Business, Finance & Law Books

Book SynopsisThe Valuation Book contains the tools needed by anyone who wants to make a robust valuation of a business.No detailed prior knowledge of business valuation is required ? the book covers everything you need to know, including how to read relevant parts of company accounts and the valuation tools (including DCF and multiples) that are used by professionals.Written by academics who are also practitioners, The Valuation Book provides a unique mix of theory and practical application. It is designed around the authors? experience of teaching thousands of people about valuation principles over the last two decades.Short, accessible chapters with a consistent structure and layout allow readers to build up their knowledge step by step.And the book is fully up to date, with accessible specialist chapters on integrating ESG into valuations, valuing immature companies, identifying flaws in valuation models, valuation for mergers and acquisitions, and more.The Valuation Book is a comprehensive introductory valuation guide for investors, managers, accountants, lawyers and anyone else who needs to value a business.

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Book SynopsisThe #1 book for coaches, leaders, talent managers and professionals around the world. This is the definitive and fully updated new edition.'Coaching for Performance provides a foundation for those who want to understand the potential and power of coaching. The Sixth Edition is a must-read and a want-to-read; with updates, powerful case studies, and empirical evidence of coaching making a difference, having lasting impacts, and transforming societies.' Magdalena N. Mook, CEO,  International Coach Federation An  international bestseller, featuring the influential GROW model, this  book is the founding text of the coaching profession. It explains why  enabling people to bring the best out of themselves is the key to  driving productivity, growth, and engagement. A meaningful coaching  culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-

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Book SynopsisPaul A. Myerson is a Professor of Practice in Supply Chain Management at Lehigh University and holds a B.S. in Business Logistics and an M.B.A. in Physical Distribution. Professor Myerson has an extensive background as a Supply Chain and Logistics professional, consultant, and teacher. Prior to joining the faculty at Lehigh, Professor Myerson has been a successful change catalyst for a variety of clients and organizations of all sizes, having over 30 years experience in Supply Chain and Logistics strategies, systems, and operations that have resulted in bottom-line improvements for companies such as General Electric, Unilever, and Church and Dwight (Arm & Hammer). Professor Myerson created and has marketed a Supply Chain Planning software tool for Windows to a variety of companies worldwide since 1998. He is the author of the books Lean Supply Chain & Logistics (McGraw-Hill, Copyright 2012) and Lean Wholesale and Retail (McGrawTrade Review"Paul Myerson's new book is a refreshing and a welcomed addition to the field, offering the reader a clear and easy-to-understand presentation of the key concepts and methods used in the field of supply chain management. His work is not only easy to understand but also comprehensive in coverage. "I highly recommend it to university professors who want to incorporate it in their undergraduate and graduate courses in supply chain management. I have become a real fan of Supply Chain and Logistics Management Made Easy. Certainly, nothing in life is easy, but Paul Myerson's new book has made the field more attractive and popular." -Richard A. Lancioni, Professor of Marketing and Supply Chain Management, Fox School of Business & Management, Temple University "Is it possible to take a discipline that involves millions of moving things, people, and processes and make it easy? Paul has taken the complex subject of supply chain and delivered a thorough and easy-to-understand review of all its elements. For the business student, the book provides a comprehensive view of the supply chain and serves as an effective introduction to the discipline and as an effective teaching tool. For the supply chain expert, this book is an excellent tool for reflection on all things supply chain. Each section brings back thoughts of the challenges the accomplished supply chain leader has faced. The book is an excellent resource for anyone in business who is looking to work in or currently works in supply chain management." -Gary MacNew, Regional Vice President, Supply Chain Optimizers "This is an excellent read for both students and professionals who are interested in gaining a better understanding of what supply chain and logistics is all about. It is an easy-to-understand handbook for anyone who has a need to better understand supply chain management or is responsible for helping their organization gain an advantage from their supply chain. Myerson's book should be on every manager's bookshelf for ready reference." -Robert J. Trent, Ph.D., Supply Chain Management Program Director, Lehigh University "Paul does a great job compacting supply chain management and logistics into one text. I wish I would have had this book when I was a logistics student 30+ years ago, but it's a great text and reference for me now, too. The SCM discipline is very wide and diverse now. This book captures all the elements. A complete professional reference. An easy read that teaches." -Andy Gillespie, Director, Global Logistics, Ansell "Practical, accessible, up-to-date, and covering today's best practices, Supply Chain and Logistics Management Made Easy is the ideal introduction to modern supply chain management for every manager, professional, and student." -Oliver Yao, Associate Professor, Lehigh UniversityTable of ContentsPart I: Supply Chain and Logistics Management: Overview 1 Chapter 1: Introduction 3 Supply Chain Defined 4 SCOR Model 5 An Integrated, Value-Added Supply Chain 7 The Value Chain 7 Leveraging the Supply Chain 8 Supply Chain Strategy for a Competitive Advantage 9 Segmenting the Supply Chain 10 The Global Supply Chain and Technology 11 Chapter 2: Understanding the Supply Chain 13 Historical Perspective 13 Value as a Utility 14 Organizational and Supply Chain Strategy 15 Mission Statement 15 SWOT Analysis 16 Strategic Choices 17 Supply Chain Strategy Elements and Drivers 17 Supply Chain Strategy Methodology 19 Supply Chain Opportunities and Challenges 23 Supply Chain Talent Pipeline 26 Career Opportunities in Supply Chain and Logistics Management 27 Growing Demand 27 Part II: Planning for the Supply Chain 31 Chapter 3: Demand Planning 33 Forecasting Used to Be Strictly Like “Driving Ahead, Looking in the Rearview Mirror” 34 Forecasting Realities 35 Types of Forecasts 36 Demand Drivers 36 Forecasting Process Steps 37 Quantitative Versus Qualitative Models 38 Qualitative Models 38 Quantitative Models 39 Product Lifecycles and Forecasting 40 Introduction 41 Growth 41 Maturity 41 Decline 41 Time Series Components 42 Time Series Models 43 Associative Models 44 Correlation 45 Seasonality 45 Multiple Regression 46 Forecasting Metrics 46 Forecast Error Measurement 47 Demand Forecasting Technology and Best Practices 48 Chapter 4: Inventory Planning and Control 51 Independent Versus Dependent Demand Inventory 51 Types of Inventory 53 Costs of Inventory 53 Carrying or Holding Costs 54 Ordering Costs 54 Setup Costs 54 Total Cost Minimized 55 Economic Order Quantity Model 56 Basic EOQ Calculation 57 Reorder Point (ROP) Models 57 Fixed-Quantity Model 57 Fixed-Period Model 60 Single-Period Model 61 ABC Method of Inventory Planning and Control 61 Realities of ABC Classification 62 Other Uses for ABC Classification 63 Inventory Control and Accuracy 63 Cycle Counting 63 Key Metrics 64 Inventory Planning and Control Technology 65 Software 65 Hardware 67 Careers 67 Chapter 5: Aggregate Planning and Scheduling 69 The Process Decision 70 Goods and Service Processes 70 Planning and Scheduling Process Overview 72 Aggregate Planning 74 S&OP Process 74 Demand and Supply Options 76 Aggregate Planning Strategies 78 Master Production Schedule 78 Production Strategies 79 System Nervousness 80 Material Requirements Planning 80 Bill of Materials 80 MRP Mechanics 81 Short-Term Scheduling 83 Types of Scheduling 84 Sequencing 84 Finite Capacity Scheduling 85 Service Scheduling 85 Technology 86 Part III: Supply Chain Operations 87 Chapter 6: Procurement in the Supply Chain 89 Make or Buy 90 Outsourcing 90 Other Supply Chain Strategies 91 The Procurement Process 93 Identify and Review Requirements 93 Establish Specifications 94 Identify and Select Suppliers 95 Determine the Right Price 97 Issue Purchase Orders 98 Follow Up to Ensure Correct Delivery 99 Receive and Accept Goods 100 Approve Invoice for Payment 100 Key Metrics 100 Technology 101 Chapter 7: Transportation Systems 103 Brief History of Transportation Systems in America 103 Transportation Cost Structure and Modes 105 Transportation Costs 105 Modes 105 Legal Types of Carriage 110 For Hire 110 Private 110 Transportation Economics 111 Transportation Cost Factors and Elements 111 Rates Charged 114 Effects of Deregulation on Pricing 115 Pricing Specifics 115 Documents 116 Domestic Transportation Documents 116 International Transportation Documents 119 Key Metrics 122 Technology 122 Chapter 8: Warehouse Management and Operations 125 Brief History of Warehousing in America 126 Economic Needs for Warehousing 126 Types of Warehouses 127 Warehouses by Customer Classification 127 Warehouses by Role in the Supply Chain 128 Warehouses by Ownership Type 129 Warehouse Economic Benefits 131 Consolidation 132 Accumulation, Mixing, and Sorting 133 Postponement 134 Allocation 134 Market Presence 135 Warehouse Design and Layout 135 Size of Facility 135 Facility Layout 137 Warehouse Operations 140 Packaging 141 Key Metrics 142 Customer-Facing Metrics 142 Technology 143 Warehouse Management Systems 143 Yard Management Systems 145 Chapter 9: Order Management and Customer Relationship Management. .147 Order Management 148 Order Placement 148 Order Processing 148 Order Preparation and Loading 149 Order Delivery 150 Customer Relationship Management 150 Customer Service 150 Customer Relationship Management 154 Technology 155 Chapter 10: Reverse Logistics and Sustainability 157 Reverse Logistics Activities 157 Repairs and Refurbishing 158 Refilling 159 Recall 159 Remanufacturing 159 Recycling and Waste Disposal 160 Returns Vary by Industry 160 Publishing Industry 160 Computer Industry 160 Automotive Industry 160 Retail Industry 161 Reverse Logistic Costs 161 Reverse Logistics Process 161 Receive 161 Sort and Stage 161 Process 162 Analyze 162 Support 162 Reverse Logistics as a Strategy 162 Using Reverse Logistics to Positively Impact Revenue 162 Other Strategic Uses of Reverse Logistics 163 Reverse Logistics System Design 164 Product Location 164 Product Collection System 164 Recycling or Disposal Centers 165 Documentation System 165 Reverse Logistics Challenges 165 Retailer-Manufacturer Conflict 165 Problem Returns and Their Symptoms 166 Cause and Effect 166 Reactive Response 166 Managing Reverse Logistics 166 Gatekeeping 167 Compacting the Distribution Cycle Time 168 Reverse Logistics Information Technology Systems 168 Centralized Return Centers 168 Zero Returns 169 Remanufacture and Refurbishment 169 Asset Recovery 170 Negotiation 170 Financial Management 170 Outsourcing 170 Reverse Logistics and the Environment 170 Supply Chain Sustainability 171 Green Logistics 171 Chapter 11: Global Supply Chain Operations and Risk Management 173 Growth of Globalization 173 Factors Influencing Globalization 174 Reasons for a Company to Globalize 174 Global Supply Chain Strategy Development 175 International Transportation Methods 177 Ocean 177 Air 177 Motor 178 Rail 178 Global Intermediaries 178 Global Supply Chain Risks and Challenges 178 Questions to Consider When Going Global 179 Key Global Supply Chain Challenges 180 Risk Management 181 Potential Risk Identification and Impact 181 Sources of Risk 182 Supply Chain Disruptions 183 Risk Mitigation 184 Part IV: Supply Chain Integration and Collaboration 187 Chapter 12: Supply Chain Partners 189 Outsourcing 189 Reasons to Outsource 190 Steps in the Outsourcing Process 191 Supply Chain and Logistics Outsourcing Partners 192 Traditional Service Providers 192 Third-Party Logistics Providers 193 Fourth-Party Logistics Service Providers 196 Chapter 13: Supply Chain Integration Through Collaborative Systems 199 Internal and External Integration 200 Internal Integration 200 External Integration 201 Supply Chain Collaboration Methods: A Closer Look 206 Quick Response 206 Efficient Consumer Response 207 Collaborative Planning, Forecasting, and Replenishment 208 Chapter 14: Supply Chain Technology 211 Supply Chain Information 211 Supply Chain Information Needs 213 Supply Chain Software Market 214 Supply Chain Planning 215 Supply Chain Execution 215 Other Supply Chain Technologies 216 SCM System Costs and Options 217 Best-in-Class Versus Single Integrated Solution 217 Consultants 218 Current and Future Trends in Supply Chain Software 218 Short-Term Supply Chain Technology Trends 218 Emerging Supply Chain Technology Trends 219 Part V: Supply Chain and Logistics Network Design 223 Chapter 15: Facility Location Decision 225 The Importance of Facility Location When Designing a Supply Chain 225 Supply Chain Network Design Influencers 226 Types of Distribution Networks 228 Manufacturer Storage with Direct Shipping 228 Manufacturer Storage with Direct Shipping and In-Transit Merge 229 Distributor Storage with Carrier Delivery 230 Distributor Storage with Last-Mile Delivery 232 Manufacturer or Distributor Storage with Customer Pickup 233 Retailer Storage with Customer Pickup 234 Impact of E-Business on the Distribution Network 235 Location Decisions 237 Strategic Considerations 237 Location Decision Hierarchy 238 Dominant Factors in Manufacturing 240 Dominant Factors in Services 240 Location Techniques 240 Location Cost-Volume Analysis 240 Weighted Factor Rating Method 242 Center of Gravity Method 243 The Transportation Problem Model 245 Technology 246 Careers 246 Chapter 16: Facility Layout Decision 249 Types of Layouts 249 Product Layouts 250 Process Layouts 250 Hybrid Layouts 253 Cellular (or Work Cell) Layouts 253 Fixed-Position Layout 255 Facility Design in Service Organizations 255 Designing and Improving Product Layouts 256 Assembly Line Design and Balancing 256 Work Cell Staffing and Balancing 258 Warehouse Design and Layout Principles 260 Design and Layout Process 260 Technology 261 Careers 262 Part VI: Supply Chain and Logistics Measurement, Control, and Improvement 263 Chapter 17: Metrics and Measures 265 Measurement and Control Methods 265 The Evolution of Metrics 266 Data Analytics 266 Measurement Methods 267 Measurement Categories 267 Balanced Scorecard Approach 268 Customer Service Metrics 269 Operational Metrics 269 Financial Metrics 270 SCOR Model 270 Supply Chain Dashboard and KPIs 273 Indicators 274 Benchmarking 274 Chapter 18: Lean and Agile Supply Chain and Logistics 277 Lean and Waste 277 History of Lean 278 Value-Added Versus Non-Value-Added Activities 279 Waste 280 Lean Culture and Teamwork 281 Lean Teams 282 Kaizen and Teams 283 Team and Kaizen Objectives 283 Value Stream Mapping 283 VSM Benefits 286 Lean Tools 286 Standardized Work 288 5S-Workplace Organization System 288 Visual Controls 289 Facility Layout 289 Batch Size Reduction and Quick Changeover 289 Quality at the Source 290 Point-of-Use Storage 291 Total Productive Maintenance 291 Pull/Kanban and Work Cells 291 Lean and Six Sigma 292 Chapter 19: Outlook for Supply Chain and Logistics Management 293 Supply Chain and Logistics Career Outlook 293 Trends in Supply Chain and Logistics Management 294 Supply Chain Trends 294 Logistics Trends 295 Supply Chain Leadership Trends 296 Supply Chain Technology Trends 297 Conclusion 299 References 301 Index 305

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Book SynopsisTen Leading private investors share theirsecrets to maximum profitabilityIn The Masters of Private Equity and Venture Capital, thepioneers of the industry share the investing and managementwisdom they have gained by investing in andtransforming their portfolio companies.Based on original interviews conducted by the authors,this book is filled with colorful stories on the subjectsthat most matter to the high-level investor, such asselecting and working with management, pioneeringnew markets, adding value through operationalimprovements, applying private equity principles tonon-profits, and much more.Table of Contents1. Introduction by Josh Lerner Part One: The Private Equity Masters 2. John Canning 3. Tom Lee 4. Joseph Rice 5. Jeff Walker 6. Carl Thoma Part Two: The Venture Capital Masters7. Bill Draper 8. Pat Cloherty 9. Tim Collins 10. John Doerr 11. Edward Glassmeyer 12. Edward Gramlich 13. Afterward by Steve Kaplan

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Book SynopsisWHEN IT COMES TO INVESTING FOR YOUR FUTURE, THERE'S ONLY ONE SURE BETâASSET ALLOCATIONTHE EASY WAY TO GET STARTEDEverything You Need to Know About How To: Implement a smart asset allocation strategy Diversify your investments with stocks, bonds,real estate, and other classes Change your allocation and lock in gains Trying to outwit the market is a bad gamble. If you're serious about investing for the long run, you have to take a no-nonsense, businesslike approach to your portfolio. In addition to covering all the basics, this new edition of All About Asset Allocation includes timely advice on: Learning which investments work well together and why Selecting the right mutual funds and ETFs Creating an asset allocation thatâs right for your needs Knowing how and when to change an allocation Understanding target-date mutual funds "All About Asset Allocation Table of Contents Forward by William Bernstein Preface and Acknowledgements PART I – Asset Allocation Basics Chapter 1. Planning for Investment Success Chapter 2. Understanding Investment Risk Chapter 3. Asset Allocation Explained Chapter 4. Multi-asset Class Investing PART II – Asset Class Selection Chapter 5. A Framework for Investment Selection Chapter 6. US Equity Investments Chapter 7. International Equity Investments Chapter 8. Fixed Income Investments Chapter 9. Real Estate Investments Chapter 10. Alternative Investments PART III – Managing Your Portfolio Chapter 11. Realistic Market Expectations Chapter 12. Selecting Your Asset Allocation Chapter 13. When to Change Your Asset Allocation Chapter 14. How Behavior Affects Asset Allocation Decisions Chapter 15. Portfolio Management Guidelines Appendix Glossary of Terms Index

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Book SynopsisCan YouLearn to BeHappy?YES . . . according to the teacher of HarvardUniversityâs most popular and life-changingcourse. One out of every five Harvard studentshas lined up to hear Tal Ben-Shaharâsinsightful and inspiring lectures on thatever-elusive state: HAPPINESS.HOW?Grounded in the revolutionary âœpositive psychologyâ movement,Ben-Shahar ingeniously combines scientific studies, scholarly research, self-help advice, and spiritual enlightenment. He weaves them together into a set of principles that you can apply to your daily life. Once you open your heart and mind to Happier âs thoughts, you will feel more fulfilled, more connected . . . and, yes, HAPPIER.âœDr. Ben-Shahar, one of the most popular teachers in Harvardâs recent history, has written a personal, informed, and highly enjoyable primer on how to become happier. It would be wise to take his advice.â--Ellen J. Langer, author of Mindfulness and On Becoming an ArtistâœTTable of ContentsPart 1: HappinessForeword: Positive PsychologyChapter 1: The Question of HappinessPart 2: What Is Happiness?Chapter 2: Reconciling Past and FutureChapter 3: Happiness Explained Chapter 4: The Ultimate Currency Chapter 5: Setting GoalsPart 3: Happiness AppliedChapter 6: In EducationChapter 7: In the WorkplaceChapter 9: In RelationshipsPart 4: Meditations on HappinessFirst Mediation: Self-Interest and BenevolenceSecond Mediation: Beyond the Temporary HighThird Meditation: Letting Our Light ShineFourth Mediation: Imagine!Fifth Meditation: Take Your TimeSixth Mediation: The Happiness RevolutionConclusion: Here and Now

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Book SynopsisThe tools of environmental economics guide policymakers as they weigh development against nature, present against future, and certain benefits against uncertain consequences. The policies and research findings explained in this textbook are relevant to decisions made daily by individuals, firms, and governments. This textbook offers instructors and students a user-friendly, relevant, and up-to-date introduction to these topics while covering recent advancements in the field and significant political and economic changes.The book has been thoroughly updated while retaining the story-based narratives and visual emphasis of previous editions, capturing students' attention with full-color photos, graphs, and illustrations. This sixth edition includes:Updated coverage of international environmental regulations, the effects of the COVID-19 pandemic on the environment, the effects of war on the environment, recent environmental summits and agreements, the evolving energy

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Book SynopsisThe world is encountering multiple crises - climate, droughts, floods, energy, food, and pandemics, to name a few. We have a problem, this is the solution.Capitalism and Crises is about how capitalism can fix them - how it can solve not cause them. The reason why it has caused them is that we have misconceived the nature of our capitalist system. We have failed to understand the key institution at the heart of it - business - and as a result we have allowed it to cause as well as solve problems. This book describes why this has happened and what needs to change to address it: it will take you through how the capitalist system operates, where it fails and why, and it will demonstrate that at the core of the problem is the key driver of capitalism and that is profit - the way in which we resource and reward those who run the system. Currently, profit comes from causing as well as solving problems. It must not, if we are to prevent the problems. Drawing on history, philosophy, psycTrade ReviewColin Mayer has been an influential voice in the debate about corporate purpose for many years. In this new book, he tackles the problem of how to rethink the entire capitalist system. His core argument - that we should seek to solve the problems of people and planet in a profitable way - is simple and profound. There are no easy fixes, but this important and carefully-argued book provides individuals, businesses and policymakers a practical route to progress. * - Julian Birkinshaw, Vice Dean and Professor of Strategy and Entrepreneurship, London Business School *The refrain throughout this remarkable book is solving problems for others and not causing problems for others. That is a theme that will resonate with entrepreneurs in early-stage companies who in my observation are passionate about solving problems. Drawing on rich wisdom from a career of helping firms to define and realise their purpose, Colin Mayer moves the agenda from companies simply maximising shareholder value to companies promoting wider prosperity. Everyone who wants to understand this transition and participate in it should read this. * - Andrew Briggs, Emeritus Professor of Nanomaterials, University of Oxford *In this ambitious and insightful book, Colin Mayer untangles some of capitalism's intrinsic problems and offers some detailed proposals to tackle them. Moreover, he introduces the relevance of moral principles back into economics and business and develops the organizational architecture for corporate purpose. The outcome is a very compelling framework on how companies can be governed and managed, how investors should broaden their responsibilities, and how governments can contribute to more prosperous societies. Colin Mayer's book makes a very unique and relevant contribution to the discussion on reinventing capitalism. * - Jordi Canals, IESE Foundation Professor of Corporate Governance, IESE Business School *Reviving Adam Smith's real legacy, this book is a tour de force of one of the most astute thinkers of our time. Colin Mayer's sophisticated and fascinating multi-disciplinary study harshly criticizes contemporary capitalism and develops the notion of problem-solving capitalism as an inspiring alternative. Combining learning and experience, integrity and courage, Mayer urges us to reform the way we conceptualize and regulate the financial system and, most fundamentally, the ownership and governance of firms. While his bold vision is radical, this insightful book shows that this ideal is also practical: firms can and should incur the full costs of the problems they create and profit only from the solutions they produce. * Hanoch Dagan, Professor of Law and Director, Berkeley Center for Private Law Theory, University of California Berkeley Law School *This is a remarkable and profoundly insightful book on both the huge strengths of capitalism as a means of delivering what we want, but also its current massive failures. Based on a wealth of experience, the book is crystal clear in proposing how to transform the capitalist system so as to avoid such crises by a combination of systems thinking and a radical program of values-based action. This will promote human well-being and justice through a reformulated Golden Rule embodied in corporate law and governance. This important book is highly recommended. * - George Ellis, Emeritus Professor of Complex Systems in the Department of Mathematics and Applied Mathematics at the University of Cape Town *Mayer provides a compelling journey that documents the baleful consequences when business pursues profit as an end to itself rather than as a means to address societal and ecological problems. He goes on to offer a roadmap to escape from this trap, including a welcome emphasis on the responsibility of the educational system to help shape a socially productive rather than destructive business system. * - Geoffrey Jones, Isidor Straus Professor of Business History, Harvard Business School *As Adam Smith was the Father of Capitalism in the 18th Century, Colin Mayer is the Grandfather in the 21st Century, restoring Capitalism to its central and essential role in society today and in the future. Capitalism and Crises is the third book in the trilogy that is the foundation for the future study of Capitalism and for the adoption of laws and approved practices. It provides a clear, actionable, and timely roadmap for management teams and boards of directors to take into account their impacts on employees, the environment, customers, suppliers, and local and national communities. Meticulously researched, Capitalism and Crises is essential reading for business leaders and investment stewards seeking creative solutions for confronting the pressing corporate and societal questions of our time. * - Martin Lipton, Founding Partner, Wachtell, Lipton, Rosen & Katz *In Capitalism and Crises: How to Fix Them, Colin Mayer completes a triptych of books - along with Firm Commitment and Prosperity - which exposes a central problem at the heart of contemporary business civilization: an unhealthy obsession with profits über alles. His proposed "fixes" ring convincingly in the tones and traditions of our greatest moralists who are also economists, such as Adam Smith. * Eric W. Orts, Guardsmark Professor of Legal Studies & Business Ethics, The Wharton School, University of Pennsylvania *Professor Mayer has provided a master class in why we must, and how we can, reform our capitalist system. By suggesting a reformulation of the 'Golden Rule', he guides the reader to a new framework for the role of business in society. He provides provocative, inspiring, and motivational ideas. This book is for anyone interested in true system change. * Lynn Forester de Rothschild, Chief Executive of E.L. Rothschild LLC *This book is the culmination of thinking over a brilliant career, and it comes just in time. It provides profound but practical ideas for addressing the underlying issues that are creating an ongoing set of crises. The most pressing and overarching one in the U.S. is a culture war based on extreme political polarization. Professor Mayer's book explains why this polarization exists and the transformation in capitalism he calls for should resonate on both the left and the right. * Robert Eccles, Visiting Professor of Management Practice, Said Business School, University of Oxford and Retired Professor of Management Practice, Harvard Business School *We are failing to address the now existential problems of people and planet - our economies and our businesses are not currently designed to address these problems. Colin Mayer's book is an important contribution to the debate about how to ensure that this design problem is addressed. It should also be a salutary reminder to all of us of the urgency to do so. * Colm Kelly, Global Leader Corporate Sustainability, PwC International Ltd *In this passionately argued and deeply intriguing book, Professor Colin Mayer argues that one key to addressing our current crises is to redefine 'profit' to include the costs that firms routinely impose on the natural world on those around them. Drawing on organizational theory, law, finance and politics, and ranging across a wide range of concrete examples, Mayer suggests that such a change would profoundly reorient our economic system to the benefit of the many rather than the few. * Rebecca Henderson, John and Natty McArthur University Professor, Harvard Business School *Both in his books and in his career, Mayer has always sought ways to put his wisdom into practice, provoking complacent businesspeople and policymakers to think again... This is a book of philosophy as much as it is an analysis of how economics, accounting measures and corporate governance might bend to this overarching law. Mayer writes, as ever, with clarity, but he does not dumb his argument down. * Andrew Hill, Financial Times *A work that is not just thought-provoking but also includes clear recommendations for change... Mayer might not have all the answers - who does? - but his latest addition to a well-argued examination of the cause of our ills and how we might yet escape them deserves to play a part in forming some future leader's manifesto. * Roger Trapp, Forbes *Table of ContentsThe Problem 1: The System 2: The Challenge The Duty 3: The Moral Law 4: The Role of Law The Method 5: Owning the Problem 6: Leading Solutions The Prize 7: Valuing the Invaluable 8: Just Profit The Commitment 9: Financing Equity 10: Our Common Purpose The End Acknowledgements Further Readings

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Book SynopsisCombines insights from Western psychology and Eastern philosophy with practical applications from real business situations and everyday life. This book shows that the ability to achieve mastery over how we interact with each other comes from within, from the "center" where desires, thoughts, feelings, and impulses to take action live side-by-side.Trade Review"Winning from Within is bound to change forevermore the way leaders are developed. Its ideas and inspiration will take the business world by storm." -- Peter Guber, CEO, Mandalay Entertainment, and bestselling author of Tell To Win "A remarkable contribution from a new voice. If you read one leadership book this year, pick Winning from Within." -- Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There "Erica Ariel Fox is an innovator in integrating transformational work with practical approaches to negotiation and leadership. Her new method will make a difference at work and home alike." -- Deepak Chopra, author of The Soul of Leadership "Erica Ariel Fox has created an imaginative, innovative, and powerful toolbox for helping manage our inner world. Winning from Within maps a path to a better life." -- Dan Goleman, bestselling author of Emotional Intelligence "A practical, illuminating guide to living our values and bringing wisdom to difficult situations. A wonderful resource for anyone who seeks a richer, more satisfying life." -- Sharon Salzburg, bestselling author of Real Happiness "As a colleague, I've watched Erica develop groundbreaking work over many years at Harvard Law School. She is the right person at the right time to offer a new, more integrated, model of negotiation for people practicing leadership in business, in government and in non-profit organizations." -- Ronald A. Heifetz, co-founder of the Center for Public Leadership at the John F. Kennedy School of Government, Harvard University; author of Leadership Without Easy Answers and Leadership on the Line "Erica Ariel Fox knows how to transform her audience and really make them think, question their beliefs, and change for the better. She is a cutting edge thought leader and change agent." -- Puja Sehgal Jaspal, Principal, Google Compensation Team, GOOGLE "Winning from Within is an epiphany and inner guidebook in one. It reveals how our goals and dreams can be reached through knowing and acting from our best selves, but more importantly it teaches us how to actually do this, in work and life." -- C. Geoffrey McDonough, MD, President & CEO SOBI "Winning from Within offers a powerful and practical method for character development, a missing link in leadership development that is increasingly essential for new and seasoned executives alike. Fox's unerring, beautiful prose makes the journey toward a better self one that you won't want to miss. -- Amy C. Edmondson, Novartis Professor of Leadership and Management, HARVARD BUSINESS SCHOOL, Author, Teaming: How organizations learn, innovate and compete in the knowledge economy "Every so often a star is born, illuminating what we thought was commonplace and fundamentally rearranges the way we think. Erica Ariel Fox is such a star. She offers dazzling, deeply transformational insights, not merely into what we do, but into who we are. Read her. Your life could change." -- Kenneth Cloke, author of Mediating Dangerously Founder of Mediators Beyond Borders "After 25 years in the business, Winning From Within was simply the most impactful training I have ever experienced." -- Brian Ratte, North America Sales Leader, Industry Solutions, IBM "Spend time with Fox exploring the inner dynamics of negotiation and you'll discover a new way of seeing oneself as a leader and human being. Deep conversations, experiential learning, and self-directed practices all help 'interesting ideas' drop from the head into the heart where they transform into personal commitments." -- Larry Dressler, Author, Standing in the Fire "Many have discussed the characteristics of successful leaders; far fewer have illuminated how to be [emphasis] a more effective leader. Erica Ariel Fox provides invaluable advice here that is both insightful and pragmatic - clarifying the powerful ways in which the inner lives of leaders shape their external effectiveness." -- Mike Anderson, Chief Innovation Officer and Head of Leadership Services, Spencer Stuart "Winning from Within revolutionizes our state of leadership education for students and global leaders both in private and public sectors. It is exactly the guidebook we need as we navigate unchartered waters into the future." -- Dr. Mariko Gakiya, Faculty Director, Global Leadership Program of The University of Tokyo "Erica Ariel Fox has a wonderfully engaging style-clear, funny, touching. In this appealingly personal, professional, and practical book, Fox brings the world of negotiation to a whole new level, by including the missing dimension: the 'inner game' -- Robert Kegan and Lisa Lahey, authors of Immunity to Change Faculty, Harvard University Graduate School of Education "Erica has the magical ability to meet people exactly where they are at any given moment. You simply have to experience her and the unforgettable energy she brings to the room." -- Jodi Hallstrom, US Department of Agriculture "I thought I knew myself, but not at the depths I found here. Erica introduced me to myself at a deeper level than I even knew was possible." -- Linda Goodman, Idaho Human Rights Commission "I've worked with Erica and her team for years with both senior executives and line leaders. If you want to create a high performance culture, you don't want to miss Winning from Within." -- Marko Satarain, Sr. Director, Head of Talent, Levi Strauss & Co. It's all good shorthand for practical introspection and guidance toward making lasting improvements, not by focusing on behavior or personality type, but by integrating all the parts that make us who we are. -- Publishers Weekly "Erica is simply one of the best leadership teachers of our time. Her book will change your life. It changed mine." -- Nate Boaz, Partner, McKinsey & Company "Fox reports that the ability to "lead yourself" is today's new leadership requirement, and this timely book is a must-read for library patrons interested in all levels of management." -- Booklist

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Book SynopsisWhat if you could combine the agility, adaptability, and cohesion of a small team with the power and resources of a giant organization?When General Stanley McChrystal took command of the Joint Special Operations Task Force in Iraq in 2003, he quickly realized that conventional military tactics were failing. The allied forces had a huge advantage in numbers, equipment and training - but none of the enemy''s speed and flexibility.McChrystal and his colleagues discarded a century of conventional wisdom to create a ''team of teams'' that combined extremely transparent communication with decentralized decision-making authority. Faster, flatter and more flexible, the task force beat back al-Qaeda.In this powerful book, McChrystal and his colleagues show how the challenges they faced in Iraq can be relevant to any leader. Through compelling examples, the authors demonstrate that the ''team of teams'' strategy has worked everywhere from hospital emergeTrade ReviewIn addition to being a fascinating and colourful read, this book is an indispensable guide to organizational change * Walter Isaacson, from the foreword *This is a bold argument that leaders can help teams become greater than the sum of their parts * Charles Duhigg, author of The Power of Habit *Team of Teams is erudite, elegant, and insightful. An unexpected and surprising wealth of information and wonder, it provides a blueprint for how to cope with increasing complexity in the world. A must read for anyone who cares about the future - and that means all of us * Daniel Levitin, author of The Organized Mind *

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Book SynopsisAbout our authors Tamer Cavusgil has been mentoring students, executives and educators in international business for the past 4 decades. A native of Turkey, his professional work has taken him to numerous other emerging markets. Tamer is Regents Professor in the University System of Georgia and serves as Fuller E. Callaway Professorial Chair at Georgia State University's Robinson College of Business. He is also a Trustee of Sabanci University in Istanbul. Previously, Tamer served as Senior Fulbright Scholar to Australia and taught at Monash University. Tamer also served as a visiting professor at Manchester Business School, Leeds University Business School, and held the Gianni and Joan Montezemolo Visiting Chair at the University of Cambridge, United Kingdom, where he is also an Honorary Fellow of Sidney Sussex College. At Michigan State University, where he served for 21 years, he was the inaugural holder of the John Byington Chair in Global

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Book SynopsisDiscover a powerful new way to look at your money and your life. Where do our attitudes about money come from--and how do they influence our lives? How can we approach financial issues with honesty and without fear? In this groundbreaking book, renowned Buddhist teacher George Kinder, a Harvard-trained certified financial planner, demonstrates how we can literally transform our lives emotionally and financially by achieving 'money maturity'--a full understanding of the spiritual and psychological issues surrounding our money lives. Drawing on ancient Buddhist wisdom and his years of financial practice, Kinder has created a revolutionary program that guides us through the Seven Stages of a revolutionary journey--one designed to help us uncover the roots of our attitudes about money, and attain true peace, freedom, and security in our financial lives. Learn how to: Understand feelings that impact taking financial action Develop understanding and

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Book SynopsisAn insider's analysis of the major institutions of globalization, this title details Joseph E. Stiglitz's disillusionment with the International Monetary Fund and other major institutions as they put the interests of Wall Street and the financial community ahead of the poorer nations.Trade Review"Accessible, provocative and highly readable. … Brings an insider's insights into the crises of the 1990s and beyond, from East Asia to Russia and on to Argentina." -- New York Times

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Book SynopsisRobert B Miller is co-founder of Miller-Williams Inc., which has developed patented research methods that provide accurate measurements of how customers think and behave. Their clients include blue-chip companies such as ARAMARK, Coors, General Motors, Rockwell Automation, Sabre and Sikorsky Aircraft. Miller is one of the original co-founders of Miller-Heiman.Stephen E Heiman is the former President, CEO and Chairman of Miller Heiman, and has worked in sales development for over 30 years, including as an IBM national account salesman, where he increased sales by over 35 per cent. Tad Tuleja is staff writer at Miller Heiman Inc, and has co-written five MHI books (published by Kogan Page) as well as many other books, including Beyond the Bottom Line, a study of business ethics. He also directed the School of Management writing programme at the University of Massachusetts at Amherst.Table of Contents Chapter - 00: If it ain’t broke: the ‘why’ behind the new Strategic Selling; Section - ONE: Strategic Selling; Chapter - 01: Successful selling in a world of constant change; Chapter - 02: Strategy and tactics defined; Chapter - 03: Your starting point: position; Chapter - 04: A glance at the strategy blueprint: the six key elements of Strategic Selling; Section - TWO: Building on bedrock: laying the foundation of strategic analysis; Chapter - 05: Key element 1: buying influences; Chapter - 06: Key element 2: red flags/leverage from strength; Chapter - 07: Buyer level of receptivity; Chapter - 08: Key element 3: the four response modes; Chapter - 09: The importance of winning; Chapter - 10: Key element 4: win-results; Section - THREE: Common problems, uncommon solutions; Chapter - 11: Getting to the economic buying influence: strategies and tactics; Chapter - 12: The coach: developing your prime information resource; Chapter - 13: What about the competition?; Section - FOUR: Strategy and territory: focusing on your Win-Win customers; Chapter - 14: Key element 5: ideal customer; Chapter - 15: Your ideal customer profile: demographics and psychographics; Section - FIVE: Strategy and territory: managing your selling time; Chapter - 16: Of time, territory and money; Chapter - 17: Key element 6: the sales funnel; Chapter - 18: Priorities and allocation: working the funnel; Section - SIX: From analysis to action; Chapter - 19: Your action plan; Chapter - 20: Strategy when you have no time; Chapter - 21: Strategic Selling: a lifetime approach

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Book SynopsisA witty, literate and, most of all, convincing reflection.[Ackoff] shines an often bright light into corners where problems hide, showing the manager how to understand the consequences of his own behavior; identify real, rather than supposed, elements of problems; perceive another''s aims; determine what is controllable; and deal with other nettlesome factors. --Inc. The Art of Problem Solving Russ Ackoff--author, consultant, and teacher extraordinaire. During his long career, he has shown thousands of managers, architects, engineers, attorneys, advertising people, software developers, and scientists the way to more creative, artful problem solving. This new paper edition of The Art of Problem Solving is perhaps the best example of Ackoff in action. Step by step, this practical guide shows you how to develop an understanding of the art of creative thinking and the design of creative solutions. Using Ackoff''s Fables--humorous yet eminently practical parables, based on real problems by Table of ContentsPart One: The Art Creativity and Constraints 3 Objectives 19 Controllable Variables 50 Uncontrolled Variables 79 Relations 100 Part Two: Applications The National Scientific Communication and Technology Transfer System: An Idealized Design 121 Transportation without a Future: A Reference Projection 128 A Multidimensional Organizational Structure 141 Participation within Organizations 157 The Effect of Advertising on Sales: A Study of Relations 162 Why People Drink: Toward Understanding Objectives 174 On Keeping Problems Solved 189 Suggested Readings 205 References 207 Index 209

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Book SynopsisApproaches trading from the viewpoint of market makers and the part they play in pricing, valuing and placing positions. Covers option volatility and pricing, risk analysis, spreads, strategies and tactics for the options trader, focusing on how to work successfully with market makers.Table of ContentsEconomics of Option Market Making. Options. Option Risks. Position Risk Profiles. Synthetic Option Market Making. Calendar Spread Risk. On Strategy. Market-Making Tactics. Observations from the Floor. Appendix. References and Suggested Reading. Index.

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Book SynopsisThe father of open innovation is back with his most significant book yet. Henry Chesbrough's acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a patTrade Reviewthoughtful new book on innovation . (Economist.com, January 2011). this is a book I can only recommend as an essential read Chesbrough has certainly raised the bar on service innovation. (InnovationManagement.se, January 2011). looks beyond product and technological platforms to a world where consumer-facing services provide the strategy for high-value, high-growth employment. (Guardian.co.uk, February 2011). ...offers a great vision for the future and provides inspiration for how companies in both developed and developing economies could create more high value and satisfying jobs. (Anatello, November 2011)Table of ContentsAcknowledgments xi Introduction: Open Services and Innovation 1 1 The Case for Open Services Innovation 7 Part 1: A Framework to Spur Innovation and Growth 29 2 Think of Your Business as a Services Business 31 3 Co-Create with Your Customers 53 4 Extend Services Innovation Outside Your Organization 68 5 Transform Your BusinessModel with Services 89 Part 2: Open Services Innovation in Practice 113 6 Open Services Innovation in Larger Companies 115 7 Open Services Innovation in Smaller Companies 133 8 Open Services Innovation for Services Businesses 155 9 Open Services Innovation in Emerging Economies 169 10 Open Services Innovation: The Way Forward 188 Notes 203 The Author 230 Index 232

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Book SynopsisThe bestselling citizen''s guide to economicsBasic Economics is a citizen''s guide to economics, written for those who want to understand how the economy works but have no interest in jargon or equations. Bestselling economist Thomas Sowell explains the general principles underlying different economic systems: capitalist, socialist, feudal, and so on. In readable language, he shows how to critique economic policies in terms of the incentives they create, rather than the goals they proclaim. With clear explanations of the entire field, from rent control and the rise and fall of businesses to the international balance of payments, this is the first book for anyone who wishes to understand how the economy functions. This fifth edition includes a new chapter explaining the reasons for large differences of wealth and income between nations. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English.

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Book SynopsisThe Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.Table of ContentsForeword: The Sugarman Legacy Ray Schultz xv Acknowledgments xix Introduction: The Origin of This Book 1 Section One: Understanding the Process Preview 9 1. General Knowledge 11 2. Specific Knowledge 15 3. Practice, Practice, Practice 23 4. The Purpose of All the Graphic Elements of an Ad 27 5. The First Sentence 31 6. Creating the Perfect Buying Environment 35 7. Resonating with the Reader 39 8. The Slippery Slide 45 9. Assumed Constraints 55 10. Seeds of Curiosity 59 11. Copy as Emotion 65 12. Selling the Concept, Not the Product 71 13. The Incubation Process 77 14. How Much Copy Should You Write? 81 15. The Art of Personal Communication 87 16. The Copy Sequence 93 17. The Editing Process 101 Section Two: Understanding What Works Preview 111 18. Powerful Copy Elements Explained 113 19. The Psychological Triggers 131 20. Selling a Cure, Not Prevention 193 21. Rating Your Writing Level 199 22. Seven Steps to Writing Great Copy 203 Section Three: Proving the Points—Ad Examples Preview 209 23. The Lazy Man’s Way to Riches 211 24. A Fluke of Nature 219 25. Lingerie for Men 227 26. The More You Learn 233 27. A More Stimulating Way 237 28. Magic Baloney 239 29. Pet Plane 243 30. Mail Order Mansion 247 31. Hungarian Conspiracy 251 32. Vision Breakthrough 255 33. Gold Space Chains 259 34. Consumers Hero 263 35. Nautilus Spelling Sale 267 A Note: The Power of Your Pen 271 Section Four: Utilizing Your Copywriting Skills Preview 275 36. Writing for Different Media 277 Epilogue Some Final Thoughts 313 Appendix A Assumed Constraints, Continued 317 Appendix B Seeds of Curiosity, Continued 319 Appendix C Summary of Axioms and Major Points 321 Appendix D Recommended Reading 325 Index 327 About the Author 337

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Book SynopsisWE''VE ALL EXPERIENCED the challenges associated with working with groups, but The Handbook for Working with Difficult Groups turns the idea of difficult groups on its head. Rather than view groups as inherently difficult, it looks at the factors that make working with groups difficult. Individual chapters focus on challenges such as involving dissenters, building external perspectives, reducing complaining, adapting to cultural differences, incorporating diversity, facilitating inclusion, working virtually, resolving identity-based conflict, transforming unproductive behavior patterns, preventing workplace harassment, and strengthening accountability. The book first provides a framework for thinking systemically about the many and varied ways in which working with a group can be difficult. Building on that framework, the contributors each address three basic issues: How the group is difficult?a description of a real group and the observable phenomena that Table of ContentsPreface xi Sandor Schuman About the Contributors xv Introduction Working with Difficult Groups: A Conceptual Framework xxix Make sense out of what makes working with groups difficult. Sandor Schuman and John Rohrbaugh One Keeping Difficult Situations from Becoming Difficult Groups 1 Dissenters need support, or the group risks going off track. Marvin Weisbord and Sandra Janoff Two Building an External Focus: Avoiding the Difficulties on an In-grown Team 17 The critical importance of an external perspective. Deborah Ancona and David F. Caldwell Three The Downside of Communication: Complaining Cycles in Group Discussions 33 Help teams get out of the ‘‘complaining loop’’ and turn to solution-oriented interaction instead. Nale Lehmann-Willenbrock and Simone Kauffeld Four Facilitating Multicultural Groups 55 Customize structures and processes to match groups’ cultural preferences. Donna Rae Scheffert and Mary Laeger-Hagemeister Five Interpersonally Hostile Work Groups: Precipitating Factors and Solutions 77 A group perspective on workplace harassment and bullying is essential to understanding and preventing it. Jana L. Raver and Ingrid C. Chadwick Six Diversity by Design: Creating Cognitive Conflict to Enhance Group Performance 95 Ill defined, diversity might undermine a group’s purpose. Michael Cassidy Seven Facilitating Inclusion: Study Circles on Diversity and Student Achievement 113 Bridging differences in culture and ethnicity can foster academic achievement Mark A. Clark and John Landesman Eight Overcoming Sources of Irrationality That Complicate Working in Decision-Making Groups 137 Six factors make working with this group difficult in many different ways. Dennis S. Gouran Nine Working Without Rules: A Team in Need of a Different Picture 153 Affirmative language encourages new views of a team’s past and future. Ann Lukens Ten Interaction Archetypes: Keys to Group Difficulty and Productivity 169 Identify the repetitive behavioral sequences that reduce a group’s ability to produce results. Steven Ober Eleven Virtual Teams: Difficult in All Dimensions 189 Group members working virtually and interdependently face enormous challenges. Thomas A. O’Neill and Theresa J. B. Kline Twelve Politics of the Arts: Challenges in Working with Nonprofit Boards 207 A ‘‘confessional tale’’—lessons learned while facilitating an arts board in transition. Richard W. Sline and Anna C. Boulton Thirteen Competitive Group Interactions: Why They Exist and How to Overcome Them 223 Groups are less cooperative than individuals—learn how you can reduce intergroup conflict. Taya R. Cohen, Brian P. Meier, Verlin B. Hinsz, and Chester A. Insko Fourteen Active Facilitation: How to Help Groups Break Through ‘‘Mutual Stalemate’’ 237 Groups may abdicate their responsibilities waiting until another group makes the first move. Celia Kirwan and Wes Siegal Fifteen Mediating History, Making Peace: Dealing with the ‘‘Messy’’ Stuff in the Conciliation Process 251 Identity-based conflicts will not achieve long-term solutions through resource-based settlements. Dagmar Kusa, Adam Saltsman, and Philip Gamaghelyan Sixteen Deep Democracy: Multidimensional Process-Oriented Leadership 275 Learn to track the shifting roles of group members. Stanford Siver Seventeen Authentic Relationships and Collective Psychological Capital 293 How leader behavior can undermine group success. Füsun Bulutlar Eighteen How Leaders Can Make Diverse Groups Less Difficult: The Role of Attitudes and Perceptions of Diversity 311 Perceptions that lead to subgrouping can override the positive effects of diversity. Astrid C. Homan and Karen A. Jehn Nineteen The Hero’s Journey: Helping Inflexible Groups—and Inflexible Facilitators—Get Unstuck 323 Use the Hero’s Journey as an analytical and facilitation tool to help groups and facilitators get out of difficulties. Carol Sherriff and Simon Wilson Twenty Difficult Groups or Difficult Facilitators? Three Steps Facilitators Can Take to Make Sure They Are Not the Problem 339 Facilitators can unknowingly contribute to the difficulties their group’s experience. Glyn Thomas Key Terms 353 References 367 Name Index 401 Subject Index 409

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Book SynopsisProvides the blueprint necessary for sound and profitable short-term trading in a post-market meltdown economy. This book highlights the advantages and disadvantages of what can be a very fruitful yet potentially dangerous endeavor.Table of ContentsAcknowledgments xi Introduction You Are Already a Commodity Trader 1 My Most Important Market Belief 4 The Beginning of My Career as a Speculator 5 The Ride of a Lifetime 8 Chapter 1 Making Order Out of Short-Term Chaos 9 How I Learned about the Market 9 Charting the Market 11 The Nonrandom Market 13 Understanding Market Structure 15 Market Structure Will Never Change 21 Short-Sell Pattern 27 Target Time and Trailing Stops 28 Recap 32 Chapter 2 It’s a Question of Price and Time 33 All You Will Ever Need to Know about Cycles 33 The Natural Cycle of Range Change 39 Where the Trend Is with You—The Second Power-Play Price Pattern 50 Recap 54 Chapter 3 The Real Secret to Short-Term Trading 59 It’s All about Time 61 Bankrolling Hotshot Traders 62 Proving the Point 65 How to Make the Most Money 68 Recap 70 Chapter 4 Volatility Breakouts—The Momentum Breakthrough 71 Simple Daily Range Breakouts 76 A Look at Volatility in the S&P 500 80 Separating Buyers from Sellers to Find Volatility Using Market Swings 95 Results 96 One Step Further 97 Recap 98 Chapter 5 The Theory of Short-Term Trading 99 What Is Wrong about the Information Age 103 E H Harriman’s Rule of Making Millions 104 Recap 105 Chapter 6 Getting Closer to the Truth 107 The Market Is Not a Coin Flip: Random Walk or Cootner versus Cohen (Cohen Wins) 108 Gold TDOM Study 117 Bond TDOM Study 118 Monthly Road Maps 120 Recap 123 Chapter 7 Patterns to Profit 125 The Common Element 126 The Questions to Ask 131 My Smash Day Patterns 132 How to Use Smash Day Patterns 136 Specialists’ Trap 137 A Vital Note—This Works on Shorter Time Frames as Well 141 Oops! This Is Not a Mistake 145 S&P Oops! Trading 151 Recap 152 Chapter 8 Separating the Buyers from the Sellers 153 Greatest Swing Value 155 Stock Index Trading with Greatest Swing Value 156 Some Pointers 160 Recap 161 Chapter 9 Short-Term Trading from a Quote Screen 163 How a Quote-Screen Trader Makes Money 165 Swing Points as Trend Change Indication 166 The Three-Bar High/Low System 167 A New Indicator for Short-Term Traders: Willspread 170 Willspread and the S&P 500 Stock Index 174 Recap 180 Chapter 10 Special Short-Term Situations 181 Month-End Trading in Stock Indexes 181 Target Months 184 Making It Better 184 Month-End Trading in the Bond Market 186 Getting Specific 187 Better and Better 188 A Time to Sell 191 Recap 193 Chapter 11 When to Get Out of Your Trades 195 Chapter 12 Thoughts on the Business of Speculation 197 Exits before Entries 197 What Speculation Is All About 200 It’s about Time 201 Essential Points about Speculation 202 Recap 215 Chapter 13 Money Management—The Keys to the Kingdom 217 Most Traders Use a Hit-and-Miss Approach 218 Approaches to Money Management—One Is Right for You 218 The Good, the Bad, and the Ugly of Money Management 219 Looking in New Directions, Drawdown as an Asset 222 Back to Ralph: 2011 Money Management Breakthrough 228 The Kelly Ratio Mirage 229 Recap 233 Chapter 14 From Kennedy to Obama, Thoughts from 50 Years of Trading 235 Trading and Collecting Honey 236 Low-Hanging Fruit 237 Look before You Leap 238 Remember the Game Called Pick Up Sticks 238 And It Can Get Worse by Far 239 Lock-Up Time 240 Enough on Greed Now Let’s Deal with Fear 241 Running, Trading, and Losing 242 Doing the Wrong Thing It’s So Easy, Isn’t It? 242 It’s Not the Trade, It’s the Battle 243 The Art of Fly-Fishing Revisited 244 Fear and Greed, Looking Them in the Face Again 245 Why Most Traders Lose Most of the Time 246 A Review of Losing Trades Showed That 247 The Number One Reason We Lose Money Trading 247 The Most Important Trading Belief You Have 248 The Worst Dog I Ever Had Cost Me the Most 249 Athletics Are Such a Parallel to Trading 251 What Causes Stock and Commodity Market Trends 251 How to Measure the Public versus the Pros 253 Folks, It Just Can’t Be Done 254 The Rush of Trading 255 Beating Them to the Punch 257 It’s Just Over My Head 259 I Looked Fear and Greed in the Face 259 The Show Must Go On 260 Broken Noses, Cauliflower Ears, and Bad Trades 261 Learning How to Lose Money 262 Hillary, High Hopes, and Heartaches 263 Nervous Nellies—Heaven Bound 264 Secrets of System Developing and Trading 265 The Difference between Winners and Losers 266 Recap 268 Chapter 15 Just What Does Make the Stock Market Rally? 269 Logic 101 270 These Words Are My Bond 270 A Look at Data A and Data B 270 Let’s Break Some Bad Habits 273 How to Break Bad Habits 273 Comments on Setting Stops—Dollar Loss and Unpredictability 275 An Overview of How I Trade 278 My Trading Strategy How It Works 282 Recap 285 Chapter 16 Hard Facts about a Very Hard Game to Win 287 It Is Just Like Life 289 Maybe You Are Not Cut Out for This 292 You Are in a Tough Spot 293 But There’s a Little Bit More 294 In Closing 295 Index 297

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Book SynopsisThe proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a âœsales bibleâ (Inc.)If your organizationâs success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline â whether youâre a sales or marketing executive, team leader, or sales representative.Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:â Identify the prospects with the greatest potentialâ Clearly articulate your companyâs competitive positionâ Implement account-based sales development using ideal account profilesâ Refine your lead targeting strategy with an ideal prospect pTable of ContentsForeword by Aaron Ross ixAcknowledgments xiiiIntroduction: Turning Unpredictable into Predictable 1Part I: Target Chapter 1: Internalizing Your Competitive Position 9Chapter 2: Developing an Ideal Account Profile 31Chapter 3: Crafting Ideal Prospect Personas 45Part II: Engage Chapter 4: Crafting the Right Message 61Chapter 5: Getting Meetings Though Prospecting Campaigns 85Chapter 6: (Dis-) Qualifying Prospects 127Part III: Optimize Chapter 7: Measuring and Optimizing Your Pipeline 147Chapter 8: Leveraging the Right Tools 165Chapter 9: Managing Sales Development Professionals 173Chapter 10: Twelve Habits of Highly Successful SDRs 193Conclusion: The Future of Predictable Prospecting 203Appendix: Quick Guide to Predictable Prospecting 205Notes 219Index 225

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Book SynopsisNow in paperbackâthe Wall Street Journal bestseller that reveals the secrets behind Steve Jobâs legendary presentations, with a new introduction about his legacy.Celebrating the inspiring life and vision of Appleâs game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience. This is as close as youâll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobsâs performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. Youâll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable momentsâand do it powerfully, effortlessly, and eTable of ContentsAcknowledgments vPreface viiIntroduction: How to Be Insanely Great in Front of Any Audience xiAct 1: Create The Story 1Scene1: Plan in Analog 3Scene 2: Answer the One Question That Matters Most 15Scene 3: Develop a Messianic Sense of Purpose 27Scene 4: Create Twitter-Like Headlines 39Scene 5: Draw a Road Map 49Scene 6: Introduce the Antagonist 63Scene 7: Reveal the Conquering Hero 75Intermission 1: Obey the Ten-Minute Rule 83Act 2: Deliver the Experience 85Scene 8: Channel Their Inner Zen 87Scene 9: Dress Up Your Numbers 105Scene 10: Use "Amazingly Zippy" Words 113Scene 11: Share the Stage 127Scene 12: Stage Your Presentation with Props 137Scene 13: Reveal a "Holy Shit" Moment 151Intermission 2: Schiller Learns from the Best 161Act 3: Refine and Rehearse 165Scene 14: Master Stage Presence 167Scene 15: Make it Look Effortless 179Scene 16: Wear the Appropriate Costume 195Scene 17: Toss the Script 199Scene 18: Have Fun 207Encore: One More Thing 215Postscript: Steve Jobs by the Book 219Notes 235Index 247

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Book SynopsisThe Volatility Smile The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance.Table of ContentsPreface xi Acknowledgments xiii About the Authors xv CHAPTER 1 Overview 1 CHAPTER 2 The Principle of Replication 13 CHAPTER 3 Static and Dynamic Replication 37 CHAPTER 4 Variance Swaps: A Lesson in Replication 57 CHAPTER 5 The P&L of Hedged Option Strategies in a Black-Scholes-Merton World 85 CHAPTER 6 The Effect of Discrete Hedging on P&L 105 CHAPTER 7 The Effect of Transaction Costs on P&L 117 CHAPTER 8 The Smile: Stylized Facts and Their Interpretation 131 CHAPTER 9 No-Arbitrage Bounds on the Smile 153 CHAPTER 10 A Survey of Smile Models 163 CHAPTER 11 Implied Distributions and Static Replication 175 CHAPTER 12 Weak Static Replication 203 CHAPTER 13 The Binomial Model and Its Extensions 227 CHAPTER 14 Local Volatility Models 249 CHAPTER 15 Consequences of Local Volatility Models 265 CHAPTER 16 Local Volatility Models: Hedge Ratios and Exotic Option Values 289 CHAPTER 17 Some Final Remarks on Local Volatility Models 303 CHAPTER 18 Patterns of Volatility Change 309 CHAPTER 19 Introducing Stochastic Volatility Models 319 CHAPTER 20 Approximate Solutions to Some Stochastic Volatility Models 337 CHAPTER 21 Stochastic Volatility Models: The Smile for Zero Correlation 353 CHAPTER 22 Stochastic Volatility Models: The Smile with Mean Reversion and Correlation 369 CHAPTER 23 Jump-Diffusion Models of the Smile: Introduction 383 CHAPTER 24 The Full Jump-Diffusion Model 395 Epilogue 417 APPENDIX A Some Useful Derivatives of the Black-Scholes-Merton Model 419 APPENDIX B Backward Itoˆ Integrals 421 APPENDIX C Variance Swap Piecewise-Linear Replication 431 Answers to End-of-Chapter Problems 433 References 497 Index 501

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Book SynopsisNew commentary and updates to enlightening interviews with today's top global macro hedge fund managers This updated paperback edition of Inside the House of Money lifts the veil on the typically opaque world of hedge funds offering a rare glimpse at how today's highest paid money managers approach their craft.Table of ContentsForeword by Niall Ferguson ix Preface xi Preface to the 2009 Edition xv Preface to the 2006 Edition xvii 1. Introduction to Global Macro Hedge Funds:Joseph G. Nicholas (HFR Group) 1 2. The History of Global Macro Hedge Funds 5 3. The Future of Global Macro Hedge Funds 31 4. The Family Offi ce Manager: Jim Leitner (Falcon Management) 35 5. The Prop Trader: Christian Siva-Jothy (SemperMacro) 85 6. The Treasurer: Dr. John Porter (Barclays Capital) 117 7. The Central Banker: Dr. Sushil Wadhwani (Wadhwani Asset Management) 145 8. The Dot-Commer: Peter Thiel (Clarium Capital) 165 9. The Floor Trader: Yra Harris (Praxis Trading) 183 10. The Pioneer: Jim Rogers 201 11. The Commodity Specialist: Dwight Anderson (Ospraie Management) 225 12. The Stock Operator: Scott Bessent (Bessent Capital) 253 13. The Emerging Market Specialist: Marko Dimitrijevic´ (Everest Capital) 273 14. The Fixed Income Specialists: David Gorton and Rob Standing (London Diversifi ed Fund Management) 293 15. The Currency Specialist: Anonymous 309 Conclusion 325 Appendix: A Note to Investors about Global Macro 327 Acknowledgments 329 Bibliography 331 Index 335

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Book SynopsisThe book of financial wisdom that your future self will thank you for reading For many adults under 40, ''debt'' is a four-letter wordsomething that should be avoided but is all too often unavoidable. In The Value of Debt in Building Wealth, bestselling author Thomas J. Anderson encourages you to rethink that. You''ll walk away from this book with an understanding of how you can use debt wisely to secure the financial future you envision for yourself and your family. Student loans, mortgages, lines of credit, and other forms of debt are all discussed in detail, with a focus on smart planning for those who are accumulating assetsand debtnow. Should you rent or buy? How important is liquidity? What is good versus bad debt? How much debt should you have? What debt-to-income and debt-to-asset ratios should you aim for? Fixed debt or floating debt? What''s the best way of saving for college and retirement? These are big questions that deserve thorough answers because theTable of ContentsForeword xi Acknowledgments xv About the Author xix Introduction xxiii Chapter 1: The Traditional Glide Path 1 In a Perfect World, No Debt! But Our World Isn’t Perfect 2 You Owe a Debt to Your Future Self 3 Break the Paycheck-to-Paycheck Cycle 4 Companies Embrace Balance 5 The Power of Savings 6 A New Glide Path: Debt Adds Value 8 Finding Your Glide Path 11 The Need for Specific, Actionable Advice 12 Endnotes 14 Chapter 2: Foundational Facts 17 All Debt Is Not Equal: Oppressive, Working, and Enriching Debt 18 Paying Down Debt Gives You a Return Equal to Your After-Tax Cost of That Debt 20 Sh∗t Happens—Value Liquidity 20 Yes, You Can—Save 24 Compounding Matters—For the Upside and the Downside 26 The Past Is the Past; Focus on the Future 29 Behavioral Economics Matters 30 Endnotes 31 Chapter 3: A Balanced Path to L.I.F.E. 33 Phase 1: Launch! 37 Phase 2: Independence 51 Endnotes 62 Chapter 4: Freedom and Equilibrium 65 Phase 3: Freedom 66 Phase 4: Equilibrium 76 Bonus Phase: No Debt! 80 Endnotes 82 Chapter 5: The Other Side of the Balance Sheet 85 The Probability of an 8 Percent Rate of Return Is Zero 86 Risk, Return, and Diversification 87 What about Interest Rates and Cost of Debt? 95 What about One of Your Biggest Assets? Your House 97 Three Buckets of Money 99 Risk Matters—The Risk of Time 105 Factoring Leverage into Returns 107 Debt as an Integrated Part of Your Investment Philosophy 109 Endnotes 110 Chapter 6: Proof of the Value of Debt 113 The Big Picture—Debt Can Be Valuable 115 Children and College Savings 127 Interest Rates and Debt Service Coverage Ratios 128 Endnotes 128 Chapter 7: Conclusion 131 Taking a Stand Against Conventional Wisdom 132 Endnotes 137 Appendix A: Phi Phound Me 139 Inspiration Arrived 140 Not Perfect Makes Perfect 142 Applying the Fibonacci Sequence 142 From 13 to 8 148 From 8 to 5 150 Super Cool Math 151 Endnotes 154 Appendix B: Understanding the Power of Securities-Based Lending 155 Case Study 156 The Power of Securities-Based Lending 159 First Bank of Mom and Dad 162 Endnotes 163 Appendix C: Home Purchase and Financing Considerations 165 Don’t Rush to Buy a House 166 When Home Ownership Can Go Wrong 168 Save Yourself the Anguish 169 Be Careful! 170 All Mortgages Are Not Created Equal 171 Owning Can Be Great 175 Endnotes 176 Appendix D: The Millennial’s Guide to Debt and Getting Started 179 Saddled by Student Loans 180 The Best Budget: Spend Less Than You Make 182 Debt-to-Income Ratios 185 Pulling These Concepts Together 188 Endnotes 188 Appendix E: The Math Behind the Examples 191 Chapter 1: The Nadas, Steadys, and Radicals 193 Chapters 3 and 4: Brandon and Teresa 199 Higher Income 210 Endnotes 216 Glossary 219 Resource Guide 225 Bibliography 231 Suggested Reading 233 Index 235

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Book SynopsisTable of Contents I: Understanding Marketing Management 1.Defining Marketing for the New Realities 2.Developing and Implementing Marketing Strategies and Plans 3.Capturing Marketing Insights and Forecasting Demand II: Connecting with Customers 4.Creating Long-term Loyalty Relationships 5. Analyzing Consumer and Business Markets III: Building Strong Brands 6.Identifying Market Segments and Targets 7.Crafting the Brand Positioning 8.Creating Brand Equity and Driving Growth IV: Shaping the Market Offerings 9. Setting Product Strategy and Introducing New Offerings 10. Designing and Managing Services 11. Developing Pricing Strategies and Programs V: Delivering Value 12. Designing and Managing Integrated Marketing Channels 13. Managing Retailing, Wholesaling, and Logistics VI: Communicating Value 14. Designing and Managing Integrated Marketing Communications 15. Managing Digital Communications 16. Managing Mass Communications 17. Managing Personal Communications VII: Managing the Marketing Organization for Long-Term Success 18. Conducting Marketing Responsibly in the Global Economy

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Book SynopsisFor undergraduate courses in Investments. The Core Concepts and Tools Students Need to Make Informed Investment Decisions Fundamentals of Investing helps students make informed investment decisions by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused in each chapter. Students leave the course with the necessary information for developing, implementing, and monitoring a successful investment program. The Thirteenth Edition uses a conversational tone to make the foreign language, concepts, and strategies of investing accessible to a student audience. With the help of examples throughout, students learn to make informed decisions in order to achieve investment goals. The book focuses on both individual securities and portfolios, teaching stude

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Book SynopsisTakes the intimidation out of project management, and shows you step by step how to use rigorous self-check questions to save significant time - and headaches - in managing your projects effectively. This book gives you to-do lists, hands-on checklists and helpful guidance for managing every phase of a project from start to finish.Table of ContentsIntroduction 1 Part I: The Questions 7 Chapter 1: Getting Started with Algebra Basics 9 Chapter 2: Solving Some Equations and Inequalities 15 Chapter 3: Function Basics 21 Chapter 4: Graphing and Transforming Functions 29 Chapter 5: Polynomials 37 Chapter 6: Exponential and Logarithmic Functions 45 Chapter 7: Trigonometry Basics 53 Chapter 8: Graphing Trig Functions 61 Chapter 9: Getting Started with Trig Identities 67 Chapter 10: Continuing with Trig Identities 73 Chapter 11: Working with Triangles and Trigonometry 79 Chapter 12: Complex Numbers and Polar Coordinates 89 Chapter 13: Conic Sections 97 Chapter 14: Systems of Equations and Inequalities 103 Chapter 15: Sequences and Series 111 Chapter 16: Introducing Limits and Continuity 117 Part II: The Answers 125 Chapter 17: Answers 127 Index

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Book SynopsisAn important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. Full of best practice advice from hundreds of real-life international case studies Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data Table of ContentsPreface to the Second Edition vii About the Authors ix About Global Intelligence Alliance xi Part 1 Market Intelligence in Global Organizations 1 1 Market Intelligence: Drivers and Benefits 3 2 Market Intelligence in Global Organizations: Survey Findings in 2013 21 Part 2 Roadmap to World Class Market Intelligence 51 3 Key Success Factors of World Class Market Intelligence 53 4 Intelligence Scope – Determining the Purpose, Target Groups, and Focus Areas of an Intelligence Program 63 5 Intelligence Process – Turning Random Data into Meaningful Insight 77 6 Intelligence Deliverables – Building a High-Impact Market Intelligence Product Portfolio 87 7 Intelligence Tools – Collecting, Storing, and Disseminating Intelligence 101 8 Intelligence Organization – The People and Resources that Generate the Impact 115 9 Intelligence Culture – Engaging the Organization in Market Intelligence 131 Part 3 Market Intelligence for Key User Groups 141 10 Market Intelligence for Current Awareness Across the Organization 143 11 Market Intelligence for Strategic Planning 157 12 Market Intelligence for Marketing, Sales, and Account Management 175 13 Market Intelligence for Innovation and Product Life Cycle Management 189 14 Market Intelligence for Supply Chain Management 203 Part 4 Developing World Class Market Intelligence Programs 215 15 Implementing Market Intelligence Programs 217 16 How to Develop an Existing Market Intelligence Program for Greater Impact 227 17 Demonstrating the Impact of Market Intelligence 241 18 Trends in Market Intelligence 253 Index 267

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Book SynopsisLook to the stars for a whole new approach to market cycle forecasting A Trader''s Guide to Financial Astrology is the definitive guide to trading market cycles based on astrological data. Written by a highly-respected technical analyst, this book makes the connection between the movements of planets and the volatility of the market. Readers can draw upon one hundred years of historical data as they learn how to spot correlations from the past, and refer to planetary and lunar data for the next five years as they shape their own strategy. The book covers the principles of astrological forecasting as applied to the financial markets, explaining what to watch for and how to interpret planetary and lunar activity, plus expert insight on everyday practical application. A study by the Federal Reserve Bank of Atlanta determined that the U.S. stock markets tend to be negatively affected by geomagnetic storms, and the Royal Bank of Scotland demonstrated that a trading sTable of ContentsForeword ix Preface xi Acknowledgments xiii Chapter 1: Introduction 1 Introduction 1 Purpose of the Book 2 Brief Historical Background 3 Theory of Financial Astrology 4 Summary 5 Chapter 2: Planets 7 Introduction 7 Planets 8 Summary 20 Chapter 3: Zodiac Signs 23 Introduction 23 Zodiac Signs 24 Determining the Meaning of Signs 26 Precession 33 Discovery of New Constellations 35 Summary 35 Chapter 4: Planetary Position Coordinate System 37 Introduction 37 Planet Positions 37 Summary 43 Chapter 5: Transiting Aspects 45 Introduction 45 Transiting Aspects 46 Grouping Planetary Energies 48 Key Aspect Angles 49 Key Sun-Moon Aspects 61 Putting It All Together: How Astrology Works 65 Summary 65 Chapter 6: Visual Representation of Transits 67 Introduction 67 Visual Representations of Planetary Aspects and Alignments 68 Orb of Influence 71 Conjunction 72 Visual Strength of Aspect versus Peak Event 73 Overlapping Asymmetrical Aspects Flare Up 77 Retrograde Motion of Planets Making a Transit 79 Summary 81 Chapter 7: Introduction to Cycles and Transits for Forecasting 83 Introduction 83 Defining a Cycle 84 Advantages and Disadvantages of Cycles 88 Use of Transits to Forecast Markets 89 Summary 91 Chapter 8: Testing the Effect of the New Moon on the Market 93 Introduction 93 Case Study: The Sun and the Moon 94 How an Efficiency Test Works 95 Efficiency Test: Dow Jones Behavior around the New Moon from 1885 to 2013 96 Walk Forward Analysis 99 Summary 113 Chapter 9: Verification of Planetary Meanings and Transits 115 Introduction 115 Verification of Planetary Meanings Using Cycles 116 Verification of Transits in Financial Markets 126 Past Issues with Accuracy and Financial Markets 130 Summary 130 Chapter 10: Financial Forecasting Using Solar Cycles 133 Introduction 133 Types of Cycles 134 Summary 144 Chapter 11: Financial Forecasting Using Lunar Cycles 145 Introduction 145 Moon versus Sun Cycle (Angle) for Dow Jones since 1885 146 Moon versus Sun Cycle (Angle) Matched to Angle Key Turning Points 147 Moon versus Sun Cycle (Angle) for Dow Jones since 2009 with Quantitative Easing 148 Moon versus Sign Cycle for S&P 500 since 1950 149 Moon versus Sign Cycle for S&P 500 since 2009 150 Conclusion 153 Appendix A Full Moon, New Moon Dates 155 Appendix B Bradley Barometer 159 Appendix C Sun/Moon Lunar Cycles 169 Appendix D It’s Not What You Think, It’s How You Think! 201 Index 215

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Book SynopsisThe Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the

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