Business, Finance & Law Books

Book SynopsisForeword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.Trade Review“The case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book.”– Bill Gates “The book the start-up world has been waiting for. I can’t think of any other that so perfectly captures the specific challenges – and opportunities – that a company faces at every stage of growth. This book shares some of the key secrets for building mission-oriented, global businesses at speed.”– Brian Chesky, cofounder and CEO, AirBnb “Blitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business.”– Sheryl Sandberg, New York Times bestselling author of Lean In and Option B “The secret of Silicon Valley is that it keeps updating the playbook. Each new success – from Google to Facebook to Airbnb and Uber – develops new techniques for world-transforming products. Blitzscaling paints the picture, with key case studies, of what it really takes to build a market-leading company. If you want to learn how to manage growth amid the controlled chaos that has become the new normal for startups and legacy businesses alike, read this book.”– Eric Schmidt, executive chairman and former CEO, Alphabet “This is the best book I’ve ever read on how to grow a company rapidly – and when that’s even worth trying in the first place. With a rare combination of fresh insights, vivid cases, and actionable advice, it’s a must-read for entrepreneurs and executives.”– Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg

Read more less

Book SynopsisFrom the post room to the board room, everyone thinks they can be the manager. But how do you manage outrageous talent? What do you do to inspire loyalty from your players? How do you turn around a team in crisis? What's the best way to build long-term success? How can you lead calmly under pressure? The issues are the same whether you're managing a Premier League football team or a FTSE 100 company. Here, for the first time, some 30 of the biggest names in football management reveal just what it takes. With their every act, remark, and success or failure under constant scrutiny from the media and the fans, these managers need to be the most adroit of leaders. In The Manager they explain their methods, offer lessons they've learned along the way, and describe the decisions they make and the leadership they provide. Each chapter tackles a key leadership issue for managers in any walk of life and, in their own words, shows how the experts deal with the challenges they face in anTrade ReviewMore than a “how-to guide”, its depth of shared knowledge is huge. **** * Four Four Two *Talking to 30 top football managers about their careers was always going to unearth a trove of interesting material, and in that respect this book does not disappoint. By far its strongest point is those managers’ first-person recollections and observations * Independent *A book that aims to dig deeper, including “behind-the-scenes” interviews with more than 30 managers, must be welcomed ... Carson does well to avoid the kinds of clichés that blight so many other books on football * Financial Times *Mike Carson takes a different approach in his compelling examination of 30 managers, treating his subjects as savvy businessmen as much as sports gurus ... It’s impossible to interview such people and not come away with some peerless insights * Observer *Table of ContentsChapter 1: A Piece of the Action (Roy Hodgson) Chapter 2: The Art of One-on-One (Carlo Ancelotti) Chapter 3: Behind the Scenes (Arsène Wenger) Chapter 4: Building High-performing Teams (Sam Allardyce) Chapter 5: The Field of Play (Roberto Mancini) Chapter 6: Handling Outrageous Talent (José Mourinho) Chapter 7: Pursuing a Career Under Pressure (Brendan Rodgers) Chapter 8: Seeing the Bigger Picture (Harry Redknapp) Chapter 9: Creating Sustained Success (Sir Alex Ferguson) Chapter 10: Crisis Response and Turnaround (Walter Smith) Chapter 11: Triumph and Despair (Mick McCarthy) Also featuring: Gerard Houllier, Tony Pulis, Martin O’Neill, Neil Warnock, Howard Wilkinson, Kevin Keegan, Dario Gradi, Andre Villas-Boas, David Moyes, Alex McLeish, Hope Powell, Martin Jol, Glenn Hoddle, Chris Hughton, David Platt, Paul Ince, and George Graham.

Read more less

Book SynopsisBrian Tracy is one of the world''s leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. In Maximum Achievement,he gives you a powerful, proven system -- based on twenty-five years of research and practice -- that you can apply immediately to get better results in every area of your life. You learn ideas, concepts, and methods used by high-achieving people in every field everywhere. You learn how to unlock your individual potential for personal greatness. You will immediately become more positive, persuasive, and powerfully focused in everything you do. Many of the more than one million graduates of the seminar program upon which this book is based have dramatically increased their income and improved their lives in every respect. The step-by-step blueprint for success and achievement presented in these pages includes proven principles drawn from psychology, religion, philosophy, business, economics, politics, history, and metaphysics. These ideas are combined in a fast-moving, informative series of steps that will lead you to greater success than you ever imagined possible -- they can raise your self-esteem, improve personal performance, and give you complete control over every aspect of your personal and professional life.Trade ReviewOg Mandino This great book can be your key to success and happiness if you will only follow its powerful principles.Harvey Mackay Looking for a book with the power to jump-start your life? Look no further. Brian Tracy's Maximum Achievement is a wake-up call to the wonders within us all. It is straight to the point and straight to the heart.Denis Waitley Brian Tracy is a master of self-management skills development. In this treasure chest, he gives us an encyclopedia of inner wealth more knowledge-based, action-oriented, and relevant to today's global achiever than any other source you can tap. More than a self-help book, this is an owner's manual for high-performance winners.Table of ContentsCONTENTSIntroduction1. Make Your Life a Masterpiece2. The Seven Laws of Mental Mastery3. The Master Program4. The Master Mind5. The Master Skill6. The Master Power7. The Master Decision8. The Master Goal9. Mastering Human Relationships10. Mastering Personal Relationships11. Mastering the Art of Parenting12. Mastery: The Power of LoveAppendixes

Read more less

Book SynopsisShows how to use comfort/discomfort model to decode nonverbal behaviour and gain crucial insights about what's really being said at meetings, interviews, negotiations, presentations, business meals, and more, including the casual yet critical water cooler exchanges that are the driving force of an organization.Trade Review"Louder Than Words takes us from an understanding of nonverbal behavior to an understanding of something far more valuable for success-nonverbal intelligence." -- Robert B. Cialdini, author of Influence: Science and Practice, www.influenceatwork.com "Joe Navarro brings together the art and science of nonverbal communications for the business sector with the edge of a former FBI agent and the insight of a world-class observer." -- Jack Canfield, co-author of The Success Principles "Joe Navarro has spent his professional life studying nonverbal language, and testing those insights in high-stakes environments. We are fortunate that he is willing to share those insights in this marvelous book. It is a must read for anyone in business (and anyone not in business)." -- Brian J. Hall, Albert H. Gordon Professor of Business Administration, Harvard Business School "Louder Than Words is proof once again that in reading nonverbals, Joe Navarro is a master." -- David Givens, Ph.D., author of Crime Signals and Love Signals

Read more less

Book SynopsisTrade ReviewEveryone knows about the anticipation leading up to Warren Buffett's annual shareholder letters. But for a certain Wall Street set, there are equally high expectations for the writings of Howard Marks. -- Peter Lattman Wall Street Journal Regular recipients of Howard Marks's investment memos eagerly await their arrival for the essential truths and unique insights they contain. Now the wisdom and experience of this great investor are available to all. The Most Important Thing, Marks's insightful investment philosophy and time-tested approach, is a must read for every investor. -- Seth A. Klarman, president, The Baupost Group When I see memos from Howard Marks in my mail, they're the first thing I open and read. I always learn something, and that goes double for his book. -- Warren Buffett, Chairman and CEO, Berkshire Hathaway Few books on investing match the high standards set by Howard Marks in The Most Important Thing. It is wise, witty, and laced with historical perspective. If you seek to avoid the pitfalls of investing, you must read this book! -- John C. Bogle, Founder and former CEO, The Vanguard Group If you take an exceptional talent and have them obsess about value investing for several decades, including deep thinking about its very essence with written analysis along the way, you may come up with a book as useful to value investors as this one--but don't count on it. -- Jeremy Grantham, cofounder and chief investment strategist, Grantham Mayo Van Otterloo The Most Important Thing is destined to become an investment classic-it should easily earn its place on every thinking investor's bookshelf. Howard Marks has distilled years of investment wisdom into a short book that is lucid, entertaining, and ultimately profound. -- Joel Greenblatt, Columbia Business School, founder and managing partner of Gotham Capital A clear and expert resource for all investors. Kirkus Reviews Veteran value-investing manager Howard Marks draws on pithy memos he wrote to clients over the years to dispense insightful advice on everything from risk taking to the role of luck. Money Magazine There is, quite simply, an incredible amount of wisdom between the covers of his book and an investor is doing them a disservice if they don't read, and re-read, this book. FocusInvestor.com The book is written in a way that both seasoned investors and novices should appreciate. -- Brenda Jubin Seeking Alpha If Benjamin Graham's and David Dodd's Securities Analysis was the essential, must have investment book of the end of the 20th century, then Howard Marks's The Most Important Thing is a serious contender for parallel status in the 21st century. -- Stephen E. Roulac New York Journal of Books ...many valuable insights into the psychological roots of investors' habitual errors. -- Martin Fridson Barron's All investors should read it. -- Alex Dumortier The Motley Fool "The Most Important Thing"... offers readers an overview of how to think when considering an investment opportunity, which is quite valuable indeed, considering studies have shown most people tend to make impulsive, indiscriminate investment decisions. Syracuse Post-Standard [A] must-read book. -- David J. Waldron Seeking AlphaTable of ContentsIntroduction The Most Important Thing Is... 1. Second-Level Thinking 2. Understanding Market Efficiency (and Its Limitations) 3. Value 4. The Relationship Between Price and Value 5. Understanding Risk 6. Recognizing Risk 7. Controlling Risk 8. Being Attentive to Cycles 9. Awareness of the Pendulum 10. Combating Negative Influences 11. Contrarianism 12. Finding Bargains 13. Patient Opportunism 14. Knowing What You Don't Know 15. Having a Sense for Where We Stand 16. Appreciating the Role of Luck 17. Investing Defensively 18. Avoiding Pitfalls 19. Adding Value 20. Pulling It All Together

Read more less

Book SynopsisSuccess leaves clues. In The Perceptive Investor, global hedge fund manager Ardal Gronager shows that by learning from the world's most successful value investors and notable business figures it is possible to better understand the depth and breadth of the full investment landscape and confidently participate in it. Part One explores the financial concepts needed to become a successful value investor while Part Two outlines the individual securities selection process he uses at Gronager Partners. Honed from Standing on the Shoulders of Giants' and years of experience in both business and in markets some painful!'Your goal as an investor should be simply to purchase, at a rational price, a part interest in an easily understood business whose earnings are virtually certain to be materially higher, five, ten, and twenty years from now. Over time, you will find only a few companies that meet those standards so when you see one that qualifies, you should buy a meaningful amount.' - Warren E. Buffett, Chairman of Berkshire HathawayWith humility, a fascination for business and endless intellectual curiosity, it is possible to find your own formula for value investing success. This book will give you the educational grounding you need for success on your own value investing journey and perhaps more importantly, help you to avoid, many of the potential mistakes. ?'The more hard lessons you can learn vicariously rather than through your own hard experience, the better.' - Charles T. Munger, vice-chairman of Berkshire HathawayAll Authors proceeds from the sale of this book will be donated for the benefit of the Financial Times: Financial Literacy & Inclusion Campaign (FT FLIC). You can learn more about this charity by visiting their website: www.ftflic.com

Read more less

Book Synopsis "A unique look at a unique culture. If you're trying to figure the Japanese out, this book provides another important piece of the puzzle."—Terrie Lloyd, Founder & Publisher, Jap@n Inc.; CEO LINC Media, TokyoIn Japan: A Guide to Traditions, Customs and Etiquette veteran Japanologist Boye Lafayette De Mente unlocks the mysteries of "Kata"—the cultural forms that shape and define Japanese etiquette, character, and world view to this day.These forms are responsible for creating the unique traits and talents which distinguish the Japanese people. Kata governs virtually all interactions in Japan and remains the key to understanding Japanese customs, business etiquette, and daily communication.De Mente's 70 essays include:"The Art of Bowing""The Importance of the Apology""The Compulsion for Quality""Exchanging Name Cards""The Dangers of Speaking English""The Ritual of Tea"In these short, clear essays, De Mente unravels the complexities of Japanese culture by exploring the origin, nature, use, and influence of Kata in Japanese life. By delving into Japanese history and the collective Japanese psyche, readers will experience the modern expressions of this ancient culture and specific way of thinking.Trade Review"Even long-time students of Japan will find the book illuminating and thought-provoking." --Sam Jameson, former Tokyo Bureau Chief of the Chicago Tribune and the Los Angeles Times"The book explores many important aspects of Japanese society. With help from his book, visitors will certainly better understand the people and their culture." --Travel Pulse"In Japan, the process of accomplishing a goal is just as significant, if not more significant, than the actual result--a notable contrast to the West. De Mente defines kata as the 'way things are supposed to be done,' and he educates readers on how the concept has shaped Japan throughout its history and the present. […] Japan: A Guide to Traditions, Customs and Etiquette is really an exploration of the Japanese psyche. " -- JQ Magazine

Read more less

Book SynopsisUnicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: Raising funding Firing and hiring Understanding your users Making up-scale decisions Going global Deciding when to sell Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Read more less

Book SynopsisUPDATED & EXPANDED EDITION of the NEW YORK TIMES BESTSELLER, including  A full-color, sixteen-page insert with photos that capture Syd & Shea’s journey An epilogue about life and business post-pandemic and the success of the hit Netflix show Dream Home Makeover Make Life Beautiful is the autobiography from Syd and Shea McGee, which offers fans a new and intimate look into how they built their business.Want to live the best version of your life? Read this book and learn how Syd and Shea prioritized their values, defined their goals, and put their dreams into action--going from flat broke to design superstars--all while following their motto to “make life beautiful.” Most importantly, discover how you can do the same!For the one million-plus followers who turn to Syd and Shea McGee for advice on building a beautiful home and life, Make Life Beautiful is a behind-the-scenes look into how the couple transformed Shea’s small room of fabric samples and big dream of becoming a designer into one of the most successful and fastest-growing interior design businesses in the country.Both longtime and new fans will not only gain insight into how the McGees built such a successful company but also be inspired to build an authentic life by applying design principles such as  Embrace the process Get to the next level Find balance Elevate the everyday This is an essential book for  Entrepreneurs Interior designers Working parents Couples building family and career Self-starters Anyone chasing their dreams

Read more less

Book SynopsisJeffrey D. Sachs turns to world history to shed light on how we can meet the challenges and opportunities of the twenty-first century. He takes readers through a series of seven distinct waves of technological and institutional change, starting with early modern humans and ending with reflections on today’s globalization.Trade ReviewSachs has produced a masterpiece—its scope is breathtaking, its insights stimulating, and its conceptual innovation pathbreaking. For those seeking a story about where humanity has come from and is going to, his book is a story with many lessons and hopes for the future. At once clear-headed and opinionated, he provides a roadmap for what we could and should do for our grandchildren. A wonderful book. -- Gordon L. Clark, University of OxfordThis romp through world history, by the famous economist Jeffrey Sachs, summarizes most of what you really need to know about the history of the last 70,000 years. Buy just this one book: it will let you throw away dozens of specialized books that you already own! -- Jared Diamond, author of Guns, Germs, and Steel: The Fates of Human SocietiesUnderstanding history can help steer the future, yet economic history is too often missing from the economics curricula. Sachs goes directly against this trend by providing a tour de force historical account on how humans, technology, and nature have interacted over the last 72,000 years! Key to the book’s message is that while technological progress has been exponential, our ability to benefit from it has always depended on the ways in which people have chosen to organize themselves. Today this means that while digital technologies provide endless possibilities, public policy and corporate governance decisions are key to determining who benefits. Sustainable and inclusive development will depend on our concrete forms of democratic participation, ethical standards, and the ability to create public spheres that allow us all to flourish. A must-read! -- Mariana Mazzucato, University College LondonSachs has produced a brilliant, yet remarkably short, book on the biggest challenges now confronting humanity. He provides a compelling account of how geography, technology, and institutions have combined to shape globalization over 70,000 years, in seven distinct ages. Then he explains what humanity now has to do if it is to escape the environmental, social, and geopolitical calamities that its own staggering successes have brought so close. This book is essential reading. -- Martin Wolf, Chief Economics Commentator, Financial TimesAs my special advisor on the Sustainable Development Goals, Jeffrey Sachs consistently emphasized that the world can achieve sustainable development only through bold and forward-looking cooperation on a global scale. In his new panoramic history of globalization, Sachs shows why the imperative of peaceful cooperation is more crucial than ever. Our very survival as a species requires that we understand our common fate. This book will help us to reach that shared understanding. -- Ban Ki-moon, former Secretary-General of the United NationsThe Ages of Globalization provides an unparalleled explanation of human development. This lucidly written book is a must read for anyone interested in how humanity has evolved and the root causes of the challenges we face today. Jeff Sachs's magisterial and engaging book provides profound perspectives on human history, offering urgently needed insights to make sense of the present and offer an essential guide to our future. -- Ian Goldin, author of Age of Discovery: Navigating the Storms of Our Second RenaissanceEconomics is rediscovering historical perspectives, and thus its own roots. The result, in Jeffrey Sachs’s masterful hands, is eye-opening and refreshing. The Ages of Globalization is a tour de force through many millennia of human history, discerning patterns that help us understand in new ways our contemporary dilemmas. While the story he tells provides many reasons to be pessimistic about our future, Sachs also restores a sense of possibility with his steadfast refusal to think in ahistorical categories and his urgent plea to embrace the possibilities of the human condition. An important and empowering book. -- Sven Beckert, coeditor of American Capitalism: New HistoriesThis dazzling book makes an invaluable contribution to the debate about the future of globalization by brilliantly summarizing humanity’s existential challenges and providing bold ideas for ensuring our survival. Sachs makes a persuasive argument that applying the concept of sustainable development must be today’s essential mission. His thoughtful proposals for reforming key international institutions, starting with the UN, merit particular attention. The Ages of Globalization is required reading for our times. -- Vuk Jeremić, former president of the United Nations General AssemblyIn this erudite yet accessible book, Jeffrey D. Sachs traces the history of modern humans from our migration from Africa some 70,000 years ago to today. In a pathbreaking account, he shows how geography, technology, and institutions drive change. His analysis is indispensable for understanding current global predicaments. A tour de force. -- Prasannan Parthasarathi, Boston CollegeAs it comes from Jeffrey D. Sachs, I had expected this book to be analytical, punchy, and readable, and so it is. But it is a pleasure to be able to report that it is also a book by a superstar economist that takes both history and geography seriously and that allows the past, with all its complexities and contingencies, to speak for itself. Impressively broad in both temporal and geographical scope, this is a masterpiece of concision and a great introduction to global economic history. -- Kevin O’Rourke, author of A Short History of Brexit: From Brentry to BackstopAt a time when the foundations of the world economic order are being challenged, we must rely on the knowledge accumulated throughout history to make wiser choices for the future of our societies. In The Ages of Globalization, Jeffrey Sachs offers a superb and unique historical and analytical framework for understanding the process of globalization, highlighting its dynamic nature and addressing its social and economic implications. From the Paleolithic Age to the current digital age, this book examines the interplay of geography, technology, and institutions to achieve a comprehensive explanation of how globalization emerges and evolves. Analysts, policy makers, social and political leaders, interested citizens, and anyone concerned with the future of the global economy can draw invaluable lessons from this book. -- Felipe Larraín B., former minister of finance of ChileThe Ages of Globalization is not just a book for the modern citizen. It is an essential survival kit for the twenty-first century. At the same time that humanity was amassing wealth, it was also creating the means of its own destruction. Now we are facing forces none of us can counter alone, such as climate change and environmental degradation. Sachs’s call for action resonates with vigor and urgency. With this book, we can better explore, learn, and act. -- Miroslav Lajčák, minister of foreign and European affairs of the Slovak RepublicFew scholars have the breadth of knowledge with which to cogently weave insights from such wide-ranging fields such as agronomy, economics, archaeology, anthropology, and engineering to recount the layered story of how globalization and development unfolded. As always, Sachs is a treat to read. -- Gordon McCord, University of California, San DiegoAn authoritative account of our “shared,” increasingly interdependent human journey. * Kirkus Reviews *This masterful history of the human experience of global interconnectedness begins in the Paleolithic Age and ends in today’s COVID-19 pandemic. Sachs makes a powerful case that the globalizing forces creating our increasingly interdependent world are deeply rooted in the human condition and that they are forces—for better and worse—that are here to stay. -- G. John Ikenberry * Foreign Affairs *Sachs wears his own extensive reading lightly. He’s a very clear writer, too, and the book has some lovely (colour) charts and maps. -- Diane Coyle * The Enlightened Economist *Sachs writes in simple, clean prose that most students and general readers should find accessible. This is no small feat considering the massiveness of the topics and the brevity of the book. * Middle Ground Journal *Table of Contents1. Seven Ages of Globalization2. The Paleolithic Age (70,000–10,000 BCE)3. The Neolithic Age (10,000–3000 BCE)4. The Equestrian Age (3000–1000 BCE)5. The Classical Age (1000 BCE –1500 CE)6. The Ocean Age (1500–1800)7. The Industrial Age (1800–2000)8. The Digital Age (Twenty-First Century)9. Guiding Globalization in the Twenty-First CenturyAcknowledgmentsData AppendixNotesFurther ReadingsBibliographyIndex

Read more less

Book SynopsisThe Senior Vice President of Christie’s and seasoned auctioneer Lydia Fenet, with her “razor-sharp humor and her don’t-mess-with-me gavel strike” (Mariska Hargitay, star of Law & Order: Special Victims Unit), shares the secrets of success and the strategies behind her revolutionary sales approach to show you how to embrace and channel your own power in any room. Who is the most powerful woman in the room? She’s the one who can raise a million dollars in a minute. She’s the one who can command the attention of a group of any size from one person to five thousand. She’s the one who can sell anything to anyone. And she can be you. As a senior executive at Christie’s, leader in her field, and one of Gotham magazine’s Most Influential Women in New York, Lydia Fenet knows firsthand that the one skill that can set women apart in both their personal life and career is the ability to sell. The Most Powerful Woman in the Room Is You equips you with everything you need to know—from how to sell authentically and how to network (or die), to the importance of never apologizing (start negotiating instead), how to perfect your poker face, and always, always, tell the truth. Most of all, she offers plenty of encouragement to take ownership in your position and look for opportunities to innovate. Filled with additional case studies, thoughtful insights, and meaningful advice from some of the most powerful and successful women in business, fashion, journalism, sports, and the arts, The Most Powerful Woman in the Room Is You “is an insightful, inspiring guide for women who are trying to claim their own seat at the table” (New York Journal of Books).Trade Review“We all agree that we need more women leaders—the question is how to get there. One of the answers is Lydia Fenet." -- Arianna Huffington, Founder & CEO, Thrive Global“Lydia knows how to get the attention of a room immediately, gavel or not, so who better to write the book on how to be the most powerful, the most dynamic and captivating woman in the room than she." -- Martha Stewart“Lydia Fenet shares the secret sauce all women need to feel empowered… the most powerful woman in the room really is you!” -- Barbara Corcoran“With the help of her razor-sharp humor and her don’t-mess-with-me gavel strike, she can run a room like no one I’ve ever seen.” -- Mariska Hargitay"The Most Powerful Woman in the Room Is You is an insightful, inspiring guide for women who are trying to claim their own seat at the table. Fenet’s frank, no-nonsense writing style and approachable tactics can’t help but inspire readers to reach for their own goals in new, bigger ways. ” * New York Journal of Books *

Read more less

Book Synopsis

Read more less

Book SynopsisDeborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail. Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.Trade Review"A must-read for anyone interested in the massive $25 trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain, Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend." * Philip Guarino, Board Director, Harvard Alumni Entrepreneurs *"The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share." * Guy Yehiav, President, SmartSense *"This book and its authors will change your business and life." * Kay Unger, Kay Unger Design *"When you're connected to Deborah, you are connected to the retail industry. You are connected to the trends. The insights. The possible futures. The up-and-comers. The disruptors. The data. Deborah sets a high bar in the industry and is passionate about challenging while pressing for progress." * Justin Honaman, Head of Worldwide Retail & Consumer Goods, Amazon *"Deborah is one of retail's most dedicated students, offering unique insights from her many years of industry research." * Brian Cornell, Chairman and Chief Executive Officer, Target *"Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her. Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a mustread for anyone operating, or looking to run, a retail business." * Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific *"I had known Deb for 15 years when I first experienced her as a top Wall Street retail analyst. Her take on the consumer and investor was always deeply rooted in data mining, and her sage wisdom on strategy was a distinguishing element of her coverage. I have always been impressed with her critical thinking prowess and how she approaches our industry with a high learning orientation, be that with retail technology, supply chain, or data analytics. Her expanded view of the global economy has also influenced her perspective on sustainability and the transformative trends that retailers must get right in the future. This book is a must read for retail professionals and what lies ahead." * Jeff Gennette, CEO and Chairman, Macy’s *Table of Contents Chapter - 00: Introduction – The changing nature of today’s consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What’s ahead? The future outlook for retail; Chapter - 12: What’s ahead?; Chapter - 13: Creating your roadmap

Read more less

Book SynopsisRobin Sharma believes there are certain skills and attitudes that allow you to rise to extraordinary success. In his powerful new parable, he offers a story designed to help people from all walks of life to achieve great things. Blake DiFranco is down on his luck, trying to make ends meet. His job is unsatisfying, and he is disenchanted with the world around him. One day, an enigmatic family friend offers him a life-altering opportunity: spend a day studying with a mysterious group of teachers and learn the secrets of limitless success. Blake is sceptical, but something compels him to take the opportunity seriously. The next morning, he embarks on a journey to discover the true meaning of the LWT philosophy - Lead Without a Title. He is ushered through the lessons of the four teachers: Anna, a maid who shows him that every job can be done with passion; Ty, a surfer who reminds him how important it is to rise to the riskiest challenges; Jackson, a former CEO who shows him the value of relationships; and Jet, a masseur who proves that greatness begins within. Blake's world changes as the teachers make him realize his own potential to achieve greater things than he'd ever imagined. The book is packed with real-world lessons, catchy aphorisms and inspiring exercises that will help any business person realize extraordinary results. Sharma distils over fifteen years of working with high-performers to deliver real-world strategies and foster a winning mindset. Here are formulas that will build success amidst times of deep change and will help readers to make positive changes both at work and at home.

Read more less

Book SynopsisThe new way to transform a sales culture with clarity, authenticity and emotional intelligence.

Read more less

Book SynopsisQuality. We all make judgments about it every day. Yet articulating a clear definition of quality in an investing context is challenging. This book addresses the challenge, and distills years of practical investing experience into a definitive account of this under-explored investment philosophy.Finance theory has it that abnormal outcomes do not persist, that exceptional performance will soon enough become average performance. Quality investing involves seeking companies with the right attributes to overcome these forces of mean reversion and, crucially, owning these outstanding companies for the long term. This book pinpoints and explains the characteristics that increase the probability of a company prospering over time - as well as those that hinder such chances. Throughout, a series of fascinating real-life case studies illustrate the traits that signify quality, as well as some that flatter to deceive.The authors'' firm, AKO Capital, has a strong track record of finding and investing in quality companies - helping it deliver a compound annual growth rate more than double that of the market since inception. Quality Investing sheds light on the investment philosophy, processes and tough lessons that have contributed to this consistent outperformance.

Read more less

Book SynopsisTrade ReviewWhen I see memos from Howard Marks in my mail, they're the first thing I open and read. I always learn something, and that goes double for his book. -- Praise for The Most Important Thing, Warren Buffett, Chairman and CEO, Berkshire Hathaway If you take an exceptional talent and have them obsess about value investing for several decades-including deep thinking about its very essence with written analysis along the way- you may come up with a book as useful to value investors as this one. But don't count on it. -- Praise for The Most Important Thing, Jeremy Grantham, Cofounder and Chief Investment Strategist, Grantham Mayo Van Otterloo A clear and expert resource for all investors. -- Praise for The Most Important Thing Kirkus Reviews Veteran value-investing manager Howard Marks draws on pithy memos he wrote to clients over the years to dispense insightful advice on everything from risk taking to the role of luck. -- Praise for The Most Important Thing Money Magazine The original is great, but if you're willing to spend a bit more money (eBook is $9.99), this new version does have a little more meat to it. My Money Blog I recommend this book to all who aspire after value investing. Aleph Blog / Money Science This new edition does the nearly impossible; it takes an already classic text and makes it an even more indispensable tool for investors! FocusInvestor.com Ultimately The Most Important Thing Illuminated: Uncommon Sense for the Thoughtful Investor is an outstanding read. I'll be referring back to it often. I'd say it's a must-have for every value investor. Seeking Alpha Enlightening and well detailed. Midwest Book Review This is a book I recommend you keep on your desk -- Charles Sizemore Forbes.com Moneybuilder Marks' The Most Important Thing distilled the investing insight of his celebrated client memos into a single volume and, for the first time, made his time-tested philosophy available to general readers. In this edition, Marks's wisdome is joined by the comments, insights, and counterpoints of four renowned investors. Value Walk BlogTable of ContentsIntroduction The Most Important Thing Is... 1. Second-Level Thinking 2. Understanding Market Efficiency (and Its Limitations) 3. Value 4. The Relationship Between Price and Value 5. Understanding Risk 6. Recognizing Risk 7. Controlling Risk 8. Being Attentive to Cycles 9. Awareness of the Pendulum 10. Combating Negative Influences 11. Contrarianism 12. Finding Bargains 13. Patient Opportunism 14. Knowing What You Don't Know 15. Having a Sense for Where We Stand 16. Appreciating the Role of Luck 17. Investing Defensively 18. Avoiding Pitfalls 19. Adding Value 20. Pulling It All Together

Read more less

Book SynopsisVisual Workplace/Visual Thinking (VWVT) was written by the acknowledged leading expert in workplace visuality. While other books touch upon visual workplace tools and practices, no other author has addressed the topic with the clarity and depth presented here. This is a seminal book, considered by many the definition of the field itself. First published by a small, independent press in 2005, the book won the prestigious Shingo Research Prize in the same year. It was then and remains the only book of its kind that describes the conceptual and practical foundation for workplace visuality, derived from dozens of hands-on implementations in some of the worldâs best or most challenging companies. Written not by an academic, but by a hands-on practitioner who has worked for three decades with companies in various phases of visual transformation, the work carries the reader from the usual starting point of 5S through to the full power of the visual-lean alliance. The bookâs 11 chapters are in four sections. The first defines the visual workplace in relation to operational excellence, along with the eight building blocks of visual thinking. The next section, which targets the cultural conversion, is unexpectedly thrilling as it describes the genuine transformation of both company and employee which is at the heart of every visual conversion. Section 3 maps the logic and sequence of Dr. Galsworthâs 10-Doorway template as you learn about the visual side of 5S, visual standards, visual scheduling, visual material control, visual metrics, visual problem-solving, visual leadership as well as the visual machine and visual-lean office. The final section of VTVW places visual management within the visual continuum, shows you how to use the ten doorways to assess your own company, and concludes with a discussion of the visual-lean alliance, illustrated through a conversion case study.With over 25 full-color albums of visual solutions, 50+ graphs and charts, a detailed table of contents and in-depth Index, this 277-page book positions the technologies of the visual workplace as a premier improvement strategy on every companyâs journey to operational excellence. Trade Review"Galsworth is the world’s foremost authority on visual management. Her book raises the stature of visuality, hardens soft notions about it, and embeds it in structure and theory that—until now—have been missing." Richard J. Schonberger, Ph.D. Author, World Class Manufacturing"Dr. Galsworth continues to produce work in perfect harmony with The Shingo Prize model, with visual concepts, tools, and methods that are essential as companies pursue operational excellence." Robert Miller, Former Executive Director, The Shingo Prize "I’ve been a student of management for 30 years, read countless management books and gone to innumerable conferences. I have never found a better, more powerful system of transformation than Galsworth’s. This comes through on every page of her books. She does that better than anybody." Brent Allen, VP/Operations, Lifetime Products Inc., Salt Lake City, Utah Table of ContentsSection One 1. The Visual Workplace and the Excellent Enterprise 2. The Building Blocks of Visual Thinking Section Two 3. Leadership and the Power Inversion4. The I-Driven CultureSection Three5. Visual Order: Visuality's Foundation6. Visual Standards and Visual Scheduling/Visual Displays 7. Visual Leadership: Metrics, Problem-Solving & Hoshin 8. VisualControls, Pull Systems, and Guarantees 9. Visual Machine®, Office & Macro Environment Section Four 10. Visual Management vs. Visual Workplace 11. Visual Thinking~Visual Transformation RESOURCES

Read more less

Book Synopsis

Read more less

Book SynopsisTable of Contents PART I. The Linear Regression Model 1.Econometrics 2. The Linear Regression Model 3. Least Squares 4. Estimating the Regression Model by Least Squares 5. Hypothesis Tests and Model Selection 6. Functional Form, Difference in Differences and Structural Change 7. Nonlinear, Semiparametric and Nonparametric Regression Models 8. Endogeneity and Instrumental Variable Estimation PART II. Generalized Regression Model and Systems of Equations 9. The Generalized Regression Model and Heteroscedasticity 10. Systems of Regression Equations 11. Models for Panel Data PART III. Estimation Methodology 12. Estimation Frameworks in Econometrics 13. Minimum Distance Estimation and the Generalized Method of Moments 14. Maximum Likelihood Estimation 15. Simulation-Based Estimation and Inference and Random Parameter Models 16. Bayesian Estimation and Inference PART IV. Cross Sections, Panel Data and Microeconometrics 17. Binary Outcomes and Discrete Choices 18. Multinomial Choices and Event Counts 19. Limited Dependent Variables, Truncation, Censoring and Sample Selection PART V. Time Series and Macroeconometrics 20. Serial Correlation 21. Nonstationary Data PART VI. Appendices Appendix A: Matrix Algebra Appendix B: Probability and Distribution Theory Appendix C: Estimation and Inference Appendix D: Large Sample Distribution Theory Appendix E: Computation and Optimization Appendix F: Data Sets Used In Applications

Read more less

Book SynopsisWhy is it that Casio can sell a calculator more cheaply than Kellogg''s can sell a box of corn flakes? Why can FedEx absolutely, positively deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers'' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven''t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.Table of Contents* Introduction * How to Fail in Business Without Even Trying * The New Rules of Competition * The Winners Choice * The Discipline of Operational Excellence * One Companys ExperienceAT&Ts Universal Card * The Discipline of Product Leaders * One Companys ExperienceIntel Corporation * The Discipline of Customer Intimacy * One Companys ExperienceAirborne Express * Setting Your Value Discipline Agenda * Creating the Cult of the Customer * Sustaining the Lead * Epilogue

Read more less

Book SynopsisThe president and CEO of Scandinavia Airlines details how to restructure an organization so that customer needs take priority, how to best utilize employees who deal directly with customers, and how to increase employee motivation.

Read more less

Book SynopsisTable of ContentsPart I – Amping Up 1 Chapter 1 Introduction: The Power of Amping Up 3 Chapter 2 My Journey from Teenage Toilet Cleaner to Serial CEO 13 Part II – Raise Your Standards 33 Chapter 3 Make Your Organization Mission Driven 35 Chapter 4 Declare War on Your Competitors and on Incrementalism 45 Chapter 5 Put Execution Ahead of Strategy 55 Part III – Align Your People and Culture 63 Chapter 6 Hire Drivers, Not Passengers, and Get the Wrong People off the Bus 65 Chapter 7 Build a Strong Culture 73 Chapter 8 Teach Everyone to Go Direct and Build Mutual Trust 83 Part IV – Sharpen Your Focus 91 Chapter 9 Put Analysis Before Solutions 93 Chapter 10 Align Incentives for Customer Success 99 Part V – Pick Up the Pace 103 Chapter 11 Ramp Up Sales 105 Chapter 12 Grow Fast or Die Slow 113 Chapter 13 Stay Scrappy as You Scale Up 123 Part VI – Transform Your Strategy 131 Chapter 14 Materialize Your Opportunities—the Data Domain Growth Story 133 Chapter 15 Open the Aperture—the ServiceNow Expansion Story 143 Chapter 16 Swing for the Fences—the Snowflake Growth Story 151 Part VII – The Amped-Up Leader 157 Chapter 17 Amp Up Your Career 159 Chapter 18 Just for CEOs—Dealing with Founders and Boards 171 Chapter 19 Conclusion—Great Leaders Have Great Outcomes 181 Acknowledgments 183 Index 185

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisA celebrated international bestseller that exposes the ticking time-bomb underneath our new technological order. The resources race is on. Powering our digital lives and green technologies are some of the Earth’s most precious metals — but they are running out. And what will happen when they do? The green-tech revolution will reduce our reliance on nuclear power, coal, and oil, but by breaking free of fossil fuels, we are setting ourselves up for a new dependence — on rare metals like cobalt, gold, and palladium. These are essential to electric vehicles, wind turbines, and solar panels, as well as our smartphones, computers, tablets, and other technologies. But we know very little about how rare metals are mined and traded, or their environmental, economic, and geopolitical costs — until now.Trade Review‘Recognising that the latest technologies might not be as green as we like to think is a good place to start planning for a better world.’ -- John Arlidge * The Sunday Times *‘[T]he journalist and filmmaker warns against the optimistic belief that technology is the solution … At a time when many claim to be “citizens of the world” or retreat into naive or hypocritical protectionism, Pitron’s book is an attempt to open people’s eyes to the consequences of their societal choices and lifestyles.’ * Green European Journal *‘Both novel and eye opening … The Rare Metals War is worth the read.’ -- Art Flynn * Irish Examiner *‘French Writer and analyst Guillaume Pitron warns about growing reliance on rare-earth metal — which are necessary to build high-tech products … He shines a light on “the untold story” of the energy and digital transitions.’ * European Scientist *‘An expert account of a poorly understood but critical element in our economy.’ * Kirkus Reviews *‘[E]xposes the dirty underpinnings of clean technologies in a debut that raises valid questions about energy extraction.’ * Publishers Weekly *‘The Rare Metals War is Guillaume Pitron’s urgent exposé of the race for resources and an examination of its environmental and human impacts.’ -- Dan Shaw * Happy Magazine *

Read more less

Book Synopsis

Read more less

Book SynopsisThe Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.

Read more less

Book Synopsis

Read more less

Book Synopsis"READ THIS BOOK AND USE IT." TIM FERRISSMillions of highly effective people have become more successful by understanding the simple fact that 80% of your results come from 20% of your efforts. All you have to do is identify the 20 percent that leads to 80 percent. The 80/20 Principle shows you how.Richard Koch's million-copy-selling global bestseller is now completely revised and updated, and more powerful and essential than ever. He reveals how the principle works and shows how to use it in a systematic and practical way to vastly increase your effectiveness, and improve your career.The unspoken corollary to the 80/20 principle is that little of what you spend your time on actually counts. But by concentrating on those things that do, you can unlock the enormous potential of the magic 20 percent. Discover how to identify the few methods that will lead to great results, and use them alone. Avoid hard work. Don't push water uphill. Be very selective in what you do. Have a great life. 80/20 is the essential tool for anyone who wants to succeed. Be more effective with less effort by learning how to leverage the 80/20 principle.Trade Review'The 80/20 principle is the cornerstone of results-based living. Read this book and use it.' -- Tim Ferriss, author of The 4-Hour Workweek'Time management is not about organising your daily tasks, it is about organising your essential daily tasks, and dumping the rest. Koch has made millions from this - a bestseller based on just one idea - proving that it works.' -- GQ's 25 Best Business Books'Congratulations! The 80/20 Principle is terrific.' -- Al Ries, bestselling author of Focus and Positioning

Read more less

Book SynopsisWilliam Scott received his B. Comm. from Carleton University, and his MBA and Ph.D. from the School of Business, University of Chicago. He is a Fellow of Chartered Professional Accountants Canada. His research has been published in the Journal of Accounting Research, Contemporary Accounting Research, Journal of Business Finance & Accounting, and several other academic journals. He has served on the editorial boards of Journal of Accounting Research, Contemporary Accounting Research, and The Accounting Review; and served a term as Editor of Contemporary Accounting Research. He has taught at Carleton University, University of Chicago, Queen's University at Kingston, University of British Columbia and University of Waterloo, and is now distinguished Emeritus Professor at University of Waterloo. Professor Patricia C. O'Brien is the EY Professor at the School of Accounting & Finance, University of Waterloo. Her research, on topics concerning finanTable of Contents Introduction Accounting Under Ideal Conditions The Decision Usefulness Approach to Financial Reporting Efficient Securities Markets The Value Relevance of Accounting Information The Valuation Approach to Decision Usefulness Valuation Applications The Efficient Contracting Approach to Decision Usefulness An Analysis of Conflict Executive Compensation Earnings Management Standard Setting Economic Issues Standard Setting Political Issues

Read more less

Book SynopsisIn the 1970s, while their contemporaries were protesting the computer as a tool of dehumanization and oppression, a motley collection of college dropouts, hippies, and electronics fanatics were engaged in something much more subversive. Obsessed with the idea of getting computer power into their own hands, they launched from their garages a hobbyist movement that grew into an industry, and ultimately a social and technological revolution. What they did was invent the personal computer: not just a new device, but a watershed in the relationship between man and machine. This is their story. Fire in the Valley is the definitive history of the personal computer, drawn from interviews with the people who made it happen, written by two veteran computer writers who were there from the start. Working at InfoWorld in the early 1980s, Swaine and Freiberger daily rubbed elbows with people like Steve Jobs and Bill Gates when they were creating the personal computer revolution. A rich story of colorful individuals, Fire in the Valley profiles these unlikely revolutionaries and entrepreneurs, such as Ed Roberts of MITS, Lee Felsenstein at Processor Technology, and Jack Tramiel of Commodore, as well as Jobs and Gates in all the innocence of their formative years. This completely revised and expanded third edition brings the story to its completion, chronicling the end of the personal computer revolution and the beginning of the post-PC era. It covers the departure from the stage of major players with the deaths of Steve Jobs and Douglas Engelbart and the retirements of Bill Gates and Steve Ballmer; the shift away from the PC to the cloud and portable devices; and what the end of the PC era means for issues such as personal freedom and power, and open source vs. proprietary software.

Read more less

Book SynopsisNow a Wall Street Journal bestseller.Learn a new talent, stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way. Ultralearning offers nine principles to master hard skills quickly. This is the essential guide to future-proof your career and maximize your competitive advantage through self-education.In these tumultuous times of economic and technological change, staying ahead depends on continual self-education—a lifelong mastery of fresh ideas, subjects, and skills. If you want to accomplish more and stand apart from everyone else, you need to become an ultralearner. The challenge of learning new skills is that you think you already know how best to learn, as you did as a student, so you rerun old routines and old ways of solving problems. To counter that, Ultralearning offers powerful strategies to break you out of those mental ruts and introduces new training methods to he

Read more less

Book SynopsisAllan Pease reveals groundbreaking techniques in Network Marketing to help you achieve unprecedented success. Learn simple skills and strategies to elevate your networking business and income. This book transforms your approach to negotiation and persuasion, offering valuable insights for all readers.

Read more less

Book SynopsisThe Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard the world's #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. It's a triumphant work that transcends the title, lifting the reader from mere motivation into a soaringly purposeful and meaningful life. I love this book. Paulo CoelhoThe Motivation Manifesto is a call to claim our personal power. World-renowned high performance trainer Brendon Burchard reveals that the main motive of humankind is the pursuit of greater Personal Freedom. We desire the grand liberties of choice time freedom, emotional freedom, social freedom, financial freedom, spiritual freedom. Only two enemies stand in our way: an external enemy, defined as the social oppression of who we are by the mediocre masses, and an internal enemy, a sort of seTrade ReviewThe Motivation Manifesto is a poetic and powerful call to reclaim our lives and find our own personal freedom. It's a triumphant work that transcends the title, lifting the reader from mere motivation into a soaringly purposeful and meaningful life. I love this book. -- Paulo Coelho

Read more less

Book SynopsisKenneth E. Clow held the rank of Emeritus Professor at the University of Louisiana at Monroe. He previously served at that institution as the Biedenharn Endowed Chair of Business and Dean of the College of Business. Before that time he had been the Dean of the College of Business at the University of North Carolina at Pembroke and the MBA Director at Pittsburg State University. Clow received his PhD from the University of Arkansas. During his career he published 12 additional textbooks, including several with Don Baack, and more than 200 academic journal and conference proceedings articles. Prior to that time he owned and operated a commercial cleaning service in Joplin, Missouri and Fayetteville, Arkansas, which had become one of the largest cleaning services in Southwest Arkansas. Clow passed away in late 2018. Donald Baack is a University Professor at Pittsburg (Kansas) State University and has been on the faculty since 1988. He Table of ContentsPART 1: THE IMC FOUNDATION Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Planning Process PART 2: IMC ADVERTISING TOOLS Advertising Campaign Management Advertising Design Traditional Media Channels PART 3: DIGITAL AND ALTERNATIVE MARKETING Digital and Mobile Marketing Social Media Alternative Marketing PART 4: IMC PROMOTIONAL TOOLS Database and Direct Response Marketing and Personal Selling Sales Promotions Public Relations and Sponsorship Programs PART 5: IMC ETHICS, REGULATION, AND EVALUATION Relations and Ethical Concerns Evaluating an Integrated Marketing Program

Read more less

Book SynopsisAl Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Read more less

Book Synopsis

Read more less

Book SynopsisRead the Preface, Introduction, and Chapter 1 at thewellnessrevolution. paulzanepilzer. com. Five years ago, Paul Zane Pilzer outlined the future of an industry he called "wellness" and showed readers how they could get in on the profitable bottom floor.Table of ContentsPreface: The Revolution Continues. Introduction: Why Wellness is the Next Big Thing. Chapter One. Why We Need a Revolution. Chapter Two. The Baby Boom Generation: Understanding and Controlling the Demand for Wellness. Chapter Three. What You Need to Know About Food and Diet. Chapter Four. Making Your Fortune in Food. Chapter Five. Making Your Fortune in Medicine. Chapter Six. What You Must Know about Health Insurance. Chapter Seven. The New Health Insurance Solution: Helping Your Customers Finance Their Wellness. Chapter Eight. Making Your Fortune Distributing Wellness. Chapter Nine. Direct Selling – How to Get Started. Chapter Ten. Staking Your Claim: The Next Millionaires. Epilogue: Unlimited Wellness. Appendix A. Fat: What Is It, How Do We Get It, and How Do We Define It? Appendix B. Shifting from Sickness to Wellness Medical Care. Notes. Selected Bibliography. Acknowledgments. About the Author. Index.

Read more less

Book SynopsisTransform your life and your career with the four steps to adapt effectively to change: Engage, Accept, Activate, Release.   ‘A powerful playbook to lead and master change.’ Dominic Price, Atlassian   After the global pause in 2020, we returned to a world that feels faster, looser, and less structured – our professional boundaries have been erased, social and cultural norms are shifting rapidly, and at the same time, we're facing profound developments in artificial intelligence. We're facing more change more often, and we're applying a mindset that is simply outdated and no longer fit-for-purpose.Adapt offers a fresh perspective. Andrea Clarke, the award-winning author of Future Fit, argues that rather than retreat from change or resist it, we must engage with it continuously – learning not just how change unfolds, but how we can shape it. With four simple yet powerful principles, she shows how to explore new possibilities using the 80/20 rule, test out small-scale strategies for long-term benefits, and analyse possible futures by flipping the facts and running ‘what if’ scenarios. Whether you’re navigating a business or seeking more stability in your personal life, Adapt will equip you with a new way to master change in an unpredictable world. Our ability to reconcile the past few years – and make sense of what lies ahead – depends entirely on our capacity to adapt. This book reframes change as a powerful tool for growth, opportunity, and lasting transformation.

Read more less

Book SynopsisApplied econometrics, known to aficionados as 'metrics, is the original data science. 'Metrics encompasses the statistical methods economists use to untangle cause and effect in human affairs. Through accessible discussion and with a dose of kung fu-themed humor, Mastering 'Metrics presents the essential tools of econometric research and demonstratTrade Review"I would be hard pressed to name another econometrics book that can be read for enjoyment yet provides useful quantitative insights."--M.S.R., Financial Analysts JournalTable of ContentsList of Figures vii List of Tables ix Introduction xi 1 Randomized Trials 1 1.1 In Sickness and in Health (Insurance) 1 1.2 The Oregon Trail 24 Masters of 'Metrics: From Daniel to R. A. Fisher 30 Appendix: Mastering Inference 33 2 Regression 47 2.1 A Tale of Two Colleges 47 2.2 Make Me a Match, Run Me a Regression 55 2.3 Ceteris Paribus? 68 Masters of 'Metrics: Galton and Yule 79 Appendix: Regression Theory 82 3 Instrumental Variables 98 3.1 The Charter Conundrum 99 3.2 Abuse Busters 115 3.3 The Population Bomb 123 Masters of 'Metrics: The Remarkable Wrights 139 Appendix: IV Theory 142 4 Regression Discontinuity Designs 147 4.1 Birthdays and Funerals 148 4.2 The Elite Illusion 164 Masters of 'Metrics: Donald Campbell 175 5 Differences-in-Differences 178 5.1 A Mississippi Experiment 178 5.2 Drink, Drank, ... 191 Masters of 'Metrics: John Snow 204 Appendix: Standard Errors for Regression DD 205 6 The Wages of Schooling 209 6.1 Schooling, Experience, and Earnings 209 6.2 Twins Double the Fun 217 6.3 Econometricians Are Known by Their ... Instruments 223 6.4 Rustling Sheepskin in the Lone Star State 235 Appendix: Bias from Measurement Error 240 Abbreviations and Acronyms 245 Empirical Notes 249 Acknowledgments 269 Index 271

Read more less

Book SynopsisFocuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies; and human resources, in different parts of the world-globally, regionally and domestically.Table of ContentsIntroduction Chapter 1. International Business: Shifting Contexts, Changing Priorities 1.1. Introduction 1.2. The Pre-Crisis Shift: From Globalisation to ‘Slowbalisation’ 1.3. The Global Economy: Pre-Crisis Prospects 1.4. The 2020 Crisis: Worse than The Great Depression? 1.5. Global Business Management for Uncertain Times 1.6. Management Learning from the 2020–2021 Crisis 1.7. Conclusion Chapter 2. Structuring and Integrating the International Business 2.1. Introduction 2.2. Centralised or Decentralised Structure? 2.3. Fitting with International Business Strategy 2.4. The International Division Structure 2.5. Geographic Area Structure 2.6. Global Product Division Structure 2.7. Global Matrix Structure 2.8. Evolution and the Need for a Contingency Approach 2.9. Integrating Mechanisms and the Role of Knowledge Management 2.10. Organisational Architecture 2.11. Conclusion Chapter 3. International Marketing and R&D Strategy 3.1. Introduction 3.2. Marketing Strategy and the Marketing Mix 3.3. Customer Lifecycle Marketing 3.4. Product 3.5. Pricing 3.6. Promotion 3.7. Place—Distribution 3.8. Research and Development (R&D) 3.9. Conclusion Chapter 4. Global Sourcing of Production and Services 4.1. Introduction 4.2. Locating Production 4.3. Make-or-Buy Decisions 4.4. Offshoring Global Production and Services 4.5. Deciding on Location Attractiveness 4.6. Nearshoring and Beyond—The Services Scene 4.7. Global Business and IT Services: Sourcing Decisions and Risks 4.8. ITO and BPO: Managing the Outsourcing Lifecycle 4.9 Conclusion Chapter 5. Global Information Systems Management 5.1. Introduction 5.2. Business and IT Alignment—from Strategy to Operations 5.3. Managing Global Enterprise IT Architecture 5.4. Enterprise IT Architecture for the ‘Multinational’ (Localisation) Approach 5.5. Enterprise IT Architecture for the ‘International’ Approach 5.6. IT Enterprise Architecture for the ‘Transnational’ Approach 5.7. Enterprise IT Architecture for the ‘Global’ Approach 5.8. Enterprise IT Architecture and Globalisation: Key Success Factors 5.9. Conclusion Chapter 6. Managing International Finance: Exchange Rates and the IMS 6.1. Introduction 6.2. Markets for Currencies 6.3. Implications for Managers 6.4. Institutions of the International Monetary System 6.5. Managing Exchange Risks 6.6. Cryptocurrencies: Will Their Time Come? 6.7. Conclusion Chapter 7. International Dimensions of Human Resources Management 7.1. Introduction 7.2. Types of Staffing Policy 7.3. Expatriates: Recruitment and Selection 7.4. Expatriate Training and Development 7.5. Performance Appraisal 7.6. Compensation 7.7. Labour Relations 7.8. Does Automation Threaten IHRM? 7.9. International HRM COVID-19 and After 7.10. Conclusion Chapter 8. International Project and Change Management 8.1. Introduction 8.2. International Project Management: Overview 8.3. What Makes for Successful Projects? 8.4. Are International Projects Different? 8.5. Managing Risk in International Projects 8.6. Major International Projects: Effective Change Management 8.7. Conclusion Chapter 9. Moving to Global Digital Business 9.1. Introduction 9.2. SMAC/BRAIDA Technologies 9.3. Developing a Digital Business Model 9.4. Designing for Digital 9.5 Digital Transformation 9.6 A Case In Point: Digital Transformation At DBS 9.7. After the Crisis: Digital Business and Competitiveness 9.8. Conclusion About the Author

Read more less

Book SynopsisA simple distillation of modern value investing principles. It is suitable for serious investors from the fourth grade on up.Table of ContentsIntroduction. Chapter One. Chapter Two. Chapter Three. Chapter Four. Chapter Five. Chapter Six. Chapter Seven. Chapter Eight. Chapter Nine. Appendix. Ac knowledgments.

Read more less