Description
Book SynopsisCreating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.
Table of ContentsIntroduction.
Chapter 1: Getting Ready to Do Strategy.
Chapter 2: B Minus C: Positioning Your Firm against the Competition.
Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit.
Chapter 4: Measuring Your Competitive Advantage: A Toolkit.
Chapter 5: The Cancer of Competition: How to Diagnose It.
Chapter 6: The Cancer of Competition: How to Cure It.
Chapter 7: The Threat of Entry and How to Combat It.
Chapter 8: How to Sustain Your Competitive Advantage.
Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market.
Index.
