Description

Book Synopsis


Table of Contents

  • I: Understanding Marketing Management
  • 1.Defining Marketing for the New Realities
  • 2.Developing and Implementing Marketing Strategies and Plans
  • 3.Capturing Marketing Insights and Forecasting Demand
  • II: Connecting with Customers
  • 4.Creating Long-term Loyalty Relationships
  • 5. Analyzing Consumer and Business Markets
  • III: Building Strong Brands
  • 6.Identifying Market Segments and Targets
  • 7.Crafting the Brand Positioning
  • 8.Creating Brand Equity and Driving Growth
  • IV: Shaping the Market Offerings
  • 9. Setting Product Strategy and Introducing New Offerings
  • 10. Designing and Managing Services
  • 11. Developing Pricing Strategies and Programs
  • V: Delivering Value
  • 12. Designing and Managing Integrated Marketing Channels
  • 13. Managing Retailing, Wholesaling, and Logistics
  • VI: Communicating Value
  • 14. Designing and Managing Integrated Marketing Communications
  • 15. Managing Digital Communications
  • 16. Managing Mass Communications
  • 17. Managing Personal Communications
  • VII: Managing the Marketing Organization for Long-Term Success
  • 18. Conducting Marketing Responsibly in the Global Economy

Framework for Marketing Management A Global

    Product form

    £58.49

    Includes FREE delivery

    RRP £64.99 – you save £6.50 (10%)

    Order before 4pm tomorrow for delivery by Fri 3 Jul 2026.

    A Paperback / softback by Philip Kotler, Kevin Keller

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Framework for Marketing Management A Global by Philip Kotler

      Publisher: Pearson Education Limited
      Publication Date: 11/06/2015
      ISBN13: 9781292093147, 978-1292093147
      ISBN10: 1292093145
      Also in:
      Business, Finance & Law Sales and marketing Sales and marketing management

      Description

      Book Synopsis


      Table of Contents

      • I: Understanding Marketing Management
      • 1.Defining Marketing for the New Realities
      • 2.Developing and Implementing Marketing Strategies and Plans
      • 3.Capturing Marketing Insights and Forecasting Demand
      • II: Connecting with Customers
      • 4.Creating Long-term Loyalty Relationships
      • 5. Analyzing Consumer and Business Markets
      • III: Building Strong Brands
      • 6.Identifying Market Segments and Targets
      • 7.Crafting the Brand Positioning
      • 8.Creating Brand Equity and Driving Growth
      • IV: Shaping the Market Offerings
      • 9. Setting Product Strategy and Introducing New Offerings
      • 10. Designing and Managing Services
      • 11. Developing Pricing Strategies and Programs
      • V: Delivering Value
      • 12. Designing and Managing Integrated Marketing Channels
      • 13. Managing Retailing, Wholesaling, and Logistics
      • VI: Communicating Value
      • 14. Designing and Managing Integrated Marketing Communications
      • 15. Managing Digital Communications
      • 16. Managing Mass Communications
      • 17. Managing Personal Communications
      • VII: Managing the Marketing Organization for Long-Term Success
      • 18. Conducting Marketing Responsibly in the Global Economy

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account