Description

Book Synopsis


Table of Contents

Preface: the Inflation Imperative ix

Acknowledgments xiii

Introduction: Getting Used to Supply Chain and Cost Turbulence 1

Chapter 1 Rule One: Price for Profit 19

Chapter 2 Rule Two: An Ounce of Execution Is Better Than a Pound of Strategy 39

Chapter 3 Rule Three: Kick the Discounting Habit 57

Chapter 4 Rule Four: Know Your Value 69

Chapter 5 Rule Five: Strategy Sets the Direction 89

Chapter 6 Rule Six: Innovate for Growth 117

Chapter 7 Rule Seven: Understand Your Market 131

Chapter 8 Rule Eight: Build Your Give- Gets Muscle 147

Chapter 9 Rule Nine: Build Your Selling Backbone 163

Chapter 10 Rule Ten: Deploy Three Practices to Increase Profits 179

Chapter 11 Conclusion: Price with Confidence – The Journey 197

About the Authors 211

Index 213

Pricing with Confidence

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    A Hardback by Reed K. Holden, Jeet Mukherjee

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      Publisher: John Wiley & Sons Inc
      Publication Date: 13/10/2022
      ISBN13: 9781119910183, 978-1119910183
      ISBN10: 1119910188
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis


      Table of Contents

      Preface: the Inflation Imperative ix

      Acknowledgments xiii

      Introduction: Getting Used to Supply Chain and Cost Turbulence 1

      Chapter 1 Rule One: Price for Profit 19

      Chapter 2 Rule Two: An Ounce of Execution Is Better Than a Pound of Strategy 39

      Chapter 3 Rule Three: Kick the Discounting Habit 57

      Chapter 4 Rule Four: Know Your Value 69

      Chapter 5 Rule Five: Strategy Sets the Direction 89

      Chapter 6 Rule Six: Innovate for Growth 117

      Chapter 7 Rule Seven: Understand Your Market 131

      Chapter 8 Rule Eight: Build Your Give- Gets Muscle 147

      Chapter 9 Rule Nine: Build Your Selling Backbone 163

      Chapter 10 Rule Ten: Deploy Three Practices to Increase Profits 179

      Chapter 11 Conclusion: Price with Confidence – The Journey 197

      About the Authors 211

      Index 213

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