Description

Book Synopsis


Table of Contents

Foreword v

Introduction 1

Chapter A New Era of Sales and Marketing 15

Chapter 2 It’s Time for CMOs to Play Offense 27

Chapter 3 Building the Customer-First Tech Stack 57

Chapter 4 Our Bold New Vision in Action 97

Chapter 5 The Modern Sales Organization 137

Chapter 6 Are You Ready to Break Through? 183

Afterword 243

About the Author 256

Index 257

No Forms. No Spam. No Cold Calls.

    Product form

    £22.10

    Includes FREE delivery

    RRP £26.00 – you save £3.90 (15%)

    Order before 4pm today for delivery by Wed 8 Jul 2026.

    A Paperback / softback by Latané Conant

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of No Forms. No Spam. No Cold Calls. by Latané Conant

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 26/09/2022
      ISBN13: 9781119982876, 978-1119982876
      ISBN10: 1119982871

      Description

      Book Synopsis


      Table of Contents

      Foreword v

      Introduction 1

      Chapter A New Era of Sales and Marketing 15

      Chapter 2 It’s Time for CMOs to Play Offense 27

      Chapter 3 Building the Customer-First Tech Stack 57

      Chapter 4 Our Bold New Vision in Action 97

      Chapter 5 The Modern Sales Organization 137

      Chapter 6 Are You Ready to Break Through? 183

      Afterword 243

      About the Author 256

      Index 257

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account