Description

Book Synopsis


Table of Contents

  • I: Understanding Marketing Management
  • 1.Defining Marketing for the New Realities
  • 2.Developing and Implementing Marketing Strategies and Plans
  • 3.Capturing Marketing Insights and Forecasting Demand
  • II: Connecting with Customers
  • 4.Creating Long-term Loyalty Relationships
  • 5. Analyzing Consumer and Business Markets
  • III: Building Strong Brands
  • 6.Identifying Market Segments and Targets
  • 7.Crafting the Brand Positioning
  • 8.Creating Brand Equity and Driving Growth
  • IV: Shaping the Market Offerings
  • 9. Setting Product Strategy and Introducing New Offerings
  • 10. Designing and Managing Services
  • 11. Developing Pricing Strategies and Programs
  • V: Delivering Value
  • 12. Designing and Managing Integrated Marketing Channels
  • 13. Managing Retailing, Wholesaling, and Logistics
  • VI: Communicating Value
  • 14. Designing and Managing Integrated Marketing Communications
  • 15. Managing Digital Communications
  • 16. Managing Mass Communications
  • 17. Managing Personal Communications
  • VII: Managing the Marketing Organization for Long-Term Success
  • 18. Conducting Marketing Responsibly in the Global Economy

Framework for Marketing Management A Global

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Order before 4pm today for delivery by Sat 20 Dec 2025.

A Paperback / softback by Philip Kotler, Kevin Keller

15 in stock


    View other formats and editions of Framework for Marketing Management A Global by Philip Kotler

    Publisher: Pearson Education Limited
    Publication Date: 11/06/2015
    ISBN13: 9781292093147, 978-1292093147
    ISBN10: 1292093145
    Also in:
    Business, Finance & Law Sales and marketing Sales and marketing management

    Description

    Book Synopsis


    Table of Contents

    • I: Understanding Marketing Management
    • 1.Defining Marketing for the New Realities
    • 2.Developing and Implementing Marketing Strategies and Plans
    • 3.Capturing Marketing Insights and Forecasting Demand
    • II: Connecting with Customers
    • 4.Creating Long-term Loyalty Relationships
    • 5. Analyzing Consumer and Business Markets
    • III: Building Strong Brands
    • 6.Identifying Market Segments and Targets
    • 7.Crafting the Brand Positioning
    • 8.Creating Brand Equity and Driving Growth
    • IV: Shaping the Market Offerings
    • 9. Setting Product Strategy and Introducing New Offerings
    • 10. Designing and Managing Services
    • 11. Developing Pricing Strategies and Programs
    • V: Delivering Value
    • 12. Designing and Managing Integrated Marketing Channels
    • 13. Managing Retailing, Wholesaling, and Logistics
    • VI: Communicating Value
    • 14. Designing and Managing Integrated Marketing Communications
    • 15. Managing Digital Communications
    • 16. Managing Mass Communications
    • 17. Managing Personal Communications
    • VII: Managing the Marketing Organization for Long-Term Success
    • 18. Conducting Marketing Responsibly in the Global Economy

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