Description

Book Synopsis
Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.

Table of Contents
Introduction.

Chapter 1: Getting Ready to Do Strategy.

Chapter 2: B Minus C: Positioning Your Firm against the Competition.

Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit.

Chapter 4: Measuring Your Competitive Advantage: A Toolkit.

Chapter 5: The Cancer of Competition: How to Diagnose It.

Chapter 6: The Cancer of Competition: How to Cure It.

Chapter 7: The Threat of Entry and How to Combat It.

Chapter 8: How to Sustain Your Competitive Advantage.

Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market.

Index.

Kellogg on Strategy Concepts Tools and Frameworks

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    A Hardback by David Dranove, Sonia Marciano

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      Book details

      Publisher John Wiley & Sons Inc
      Published 26 August 2005
      ISBN-13 9780471478553
      978-0471478553
      ISBN-10 0471478555
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis
      Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.

      Table of Contents
      Introduction.

      Chapter 1: Getting Ready to Do Strategy.

      Chapter 2: B Minus C: Positioning Your Firm against the Competition.

      Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit.

      Chapter 4: Measuring Your Competitive Advantage: A Toolkit.

      Chapter 5: The Cancer of Competition: How to Diagnose It.

      Chapter 6: The Cancer of Competition: How to Cure It.

      Chapter 7: The Threat of Entry and How to Combat It.

      Chapter 8: How to Sustain Your Competitive Advantage.

      Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market.

      Index.

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