Sort out your finances ? construct a value chain, ex
Table of Contents
Introduction 1
Part I: Determining Where You Want to Go 7
Chapter 1: Starting Your Business Plan 9
Chapter 2: Charting the Proper Course 19
Chapter 3: Setting Off in the Right Direction 35
Part II: Sizing Up Your Marketplace 51
Chapter 4: Checking Out the Business Environment 53
Chapter 5: Taking a Closer Look at Customers 77
Chapter 6: Dividing Customers into Groups 93
Chapter 7: Scoping Out Your Competition 111
Part III: Weighing Up Your Company’s Prospects 127
Chapter 8: Establishing Your Starting Position 129
Chapter 9: Focusing On What You Do Best 147
Chapter 10: Figuring Out Financials 163
Chapter 11: Forecasting and Budgeting 187
Part IV: Looking to the Future 215
Chapter 12: Preparing for Change 217
Chapter 13: Thinking Strategically 239
Chapter 14: Managing More than One Product 261
Part V: A Planner’s Toolkit 293
Chapter 15: Planning in Turbulent Economic Times 295
Chapter 16: Making Your Business Plan Work 309
Chapter 17: Learning from Others: A Sample Business Plan 333
Part VI: The Part of Tens 353
Chapter 18: Ten Questions to Ask About Your Plan 355
Chapter 19: Top Ten Business-Planning Never-Evers 359
Index 363
