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Book Synopsis

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the

Good to Great

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    A Hardback by James Collins

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    RRP £35.00 – you save £8.75 (25%)

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      Book details

      Publisher Harper Collins
      Imprint HarperCollins
      Published 16 October 2001
      ISBN-13 9780066620992
      978-0066620992
      ISBN-10 0066620996
      Also in:
      Business, Finance & Law Business mathematics and systems

      Description

      Book Synopsis

      The Challenge
      Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

      But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

      The Study
      For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

      The Standards
      Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the

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