equity Portfolio 117 6. Year by Year Review 121 How to read this chapter 122 2002 123 2003 132 2004 139 2005 145 2006 151 2007 156 2008 162 2009 169 2010 174 2011 179 2012 185 2013 191 2014 195 2015 200 2016 205 2017 209 2018 215 2019 220 2020 226 2021 232 Year by Year Conclusions 239 7. Counter Trend Trading 244 Building a Counter Trend Model 245 Counter Trend Performance 249 8. Systematic Trading without Time-series 252 Tem Structure 253 Measuring Term Structure 255 Using Term Structure for Trading 258 Limitations of Term Structure Models 260 9. Tweaks and Improvements 262 Trading Synthetic Contracts 263 Correlation Matrices, Position Sizing and Risk 265 Optimisation and its Discontents 267 Style Diversification 269 Volatility Based Stop Loss 272 10. Practicalities of Futures Trading 275 Required Asset Base 275 Going Live 277 Execution 279 Cash Management 281 Higher Volatility in Drawdown Mode 284 Portfolio Monitoring 285 Strategy Follow-Up 285 11. Modelling Futures Strategies 287 Why you need to do your own research 288 A Word about Programming 289 Settling on a research environment 289 Python and Zipline 291 Sourcing your data 293 Data Storage 295 The Dangers of Backtesting 295 12. Does Trend Following work on Stocks? 297 Define Trend Following 297 What about ETFs? 300 13. Trading for a Living 302 How much does a good trader make? 302 Getting a Trading Job 305 Trading your own Money 308 Trading OPM 309 Reasons not to Trade OPM 311 14. Final Words of Caution 313 Diminishing Returns of Futures Funds 313 Setting the Initial Risk Level 314 Going Live 316 15. Bibliography 318 Author Website 318

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Book SynopsisTable of ContentsPreface: the Inflation Imperative ix Acknowledgments xiii Introduction: Getting Used to Supply Chain and Cost Turbulence 1 Chapter 1 Rule One: Price for Profit 19 Chapter 2 Rule Two: An Ounce of Execution Is Better Than a Pound of Strategy 39 Chapter 3 Rule Three: Kick the Discounting Habit 57 Chapter 4 Rule Four: Know Your Value 69 Chapter 5 Rule Five: Strategy Sets the Direction 89 Chapter 6 Rule Six: Innovate for Growth 117 Chapter 7 Rule Seven: Understand Your Market 131 Chapter 8 Rule Eight: Build Your Give- Gets Muscle 147 Chapter 9 Rule Nine: Build Your Selling Backbone 163 Chapter 10 Rule Ten: Deploy Three Practices to Increase Profits 179 Chapter 11 Conclusion: Price with Confidence – The Journey 197 About the Authors 211 Index 213

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Book SynopsisDid you know that investing in commercial property can dramatically accelerate your income and build generational wealth for your family? The secret is out: Commercial property investing is quickly becoming a mainstream strategy for Australians looking to build a property portfolio. Why? Because it can generate positive cash flow faster than residential investment. That means reaching financial security for you and your family soonernot to mention more money for those home renovations, school fees, vehicle upgrades, or dream holidays. Author and specialist buyers agent Helen Tarrant walks you through how to build a commercial portfolio from the very beginning. Drawing on real-world examples and breaking down all the numbers, Cashed Up with Commercial Property offers a detailed, specific blueprint for successful investing. You'll learn how to: Put together your first commercial property deal, with tips on finance strategies, different p

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Book SynopsisWhat needs to change for your business to grow sustainably? The engineering and construction industry is at a tipping point: How can we foster long-term growth in uncertain times? How do we navigate technology-driven disruption and meet the challenge of net zero emissions? And how do we create a more inclusive, collaborative, and sustainable industry for the future? The Steel Ceiling: Achieving Sustainable Growth in Engineering and Construction highlights current issues facing businesses in the engineering and construction sector in Australiaand outlines what it takes for your business to withstand the economic test of time. This book gives you the strategic plan you need to break through the steel ceiling holding you back. In clear and actionable terms, with examples and stories from the industry, it outlines an effective methodology you can use to grow your enterprise sustainablyfrom a small business to megaproject capability. Develop a cle

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Book SynopsisBuild the financial future you deserve with tax-effective investing The government wants your help, and it's willing to pay handsomely. You just need to know what to do. In The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make, celebrated entrepreneur, investor, and bestselling author Tom Wheelwright, CPA transforms the way you think about building wealth and challenges the paradigm that tax incentives are immoral loopholes. Backed by deep research in 15 countries, he identifies seven investing strategies that are A-OK with governments worldwide and will fatten your wallet while making the world a better place. You'll learn: How to tax-effectively invest in business, technology, energy, real estate, insurance, agriculture, and retirement accountsHow to use tax incentives to help pay for your next car, house, or tuition billWhy the rich are not a drain on society and, more importantly, how to become one of themAn indispensable and startlingly insightful exploration of straightforward investing strategies, The Win-Win Wealth Strategy improves your confidence in tax-effective investing, so you make better decisions with your money and supercharge your family's generational wealth while creating jobs, developing technology and improving access to food, energy and housing.Table of ContentsForeword xi Preface xv Acknowledgments xvii Introduction 1 Chapter 1 Partnering with the Government 3 Chapter 2 Investment #1: Business 13 Chapter 3 Investment #2: Technology | Research and Development 43 Chapter 4 Investment #3: Real Estate 59 Chapter 5 Investment #4: Energy 83 Chapter 6 Investment #5: Agriculture 97 Chapter 7 Investment #6: Insurance 111 Chapter 8 Investment #7: Retirement Savings 129 Chapter 9 Conclusion 151 Bonus Chapter How to Get the Government to Pay for Your Ferrari 155 Endnotes 163 About the Author 225 Index 227

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Book SynopsisNurture and develop well-rounded team players by focusing on soft skills development People entering the professional world are better educated than ever before. Their technical skills are often off-the-charts, helping them make short work of even the most challenging tasks. At the same time, however, many of these very same people lack soft skills we've often taken for granted. In the newly revised second edition of Bridging the Soft Skills Gap: How to Teach the Missing Basics to the New Hybrid Workforce, veteran business advisor, speaker, and consultant Bruce Tulgan delivers a practical and incisive roadmap to developing crucial professionalism, critical thinking, and teamwork skills. You'll also find: A collection of 92 instructive lesson plans designed to break soft skills down into their component parts and teach them one manageable piece at a timeAn exploration of the soft skills gap, including what it means and how its impact on your organization will be feltExplanations of why you can't hire your way around a soft skills gapAn essential leadership handbook for executives, managers, and other business leaders, Bridging the Soft Skills Gap is a must-read resource for human resources professionals, team leaders, and front-line employees who deal with promising, but unpolished, talent.Table of ContentsPart One the Soft Skills Gap 1 Prologue Meet the Workforce of the Future 3 Chapter 1 The Soft Skills Gap 9 The Soft Skills Gap: Growing Steadily from Gen X to Millennials to Gen Z to Whoever Comes Next 11 Something Much Larger Is Going on Here: The Post- Boomer Generational Shift 11 Soft Skills Are – Sort of – About Conforming in an Age of Non conformism 14 The Soft Skills Gap: The Missing Basics in Today’s Workforce 17 Face the Hard Realities of the Soft Skills Gap 24 Chapter 2 You Can’t Hire Your Way Around the Soft Skills Gap 27 Staffing Strategy and Hiring 28 Onboarding and Up- to- Speed Training 33 Performance Management and Talent Development36 Ongoing Training 38 The Human Element: What Role Are You Going to Play? 43 Become a Teaching Style Manager 45 Take It to the Next Level 48 Chapter 3 Unlocking the Power of Soft Skills 49 Drill Down: The Missing Basics 52 Unlocking the Power of Soft Skills 54 Unlocking the Power: The Rest of This Book 59 Part Two Teaching the Missing Basics 61 Chapter 4 Teaching the Missing Basics of Professionalism 63 Teaching Self- Evaluation 63 Self- Evaluation: Lesson Plan #1 68 Self- Evaluation: Lesson Plan #2 – Evaluating Yourself on Ability, Skill, and Will 69 Self- Evaluation: Lesson Plan #3 – Evaluating Yourself on Productivity, Quality, and Behavior 70 Self- Evaluation: Lesson Plan #4 – Evaluating Yourself on the Key Soft Skills Competencies71 Self- Evaluation: Lesson Plan #5 – Drill Down on Understanding the Key Soft Skills Competencies76 Self- Evaluation: Lesson Plan #6 – Explore Your Own Successes with the Key Soft Skills 80 Teaching Personal Responsibility 84 Personal Responsibility: Lesson Plan #1 – Introduction 86 Personal Responsibility: Lesson Plan #2 – All the Factors That Get in Your Way 87 Personal Responsibility: Lesson Plan #3 – Considering the Most Common Factors, Mostly Outside Your Own Control, That Get in the Way at Work 88 Personal Responsibility: Lesson Plan #4 – Response Power 90 Teaching Positive Attitude 92 Positive Attitude: Lesson Plan #1 – Considering Theories of How to Be Your Best at Work 94 Positive Attitude: Lesson Plan #2 – Defining “Good Attitude” Behaviors 95 Positive Attitude: Lesson Plan #3 – Considering the Most Common Bad Attitudes 96 Positive Attitude: Lesson Plan #4 – Considering Good Attitude Behaviors 98 Positive Attitude: Lesson Plan #5 – for Individuals Who Need an Attitude Adjustment100 Teaching Good Work Habits 101 Good Work Habits: Lesson Plan #1 – Overview: Wellness, Self- Presentation, Timeliness, Productivity, Attention to Detail, Follow- Through, Initiative 104 Good Work Habits: Lesson Plan #2 – Self- Assessment 106 Good Work Habits: Lesson Plan #3 – Self- Improvement Planning 108 Good Work Habits: Lesson Plan #4 – Wellness 109 Good Work Habits: Lesson Plan #5 – Planning a Wellness Initiative 110 Good Work Habits: Lesson Plan #6 – Self- Presentation 113 Good Work Habits: Lesson Plan #7 – Using a Time Log to Learn to Start Living by a Schedule 115 Good Work Habits: Lesson Plan #8 – How to Make a Basic Project Plan 119 Good Work Habits: Lesson Plan #9 – Taking Notes and Making Checklists 121 Good Work Habits: Lesson Plan #10 – How to Do a Time/Motion Study on Your Own Work 123 Good Work Habits: Lesson Plan #11 – Spotlight on Follow- Through 124 Good Work Habits: Lesson Plan #12 – Going the Extra Mile 125 Teaching Interpersonal Communication Skills 126 Interpersonal Communication Skills: Lesson Plan #1 – Introduction 129 Interpersonal Communication Skills: Lesson Plan #2 – Self-Assessment 131 Interpersonal Communication Skills: Lesson Plan #3 – Learning to Use the “People List” 133 Interpersonal Communication Skills: Lesson Plan #4 – Put More Structure into Your Communication 137 Interpersonal Communication Skills: Lesson Plan #5 – Put More Substance into Your Communication 139 Interpersonal Communication Skills: Lesson Plan #6 – Preparing for Meetings 141 Interpersonal Communication Skills: Lesson Plan #7 – Email Best Practices 142 Interpersonal Communication Skills: Lesson Plan #8 – Communicating Remotely 144 Chapter 5 Teaching the Missing Basics of Critical Thinking 147 Teaching Proactive Learning 147 Proactive Learning: Lesson Plan #1 – Knowledge Work 151 Proactive Learning: Lesson Plan #2 – Open Mind 155 Proactive Learning: Lesson Plan #3 – Suspend Judgment, Question Assumptions, and Seek to Learn 158 Proactive Learning: Lesson Plan #4 – Question Assumptions: What Do You Know? What Don’t You Know? 160 Proactive Learning: Lesson Plan #5 – Seeking Out Information, Technique, and Perspective 161 Proactive Learning: Lesson Plan #6 – Studying Information to Build Knowledge164 Proactive Learning: Lesson Plan #7 – Practicing Technique to Build Skills 166 Proactive Learning: Lesson Plan #8 – Contemplating Competing Perspectives to Build Wisdom 168 Teaching Problem Solving 170 Problem Solving: Lesson Plan #1 – Introduction 173 Problem Solving: Lesson Plan #2 – Preventing or Avoiding Problems Before They Happen 174 Problem Solving: Lesson Plan #3 – Ready- Made Solutions to Commonly Occurring Problems 175 Problem Solving: Lesson Plan #4 – Common Denominators and Underlying Principles 177 Problem Solving: Lesson Plan #5 – Applying the “After- Action” Review Tool 178 Problem Solving: Lesson Plan #6 – Using the After- Action Review Tool to Learn from Others 180 Teaching Decision Making 181 Decision Making: Lesson Plan #1 – Introduction 184 Decision Making: Lesson Plan #2 – Information Analysis: Simple Pros and Cons 186 Decision Making: Lesson Plan #3 – Cause and Effect: Positive Outcomes 188 Decision Making: Lesson Plan #4 – Cause and Effect: Negative Outcomes 189 Decision Making: Lesson Plan #5 – Applying the After- Action Review Tool 190 Decision Making: Lesson Plan #6 – Using the “Decision/Action Tree” 191 Chapter 6 Teaching the Missing Basics of Teamwork 193 Teaching Respect for Context 193 Respect for Context: Lesson Plan #1 – Introduction 196 Respect for Context: Lesson Plan #2 – Reading the Structure, Rules, Customs, Leadership 197 Respect for Context: Lesson Plan #3 – Where Do You Fit? 199 Respect for Context: Lesson Plan #4 – What Do You Need to Do to Adapt? 200 Respect for Context: Lesson Plan #5 – Context- Limiting Factors 201 Respect for Context: Lesson Plan #6 – Complicated Relationships 202 Respect for Context: Lesson Plan #7 – Positive Contexts 203 Respect for Context: Lesson Plan #8 – Negative Contexts 204 Respect for Context: Lesson Plan #9 – Dealing with People with Bad Attitudes 205 Respect for Context: Lesson Plan #10 – Dealing with People with “Great” Attitudes 207 Teaching Citizenship 208 Good Citizenship: Lesson Plan #1 – Introduction 211 Good Citizenship: Lesson Plan #2 – The “Respect” for Others Model 213 Good Citizenship: Lesson Plan #3 – The “Best Interests” Model 215 Good Citizenship: Lesson Plan #4 – The “Civic” Model 216 Good Citizenship: Lesson Plan #5 – The “Communitarian” Model 217 Good Citizenship: Lesson Plan #6 – The “Common Sense” Model 218 Good Citizenship: Lesson Plan #7 – The “Solid Standards” Model 220 Good Citizenship: Lesson Plan #8 – The “Personal Sacrifice” Model 222 Good Citizenship: Lesson Plan #9 – The Theodore Roosevelt Model 224 Good Citizenship: Lesson Plan #10 – Create Your Own Model 225 Teaching Service 226 Service: Lesson Plan #1 – Introduction 230 Service: Lesson Plan #2 – Common Myths About “Service” in the Workplace 232 Service: Lesson Plan #3 – Realities About Service in the Workplace 233 Service: Lesson Plan #4 – Myths Versus Realities in the Workplace 234 Service: Lesson Plan #5 – The “Be a Great Employee” Model of Service 239 Service: Lesson Plan #6 – The “Service” Approach to One- on- Ones Between Managers and Direct Reports 240 Service: Lesson Plan #7 – The Service Approach to Meeting Attendance and Participation 243 Service: Lesson Plan #8 – Helping Your Boss Monitor Your Performance 245 Service: Lesson Plan #9 – Putting Yourself on a Performance Improvement Plan 248 Teaching How to Play Your Position 249 Playing Your Position on the Team: Lesson Plan #1 – Introduction 253 Playing Your Position on the Team: Lesson Plan #2 – Defining the Dimensions of Playing Your Role on the Team/Teamwork 255 Playing Your Position on the Team: Lesson Plan #3 – Your Role in Relation to the Mission 257 Playing Your Position on the Team: Lesson Plan #4 – Coordinating, Cooperating, and Collaborating with Others 258 Playing Your Position on the Team: Lesson Plan #5 – Supporting and Celebrating the Success of Others 260 Playing Your Position on the Team: Lesson Plan #6 – Identifying Your “Go To” People and Building Relationships with Them 261 Playing Your Position on the Team: Lesson Plan #7 – Becoming a “Go To” Person for Others 262 Playing Your Position on the Team: Lesson Plan #8 – How to Use Influence to Get Things Done 263 Playing Your Position on the Team: Lesson Plan #9 – Consider the Lessons About Teamwork from This US Air Force Special Operations Team 264 Lesson Plan List: 92 Different Lesson Plans 267 Acknowledgments 273 About the Author 277 Index 279

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Book SynopsisUntangle the renting process and find your perfect place Renting For Dummies explains everything you, as a renter, need to know. Search for the ideal home, put in your application, and get yourself moved in. You'll learn how to effectively hunt for rentals, figure out what you can afford, and how to find the neighborhood that's best for you. Want to find a roommate? Need help with your application? Not sure whether your lease allows you to keep your beloved pet goldfish? This Dummies guide has you covered, with all the renting advice, and none of the confusing babble. Streamline the renting process with tips on finding good rentalsRead real-life scenarios to help you navigate roommates, pets, applications, and beyondAsk the right questions and negotiate a lease that's fair to everyoneGet tips for maintaining your place, setting up utilities, and handling repairsIf you want to get up to speed on today's rental landscape, Renting For Dummies is the jargon-free resource for you.Table of ContentsIntroduction 1 Part 1: Getting Started with Renting 5 Chapter 1: Understanding the Truths of Renting 7 Chapter 2: Evaluating Your Rental Hopes and Realities 21 Chapter 3: Considering Types of Buildings and Neighborhoods 35 Part 2: Hunting Down the Perfect Housing 45 Chapter 4: Let the Search Begin! 47 Chapter 5: Application Time 59 Chapter 6: Signing the Lease 73 Part 3: Settling In to Your New Home 83 Chapter 7: Congratulations! You’re Moving In 85 Chapter 8: Footing Expenses Beyond Rent 97 Chapter 9: Living with Humans and Other Creatures 109 Chapter 10: Drip, Drip: Getting Help When Things Go Wrong 127 Chapter 11: Renewing Your Lease 139 Part 4: Enjoying Life in Your Own Place 153 Chapter 12: Following the Rules and Staying Safe 155 Chapter 13: Decorating Do’s and Don’ts 169 Part 5: The Part of Tens 183 Chapter 14: Ten Things That Occur When Your Rental Is Sold 185 Chapter 15: Nearly Ten Questions About Government Subsidies and Your Rent 193 Chapter 16: Almost Ten Things a Rental Agent Can Do for You 201 Index 207

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Book SynopsisTable of ContentsIntroduction ix 1 My Approach to Investing 1 2 The Brief Story of My Life 17 3 IBM 31 Successful investing is about predicting the future more accurately than the majority of other investors; we predict a change in IBM’s cost structure 4 Interstate Bakeries 49 Successful investing often is heavily dependent on the capabilities and incentives of corporate leadership 5 U.S. Home Corporation 63 Investors can become frustrated when their swans are priced as if they are ugly ducks 6 Centex Corporation 67 Large profits can be earned by successfully predicting a major positive change in the fundamentals of a company or an industry 7 Union Pacific (Railroad) 79 Investors often do not adequately differentiate between shortterm discrete problems and long-term systemic weaknesses 8 American International Group (AIG) 91 I went to bed with Miss America and woke up with a witch; this can happen to even the most careful of investors 9 Lowe’s 101 Using common-sense logic, we conclude there is a high probability that the U.S. housing market will improve markedly in the near future; investing is logical and probabilistic 10 Whirlpool Corporation 113 Extraordinary patience is required when a deeply undervalued stock continually remains deeply undervalued 11 Boeing 137 Opportunities can occur when great companies develop temporary problems 12 Southwest Airlines 157 When tight markets lead to sharply higher prices for goods or services, earnings and share prices can become buoyant, even for normally unattractive businesses 13 Goldman Sachs 169 Large profits can be earned when perceptions temporarily differ from realities 14 General Motors 187 One must rely on judgment and a sixth sense when the fundamentals of a company become unclear 15 A Letter to Jack Elgart 221 A letter that summarizes my approach to investing and that includes a number of do’s and don’ts I found useful in my career About the Author 233 Index 235

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Book SynopsisAn intuitive and effective desk reference for performance measurement in asset and wealth management In The Complete Guide to Portfolio Performance: Appraise, Analyse, Act, a team of finance professors with extended practical experience deliver a hands-on desk reference for asset and wealth managers suitable for everyday use. Intuitively organized and full of concrete examples of the real-world implementation of the concepts discussed within, the book provides a comprehensive coverage of all important portfolio performance matters across 18 chapters of actionable and clearly described content. The authors have provided relevant cross-referencing where appropriate, Key Takeaways and Equations sections at the end of each chapter, and pointers to additional resources for anyone interested in pursuing further research. You'll also find: Discussions of more than a hundred classical and modern performance measures organized logically and with a focus on their applicationsStrategies for selecting appropriate performance measures based on your situation as a manager or investorExplanations of analytical techniques (statistical approaches, attribution, fund ratings...) enabling a comprehensive use of performance-related informationApplications of portfolio performance criteria in concrete investment decision-making processesHighly actionable and logically organized material that's easy to find at a moment's noticeA full set of pedagogical powerpoint slides and excel worksheets with all data and formulas Perfect for investors, portfolio managers, advisors, analysts, and regulators, The Complete Guide to Portfolio Performance is also a must-read reference for students and practitioners of asset and wealth management, as well as those pursuing certification such as CFA, CIPM, CIIA, and CAIA.

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Book SynopsisTable of ContentsForeword ix Introduction 1 Part I Your Own Decision Advisor (Y.O.D.A) Fundamentals 9 Chapter 1 Health Ignites Wisdom in Decision-Making 11 Chapter 2 Getting Through to the Inner Core 25 Chapter 3 The Voices in Our Head 33 Chapter 4 Time for Serious Reflection 39 Chapter 5 Equipping Y.O.D.A. with the Right Stuff 47 Chapter 6 Protecting Your Inner Core at All Costs 55 Chapter 7 Nature via Nurture: The Science of Uploading Y.O.D.A. 63 Part II Y.O.D.A. Applied to Children, Teens, and Families 75 Chapter 8 Y.O.D.A. Rising: Parenting Young Children 77 Chapter 9 High-Performance Training for Parents: Y.O.D.A. for Teens 85 Chapter 10 Transforming Your Family Story with Your Trained Inner Voice 93 Part III Y.O.D.A. in the Broader Arena of Life 101 Chapter 11 Managing Energy and Your Inner Voice 103 Chapter 12 Managing Emotions and the Role of Y.O.D.A. 111 Chapter 13 The Inner Voice and Managing Stress 127 Chapter 14 The Role of Y.O.D.A. in Finding Flow 135 Chapter 15 Y.O.D.A. Guided Storytelling 141 Part IV Y.O.D.A. Training Strategies 153 Chapter 16 Voice Training 101 155 Chapter 17 Using Y.O.D.A. to Get Home 161 Chapter 18 Summary Wisdom from Y.O.D.A. 171 Sources 177 Acknowledgments 211 Index 217

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Book SynopsisYour one-stop guide to creating a winning business plan from scratch Whether you''re starting a new business or growing an established one, you''ll need a solid business plan to get you where you want to go. Revised for today''s rocky economic climate, this edition of the UK''s bestselling business plan guide gives you what you need to map out your business strategy and stay on course ? including a complete sample plan that you can easily adapt for your business! Chart your course ? assess the current state of your business and where you''d like to take it, and establish clear, achievable objectives Get to know your customers ? learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition ? find out who your competitors are and what it''ll take to get your share of the market pie (and theirs) Sort out your finances ? construct a value chain, exTable of Contents Introduction 1 Part I: Determining Where You Want to Go 7 Chapter 1: Starting Your Business Plan 9 Chapter 2: Charting the Proper Course 19 Chapter 3: Setting Off in the Right Direction 35 Part II: Sizing Up Your Marketplace 51 Chapter 4: Checking Out the Business Environment 53 Chapter 5: Taking a Closer Look at Customers 77 Chapter 6: Dividing Customers into Groups 93 Chapter 7: Scoping Out Your Competition 111 Part III: Weighing Up Your Company’s Prospects 127 Chapter 8: Establishing Your Starting Position 129 Chapter 9: Focusing On What You Do Best 147 Chapter 10: Figuring Out Financials 163 Chapter 11: Forecasting and Budgeting 187 Part IV: Looking to the Future 215 Chapter 12: Preparing for Change 217 Chapter 13: Thinking Strategically 239 Chapter 14: Managing More than One Product 261 Part V: A Planner’s Toolkit 293 Chapter 15: Planning in Turbulent Economic Times 295 Chapter 16: Making Your Business Plan Work 309 Chapter 17: Learning from Others: A Sample Business Plan 333 Part VI: The Part of Tens 353 Chapter 18: Ten Questions to Ask About Your Plan 355 Chapter 19: Top Ten Business-Planning Never-Evers 359 Index 363

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Book SynopsisPractical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them.Trade Review'So much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world.' (Hotbrandscoolplaces.com, February 2012) A passionate treatise on what it means to be social in our world of corporate communications.' (Simply-communicate.com, February 2012) 'This uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world.' (Flybe Magazine, March 2012) '... there is something in this book for everyone. I'd love to place a copy in the hand of every HR director and CEO in the country. It would be transformational. Trust me, read this. It really is that good.' (People Management, March 2012) 'I recommend the book to anyone thinking about taking part in social media and to managers who want to know what to do about social media in their department or organisation.' (Indigoblue.co.uk, 16th April 2012) 'The book talks through the challenges and ideas of how social media can be used and should be used within an organization.' (optimumexposure.co.uk. March 2012) With the social web being used by staff, customers and competitors, this book helps you harness its business potential.' (Director, March 2012) '...offers managers, at all levels, valuable insights into the networked world.' (CityJet Magazine, March 2012) ' You won't find a better, more accessible read about the value and potential of social media anywhere.' (workessence.co.uk, March 2012) 'There is something in this excellent book for everyone.' (People Management, April 2012) 'There is plenty of good sense in this book about the democratising potential of these new networks, their resistance to tidy structures, and the way they undermine old command-and-control cultures' (Management Today, April 2012) 'I highly recommend this book to anyone interested in social media, especially those new to blogging or tweeting.' (blogspot.co.uk, March 2012)Table of ContentsForeword by Andrew McAfee ix Introduction 1 1. We All Need to Grow Up 5 2. Ten Steps to Success with Technology 9 3. The Ultimate in Democracy 15 4. Leaving a Trace 21 5. Evolution on Steroids 27 6. “Writing Ourselves into Existence” 33 7. Literacy Re-discovered 39 8. Mass Illiteracy 45 9. Stating the Obvious 51 10. Volume Control on Mob Rule 57 11. Dealing with a Boss Who Doesn’t “Get It” 63 12. The More You Give the More You Get 69 13. “Ooh, That’s Interesting” 73 14. The Network of Networks 79 15. Real Leaders Have Followers 85 16. Real Friends 91 17. Too Much of a Good Thing 97 18. Globally Distributed Conversations 103 19. Conversations Can Only Take Place Between Equals 109 20. Management by Being Interested 115 21. Asking the Right Questions 123 22. The Meaning of True Collaboration 129 23. War of the Worlds 135 24. The Inside is Becoming the Outside 141 25. Your Staff are Your Best Advocates 145 26. Creatively Messy 151 27. Innovation and the Forces of Disruption 157 28. No Such Thing as Conscripts 163 29. Heading into the Great Unknown 169 30. Be Strategically Tactical 175 31. Back to Front ROI 181 32. The Price of Pomposity 187 33. Managing the Mess 193 34. We Need More Rubbish 199 35. Lines in the Sand 205 36. Small Pieces Loosely Joined 211 37. Unleash Your Trojan Mice 217 38. Don’t Feed the Trolls 223 39. When the Shit Hits the Fan 229 40. Crisis Management 235 41. The Best Way to be Safe is to be Open 241 42. Radical Transparency 247 43. The Revolution is Within 253 44. It’s Your Party . . . 257 45. A Final Word 263 A Note About Technology 267 Reading List 271 About Euan Semple 273 Index 275

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Book SynopsisThis book is the definitive guide to cash flow statement analysis and forecasting. It takes the reader from an introduction about how cash flows move within a business, through to a detailed review of the contents of a cash flow statement. This is followed by detailed guidance on how to restate cash flows into a template format.Table of ContentsIntroduction ix Section One Historic Cash Flow Analysis 1 Understanding How Cash Flows in a Business 3 2 Understanding Cash Flows Properly 21 3 Start-up, Growth, Mature, Decline 47 4 Restating the Cash Flows of a Real Business 59 5 Restating US GAAP Cash Flows 83 6 Analysing the Cash Flows of Mature Businesses 99 7 Analysing the Cash Flows of Growth Businesses 135 8 Growth and Mature – Further Analysis Issues 153 9 Analysing the Cash Flows of Start-up Businesses 171 10 Analysing the Cash Flows of Decline Businesses 179 11 What to do about Bad Cash Flows 185 12 Cash Versus Profit as a Measure of Performance 191 13 Cash Flow Analysis and Credit Risk 201 14 Cash Flow Analysis and Performance Measurement 215 15 Analysing Direct Cash Flow Statements 223 16 Generating a Cash Flow Summary from Profit and Loss Account and Balance Sheet Data 231 17 Summarising Historic Free Cash Flow 247 Section Two Forecasting Cash Flows 18 Introduction 255 19 Spreadsheet Risk 263 20 Good Practice Spreadsheet Development 275 21 The Use of Assumptions in Spreadsheet Models 295 Index 305

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Book SynopsisSmart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller.Table of ContentsIntroduction 1 Part I: Where You Are, Where You’re Going 7 Chapter 1: Making the Most of Your Marketing 9 Chapter 2: Clarifying Your Marketing Strategy 25 Chapter 3: Writing a Marketing Plan 45 Part II: Creative Thinking, Powerful Marketing 65 Chapter 4: Researching Your Customers, Competitors and Industry 67 Chapter 5: Harnessing Creativity in Your Business 87 Chapter 6: Making Your Marketing Communications More Powerful 101 Part III: Advertising Everyone can Do 111 Chapter 7: Brochures, Press Ads and Print 113 Chapter 8: Signs, Posters and More 135 Chapter 9: TV and Radio Ads (Or Your Own Show!) 153 Part IV: Powerful Alternatives to Advertising 169 Chapter 10: Digital Marketing 171 Chapter 11: Using Search Engines 193 Chapter 12: Tapping into Networking Sites 211 Chapter 13: Embracing Mobile Marketing 229 Chapter 14: Direct Marketing and Telemarketing 239 Chapter 15: Public Relations and Word of Mouth 261 Chapter 16: Face-to-Face Marketing 273 Part V: Connecting With Your Customers 287 Chapter 17: Branding, Managing and Packaging a Product 289 Chapter 18: Using Price and Promotions 309 Chapter 19: Distribution, Retail and Point of Purchase 327 Chapter 20: Sales and Service Essentials 345 Part VI: The Part of Tens 365 Chapter 21: Ten Common Marketing Mistakes to Avoid 367 Chapter 22: Ten (Or So) Ways to Save Money in Marketing 371 Chapter 23: Ten (Or So) Ideas for Lower-Cost Advertising 379 Index 383

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Book SynopsisA clearer, more accurate performance management strategy Over the past two decades, performance measurement has profoundly changed societies, organizations and the way we live and work.Table of ContentsFrom the Authors xi PART I INTRODUCTION 1 1 The Road to Insanity 3 2 Performance and Measurement 13 What is performance measurement? 14 What is performance? 15 What is measurement? 17 Getting the number or changing the behaviour? 20 PART II PERFORMANCE MEASUREMENT 21 3 Measurement for Measurement’s Sake 23 Making things measurable 25 Measures and more measures 27 Competitive measuring 27 Sticky measures 27 Conflicting measures 28 Losing the link to performance 29 Excessive reliance on measures 30 Fixating on measures 31 Getting desensitized to numbers 33 Getting lost in performance data 34 Paying the price 35 Preventing learning and change 37 Learning points 37 Deciding what to measure 38 Designing a robust indicator 40 Managing with measures 41 And finally… 41 4 All I Need is the Right Measure! 43 How difficult can this be? 46 What’s in a name? 46 Knowing the purpose 47 Poor relations 48 It’s in the formula 49 Frequency 50 Where does the data come from? 51 What will you do with the results? 53 How strong are your indicators? 54 Is the indicator measuring what it is meant to measure? 55 Is the indicator only measuring what it is meant to measure? 56 Is the indicator definitely the right indicator? 57 Is the indicator consistent regardless of who measures and when? 58 Can the data be readily communicated and easily understood? 59 Is any ambiguity possible in the interpretation of the results? 60 Can and will the data be acted upon? 61 Can the data be analyzed soon enough for action to be taken? 62 Is the cost of collecting and analyzing data justified? 63 Will the measure encourage any undesirable behaviours? 64 Learning points 66 It’s not just a KPI 66 Pass or fail 67 And finally… 67 5 Comparing Performance 69 Apples and pears 73 Differences in data collection 73 Different datasets 75 Different methodologies 76 Interpretation and presentation 78 Timeliness 80 Special variation 81 Choice and relevance 82 Using data unintended for comparative purposes 83 Yes, but… 84 Moving up the rankings 85 Unintended consequences 89 Learning points 92 Which data to collect? 93 Collection mechanisms 93 Consistency 94 Handling ambiguity 94 And finally… 95 PART III PERFORMANCE MANAGEMENT 97 6 Target Turmoil 99 What are performance targets? 102 When targets go bad 104 Are targets so bad? 106 The main pitfalls 107 When targets do good 114 Clarity and commitment 116 Unexpected benefits 118 Learning points 119 Types of targets 121 Setting targets 122 Feedback 123 Targets and incentives 124 In summary 124 And finally… 126 7 Gaming and Cheating 127 Gaming: what is it? 129 Gaming and cheating 133 What drives gaming and cheating? 137 The pressure to perform 139 Targets – the wrong kind and in the wrong way 141 The climate of competitiveness 142 Types of gaming 144 The number and predictability of gaming behaviours 145 Learning points 149 Relieving the pressure 150 Setting the right kind of target 150 Foreseeing the future 151 Improving data management systems 151 Changing the culture 152 And finally... 154 8 Hoping for A Whilst Rewarding B 157 Common management reward follies 160 Hoping for teamwork whilst rewarding individual effort 160 Hoping for the long term whilst rewarding short-term gain 162 Hoping for truth whilst rewarding lies 163 Hoping for contribution whilst rewarding outcomes 166 Hoping for budget control whilst rewarding overspend 167 Learning points 169 Targets, rewards and measures 169 Reward people later 171 Avoid negative spillover 171 Systems thinking 172 And finally… 173 9 Failing Rewards and Rewarding Failure 175 Top rewards for top performers 178 Rewarding failure 179 Failing rewards 180 Measurement, rewards and motivation 182 When financial rewards backfire 185 What motivates us? 188 Learning points 192 Motivation and long-term goals 192 Different strokes for different folks 193 The right measures 194 The time to reward 195 Team vs. individual rewards 195 And finally… 196 PART IV CONCLUSIONS 197 10 Will Measurement Madness Ever Be Cured? 199 And finally… 203 References 205 Index 217

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Book SynopsisIn today's global world organizations rely more and more on virtual teams. In his latest book on group coaching for high-performance teams, Manfred Kets de Vries provides a clear understanding of how to coach groups of managers and make them effective teams that can bring greatly improved performance for their companies.Trade Review'A really compelling introduction to anyone wishing to know more about group psychodynamics. It is also a thought-provoking and practical oeuvre'. (HR Zone, January 2012) 'A useful guide to unconscious factors in group leadership coaching.' (People Management, February 2012) '...impressive and wide-ranging book' (People Management, April 2012)Table of ContentsPreface ix About The Author xxiii Part One: An Introduction To The Life of Groups and Teams 1 Chapter 1 How a Group Becomes a Team 3 Chapter 2 Swimming in the Relational “Soup” 25 Chapter 3 Leadership Coaching and High Performance Teams 55 Part Two: A Psychodynamic Perspective On Individuals and Groups 77 Chapter 4 Understanding Individuals in Groups 79 Chapter 5 The Secret Life of Groups 109 Chapter 6 Into the Cloud: The Phenomenon of the Group-as-a-Whole 133 Part Three: Creating Authentizotic Organizations 155 Chapter 7 Toward Systemic Change in Organizations 157 Chapter 8 Being an Effective Change Agent 179 Chapter 9 The Zen of Group Coaching 211 Chapter 10 A Holistic Design for Organizational Interventions 239 Conclusion 255 Appendix: Instruments 261 Index 279

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Book SynopsisWe asked over 5000 accounting lecturers what would help them teach and students learn? The results were: Help with student engagement and varying levels of ability; Real world examples to be used in class; Content to break up lectures and engage students. Accounting 3e has been developed to incorporate these elements and much more! Accounting 3e provides a very accessible and easy-to-follow introduction and is aimed at students studying accounting for the first time. The book introduces concepts in an engaging and easy-to-follow manner, and examples are tried and tested with many graded questions and answers. The third edition is updated to reflect IFRS terminologies and format including the reorganisation of the UK standards committee in July 2012. Double entry bookkeeping is included, however, this can be bypassed for students not requiring this.Table of ContentsAbout the Author xv About the Book xvii Acknowledgements xxiii 1 INTRODUCTION TO ACCOUNTING 1 Introduction 2 Nature of Accounting 2 Importance of Accounting 4 Financial Accounting and Management Accounting 5 Users of Accounts 6 Accounting Context 8 Types of Accountancy 12 Types of Accountant 17 Limitations of Accounting 20 Conclusion 20 Discussion Questions 22 SECTION A: FINANCIAL ACCOUNTING: THE TECHNIQUES 23 2 THE ACCOUNTING BACKGROUND 25 Introduction 26 Financial Accounting 26 Language of Accounting 28 Student Example 36 Why Is Financial Accounting Important? 40 Accounting Principles 40 Accounting Conventions 41 Conclusion 43 Discussion Questions 44 Numerical Questions 45 Appendix 2.1: Illustration of a Consolidated Income Statement for Marks & Spencer plc 2010 46 Appendix 2.2: Illustration of a Consolidated Statement of Financial Position for Marks and Spencer plc 2010 48 Appendix 2.3: Illustration of a Consolidated Statement of Cash Flows for Marks and Spencer 2010 50 Appendix 2.4: Illustration of a Consolidated Income Statement for Volkswagen 2009 52 Appendix 2.5: Illustration of a Consolidated Balance Sheet (Statement of Financial Position) for Volkswagen 2009 53 Appendix 2.6: Illustration of a Consolidated Cash Flow Statement (Statement of Cash Flows) for Volkswagen 2009 55 3 RECORDING: DOUBLE-ENTRY BOOKKEEPING 57 Introduction 58 The Accounting Equation 59 Worked Example 64 Computers 76 Conclusion 76 Discussion Questions 77 Numerical Questions 77 4 MAIN FINANCIAL STATEMENTS: THE INCOME STATEMENT (PROFIT AND LOSS ACCOUNT) 83 Introduction 84 Context 84 Defi nitions 86 Layout 88 Main Components 89 Profi t 97 Listed Companies 100 Capital and Revenue Expenditure 100 Limitations 101 Interpretation 101 Conclusion 101 Discussion Questions 102 Numerical Questions 102 5 MAIN FINANCIAL STATEMENTS: THE STATEMENT OF FINANCIAL POSITION (BALANCE SHEET) 104 Introduction 105 Context 106 Definitions 107 Layout 108 Main Components 110 Limitations 121 Interpretation 122 Listed Companies 123 Conclusion 123 Discussion Questions 124 Numerical Questions 125 Appendix 5.1: Horizontal Format of Statement of Financial Position 126 6 PREPARING THE FINANCIAL STATEMENTS 127 Introduction 128 Main Financial Statements 128 Trial Balance to the Income Statement (Profi t and Loss Account) and the Statement of Financial Position (Balance Sheet) 130 Adjustments to Trial Balance 134 Comprehensive Example 142 Conclusion 146 Discussion Questions 146 Numerical Questions 147 7 PARTNERSHIPS AND LIMITED COMPANIES 159 Introduction 160 Context 161 Partnerships 162 Limited Companies 168 Distinctive Accounting Features of Limited Companies 172 Accounting Treatment For Limited Companies 181 Limited Company Example: Stevens, Turner Ltd 183 Limited Companies: Published Accounts 188 Conclusion 193 Discussion Questions 194 Numerical Questions 195 Appendix 7.1: Example of an Income Statement (Profit and Loss Account) using UK GAAP (Manchester United Ltd) 205 Appendix 7.2: Example of a Statement of Financial Position (Balance Sheet) using UK GAAP (Manchester United Ltd) 206 8 MAIN FINANCIAL STATEMENT: THE STATEMENT OF CASH FLOWS 208 Introduction 209 Importance of Cash 210 Context 212 Cash and the Bank Account 212 Relationship between Cash and Profi t 216 Preparation of Statement of Cash Flows 218 Conclusion 232 Discussion Questions 232 Numerical Questions 233 Appendix 8.1: Main Headings for the Cash Flow Statement (Statement of Cash Flows) for Sole Traders, Partnerships and some Non-Listed Companies under UK GAAP 240 Appendix 8.2: Preparation of a Sole Trader’s Cash Flow Statement Using the Direct Method Using UK Format 241 Appendix 8.3: Preparation of the Cash Flow Statement of Any Company Ltd using the Indirect Method Using UK GAAP 242 Appendix 8.4: Example of Statement of Cash Flow (Cash Flow Statement) Using UK GAAP (Manchester United Ltd) 245 9 INTERPRETATION OF ACCOUNTS 247 Introduction 248 Context 248 Overview 249 Importance of Ratios 251 Closer Look at Main Ratios 252 Worked Example 264 Report Format 272 Holistic View of Ratios 274 Performance Indicators 275 Limitations 276 Conclusion 277 Discussion Questions 278 Numerical Questions 279 Appendix 9.1: John Brown Plc 288 Appendix 9.2: The Cash Flows Ratio using UK GAAP 290 SECTION B: FINANCIAL ACCOUNTING: THE CONTEXT 291 10 REGULATORY AND CONCEPTUAL FRAMEWORKS 293 Introduction 294 Traditional Corporate Model: Directors, Auditors and Shareholders 295 Regulatory Framework 300 Regulatory Framework in the UK 302 Corporate Governance 307 Conceptual Framework 311 Conclusion 319 Selected Reading 320 Discussion Questions 321 11 MEASUREMENT SYSTEMS 322 Introduction 323 Overview 323 Measurement Systems 326 Deficiencies of Historical Cost Accounting 328 Illustrative Example of Different Measurement Systems 328 Real Life 331 Conclusion 332 Selected Reading 332 Discussion Questions 333 12 THE ANNUAL REPORT 334 Introduction 335 Definition 335 Context 336 Multiple Roles 337 Main Contents of the Annual Report 342 Presentation 359 Group Accounts 361 Impression Management 365 Conclusion 368 Selected Reading 369 Discussion Questions 370 13 CREATIVE ACCOUNTING 371 Introduction 372 Defi nition 374 Managerial Motivation 376 Methods of Creative Accounting 378 Example 385 Real Life 385 Case Studies 388 Creative Presentation 392 Controlling Creative Accounting 394 Conclusion 394 Selected Reading 395 Discussion Questions 396 14 INTERNATIONAL ACCOUNTING 398 Introduction 399 Context 399 Divergent Forces 401 Classification 407 Country Snapshots 407 Convergent Forces 414 Conclusion 420 Selected Reading 420 Discussion Questions 421 Appendix 14.1: List of International Standards 422 SECTION C: MANAGEMENT ACCOUNTING 425 15 INTRODUCTION TO MANAGEMENT ACCOUNTING 427 Introduction 428 Context 429 Relationship with Financial Accounting 430 Overview 432 Cost Minimisation and Revenue Maximisation 439 Use of Computers and Impact of Digital Technology 441 Art not a Science 442 Changing Nature of Management Accounting 442 Conclusion 442 Selected Reading 443 Discussion Questions 444 16 COSTING 445 Introduction 446 Importance of Cost Accounting 447 Types of Cost 448 Traditional Costing 452 Activity-Based Costing 458 Costing for Inventory Valuation 462 Different Costing Methods for Different Industries 466 Target Costing 470 Cost-Cutting 470 Conclusion 471 Discussion Questions 472 Numerical Questions 472 17 PLANNING, CONTROL AND PERFORMANCE: BUDGETING 478 Introduction 479 Management Accounting Control Systems 479 Nature of Budgeting 480 Cash Budget 484 Other Budgets 485 Manufacturing Budgets 488 Comprehensive Budgeting Example 491 Behavioural Aspects of Budgeting 496 Responsibility Accounting 500 Conclusion 502 Discussion Questions 502 Numerical Questions 503 18 PLANNING, CONTROL AND PERFORMANCE: STANDARD COSTING 508 Introduction 509 Nature of Standard Costing 510 Standard Cost Variances 511 Interpretation of Variances 520 Conclusion 521 Discussion Questions 522 Numerical Questions 523 19 SHORT-TERM DECISION MAKING 527 Introduction 528 Decision Making 528 Contribution Analysis 530 Decisions, Decisions 534 Throughput Accounting 540 Break-Even Analysis 542 Contribution Graph 546 Conclusion 548 Discussion Questions 549 Numerical Questions 549 20 STRATEGIC MANAGEMENT ACCOUNTING 554 Introduction 555 Nature of Strategic Management Accounting 557 Assessment of Current Position of the Business 559 Appraisal of Current Position of the Business 568 Strategic Choice of Future Direction 573 Conclusion 576 Selected Reading 576 Discussion Questions 577 Numerical Questions 578 21 LONG-TERM DECISION MAKING: CAPITAL INVESTMENT APPRAISAL 581 Introduction 582 Nature of Capital Investment 582 Capital Investment Appraisal Techniques 586 Payback Period 588 Accounting Rate of Return 590 Net Present Value 592 Profi tability Index 595 Internal Rate of Return (IRR) 595 Other Factors 600 Conclusion 600 Discussion Questions 601 Numerical Questions 602 Appendix 21.1: Present Value of £1 at Compound Interest Rate (1 r) 605 22 THE MANAGEMENT OF WORKING CAPITAL AND SOURCES OF FINANCE 606 Introduction 607 Nature of Sources of Finance 607 Short-Term Financing 608 Long-Term Financing 618 Cost of Capital 623 Conclusion 626 Discussion Questions 627 Numerical Questions 628 Glossary of Key Accounting Terms 631 Appendix: Answers 663 Index 723

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Book SynopsisYour plain-English introduction to organisational behaviour Organisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations.Table of ContentsIntroduction 1 Part I: Getting to Grips with Organisational Behaviour 7 Chapter 1: Introducing Organisational Behaviour 9 Chapter 2: Working Nine to Five: Understanding Psychology and Behaviour in the Workplace 19 Part II: All About the Employee 31 Chapter 3: Getting to Know People: Personality and Intelligence Differences 33 Chapter 4: Having the Right Attitude at Work 51 Chapter 5: Working Together: Teams and Groups 69 Chapter 6: Reducing Stress, and Improving Health and Wellbeing 87 Chapter 7: Handling Emotionally Demanding Jobs 107 Part III: All About the Employer 123 Chapter 8: Leading the Way: Leadership in the Workplace 125 Chapter 9: Motivating the Workforce 141 Chapter 10: The Unwritten Agreement: Psychological Contract 161 Chapter 11: Ensuring Fairness at Work 175 Part IV: All About the Organisation 193 Chapter 12: Designing Jobs 195 Chapter 13: Fitting In: Organisational Culture 209 Chapter 14: Changing Organisations 227 Chapter 15: Keeping Pace with the Global Workplace 241 Chapter 16: Working Virtually 257 Part V: All About Hiring and Developing People 271 Chapter 17: Hiring the Right People 273 Chapter 18: Assessing and Appraising 293 Chapter 19: Training and Developing People 311 Part VI: The Part of Tens 329 Chapter 20: Ten Tips for Good Employee Relations 331 Chapter 21: Ten Stressful Occupations 337 Chapter 22: Ten Tips for Managing Your Manager 341 Chapter 23: Ten Up and Coming Issues in Organisational Behaviour 345 Chapter 24: Ten Engagement Factors for Employees 351 Index 355

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Book SynopsisHold productive meetings and events with help from Dummies It's a whole new world out there. With so many companies, big and small, electing to move to virtual or hybrid operating models, meetings have arguably become more important than ever as the primary way teams communicate day-to-day. But how do you maximize engagement when a screen sits between you and your coworkers? In Business Meeting & Event Planning For Dummies, expert author Susan Friedmann shares her tips and insider tricks for navigating virtual and hybrid gatherings without missing a beat. Armed with top-notch guidance and insider tips from Dummies, you'll be able to streamline meetings to maximize efficiency and save money on or offline. Create effective and exciting business events and presentationsKeep on time and on budget, maintain group engagement, and use social media to your advantage Discover best practices, proven tips, and technical adviceIf you're a professional who wants to make the most of business meetinTable of ContentsIntroduction 1 Part 1: Been to Any Good Meetings or Events Lately? 5 Chapter 1: Gearing Up for Meetings and Events 7 Chapter 2: Strictly Business: Defining Meetings 17 Chapter 3: The ABCs of Meeting Preparation 25 Chapter 4: Mixing Business with Pleasure: Events 45 Chapter 5: Bringing an Event to Life 57 Part 2: It’s All Show Business 79 Chapter 6: Get Me to the Meeting on Time 81 Chapter 7: Food for Thought 93 Chapter 8: Selecting Great Speakers 109 Chapter 9: It’s the Extras That Count 123 Chapter 10: Lights, Camera, Action! 129 Part 3: No Guts, No Story 145 Chapter 11: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety 147 Chapter 12: Working with Vendors 161 Chapter 13: Drinking Champagne on a Beer Budget 171 Part 4: Building Bridges with Technology 185 Chapter 14: Making Meeting Technology Work for You 187 Chapter 15: This Phone’s for You: Conference Calling 197 Chapter 16: Holding Meetings Online 207 Chapter 17: Expanding Your Reach with Virtual Events 223 Part 5: Exhibiting at Trade Shows 231 Chapter 18: Planning for Gold: Exhibiting 101 233 Chapter 19: Strutting Your Stuff: Exhibiting 201 251 Chapter 20: Presenting the Floor Show: Exhibiting 301 263 Part 6: The Part of Tens 271 Chapter 21: Ten Creative Ways to Meet 273 Chapter 22: Ten Common Meeting Mistakes to Avoid 277 Chapter 23: Ten Top Negotiating Tactics 281 Chapter 24: Ten Strategies For Exhibiting Overseas 285 Appendix: Checklist Heaven 291 Index 307

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Book SynopsisTable of ContentsForeword v Introduction 1 Chapter A New Era of Sales and Marketing 15 Chapter 2 It’s Time for CMOs to Play Offense 27 Chapter 3 Building the Customer-First Tech Stack 57 Chapter 4 Our Bold New Vision in Action 97 Chapter 5 The Modern Sales Organization 137 Chapter 6 Are You Ready to Break Through? 183 Afterword 243 About the Author 256 Index 257

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Book SynopsisAn illuminating exploration of the importance of your company''s cash position and the steps you can take to ensure organizational liquidity In Cash is King, working capital and cash strategist Peter W. Kingma delivers an insightful and practical discussion of why your company''s cash position should be on an equal footing with sales, cost, and service, and how to make that happen. You''ll learn why cash is the fuel in your corporate engine and discover the attributes of an organizational cash culture and how to adopt them within your own firm. While explaining some of the most importantand most misunderstoodcorporate finance concepts, this book is not a finance textbook. Instead, it uses case study examples to offer concrete suggestions for improvements in your company that increase the availability of cash when you most need it. You''ll also find: Discussions of the importance of sufficient liquidity for operational concerns, research and development,

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Book SynopsisTable of ContentsPreface 11 Motivation for This Book 18 The Roots of Design Thinking 22 The History of Innovation Metrics 24 Why? How? What? 27 WHY Are Design Thinking & Innovation Metrics Important? 29 A Quick Read to Get Inspired 45 The 101s: Essentials of Design Thinking & Measuring 57 Design Thinking 101 60 The Design Thinking Paradigm 61 Facilitating Workshops 74 Working in Teams 82 Building Capabilities 88 Measuring Impact 97 Measuring 101 145 From Observations to Real Metrics 146 Defining and Applying Metrics 157 Defining the North Star Metric(s) 167 Working with Exploration Metrics 175 Selecting Exploitation Metrics 187 Measuring Creativity 197 Reflecting Measurements 211 Design Thinking Toolkit 103 Measuring Toolkit 223 Performance Measurements 201 256 OKRs and Beyond 258 The Roots of Measuring Objectives 260 Three Mindshifts Applying OKRs 264 Tips and Tricks for Implementing OKRs 271 Facilitating Performance Objectives 277 The Future of Design Thinking & Data-Driven Innovation 312 Creating Impact with Advanced Tools 314 Data-Driven Innovation 301 318 Design Thinking & Data Analytics 319 Applying the Hybrid Model 320 Design Thinking & Artificial Intelligence 335 Gaining Efficiency in Customer Interactions 336 OKR Toolkit 285 Design Thinking & Neuroscience 359 Transferring Brain Patterns into Value 360 A Final Word 376 Practitioner Voices 380 Index and Sources 382

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Book SynopsisGet a sneak peek into the future of technology, finance, and the metaverse In The Web3 Era: NFTs, the Metaverse, Blockchain and the Future of the Decentralized Internet, renowned finance and technology expert David Shin connects pivotal moments from the history of human progress and global trade with current events that are shaping the world of tomorrow through a fascinating and insightful exploration of the long-term, next-level use cases of non-fungible tokens and digital assets, and their implications for industries that leverage these advancements. In the book, you'll find discussions of the challenges and opportunities for institutions awaiting the arrival of the Web3 space; how old Western central powers are struggling to keep up with the digital currencies of the East; and why our voices will matter as consensus-driven tribes converge to form DAOs. You'll also discover the potential of blockchain as a pivotal engine for driving the metaverse economy and transTable of ContentsIntroduction ix 1 Rise of the DAOs 1 King for a Day 5 Does Your Vote Really Count? 8 What a Wonderful, Trustless World 10 Why the First DAO Had to Fall 13 New-Age Tribes 15 2 When the World Becomes Your Village. . . 19 When We Left Gold Behind. . . 27 The Corruption of Trade 30 Decentralized Trading, Reputation Tokens, and the Death of the Irresponsible Influencer-Marketer 32 Can’t Buy Me Love. . . 35 3 The New Centralization 39 Who Owns the Fed? 42 To Teach the World to Sing in Perfect Harmony 46 Central Bank Digital Currencies and Data Collection 49 Is Anything Real Anymore? 51 You Can’t Always Get What You Want. . . 55 4 Tower of Babel 2.0 61 Lost in Translation 66 The Language of Progress 68 The Byzantine Generals Problem 72 Creating Consensus and Spreading It 75 The Antichrist is Coming 77 5 Soul Beyond Face Value 81 Digital Gangsters’ Paradise 86 The Angry Face Algorithm 91 It’s a Long Road From Rakhine 95 If You Tolerate This Then Your Children Will Be Next 98 Your Soul Defines You 100 6 Back to Africa 105 We are Family? We are Françafrique 113 The Last Colonial Currency 117 The African Union? 120 The Last Digital Frontier 122 7 The American Way 129 The United States of Isolation 137 The Fall of the Petrodollar 140 Defeating the Dollar 148 The New Bretton Woods 154 8 When We Meet in the Metaverse. . . 159 Beyond the Planet of the Bored Apes 163 When Worlds Collide. . . 170 A Meaningful Place 177 9 Of Builders and Villains. . . 185 Walking on the Moon: The Rise and Fall of Terra LUNA 190 Sex, Drugs, and Balance Sheets: How a Bunch of Kids Created and Destroyed FTX 201 Speculation, the Language of Fools 211 10 The Nature of a Nurturer: Reflecting on the Klaytn Journey 215 A Blockchain to Connect All Blockchains 220 TPS is King 225 Building on Top of The World’s Blockchain 227 Shared Governance of a Shared Ecosystem 229 11 A Brave New World 235 I’m Still Walking, So I’m Sure I Can Dance 240 The First Days are the Hardest Days 243 You Speak My Language 247 Index 253

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Book SynopsisTable of ContentsIntroduction 1 Part 1: All about Budgeting 5 Chapter 1: Beginning with Budgeting Basics 7 Chapter 2: Breaking Down the Parts of a Budget 21 Part 2: Finding a Budget That Works for You 37 Chapter 3: Zero-Based Budgeting 39 Chapter 4: The 50/30/20 Budget 59 Chapter 5: The Envelope Budget 77 Chapter 6: The Pay-Yourself-First Budget 95 Chapter 7: Tips for Creating a New Budget 107 Part 3: Taking Care of Your Priorities 127 Chapter 8: Establishing an Emergency Fund 129 Chapter 9: Saving for Your Retirement 147 Chapter 10: Eliminating Debt 153 Part 4: Budgeting in Action 177 Chapter 11: Budgeting in a Tough Economy 179 Chapter 12: Budgeting during Different Life Stages 193 Chapter 13: Budgeting for a Major Purchase or Life Event 211 Part 5: Using Your Budget for Money Management 231 Chapter 14: Budgeting for Major Life Changes 233 Chapter 15: Keeping Tabs on Credit Card Spending 249 Chapter 16: Using a Budget to Plan for the Future 259 Part 6: The Part of Tens 275 Chapter 17: Ten Creative Ways to Budget 277 Chapter 18: Ten Ways to Stay Motivated When Following a Budget 281 Index 285

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Book SynopsisA USA TODAY BESTSELLERLearn to transform your perspective and lead with positivity In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes. You'll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook. Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. The author also offers: Concrete advice on perspective-taking and strategies for avoiding being triggered by people with different beliefs A thirteen-week Negativity Fast, in which you'll eliminate sources of negativity for 90 days and introduce positivity into your mental diet Discussions oTable of ContentsPreface ix Disclaimer xiii Acknowledgments xv Chapter 1 Why You Are Negative 1 Chapter 2 Talking Yourself into a Negative State 19 Chapter 3 Empathy and How to Lie to Yourself 37 Chapter 4 How to Stop Complaining 57 Chapter 5 The Awesome Power of Gratitude 77 Chapter 6 Reframing Negative Events 97 Chapter 7 How to Live Happily with Political Divisiveness 113 Chapter 8 Wanting and the Perils of Social Media 131 Chapter 9 How to Change Your State 149 Chapter 10 Minding Mindfulness 165 Chapter 11 How to Forget Your Problems and Concerns 177 Chapter 12 The Negativity Fast 189 Endnotes 205 Recommended Resources 219 About the Author 223 Index 225

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Book SynopsisTable of ContentsAcknowledgments xi Introduction 1 1 A Story of Transformative Innovation 11 Part 1 Tools for Sparking Innovative Ideas 17 2 Surfacing Unmet Needs 19 3 Stretching the Imagination 29 4 Stress Testing for Feasibility 43 Part 2 Transform Innovative Ideas into Action 57 5 Designing Small Experiments 59 6 Forming a Vision and Theory of Change 65 7 Evaluating, Learning, and Adjusting 77 Part 3 Build Innovation into Our Organizational DNA 103 8 Encourage Creative Collaboration 105 9 Optimize Organizational Design for Innovators 119 10 Attract Donor-Partners Who Fuel Social Change Breakthroughs 155 Part 4 Bring Your Innovation A Game 173 11 Discover Your Superpower 175 12 Challenging the Status Quo 183 13 Win Others Over to Your Cause 199 Epilogue 213 Notes 217 References 235 About the Author 247 Index 249

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Getting Started with Cryptocurrency Investing 5 Chapter 1: What Is a Cryptocurrency? 7 Chapter 2: Why Invest in Cryptocurrencies? 17 Chapter 3: Recognizing the Risks of Cryptocurrencies 35 Chapter 4: Looking Under the Hood: Blockchain Technology 53 Chapter 5: How Cryptocurrencies Work 67 Part 2: The Fundamentals of Investing in Cryptos 83 Chapter 6: How to Buy Cryptocurrencies 85 Chapter 7: Using Cryptocurrency Wallets 105 Chapter 8: Different Types of Cryptocurrencies 119 Chapter 9: Identifying Top Performing Cryptocurrencies 141 Chapter 10: Diversification in Cryptocurrencies 155 Chapter 11: The Role of Cryptocurrency in the Metaverse 167 Part 3: Alternatives to Cryptos 185 Chapter 12: Getting Ahead of the Crowd: Investing in ICOs 187 Chapter 13: Cryptocurrency Mining 199 Chapter 14: Investing in NFTs 209 Chapter 15: Stocks and Exchange Traded Funds with Cryptocurrency Exposure 219 Chapter 16: Cryptocurrency Futures and Options 229 Chapter 17: Dealing with the Dollar and Other Fiat Currencies 237 Part 4: Essential Crypto Strategies and Tactics 249 Chapter 18: Using Technical Analysis 251 Chapter 19: Short-Term Trading Strategies 265 Chapter 20: Long-Term Investing Strategies 279 Chapter 21: Minimizing Losses and Maximizing Gains 287 Chapter 22: Using Ichimoku and Fibonacci Techniques 297 Chapter 23: Taxes and Cryptocurrencies 305 Part 5: The Part of Tens 315 Chapter 24: Ten Considerations Before Getting Started with Cryptocurrencies 317 Chapter 25: Ten Possible Moves When Your Crypto Portfolio Is Down 323 Chapter 26: Ten Challenges and Opportunities for Crypto Investors 329 Part 6: Appendixes 335 Appendix A: Resources for Cryptocurrency Investors 337 Appendix B: Resources for Personal Portfolio Management 353 Index 359

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Book SynopsisThis revised editionis a comprehensive, authoritative set of essays. It is more detailed and analytical than the mainstream treatments of HRM. As in previous editions, Managing Human Resources analyses HRM, the study of work and employment, using an integrated multi-disciplinary approach. The starting point is a recognition that HRM practice and firm performance are influenced by a variety of institutional arrangements that extend beyond the firm. The consequences of HRM need to incorporate analysis of employees and other stakeholders as well as the implications for organizational performance.Table of ContentsNotes on Contributors vii List of Figures ix List of Tables x List of Boxes xi Part I Introduction 1 1. Human Resource Management in Transition 3 Martin R. Edwards and Stephen Bach 2. Human Resource Management and Performance 18 Paul Boselie 3. Legal Aspects of the Employment Relationship 37 Graeme Lockwood and Kevin Williams Part II Context 59 4. Corporate Governance and Human Resource Management 61 Andrew Pendleton and Howard Gospel 5. The International Human Resource Function 79 Tony Edwards and Anthony Ferner 6. Customer Service Work, Employee Well-being and Performance 100 Stephen Deery and Vandana Nath Part III Resourcing and Development 123 7. Recruitment and Selection 125 Jane Bryson, Susan James and Ewart Keep 8. Work–Life Balance: The End of the 'Overwork' Culture? 150 Janet Walsh 9. Skills and Training 178 Irena Grugulis 10. HRM and Leadership 198 Deanne N. Den Hartog and Corine Boon Part IV Performance and Rewards 219 11. Performance Management 221 Stephen Bach 12. Remuneration Systems 243 Ian Kessler 13. Employee Involvement and Voice 268 Adrian Wilkinson, Tony Dundon and Mick Marchington 14. Employee Representation 289 Stephanie Tailby Part V Process and Outcomes 315 15. Outsourcing and Human Resource Management 317 Virginia Doellgast and Howard Gospel 16. Employee Engagement: An Evidence-based Review 336 Riccardo Peccei 17. HRM and Employee Well-being 364 Michael Clinton and Marc van Veldhoven 18. Employer Branding: Developments and Challenges 389 Martin R. Edwards Index 411

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Book SynopsisThe second edition of Benefits Management has been updated with current examples, further insights from experience and recent research. It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management disciplines, is exemplified from the authors'' extensive experience of working with a wide range of organizations. The book includes examples from a wide variety of projects including non-IT projects. The book is written in an accessible style, ideal for practicing managers, and includes check lists and templates for using the processes, tools and techniques and real-life case studies of their application and impacts. The book now also includes: International survey results that reinforce the importance of the topic, the key management issues and evidence of how theTable of ContentsAbout the authors xi Preface xiii 1 The challenges of IS/IT projects 1 Dissatisfaction with current approaches to benefits delivery 4 The need for a fresh approach: benefits management 8 Benefits delivery 9 A focus on value 10 A business case linked to organizational strategy 11 The importance of change management 12 Commitment from business managers 13 IS/IT sufficient to do the job 13 Involvement of stakeholders 14 Educated in the use of technology 15 Post‑implementation benefits review 16 The importance of a common language 17 Summary 19 2 Understanding the strategic context 21 The external and internal perspectives of business strategy: the competitive forces and resource-based views 22 Resources, competences and capabilities 23 Ends, ways and means 26 PEST analysis 28 Industry attractiveness and competitive forces analysis 28 External value chain analysis 34 Internal value chain analysis 37 Alternative internal value chain configurations 40 Balancing the external and internal contexts: the dimensions of competence 44 Linking business, IS and IT strategies 47 Managing the portfolio of IS/IT investments 49 Organizational information competences 56 Summary 59 3 The foundations of benefits management 61 The gaps in existing methods and the implications 62 The origins of the benefits management approach and process 67 An overview of the benefits management process 68 Step 1: Identifying and structuring the benefits 69 Step 2: Planning benefits realization 73 Step 3: Executing the benefits plan 75 Step 4: Reviewing and evaluating the results 78 Step 5: Establishing the potential for further benefits 79 What is different about this approach? 80 Summary 83 4 Establishing the why, what and how 85 Why: identifying business and organizational drivers 86 Establishing investment objectives 91 Linking the investment objectives to the drivers 93 What: the business benefits 94 How: the benefits dependency network 95 Measurement and ownership 103 Benefit and change templates 111 Worked example: improved control within a food processing organization 111 Summary 121 5 Building the business case 127 Arguing the value of the project 129 Maintaining dependency: benefits are the result of changes 132 A structure for analysing and describing the benefits 133 Quantifying the benefits: the major challenge 136 Ways of overcoming the quantification problem 137 Financial benefits 144 Cost reductions 147 Revenue increases 148 Project cost assessment 150 Investment appraisal techniques 150 Variations in benefits and changes across the investment portfolio 152 Risk assessment 156 Completing the business case 161 Summary business case for the FoodCo project 163 Summary 166 6 Stakeholder and change management 169 Assessing the feasibility of achieving the benefit 170 Stakeholder analysis and management techniques 173 From analysis to action 178 Completing the benefits plan 182 Approaches to managing change 184 Matching the management approach and stakeholder behaviours 185 The nature of IT-enabled change management: is it different? 186 Alternative change management strategies 193 Summary 197 7 Implementing a benefits management approach 199 Rationales for introducing benefits management 200 Initiating and managing a benefits-driven project 204 The project sponsor 206 The business project manager 207 The role of project management offices (PMOs) 209 The first workshop 211 Activities between workshops 212 The second workshop 212 Inclusion of the benefits plan in the management of the project 217 Monitoring the benefits after implementation 223 Fit with other methodologies 224 Organizational benefits management maturity 225 Summary 234 8 The importance of context 235 Factors to take into account 236 The public sector 237 Small and medium-sized businesses (SMEs) 241 Multi-unit businesses: replicated deployments 242 Variations across the applications portfolio 245 Problem‑based: key operational and support investments 247 Innovation‑based: strategic and high potential investments 248 Different application types 252 E‑commerce and e‑business 252 Information management (IM) 253 Customer relationship management (CRM) systems 256 Enterprise resource planning (ERP) systems 259 Infrastructure investments 263 Non-IT projects 266 Different IS/IT supply arrangements 267 Summary 271 9 From projects to programmes to portfolios 273 Defining programmes 274 Planned and emergent programmes 276 Programme dependency networks 276 The management of programme benefits 282 Managing the IS/IT project investment portfolio 284 Governance and portfolio management 285 Setting priorities 287 Links to drivers 290 Benefits management lite 293 Project portfolio management in practice 295 Summary 295 10 Creating a better future 299 The continuing challenge of IS/IT projects 300 Characteristics of the benefits management approach 300 The value of the process 301 Using benefits management to formulate and implement strategy 303 Incorporating benefits management into strategic thinking 308 Examples of benefits-driven strategies 311 Future trends in IS/IT and their implications for benefits management 312 A final word or two 323 Glossary 325 References 329 Index 337

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Book SynopsisEvery business area relies on an understanding of statistics to succeed. Statistics for Business and Economics by Carlos Cortinhas and Ken Black shows students that the proper application of statistics in the business world goes hand-in-hand with good decision making. Every statistical tool presented in this book has a business application set in a global context and the many learning features and easy to use structure will engage and reassure each business statistic student.Table of ContentsUnit I Introduction 1 Introduction to Statistics 3 2 Charts and Graphs 19 3 Descriptive Statistics 51 4 Probability 102 Unit II Distributions and Sampling 5 Discrete Distributions 149 6 Continuous Distributions 194 7 Sampling and Sampling Distributions 234 Unit III Making Inferences About Population Parameters 8 Statistical Inference: Estimation for Single Populations 271 9 Statistical Inference: Hypothesis Testing for Single Populations 310 10 Statistical Inferences About Two Populations 363 11 Analysis of Variance and Design of Experiments 422 Unit IV Regression Analysis and Forecasting 12 Simple Regression Analysis and Correlation 487 13 Multiple Regression Analysis 545 14 Building Multiple Regression Models 578 15 Time-Series Forecasting and Index Numbers 625 Unit V Categorical Data and Non-parametric Statistics 16 Analysis of Categorical Data 685 17 Non-parametric Statistics 713 Appendices A Tables 765 B Answers to Selected Odd-Numbered Quantitative Problems 807 Glossary 819 Index 829 Website Materials 18 Statistical Quality Control 19 Decision Analysis

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Book SynopsisIntroduction A Tale of Two Nations Revenge of the Geeks The Lost Virtue Fear Itself Lion Rampant ConclusionTrade Review'An intelligent, evidence-based programme for economic revival This book deserves to be taken seriously by all with an interest in politics, whatever their beliefs.' - Simon Heffer, New Statesman 'a touchstone for the ambitious new right of the Tory party' - Liam McLaughlin, Huffington PostTable of ContentsIntroduction A Tale of Two Nations Revenge of the Geeks The Lost Virtue Fear Itself Lion Rampant Conclusion

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Book Synopsis1. Introduction 2. The Investible Agricultural Space 3. Climate Change and Agriculture 4. Agricultural Risk Management & Insurance 5. Biofuels and Agriculture 5b. Biofuels and the Sustainability Conundrum 6. Financing the Agricultural Firm 7. Farmland as an Investible Asset Class 7b. Farmland 7c. Land Expectation Value and Timberland Valuation 8. Advanced Technologies and Agriculture 9. Challenges in Agricultural Production and Natural Resources Management 10. Sustainability of Agricultural Productivity Growth 11. Commodity Derivative Markets 11b. Trading Agricultural Commodities 11c. Speculation on (Agricultural) Commodity Markets & Financialization of Commodity Price Formation 12. The Global Water Challenge 13. Future Agricultural DynamicsTable of Contents1. Introduction 2. The Investible Agricultural Space 3. Climate Change and Agriculture 4. Agricultural Risk Management & Insurance 5. Biofuels and Agriculture 5b. Biofuels and the Sustainability Conundrum 6. Financing the Agricultural Firm 7. Farmland as an Investible Asset Class 7b. Farmland 7c. Land Expectation Value and Timberland Valuation 8. Advanced Technologies and Agriculture 9. Challenges in Agricultural Production and Natural Resources Management 10. Sustainability of Agricultural Productivity Growth 11. Commodity Derivative Markets 11b. Trading Agricultural Commodities 11c. Speculation on (Agricultural) Commodity Markets & Financialization of Commodity Price Formation 12. The Global Water Challenge 13. Future Agricultural Dynamics

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Book SynopsisThis book is a dialogue between sociologists and heterodox economists on the nature of capitalist money and on understanding financial crises arising from money's dual purposes and tensions. Table of ContentsPreface; R. Swedeberg 1. Introduction to Positive Trespassing'; J. F. Pixley and G. C. Harcourt 2. Requirements of a Philosophy of Money and Finance; J. Smithin 3. Ingham and Keynes on the Nature of Money; M. Hayes 4. Money: Instrument of Exchange or Social Institution of Value? A. Orlean and C. Goodhart 5. A New Meme for Money, R. Wray 6. Monetary Surrogates and Money's Dual Nature; D. Woodruff 7. Reforming Money to Exit the Crisis: Examples of Non-capitalist Monetary Systems in Theory and Practice; L. Fantacci 8. The Current Banking Crisis in the UK: an Evolutionary View; V. Chick 9. Money and the State; M. Sawyer 10. The Real (Social) Experience of Monetary Policy; S. Dow 11. Economic Policies of the New Consensus Macroeconomics: A Critical Appraisal; P. Arestis 12. A Socio-economic Systems Model of the 2007+ Global Financial Crisis; T.R. Burns, A. Martinelli and P. Deville 13. Credit Money, Fiat Money and Currency Pyramids: Critical Reflections on the Financial Crisis and Sovereign Debt, B. Jessop 14. Geoffrey Ingham's Theory, Money's Conflicts and Social Change; J. Pixley 15. Reflections on the Two Disciplines' Mutual Work; G. Ingham

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Book SynopsisThis is the seventh book in a series of discussions about the great minds in the history and theory of finance.Table of Contents1) Preface to the Great Minds in Finance Series.- 2) Preamble.- Section One: Mathematicians and Astronomers.- 3) The Early Life of Carl Friedrich Gauss.- The Times of Carl Friedrich Gauss.- Carl Friedrich Gauss’ Great Idea.- 6)The Later Years and Legacy of Carl Friedrich Gauss.- Section Two: From Least Squares to Eugenics.- 7) The Early Life of Francis Galton.- 8) The Times of Francis Galton.- 9) The Later Life and Legacy of Sir Francis Galton.- 10) The Early Life of Karl Pearson.- 11) Karl Pearson’s Great Idea.- 12) The Later Life and Legacy of Karl Pearson.- Section Three: The Formation of Modern Statistics.- 13) The Early Life of Ronald Aylmer Fisher.- 14) The Times of Ronald Aylmer Fisher.- 15) Ronald Fisher’s Great Idea.- 16) Later Life and Legacy of Ronald Fisher.- 17) The Early Life of Harold Hotelling.- 18) The Times of Harold Hotelling.- 19) Harold Hotelling’s Great Idea.- 20) The Later Life and Legacy of Harold Hotelling.- Section Four: The Birth of a Commission and Econometrics.- 21) The Early Life of Alfred Cowles III.- 22) The Times of Alfred Cowles III.- 23)The Great Idea of Alfred Cowles III.- 24) Legacy and Later Life of Alfred Cowles III.- 25) The Early Life of Ragnar Frisch.- 26) The Times of Ragnar Frisch.- 27) Ragnar Frisch’s Great Idea.- 28) The Legacy and Later Life of Ragnar Frisch.- 29) The Early Years of Trygve Haavelmo.- 30) The Times of Trygve Haavelmo.- 31) Haavelmo’s Great Idea.- Section Five: What We Have Learned.- 33) Conclusions.- 34) Glossary.

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Book SynopsisIn a turbulent global economy, the popular idea of declining farms and factories is largely unfounded. Engineers, programmers, surgeons, and pilots make up an increasing share of what is actually the service sector, showing that this sector is not in decline.Trade ReviewQUOTES TKTable of ContentsIntroduction 1. What Is Industrial Structure? 2. Global Status Quo 3. Speeding Up, Slowing Down 4. Power Shift East And West 5. Power Shift North and South 6. Isolated Islands 7. Farms And Factories 8. Where The Jobs Are

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