Business and Management Books
The Institute for Research on Public Policy The Review of Economic Performance and Social
Book Synopsis
£23.99
Hancock House Publishers Ltd ,Canada Plundertown USA Coos Bay Enters the Global
Book SynopsisSandine recounts the story of Coos Bay''s economic decline, illustrating the impact of economic globalization on a small Oregon community. He fills in background on the town''s history, which he intertwines with his own autobiography and family history and supports with dozens of photographs. Annotati
£14.39
Cognosco Media LLC The Career Toolkit
Book SynopsisNetworking, negotiating, communicating, leading, career planningall skills critical to your career success. But did anyone ever teach you these skills?The Career Toolkit will help you master these vital skills and yield outsized returns for your career and your income. Every chapter is packed with dozens of actionable principles, exercises, and practices that will accelerate your success. It's a multivitamin for your career!The Career Toolkit shows you how to design and execute your personal plan to achieve the career you deserve, including: Negotiating a job offer. (This alone will pay for the book.) Creating a dynamic career strategy. Building a high-value network. Developing the fundamental leadership skills that matter most. Managing teams effectively, even as an individual contributor.
£25.49
Credo Books Inc. Unbreakable Laws of Business Credit
Book Synopsis
£28.41
Erica J. Pinsky Inc Road to Respect How to Become an Employer of
Book Synopsis
£17.99
Burke Publishing Project Management Techniques 3ed
Book Synopsis
£26.96
Pyramid Press The Wisdom of The Generals
Book Synopsis
£22.09
Cambridge University Press Crisis Resilience and Survival
Book SynopsisCrisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the ''survival envelope'', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure.Trade Review'This book is essential reading for followers of the industry, including journalists and investment analysts. Using their decades of deep experience in analysing the business, the authors take an unusually sophisticated approach to their topic. They have crafted a book which avoids the usual temptation to oversimplify the complexities of an industry that is huge in scale, truly global and still growing, and offer powerful new insights to explain and even predict corporate resilience in the sector. A compelling yet very approachable book.' Richard Parry-Jones CBE, former Chief Technology Officer, Ford Motor Company, and Chair, UK Automotive Council, 2009–2015'The automotive industry is undergoing the most impactful changes of the past hundred years; hybrid, electric and fuel cell vehicles provide alternatives to the internal combustion engine, autonomous driving features are commercially available, and connected cars will communicate with one another. This book provides a framework for understanding the dynamics of the automotive industry and what factors cause companies to succeed or fail. It is factual and comprehensive; a must-read for anyone interested in understanding the future dynamics of this complex industry.' Daniel Roos, Japan Steel Industry Professor of Engineering Systems, Massachusetts Institute of Technology, and Founding Director, International Motor Vehicle Program'Too often students of the auto industry resort to anecdote and subjective opinion in attempting to explain why some car firms succeed and others fail. Holweg and Oliver break this pattern by devising an integrated model of firm survival and failure which is comprehensive, logical, and - most importantly - objective. Readers can leverage this framework as they make their own predictions as to which OEMs will sink or swim in the coming years.' Glenn Mercer, independent auto industry analyst, and former Partner, McKinsey and Company's Automotive Practice'This insightful book provides double value - first by providing a primer on the structural conditions and firm capabilities necessary for survival in the global auto industry, and second by examining case studies of both failure and resilience against that backdrop. Holweg and Oliver's 'survival envelope' framework and 'resilience index' benchmark provide predictive power for assessing the future crises that will surely afflict this 'industry of industries'. For as the authors cogently state, the core question revealed by their analysis is not 'why are there so many crises at auto firms' but rather 'given the conditions under which they operate, why don't more auto firms fail?'' John Paul MacDuffie, Director, Program on Vehicle and Mobility Innovation (PVMI), Mack Institute for Innovation Management, Wharton School, University of PennsylvaniaTable of ContentsAcknowledgments; 1. Why a book on corporate resilience?; 2. The evolution of a global industry; 3. Competing in a global industry; 4. Concepts: stakeholders, operations and context; 5. Rover: inside a failing car company; 6. The failure of Saab automobile; 7. Near misses: Nissan and Chrysler; 8. The future shape of the industry; Appendix; Endnotes; Bibliography; Secondary data sources; Index.
£33.24
Cambridge University Press Intellectual Shamans
Book SynopsisIn traditional cultures, the shaman is the healer, the connector, and the spiritual leader or sensemaker. Today in the management academy, some individuals use their intellectual gifts to perform a similar role - mediating between various disciplines, ideas and theories, as well as making sense of ideas, insights, and research for others. This book, based on the work and lives of 28 very well-known management academics, describes what it means - and what it takes - to be an intellectual shaman. It is a fascinating insight into the career paths and the sometimes maverick behaviour that has allowed these individuals to achieve success. Based on extensive interviews, Intellectual Shamans provides both a roadmap to junior scholars and a critique of the current system of academic career progression.Trade Review'New thinking abounds in these times of rapid change. Professor Waddock's analysis sweeps across the landscape of modern management thought as she describes the role and thought of a group of influential thinkers she calls 'intellectual shamans'. The twenty-eight leaders profiled in this book share a richness of worldly experience, formal study and an innate curiosity about the world as it is, and could be. Waddock's interviews with the shamans reveal both their public and their private lives; indeed, many of them insist that there can be no meaningful separation between their public and private identities. Management professionals, educators and students will discover a treasure trove of stimulating ideas in this book. The profiles are quite remarkable, as each 'shaman' shares their personal story and provocative ideas. The result is a book that will inspire each of us to stretch a little further in our own work.' James E. Post, John F. Smith, Jr Professor in Management, Boston University School of Management'In Intellectual Shamans, as in her previous book The Difference Makers, Sandra Waddock makes a clarion call for scholarship to be more reverential and linked to wisdom. It is depth, insight and quiet reflection that produce wisdom, and this book has all of those attributes and more. Buy it and wonder.' Malcolm McIntosh, Griffith University, Queensland'Sandra Waddock's new book … will inspire many … Waddock has played a significant role in the development and evolution of what many refer to as corporate social responsibility. And, in this way, is very much the type of intellectual shaman she writes about.' Business and Society Review'Intellectual Shamans is a useful guide for management scholars aiming to make changes and significant contributions to their fields. With its authentic cases and exemplary career trajectories of well-known management scholars as role models, this book is best suited for doctoral students as well as junior faculty.' Jegoo Lee, Academy of Management Learning and EducationTable of ContentsForeword; 1. The intellectual shaman; 2. The path to intellectual shamanism: becoming fully who you are; 3. Beyond the self: power of purpose; 4. Healer; 5. Connector; 6. Sensemaker; 7. The intellectual shaman; 8. Sage: the work of wisdom; References; Index.
£999.99
Cambridge University Press Intellectual Shamans
Book SynopsisIn traditional cultures, the shaman is the healer, the connector, and the spiritual leader or sensemaker. Today in the management academy, some individuals use their intellectual gifts to perform a similar role - mediating between various disciplines, ideas and theories, as well as making sense of ideas, insights, and research for others. This book, based on the work and lives of 28 very well-known management academics, describes what it means - and what it takes - to be an intellectual shaman. It is a fascinating insight into the career paths and the sometimes maverick behaviour that has allowed these individuals to achieve success. Based on extensive interviews, Intellectual Shamans provides both a roadmap to junior scholars and a critique of the current system of academic career progression.Trade Review'New thinking abounds in these times of rapid change. Professor Waddock's analysis sweeps across the landscape of modern management thought as she describes the role and thought of a group of influential thinkers she calls 'intellectual shamans'. The twenty-eight leaders profiled in this book share a richness of worldly experience, formal study and an innate curiosity about the world as it is, and could be. Waddock's interviews with the shamans reveal both their public and their private lives; indeed, many of them insist that there can be no meaningful separation between their public and private identities. Management professionals, educators and students will discover a treasure trove of stimulating ideas in this book. The profiles are quite remarkable, as each 'shaman' shares their personal story and provocative ideas. The result is a book that will inspire each of us to stretch a little further in our own work.' James E. Post, John F. Smith, Jr Professor in Management, Boston University School of Management'In Intellectual Shamans, as in her previous book The Difference Makers, Sandra Waddock makes a clarion call for scholarship to be more reverential and linked to wisdom. It is depth, insight and quiet reflection that produce wisdom, and this book has all of those attributes and more. Buy it and wonder.' Malcolm McIntosh, Griffith University, Queensland'Sandra Waddock's new book … will inspire many … Waddock has played a significant role in the development and evolution of what many refer to as corporate social responsibility. And, in this way, is very much the type of intellectual shaman she writes about.' Business and Society Review'Intellectual Shamans is a useful guide for management scholars aiming to make changes and significant contributions to their fields. With its authentic cases and exemplary career trajectories of well-known management scholars as role models, this book is best suited for doctoral students as well as junior faculty.' Jegoo Lee, Academy of Management Learning and EducationTable of ContentsForeword; 1. The intellectual shaman; 2. The path to intellectual shamanism: becoming fully who you are; 3. Beyond the self: power of purpose; 4. Healer; 5. Connector; 6. Sensemaker; 7. The intellectual shaman; 8. Sage: the work of wisdom; References; Index.
£31.34
Cambridge University Press International Human Resource Management
Book SynopsisInternational Human Resource Management offers a contemporary and multilayered introduction to international and comparative human resource management for university study. It critically analyses the core issues and emerging trends in the field, with a consistent emphasis on real-world scenarios and concerns. At the macro level, the book examines how IHRM fits within and adapts to the ever-changing environment of international relations and global development. At the firm level, it elucidates the strategic goals served by IHRM and the processes used to achieve them. At the individual level, the analysis extends beyond the traditional focus on expatriates to encompass the various IHRM actors and their motivations. Each chapter features a case study, tutorial activities and discussion questions. The book concludes with three extended case studies, each based on a specific region, to help students consolidate their understanding.Table of ContentsIntroduction: a multilevel approach to international human resource management Mustafa F. Özbilgin, Dimitria Groutsis and William S. Harvey; 1. Global trends in international human resource management Yasin Rofcanin, Pinar Imer and Matthew Zingoni; 2. Cross-cultural management and managing cultural diversity Dimitria Groutsis, Eddy Ng and Mustafa Bilgehan Ozturk; 3. Key players in international human resource management Graham Hollinshead, Cynthia Forson, Natalia Rocha-Lawton and Moira Calveley; 4. Recruitment and selection in the international context Kristina Potocnik, Felisa Latorre, Beliz Dereli and Blanka Tacer; 5. Cross-cultural training and development for overseas assignments Aykut Berber, Yasin Rofcanin and Yitzhak Fried; 6. International reward Glenville Jenkins; 7. Employee retention Maria Balta; 8. International labour relations (ILR) Mustafa F. Özbilgin; 9. Reputation in the context of IHRM William S. Harvey; 10. Expatriation and repatriation: case study in the Asia-Pacific Valerie Caven, Susan Kirk and Cindy Wang-Cowham; 11. Balancing inflows and outflows: case study in Europe Joana Vassilopoulou, Barbara Samaluk and Cathrine Seierstad; 12. Understanding self-initiation and lessons for international HR managers: case study insights from North America and Africa Ahu Tatli, Daphne Berry, Gulce Ipek and Kurt April; 13. Conclusion Mustafa F. Özbilgin, Dimitria Groutsis and William S. Harvey.
£999.99
Cambridge University Press Innovations in Shipping
Book SynopsisInnovations are dramatically changing the traditionally conservative global ocean shipping industry as it works to become more efficient and more sustainable. Academic and former shipping company owner Peter Lorange is best placed to make sense of how to approach and keep ahead of these changes. This book explains what the key innovations are, how to ensure a return on investment, the barriers to innovation and how to overcome them. Drawing on a number of specialist case studies, Lorange outlines the specific analytical and decision-making steps to consider and the actions to take to arrive at a new strategic blueprint for modern shipping companies. This book is invaluable for practising shipping company executives, advanced students of shipping, logistics, port management and maritime economics, and investors deciding whether to invest in a particular shipping firm.Trade Review'This book give an up-to-date view of the challenges facing shipping companies and should be required reading for (shipping) executives.' Kristian Jebsen, Chairman, Gearbulk'The book offers welcome new insights to an industry which, by general recognition, is described as conservative, secretive and away from the spotlight of publicity … the book provides an important contribution. Its clarity and rigor in its style shall surely contribute to its attractiveness among practitioners and academicians alike.' Hercules E. Haralambides, Maritime Economics & LogisticsTable of Contents1. Introduction; 2. The shipping industry – a status report; 3. Commodity and specialised shipping; 4. The role of innovations in shipping; 5. Important shipowners; 6. Cases – introduction; 7. The shipping industry in the future.
£49.39
Cambridge University Press The Rise of Finance
Book SynopsisFinancialisation, or the disproportionate importance of financial considerations in economic decisions, has been a defining feature of the economic history of the last twenty-five years. The wave of deregulation that accompanied the neoliberal agenda in the US, aided by the dominance of US dollar and American economy, has resulted in the globalisation of finance. This book examines the rise of financialisation globally, while charting its drawbacks and prescribing suggestions for a definitive overhaul of the structure. Bringing together various strands of the latest research and evidence generated in recent years, empirical analysis, and views of reputed experts in the field, it presents a counter-point to the canonical ideas of analysing financial market dynamics and financial globalisation. It proposes a revision of the current monetary policy paradigm to correct its excessive focus on equity markets and their 'wealth effect', embrace a more symmetric response to the economic cycle, Trade Review'This is a fascinating and well-written book on global finance and the rise in its importance. But it goes beyond the descriptive and also deals with the prescriptive. What can regulatory systems and policy do to deal with private capital flows, often cross-border in nature? Especially interesting are the chapters on inequality and a chapter that links it with the Indian experience.' Bibek Debroy, Government of India'India has too little finance and Britain and America too much. This book is a penetrating analysis of what has gone wrong in the West – and the lessons to be learned from it.' John Kay, Economist'Financialisation, defined as growing scale and profitability of the finance sector at the expense of the rest of the economy, is a relatively new term in the lexicon of economics. In this timely, well-researched and thought-provoking book V. Anantha Nageswaran and Gulzar Natarajan not only examine the causes and the consequences of financialisation but offer specific policies that can help reduce its negative impacts on the real economy. The authors break new grounds by linking central banks' policies with the increased financialisation of national economies, offering India as a case study of how smart financial deregulation could be a force for sustainable economic growth in emerging economies. Anyone who wants to understand the roots of increasing inequality and instability in the global economy must read this book.' Hossein Kazemi, University of Massachusetts'This bold and brilliant book is a must read for all those who are concerned with a fragile financial future of economies and societies.' Harun R. Khan, Formerly of the Reserve Bank of India'An iconoclastic but persuasive account of the excessive financialisation that has come to dominate and distort advanced economies over the past three decades. Rise of Finance is a comprehensive, painstakingly researched and documented account of all that has gone wrong as the finance dominated advanced economies struggle to emerge from the North Atlantic Financial Crisis. And immensely readable, accessible and valuable contribution that will be a must read for laymen, finance aficionados, market participants, researchers, academics and policymakers alike. Coming from practitioners and teachers of finance, their bold nostrums for a radical overhaul of the global financial and monetary systems deserve a serious hearing.' Rakesh Mohan, Yale University, Connecticut'Rise of Finance is a hard-hitting critique of the dominance of the financial sector in today's industrial economies. The authors' strong opinions are, however, well-researched and well-argued. The authors, V. Anantha Nageswaran and Gulzar Natarajan, have a deep understanding of the theory and practice of finance, as well as of economic policy making. This book should be of interest to anyone who is intrigued by the current economic environment and the world we live in.' Raghuram Rajan, University of Chicago'Nageswaran and Natarajan have tackled an important issue in this book – the financialisation of the world economy and its consequences. Is financialisation a case of the tail wagging the economic dog? Why it is a risk to macro-stability and what should be done about it? The book explores options and remedies. Agree or not, it is a must read for all breeds of economists – academic, financial and policymaker.' Sanjeev Sanyal, Government of India'Packed with multi-disciplinary insights, this book takes the reader on a guided tour of the financial landscape which is scholarly and succinct. It pays due attention to 'expert' conventional wisdom but is not afraid to challenge it with compelling arguments that combine expansive trends and minute detail. The result is original and outstanding.' T. V. Somanathan, Author'A high quality intellectual critique of the causes and consequences of the financialisation of the global economy, and a thoughtful and impassioned plea for reversing the trend. Drawing evidence from diverse sources, the authors weave together an engaging story straddling most current issues in global finance. It's possible to disagree with some of the authors' views but not to ignore them.' D. Subbarao, Former Governor of the Reserve Bank of India'Two illustrious Indians – V. Anantha Nageswaran and Gulzar Natarajan – with interesting, diverse backgrounds give us an overview – from the tropics as it were – of the role that finance has played in the last several decades. It is lucidly written and thought provoking, the detour into India especially so. The book will richly reward its readers.' Arvind Subramanian, Former Chief Economic Adviser, Government of IndiaTable of ContentsList of figures; List of tables and boxes; Foreword; Prologue; Part I. The Causes: 1. Introduction; 2. The rise of finance: origins; Part II. The Consequences: 3. Wages, compensation and inequality; 4. The monetary policy framework; 5. Consequences of unconventional monetary policy; Part III. The Cure: 6. The way forward; 7. Finance in India; 8. Conclusion; Index.
£80.75
John Wiley & Sons Inc Inbound Organization How to Build and Strengthen
Book SynopsisTable of ContentsForeword xiiiby Brian Halligan, CEO and Chairman, HubSpot Preface xxi Our Stories xxvii Acknowledgments xxxv Introduction xxxvii Chapter 1 Doing Business in the Twenty-First Century 1 Change Happens Gradually, Then Suddenly 1 Increased Competition from Everywhere 4 Chapter 2 Buyer Expectations Have Changed 6 Today’s Customer Will Not Be Tomorrow’s Customer 7 Traditional Industries Are Not Immune to the Challenge 10 Why the Inbound Organization Philosophy Is the Right Approach 11 Chapter 3 The Building Blocks of an Inbound Organization 14 The Disruptive Impact of Inbound 15 Chapter 4 Inbound Assessment and the MSPOT 19 Inbound Organization Assessment 19 Creating an MSPOT 28 Chapter 5 Start with Your Mission 33 What Is Your WHY? 33 Document Your Mission 35 Chapter 6 Building a Culture That Reflects Inbound Values 40 Trust, Transparency, and Accountability 42 Putting People First 45 Teams and Teamwork 47 Chapter 7 Inbound Decision Making 51 Inbound Decisions 53 Use Good Judgment 56 Chapter 8 Create an Inbound Operating System 58 Creating Your Culture Code 59 Open Communication Spaces and Tools 62 Employee Feedback Mechanisms 64 Regularly Scheduled and Structured Interactions 65 Chapter 9 Find Inbound People 68 Inbound Recruiting—The Candidate Experience 71 How Do You Find the Right Employees for a People First Culture? 74 Chapter 10 Cerasis—Culture Creating a Movement around a Mission 76 Chapter 11 Inbound Strategies—Change from Selling to Helping People 84 An Inbound Strategy Defined 87 Be Honest with Yourself and Your Team 89 Chapter 12 Inbound Strategies Are Engagement Focused 92 Connecting Emotionally 93 Delivering the Right Help at the Right Time 95 Try Before You Buy 96 Chapter 13 Inbound Strategies Are Persona Based 99 Buying Insight 101 How Target Markets Are Different than Demographics 105 Chapter 14 Politics, Personas, and Inbound 110 Chapter 15 Inbound Strategies Match the Buyer’s Journey 115 Awareness 118 Consideration 120 Decision 122 Success 123 Chapter 16 Centralized View of the Customer 126 Warning 128 How to Build a Centralized View of the Customer 128 Chapter 17 My Car Dealer, No Help at All 131 Chapter 18 Inbound Marketing Is a Strategic Imperative 136 Why Inbound Organizations Must Be Great at Producing and Publishing Content 137 What Is the Source of Great Content? 137 What Are the Most Important Types of Content to Produce? 139 The Secret of a Successful Inbound Marketing and Content Strategy 141 What You Get from Inbound Marketing and Content 144 Chapter 19 Bell Performance—Content Attracting, Engaging, and Helping an Audience 146 Chapter 20 Inbound Selling 152 Developing an Inbound Sales Process 156 Personalize the Entire Sales Experience 160 Chapter 21 Yokel Local’s Strange Trip to Becoming a HubSpot Agency Partner 162 Chapter 22 SMarketing 167 Implementing SMarketing 170 Set Common Goals with a Service Level Agreement 171 Chapter 23 Tube Form Solutions—Aligning the Sales Team with Buyers 175 Chapter 24 Inbound Service 184 Defining the Customer Journey 186 How Do You Build the Ideal Customer Journey? 189 What Buyers Expect from Inbound Service 190 Chapter 25 Measuring the Health of Your Relationships 192 Health Check as a Best Practice 193 Service Alignment with Marketing and Sales 195 Chapter 26 Inbound Back Office 197 Do Finance and Accounting Help Your Customer’s Experience? 198 Finance’s Role Moving Forward 201 Inbound Value on the Balance Sheet 201 Inbound Legal 203 Inbound IT 205 Chapter 27 Inbound Ecosystems 208 The Ideas behind an Inbound Ecosystem 210 Chapter 28 The Inbound Organization in 10 Years 214 Technology Will Drive Marketing and Sales Personalization 216 The Inbound Organization in 10 Years 218 Adopt Inbound 220 Notes 223 Index 237
£999.99
McGraw-Hill Education The Power of Evolved Leadership Inspire Top
Book SynopsisDo you want to lead like a business professionalâor a Neanderthal? This book breaks our millennia-old leadership mold to provide the skills for real, lasting success in todayâs business worldFor too long, humans have been following others based largely on that personâs sense of physical strength, appearance and dominance. Itâs a model that dates back to the Neanderthals and which, incredibly, we continue to applyâconsciously or not.The Power of Evolved Leadership establishes a new standard for leadership. It shifts you away from a leadership profile of power, command, and control to move your toward the nuance of motivation, inspiration, and, most critically, the shedding of âego.â The author bases his perspective and methods on close studies and personal interviews of many of todayâs most successful leaders.
£17.99
McGraw-Hill Education McGrawHill Education PSATNMSQT
Book SynopsisPublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.We Will Help You Get Your Best Score!With more than 125 years of experience in education, McGraw-Hill is the name you trust to deliver results. This guide is the most comprehensive and relevant PSAT prep tool on the market. It provides: âA diagnostic test to pinpoint your strengths and weaknessesâ3 more full-length practice tests that match the actual exam in content and level of difficulty âA special section on the National Merit Scholarship Qualifying Test, including high-frequency vocabulary and advanced practice questionsâA thorough review of the math concepts essential to the PSAT âExtensive practice
£15.46
McGraw-Hill Education The Infographic Guide to Medicine
Book SynopsisPublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Over 600 highly visual, expertly written âœsnapshotsâ build your understanding and retention of key medical concepts for exam and performance successWith medical students under more pressure than ever to maximize their learning time, The Infographic Guide to Medicine enables the modern student to absorb as much information as possible, in as little time as possible. The collection contains over 600 infographics with top diagnoses, that are also aligned with USMLE Steps 1 and 2, condensed into a one-page snapshot with easy-to-remember visual elements, such as color coding for topic groupings and text placement.
£52.24
McGraw-Hill Education Ditch the Act Reveal the Surprising Power of the
Book SynopsisBe human. Itâs the only way to get ahead in business today.Competition today is fiercer than ever. It seems that every job candidate is flashing a world-class resume and every business competitor is the absolute best at what they do. Donât be fooled. People exaggerate. And donât be discouraged. By revealing stories of failures, setbacks, and personal flaws without shame or fear, you exhibit greater self-confidence than your competition. You cultivate connections with serious, smart people, and you build loyalty that lasts. Ditch the Act shows how to present your humannessâimperfect and flawed but honest, resilient, and willing to learnâin strategic ways to achieve clear, defined goals. It provides an actionable program for building an authentic, long-lasting personal brand, explaining why exposure is important and how it cultivates more durable connections than any polished persona can. By creating a personal brand thatâs honest Table of ContentsWorksheets Foreword by Keith Ferrazzi Acknowledgments Introduction Disclaimer Part 1You Don’t Have to BeAnyone but YourselfChapter 1Own Your Whole Story Chapter 2Don’t Be Ideal, Be Real Chapter 3When You Speak, Speak Your Truth Chapter 4Run Farther with Imperfect Friends Part 2Let Your Fears Guide YouChapter 5Your Brand Is Who You Are Chapter 6Your Brand Precedes You Chapter 7Put Yourself Out There Chapter 8Ditch the Act and Be Yourself PART 3Reveal Your Whole SelfChapter 9Step One: Positioning Is an Art Form Chapter 10Step Two: Discover What Makes You Stand Out Chapter 11Step Three: Overcome Fear and Share Chapter 12Step Four: Focus on Form, Not Force Chapter 13Step Five: Make Eye Contact with the Camera Chapter 14Step Six: Be Consistent with Content Chapter 15Step Seven: Keep It Social Chapter 16Step Eight: Sequential Steps Create Success Chapter 17Your Success Is Half the Story Notes Index WorksheetsChapter 5Rapid Reflection Discovery Process Worksheet Chapter 7Exposures Ranked by Level Worksheet Chapter 8Exposure Résumé Worksheet Chapter 9The Exposed and Authentic Bio Worksheet Personal Branding Positioning and Strategy Worksheet Chapter 10The 3-1-3 Challenge Worksheet Chapter 11Overcoming Fear and Sharing WorksheetStory Creation Worksheet Chapter 12Amplify What Is Working Worksheet Chapter 14Content Calendar Worksheet Chapter 15Ditch the Act Peer Group Charter Starter Worksheet Chapter 16Success Stacking Worksheet
£17.99
McGraw-Hill Education The Engaged Caregiver How to Build a
Book SynopsisFrom the top experts on healthcare workforce engagement comes a vital road map to reduce the alarmingly highâand fast-growingârate of staff burnout and to transform care.More than half of U.S. physicians and 40 percent of nurses experience one or more symptoms of burnout. This crisis poses a serious threat to our health systems, impacting not only the well-being of the caregiving workforce but also that of their patients.Written by a team of thought leaders with deep expertise in healthcare workforce engagement and cultural development, The Engaged Caregiver shows leaders, managers, and front-line providers how to:âRecognize the early signs of burnout and turn it aroundâAddress staff more effectively to keep them engagedâBuild strong, reliable teams with a real sense of purposeâMap their organizationâs core values and get everyone on boardTable of ContentsForeword Thomas H. Lee, MD, MScAcknowledgments Introduction Martin WrightC H A P T E R1 The Critical Importance of StrategicTalent Management Joseph Cabral, MS, and Matt Turner, MAC H A P T E R2 Engaging People Through Inclusion Ingrid Summers, MHSC H A P T E R3 Defining and Delivering a ComprehensiveEngagement Strategy Shannon Vincent and Lynn EhrmantrautC H A P T E R4 Strengthening Transformational Leadership Eric W. Heckerson, EdD, RN, FACHE,and Brad Pollins, MS, SPHRC H A P T E R5 Measures, Metrics, and Key Drivers Kristopher H. Morgan, PhD, and Stephanie B. Weimer, MAC H A P T E R6 Building Data Plans to Drive Improvement David ShinselC H A P T E R7 Nursing Engagement Christina Dempsey, DNP, MSN, CNOR, CENP, FAAN,and Mary Jo Assi, DNP, RN, NEA-BC, FAANC H A P T E R8 Bolstering Physician Engagementand Resilience Chrissy Daniels, MS, and Matt Turner, MAC H A P T E R9 Contextualizing Resilience Deirdre E. Mylod, PhD, and Thomas H. Lee, MD, MScC H A P T E R10 The Virtuous Cycle Craig Clapper, PE, CMQ/OE,and Steve Kreiser, CDR (USN Ret.), MBAC H A P T E R11 Transforming Experience Rachel Biblow and Martin WrightNotes Index
£21.24
McGraw-Hill Education Entrepreneurial Finance Fourth Edition Finance
Book SynopsisPublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Get your business up and runningâand keep it thrivingâwith the latest edition of the classic entrepreneurial resource For over 20 years, Steven Rogersâs Entrepreneurial Finance has been the definitive guide to setting up and managing the financial aspects of any small- to medium-sized business. But how can todayâs entrepreneurs learn to thrive in the most difficult economy in generations? In this long-awaited fourth edition, Rogers updates his classic content for the 21st century, revising every chart, graph, and case study to reflect the modern entrepreneurial landscape. Inside, youâll find the most up-to-date information on writing a growth business plan, compiling and understanding financial statements, making a company profitable, vaTable of ContentsPreface Acknowledgments1 FAQs on Entrepreneurship Television Shows2 The Entrepreneurial Spectrum Introduction The Entrepreneur The Entrepreneurial Spectrum Stages of Entrepreneurship Entrepreneurial Finance 3 Financial Statements Introduction The Income Statement The Balance Sheet The Statement of Cash Flows Development of Pro Formas Checklist of Financial Information 4 Financial Statement Analysis Introduction Proactive Analysis Income Statement Analysis Ratio Analysis Breakeven Analysis Case Study—Turner Company Gross Margins Net Margins Other Issues to Consider 5 Cash Flow Management Introduction Types of Cash Flow Cash Flow Forecasts Cash Flow Management Accounts Receivable Accounts Payable The Cash GapWorking Capital Finding Cash 6 Valuation Introduction Valuing the Turner Company Premoney and Postmoney Valuations Why Value Your Company? Key Factors Influencing Valuation Valuation Methods Valuing Technology-Related Companies 7 Raising CapitalIntroduction Value-Added InvestorsSources of Capital 8 Debt Financing Introduction Pros and Cons of Debt Financing Cost of Debt Capital Sources of Debt Financing Creative Ways to Structure Long-Term Debt Long-Term Debt Rules to Live By Debt Financing for Working Capital 9 Equity FinancingIntroduction Pros and Cons of Equity Financing Sources of Equity Capital Private Placements Corporate Venture Capital International Private Equity Advice for Raising Private Equity Small-Business Investment Companies Initial Public Offerings Direct Public Offerings The Financing Spectrum 10 Financing for Minorities and WomenIntroduction Minorities—Debt Financing Minorities—Equity Financing Women—Debt Financing Women—Equity Financing 11 Taking a Job with an Entrepreneurial Firm Introduction Case Study: Considering a Job Offerfrom an Early-Stage Company Case Study Analysis 12 Intrapreneurship Introduction The Intrapreneurship Spectrum Intrapreneurship Models Traits of the High-Growth Intrapreneur Acts of Intrapreneurship Signs of Intrapreneurial Success Standard Operating Procedures Intrapreneurship Blunder 13 Crowdfunding Introduction Crowdfunding with Pledges Crowdfunding CampaignsCrowdfund Investing Through the Jobs Act Alternative Crowdfund Investing Approaches A Note on Crowdfunding Versus Crowdsourcing 14 FAQs on Entrepreneurship TelevisionShows—with AnswersConclusionNotesIndex
£62.24
McGraw-Hill Education The Complete Guide to Executive Compensation
Book SynopsisThe definitive guide to executive compensationâfully updated and revised to reflect todayâs business environmentExecutive pay is one of the most fluid, flexible, and important aspects of todayâs corporate landscape, and an integral part of every companyâs strategic business plan. The Complete Guide to Executive Compensation has long been considered the go-to guide to executive pay. Written by renowned compensation expert Bruce Ellig, the book is filled with winning strategies and techniques for structuring appropriate executive pay plans.This updated fourth edition addresses important changes that have occurred from 2013 to 2019 in designing and administering compensation packages. In detail, Ellig discusses executive pay elements, including salary, employee benefits, executive benefits, and long- and short term incentives. He also examines the role of the board of directors and its compensation committee, along with the influence of the major stakeholderTable of ContentsPrefaceAcknowledgments CHAPTER 1 Executive Compensation Framework CHAPTER 2 Performance Measurements and Standards CHAPTER 3 Current versus Deferred Compensation CHAPTER 4 The Stakeholders CHAPTER 5 Salary CHAPTER 6 Employee Benefits and Perquisites CHAPTER 7 Short-Term Incentives CHAPTER 8 Long-Term Incentives CHAPTER 9 Design and Communication Considerations CHAPTER 10 The Board of Directors CHAPTER 11 The Past, Present, and Future CHAPTER 12 Summaries Appendix A: Timeline of Events Appendix B: U.S. Presidents Appendix C: The Constitution of the United States of America Appendix D: Amendments to the Constitution ofthe United States of America Appendix E: Selected Accounting Interpretations Appendix F: Selected Laws Appendix G: Selected Internal Revenue Code Sections Appendix H: Selected Internal Revenue Rulings Appendix I: Selected SEC Actions Appendix J: Selected U.S. Supreme Court Decisions Appendix K: Selected Books Appendix L: Consumer Price Index Appendix M: Dow Jones Industrial Averages Appendix N: NASDAQ Averages Appendix O: S&P 500 Averages Appendix P: Social Security Tax Table Appendix Q: Glossary Index About the Author
£106.24
McGraw-Hill Education McGrawHill Education CCRN Review
Book SynopsisThe most up-to-date study guide for CCRN board certification Prepare for the CCRN exam with the most up-to-date study guide available. CCRN Review offers hundreds of review questions that target the testâs most important question types, and includes four full-length practice tests. Organized to help you make the most of your study time, it covers all of the fundamental concepts tested on the exam. You will find strategies for handling questions based on real-world patient scenarios, help with essential math concepts, and extensive tips for performing your best on exam day.CCRN Review will help get you exam-day ready with: 4 full-length practice tests that reflect the most recent version of the exam 500 review questions targeting the most important question types Complete coverage of the examâs two core subjects: Clinical Judgment and Professional Caring & Ethical Practice Strategies for answering questi
£21.99
McGraw-Hill Education Put Happiness to Work 7 Strategies to Elevate
Book SynopsisThis game-changing âœhow-toâ shows leaders how to increase engagement by harnessing employeesâ motivation for happiness. Our efforts to increase employee engagement are failing because employees simply arenât motivated to improve their engagement. In this illuminating book from Eric Karpinski, managers and team leaders will learn the key to effectively engaging employees: focus on happiness. But not all types of happiness drive engagement; by selecting specific strategies that activate employeesâ inherent motivation for certain types of happiness, you can simultaneously boost engagement and organizational performance. Everybody wins.In Put Happiness to Work, Karpinski draws on his deep experience at the intersection of business and psychology to lay out a step-by-step program that includes specific activities to enhance engagement and generate happiness at work. Utilizing existing work habits and meetings, these dynamic yet simple Table of ContentsForeword by Shawn AchorAcknowledgmentsCHAPTER 1Happiness Drives EngagementCHAPTER 2Integrating Happiness and EngagementCHAPTER 3Strategy 1: Hardwire Authentic AppreciationCHAPTER 4Strategy 2: Cultivate ConnectionCHAPTER 5Strategy 3: Put Stress to WorkCHAPTER 6Strategy 4: Activate Employee SuperpowersCHAPTER 7Strategy 5: Mine for MeaningCHAPTER 8Strategy 6: Embrace the NegativeCHAPTER 9Strategy 7: Approach as a CoachCONCLUSIONImplementing the Seven StrategiesAPPENDIX 1Habits and ExercisesAPPENDIX 2Negative Emotions ListGlossaryNotesIndex
£17.99
McGraw-Hill Education Make Money Trading Options ShortTerm Strategies
Book SynopsisMake money and minimize risk with this comprehensive guide to options tradingMost option trading books are packed with complex charts and indicators, offer competing strategies, and focus on making money at the expense of protecting your money. Designed for beginner traders, Make Money Trading Options takes a different approach. Writing in clear straightforward language, MarketWatch columnist Michael Sincere shares his expertise and battle-tested strategies for building wealth in the options market, while reducing risk at the same time. He walks you step by step through the processes of: Implementing short-term trading strategies buying calls and puts Finding winning stocks using proprietary test trading strategies Identifying the most profitable market environments Entering and exiting option positions at precisely the right time Determining ideal setups and positions Protecting your money in both bull andTable of ContentsPreface PART ONEMANAGING RISK AND MONEY1A Week in the Life of an Options Trader 2Lessons Learned the Hard Way PART TWOTHE TEST TRADING STRATEGY3The Test Trading Account 4Identify True Winners 5Buy Options on Winning Stocks 6Stock Market Behavior Analysis PART THREEOTHER TRADING STRATEGIES7Trade SPY and QQQ 8Off-the-Wall Option Strategies 9Questions and Answers PART FOURTHE BASICS10Options Minicourse 11Two Useful Technical Indicators 12Lessons from Livermore Epilogue Appendix Acknowledgments Index
£18.04
McGraw-Hill Education The Science of Dream Teams How Talent
Book SynopsisWALL STREET JOURNAL BESTSELLERFrom the CEO of The Predictive Index, the leader in talent optimization, comes Moneyball for HR and people managementHow do you find the perfect person for the job in a stack of hundreds of resumes? Why do some teams succeed while othersâmade up of equally talented peopleâstumble? If the quality of your workforce is your companyâs most important asset, then why are your managers still basing these critical decisions primarily on interviews and their gut instincts?In The Science of Dream Teams, Mike Zani details a data-driven approach to talent optimization that makes hiring, motivating, and managing people more efficient and effective than ever. It employs sophisticated assessments, tools, and software that enable leaders to: measure the traits and characteristics that predict success in a role or fit on a team build finely tuned project teams and well-ba
£20.39
McGraw-Hill Education Driven by Intention Own Your Purpose Gain Power
Book SynopsisA game-changing guide for women who want to transform the way they work and create their own successâfrom an award-winning global diversity expert.Ambition alone will only take you but so far. Without a plan, however, you're left with blind ambition and that won't necessarily take you where you want to go.In this groundbreaking book by diversity, workplace culture, and career building expert Michelle Gadsden-Williams, youâll discover how much more usefulâand rewardingâit is to cultivate an intentional mindset.Deeply inspiring and eminently practical, Driven by Intention shows how intention is about so much more than simply setting goals: itâs figuring out why we choose what we want to do and how we get this done in order to seamlessly execute and achieve our passions. Simply put, intention is the âœsecret sauceâ of realizing your visionâat home, at work, or wherever you have passions worth pursuing.Gadsden-Williams combines years of professi
£17.99
McGraw-Hill Education 5 Steps to a 5 500 AP English Literature
Book Synopsis500 ways to achieve your highest scoreFrom the poems of Emily Dickinson to the works of Virginia Woolfâthere is a lot of subject matter to know if you want to succeed on your AP English Literature exam. Thatâs why weâve selected these 500 AP-style questions and answers that cover all topics found on this exam. The targeted questions will prepare you for what youâll see on test day, and help you study more effectively and use your review time wisely to achieve your best score.Each question includes a concise, easy-to-follow explanation in the answer key. You can use these questions to supplement your overall AP English Literature preparation or run them all shortly before the test. Either way, 5 Steps to a 5: 500 AP English Literature Questions will get you closer to achieving the score you want on test day.
£999.99
McGraw-Hill Education 5 Steps to a 5 500 AP English Language Questions
Book Synopsis500 ways to achieve your highest scoreFrom Autobiographers and Diarists to 20th Century Literatureâthere is a lot of subject matter to know if you want to succeed on your AP English Language exam. Thatâs why weâve selected these 500 AP-style questions and answers that cover all topics found on this exam. The targeted questions will prepare you for what youâll see on test day, help you study more effectively, and use your review time wisely to achieve your best score.Each question includes a concise, easy-to-follow explanation in the answer key. You can use these questions to supplement your overall AP English Language preparation or run them shortly before the test. Either way, 5 Steps to a 5: 500 AP English Language Questions will get you closer to achieving the score you want on test day.
£12.53
McGraw-Hill Education 5 Steps to a 5 500 AP Environmental Science
Book Synopsis500 ways to achieve your highest scoreFrom Atmospheric Conditions and Soil Dynamics to Pollution Types, Alternative and Renewable Energies, and Global Change and Economics, there is a lot of subject matter to know if you want to succeed on your AP Environmental Science exam. Thatâs why weâve selected these 500 AP-style questions and answers that cover all topics found on this exam. The targeted questions will prepare you for what youâll see on test day, help you study more effectively, and use your review time wisely to achieve your best score.Each question includes a concise, easy-to-follow explanation in the answer key. You can use these questions to supplement your overall AP Environmental Science preparation or run them shortly before the test. Either way, 5 Steps to a 5: 500 AP Environmental Science Questions will get you closer to achieving the score you want on test day.
£12.53
McGraw-Hill Education We the Leader Build a Team of Equals Who All Lead
Book SynopsisLead your company to success in the age of disruption with this groundbreaking new leadership paradigmWe live in a constantly changing world with new technologies introduced daily, perpetual connectivity, and relentless pressures to do more, faster, better. No one understands this better than business leaders, who must navigate change personally while simultaneously guiding their organization at the same time.We the Leader provides a solution to this dilemma: Approach leadership as a collective art. Thatâs the guiding principle behind Jeffrey Spahnâs approach to creating sustained innovation within organizations. Spahn has guided myriad companies toward a more solid leadership foundation, and in this eye-opening guide, he shares his most powerful wisdom and shows you how to apply it to your own business.Moving beyond the traditional model of top-down leadership, Spahn has created a foundation for an organizational culture that benefits from collect
£19.79
McGraw-Hill Education Essential Statistics in Business and Economics
Book SynopsisThe Third Edition of Essential Statistics in Business and Economics was written to meet four distinct objectives.Objective 1: Communicate the Meaning of Variation in a Business Context Variation exists everywhere in the world around us and successful businesses know how to measure variation. This text shows how businesses know how to tell when variation should be responded to and when it should be left alone.Objective 2: Use Realistic Business Applications The text offers examples, case studies, and problems from current research or real applications whenever possible. Hypothetical data are used when it seems the best way to illustrate a concept.Objective 3: Incorporate Current Statistical Practices and Offer Practical Advice With the increased reliance on computers and data analytics, statistics practitioners have changed the way they use statistical tools. The text shows the current practices and explains why they are used the way tTable of ContentsTable of ContentsCHAPTER ONE: Overview of StatisticsCHAPTER TWO: Data CollectionCHAPTER THREE: Describing Data VisuallyCHAPTER FOUR: Descriptive StatisticsCHAPTER FIVE: ProbabilityCHAPTER SIX: Discrete Probability DistributionsCHAPTER SEVEN: Continuous Probability DistributionsCHAPTER EIGHT: Sampling Distributions and EstimationCHAPTER NINE: One-Sample Hypothesis TestsCHAPTER TEN: Two-Sample Hypothesis TestsCHAPTER ELEVEN: Analysis of VarianceCHAPTER TWELVE: Simple RegressionCHAPTER THIRTEEN: Multiple RegressionCHAPTER FOURTEEN: Chi-Square TestsAPPENDICESA Binomial ProbabilitiesB Poisson ProbabilitiesC-1 Standard Normal AreasC-2 Cumulative Standard Normal DistributionD Student’s t Critical ValuesE Chi-Square Critical ValuesF Critical Values of F.10G Solutions to Odd-Numbered ExercisesH Answers to Exam Review QuestionsI Writing and Presenting ReportsJ Excel Statistical Functions
£54.14
McGraw-Hill Education ISE Career Directions New Paths to Your Ideal
Book SynopsisCareer Directions will prepare you to enter and succeed in today''s workplace. Designed to help you create your distinct personal brand and effectively tell YOUR STORY to prospective employers, distinguish yourself in today''s highly competitive employment market in ways that lead you to successful interviews to land and maintain your ideal career. More than just a text on job searches and career planning, Career Directions and the Career Handbook are your complete career management reference tools for preparing you to find your first position after graduation or guide you through a career transition. You will find yourself referring back to them at different points in your career to explore new opportunities or affirm the course you are on.Table of Contents1. Connecting to Today's Workplace2. Self- Assessment3. Goal Setting and Career Decision Making4. Personal Development5. Career and Job Research Tools6. Your Career Portfolio7. social Media Profiles8. Career Networking9. Internships and Co-op Programs10. Resume and Job Applications11. Letter12. Successful Interviews13. Growing Your Career14. Contemporary Issues in the Workplace
£53.99
McGraw-Hill Education Own It Love It Make It Work TwoBook Bundle
Book SynopsisâœIf you want to create your dream job, this is a must read. Filled with inspiring stories, practical tools, and strategies, this is your roadmap.ââEllen Latham, Founder and CEO of Orange Theory Is work WORKING for you?If you experience the âœSunday night scaries,â count down the days to the weekend, or dread the thought of another day at work, maybe you can only see two options to escape your current misery: quit your job or stay and suffer.There is another option.In Own It. Love It. Make It Work., one of Americaâs top productivity consultants, reveals why you donât have to rely on your company, nor your boss, for your professional fulfillment. Instead, you can take ownership of your career, your life, and your happinessâright now.Tate begins with a powerful premise: that âœit takes twoâ to cultivate engagementâthat both you and your employer need to have an equal voice in the process. She then outlines five fundamental strategies and tools to make your job work for you, including how to: Be recognized and rewarded for your knowledge, skills, and contributions Align your job to your strengths so you can focus on what you love to do Shape your work in a way that meets both your professional and personal needs and goals Build meaningful, impactful relationships so you can advance your career Develop new skills and knowledge so you can increase your value and impact Design your job to find meaning in your work Packed with actionable steps and inspiring, results-driven stories from Carsonâs consulting work, Own It. Love It. Make It Work. equips you with a complete toolkit for making a living and enjoying your life.
£23.79
McGraw-Hill Education McGrawHill Education Preparation for the GED Test
Book SynopsisEssential review and practice for all subject areas of the GED testThis book covers all four subjects on the testâReasoning Through Language Arts (RLA), Social Studies, Science, and Mathematical Reasoningâand provides intensive review and practice. Pretests for each subject area will help you identify your strengths and weaknesses before starting your studies. Learning objectives are based on the Common Core State Standards, just like the real exam. Extensive review questions are supplemented by two full-length sample tests, two in the book and two more on the app. This new edition will show you how to master the testâs new questions involving critical thinking and reasoning. Features New: Review questions on critical thinking and reasoning match latest test New: Micro-lessons section provides unique test-taking strategies New: Appendix covers the most important vocabulary for each section of the test 2 full-length p
£20.51
McGraw-Hill Education McGrawHill Education PreGED Third Edition
Book SynopsisGet the essential skills you need to succeed on the GED!Pre-GED gives you a solid foundation in the basic skills you need to succeed on each of the four subjects of the GED test: Reasoning Through Language Arts (RLA), Social Studies, Science, and Mathematical Reasoning. This new edition features micro-lessons on test-taking strategies, review questions involving critical thinking, and a brand-new app featuring hundreds of practice questions.Features: New: Micro-lessons section provides unique test-taking strategies New: Review questions on critical thinking and reasoning match latest test New: App featuring hundreds of practice questions New: Appendix covers the most important vocabulary for each section of the test More than 1,000 practice questions with explanations Easy-to-follow lessons specifically written for Pre-GED students and covering all 4 subject areas: Reasoning Through Language Arts, Ma
£17.99
McGraw-Hill Education The Handbook of Loan Syndications and Trading
Book SynopsisCapitalize on the booming $1.2 trillion leveraged loan marketâa fully updated edition of the LSTAâs authoritative guideThe global financial crisis triggered a series of major changes to the lending landscape, and this heavily updated edition of the go-to guide to the loan syndication market delivers the information and insight you need to succeed.In addition to brand-new chapters on direct lending, the growth of the middle market, sustainability finance, Fintech, and Blockchain, The Handbook of Loan Syndications and Trading, Second Edition delivers fully updated content on critical topics, including: Todayâs loan marketâhow the players have changed and the impacts of other markets Additional loan structures and credit agreement technology in use today The rise of secondary trading as a result of the global financial crisis How the dramatic increase of price volatility affects the market The role of ratings in tod
£118.49
McGraw-Hill Education McGraw Hill Physics Review and Workbook
Book SynopsisThe ideal tool for sharpening your physics skills!This review guide and workbook will give you everything you need to excel in your high school classwork and on standardized tests. Clear and concise explanations walk you step by step through each essential physics concept. 500 practical review questions, in turn, provide extensive opportunities for you to practice what youâve learned. If you are looking for material based on national or state standards, this book is your ideal study tool!Features: Designed to help you excel in the classroom and on standardized tests Concise, clear explanations offer step-by-step instruction so you can easily grasp key concepts 500 review questions provide extensive opportunities for you to practice what youâve learned Aligned to national standards, including the Common Core State Standards, as well as the standards of non-Common Core states and Canada
£12.53
McGraw-Hill Education SelfMade Boss Advice Hacks and Lessons from Small
Book SynopsisPart starter-kit, part encyclopedia, and part inspiration, Self-Made Boss is an essential survival guide for small businesses When it comes to getting practical advice, small business owners too often donât know where to look. Sure, you can find all sorts of high-level strategic tips from Fortune 500 CEOs. But what if you own a restaurant, and youâre trying to figure out how to source good fish, or if youâre looking to increase revenue from your plumbing supply store? Youâll be running a lot of Google searches before you hear from someone whoâs actually stood in your shoes. Longtime Square executives Jackie Reses and Lauren Weinberg want to change this. So they reached out across the country, talking to dozens of entrepreneurs with valuable businessesâand invaluable advice. This book is the product of that research. Part starter-kit, part encyclopedia, part inspiration, Self-Made Boss is filled with information not
£18.89
McGraw-Hill Education Selling Through Tough Times Grow Your Profits and
Book SynopsisAn indispensable guide to thriving in a challenging sales environmentAs a sales professional, you know that itâs harder to sell in tough timesâwhether itâs a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive, but thrive through tough times. How do they do it? What do they do to thrive through adversity?Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.While the principals of selling are constantTable of ContentsForeword by Mike Weinberg Acknowledgments Introduction PART ITOUGH TIMESCHAPTER 1 What Are Tough Times? CHAPTER 2 How Tough Times Impact Our Thoughts and Actions CHAPTER 3 Redefining Value in Tough Times CHAPTER 4 Mental Mistakes in Tough TimesCHAPTER 5 Building Mental Strength CHAPTER 6 Characteristics of Tough Timers PART IICRITICAL SELLING ACTIVITIESCHAPTER 7 Select CHAPTER 8 Pursue CHAPTER 9 Discover CHAPTER 10 Persuade CHAPTER 11 Partner CHAPTER 12 Leverage PART IIISELLING AND LEADERSHIP TACTICSCHAPTER 13 Generating Luck in Tough Times CHAPTER 14 Crafting Your Customer Message CHAPTER 15 Virtual Selling CHAPTER 16 Leadership Through Tough Times CHAPTER 17 Final ThoughtsAPPENDIX The 30-Day Tough-Timer Challenge NotesIndex
£17.99
McGraw-Hill Education In Control at 50 How to Succeed in the New World
Book SynopsisNavigate the post-pandemic workplace and take an active role in shaping your career and financial futureAnyone who began working 20 or 30 years ago has witnessed astonishing changes in the workplace during their career. When the global pandemic hit, older workers fortunate enough to retain their jobs once again had to navigate enormous upheaval, virtually overnight. Working from home, often in isolation, over-fifties found themselves facing daunting technological and social challenges. If this scenario is all too familiar, In Control at 50+ shows how to make the new normal work for you. Kerry Hannon, a workplace futurist and renowned expert on business, careers, and personal finance, combines all her insights and skills to help you actively shape your work future into what you want it to be. Hannon illustrates how COVID-19 changed the nature of work, provides a compellingly optimistic vision of the future, and highlights
£18.04
McGraw-Hill Education Exponential Transform Your Brand by Empowering
Book Synopsis#5 on the Wall Street Journal Business Bestseller List!One of the worldâs top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move peopleâs lives forward. Most importantly, great brands donât just interrupt: they empower. And that empowerment leads to exponential growth.Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the worldâs most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.The book makes a passionate case that business leaders need to shift away from int
£19.79
McGraw-Hill Education An Audience of One Drive Superior Results by
Book SynopsisThe breakthrough marketing strategy todayâs leading companies are using to change consumer behavior and drive revenue to the bottom lineOne-to-one marketing is the breakthrough strategy todayâs top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.In An Audience of One, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows you to use important data while respecting consumersâ privacy concerns. In chapter after chapter of real-life cases and primary research, youâll learn: Which brands are using one-to-one marketing, and how they leverage it for growth The important role privacy plays in a one-to-one marketing campaign Table of ContentsForeword by Don Peppers and Martha Rogers, PhDIntroduction: The World of One-to-One MarketingPART 1 THE ONE-TO-ONE MARKETING OVERVIEW CHAPTER 1 What Is One-to-One Marketing? CHAPTER 2 Your Consumers Are Changing. Are You Keeping Up with Them?PART 2 DIGGING DEEPER CHAPTER 3 Dissecting 1:1 Campaigns Versus Mass Marketing Campaigns (the Who and the What) CHAPTER 4 Dissecting 1:1 Campaigns Versus Mass Marketing Campaigns (the Where and When) CHAPTER 5 Dissecting 1:1 Campaigns Versus Mass Marketing Campaigns (the Why and How)PART 3 STRATEGIC THINKING CHAPTER 6 The Sales Funnel Isn’t Dead. It Just Needs a Kick in the Butt. CHAPTER 7 Reinventing the Way You Think About Marketing CHAPTER 8 Key Concepts and Definitions Every 1:1 Marketer Must Know CHAPTER 9 What’s Required to Become a 1:1 Marketer?PART 4 PUTTING IT ALL TO WORK CHAPTER 10 Building and Implementing a Marketing Strategy Around Your Audience of One CHAPTER 11 The Tools in the Toolshed CHAPTER 12 How to Turn Consumer Privacy into a Strategic Benefit for Your Brand CHAPTER 13 Seven Tips and Best Practices for Implementing 1:1 Marketing in Your Organization CHAPTER 14 Yes, B2B Marketers Can Also Be 1:1 MarketersPART 5 ADVANCED TECHNIQUES CHAPTER 15 Data Is the New Oil That Keeps 1:1 Marketing Running Smoothly CHAPTER 16 Identity: The Linchpin of 1:1 Marketing CHAPTER 17 How to Create and Manage Your Identity Graph CHAPTER 18 Fun with ROI Calculations—Even If You’re Not a Math Whiz CHAPTER 19 Putting It All TogetherNotesIndex
£19.79
McGraw-Hill Education Pitch Like Hollywood What You Can Learn from the
Book SynopsisInside tips on how to craft pitches that seal the dealâno matter what industry you work inâand banish presentation anxiety foreverFrom impromptu elevator pitches to full-board presentations, sales and marketing professionals face an âœaudienceâ dailyâoften with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout.To help you perfect both pitch and performance, there are no better coaches than clinical psychologist Peter Desberg and writer/producer Jeffrey Davis. With experience and insights from both the film industry and the corporate world, they understand the pitch process.In Pitch Like Hollywood, they show you how to up your game substantially âno matter what business youâre inâby incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with powerful persuasion and pe
£17.99
McGraw-Hill Education The Business of Race How to Create and Sustain an
Book SynopsisThis book is not written specifically for White readers, Black readers, readers who are Latino, Asian, or other specific racial or ethnic groups. If you are a business leader, individual contributor, Human Resources or DEI (Diversity, Equity and Inclusion) professional, educator, coach, or consultant, then The Business of Race is for you. In the business world, incident-driven, company position statements on Black Lives Matter or Stop Asian Hate are not proxies for the heavy lifting that will penetrate and sustain a shift in the status quo. Advancing racial equity to disrupt institutional racism requires more than a company-wide memo or a tab on a corporate website. Businesses often water down, negate or skirt this reality by touting successes from its cousin âdiversity. However, you cannot advance a strategy you do not name. The general term âœdiversityâ enables that dynamic. Itâs impossible to create an antiracist workplace when we Table of ContentsForewordIntroduction: Claiming a Lane Setting ExpectationsUsing The Business of Race as a WorkbookPART I THE BUSINESS CASE CHAPTER 1 You Can’t Solve What You Don’t Discuss Why the Workplace Is the Perfect Place to Talk About Race and Racism CHAPTER 2 Why Racial Diversity, and Why Now? A Competitive AdvantagePART II THE WORK BEFORE THE WORK CHAPTER 3 Who Snuck the “E” Between the “D” and the “I”? The Evolution of DEI CHAPTER 4 Shared Context The Evolution of RacePART III YOUR INNER JOURNEY CHAPTER 5 Consciously Competent Insights for Your Own Race Journey CHAPTER 6 Thinking About How You Think Five Core MusclesPART IV CULTURE AND LEADERSHIP CHAPTER 7 Uncomfortable Truths and Fearless Leaders Lessons from The Matrix, Singapore, and Texas CHAPTER 8 Like Any Other Strategic Priority Commitment, Specificity, and the Science of Small WinsPART V NEW POLICIES, NEW PRACTICES CHAPTER 9 Recruit Like Billy Beane Look for Talent Where Others Are Not CHAPTER 10 Hiring Made Visible Individual Decisions, Institutional Changes CHAPTER 11 No Secrets in Pay and Promotions Close the Wage Gap; Crack Open the Concrete Ceiling CHAPTER 12 Building Strategic Partnerships Multiple Stakeholders, Multiple PathwaysPART VI PUTTING IT ALL TOGETHER CHAPTER 13 Discovering Your “E” and Measuring Its Impact Insights from Companies Outside Your Industry CHAPTER 14 Reimagining the Future The Power of NarrativeAdditional ResourcesNotesIn GratitudeIndex
£18.69
McGraw-Hill Education Hacking Digital Best Practices to Implement and
Book SynopsisImprove your business performance through digital transformationDigital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Many make avoidable mistakes or fall into simple traps along the way. Written by a team of global digital transformation thought leaders, Hacking Digital provides practical advice and information that you need to successfully transform your organization. Hacking Digital is organized into six easy-to-follow sections:â Initiating Your Digital Transformationâ Setting Up the Right Organizational Dynamics â Working with the Outside Worldâ Creating Value in New Waysâ Leading People and Organizationsâ Anchoring and Sustaining PerformanceHow do you create a sense of urgency? How do you set up digital governance? How do you create successful digital offerings? How do youTable of ContentsINTRODUCTION Part OneHacking the First StepsInitiating Your Digital Transformation1 CREATING A CLEAR AND POWERFULTRANSFORMATION OBJECTIVE 2 BUILDING URGENCY WHEN YOURBUSINESS IS DOING WELL 3 ALIGNING THE TOP TEAM TO DRIVETRANSFORMATION SUCCESS 4 BUILDING ORGANIZATIONAL MOMENTUMAND ENGAGEMENT 5 TAKING AN INVENTORY OF EXISTINGDIGITAL INITIATIVES 6 FUNDING YOUR DIGITAL TRANSFORMATIONPROGRAM Part TwoHacking the Internal OrganizationSetting Up the Right Organizational Dynamics7 HOW TO GET YOUR BOARD ONBOARD 8 CHOOSING THE RIGHT DIGITALGOVERNANCE MODEL 9 HOW TO MAKE DIGITAL AND IT WORK TOGETHER 10 ACCELERATING DIGITAL USING AGILE METHODS 11 BUILDING AND MANAGING TECHNOLOGYINFRASTRUCTURE Part ThreeHacking the External EnvironmentWorking with the Outside World12 BUILDING HYPERAWARENESS INTOYOUR ORGANIZATION 13 MANAGING PARTNERSHIPS AND ECOSYSTEMS 14 INVESTING IN STARTUPS 15 IMPLEMENTING OPEN INNOVATION EFFECTIVELY 16 MANAGING DIGITAL TRANSFORMATIONRESPONSIBLY AND SUSTAINABLY Part FourHacking the Business Model TransitionCreating Value in New Ways17 MOVING FROM PRODUCT-CENTRICITY TOSERVICES AND SOLUTIONS 18 CONVINCING CUSTOMERS TO PAY FORDIGITAL SERVICES 19 COMPETING AGAINST OR WORKING WITHDIGITAL PLATFORMS 20 BUILDING A BALANCED PORTFOLIO OFDIGITAL INITIATIVES Part FiveHacking Digital Transformation LeadershipLeading People and Organizations21 THE CHARACTERISTICS OF AGILEDIGITAL LEADERSHIP 22 HOW DIGITAL LEADERS CAN ESTABLISHAND MAINTAIN CREDIBILITY 23 MAKING THE CDO ROLE A SUCCESS 24 HOW BEST TO DEVELOP DIGITAL SKILLSWITHIN YOUR ORGANIZATION 25 WORKING ACROSS SILOS Part SixHacking Digital MomentumAnchoring and Sustaining Performance26 SETTING UP A PIPELINE OF DIGITAL INITIATIVES 27 SCALING DIGITAL INITIATIVES 28 MEASURING THE PERFORMANCE OFDIGITAL INITIATIVES 29 STAYING ON TOP OF NEW TECHNOLOGIES 30 HOW TO LEVERAGE DIGITAL FORORGANIZATIONAL RESILIENCE CONCLUSION ACKNOWLEDGMENTS NOTES INDEX
£19.79
McGraw-Hill Education What Drives You How to Discover Your Unique
Book SynopsisA roadmap for discovering the authentic drive that already exists within you and is just waiting for you to clarify, understand, and direct itâfrom the host of the top-rated podcast âœSelf-Helpful with Kevin MillerâEveryone has driveâa very strong energy and determination to achieve a goal or satisfy a need. But drive can remain dormant, and it alone isn't enough to create the kind of success in work and life you want.In What Drives You, former pro athlete, performance guide, and star podcaster Kevin Miller takes you on an enlightening journey to discover how this motivational force works and how to get yourself in the mindset you need to find your true inspiration and fulfillment. He busts myths, puts the spotlight on what you need to focus on, and shows you how to use your own unique drive to power yourself in the direction you want to go.Drawing on the 200 (and counting!) thoughtful and lively discussions he's conducted with some of today
£19.54
McGraw-Hill Education Portfolio Selection and Asset Pricing Models of
Book SynopsisThis uniquely comprehensive guide provides expert insights into everything from financial mathematics to the practical realities of asset allocation and pricingInvestors like you typically have a choice to make when seeking guidance for portfolio selectionâeither a book of practical, hands-on approaches to your craft or an academic tome of theories and mathematical formulas.From three top experts, Portfolio Selection and Asset Pricing strikes the right balance with an extensive discussion of mathematical foundations of portfolio choice and asset pricing models, and the practice of asset allocation. This thorough guide is conveniently organized into four sections: Mathematical Foundationsânormed vector spaces, optimization in discrete and continuous time, utility theory, and uncertainty Portfolio Modelsâsingle-period and continuous-time portfolio choice, analogies, asset allocation for a sovereign as an example, and liability-driven allo
£46.39
McGraw-Hill Education The Root Cause Rethink Your Approach to Solving
Book SynopsisâœImpeccably researched and astoundingly insightful, The Root Cause reveals how to go from âputting out firesâ to finding true, lasting solutionsâ A must-read guide for executives and leaders at any stage of their career!ââMarshall Goldsmith, Thinkers50 #1 Leadership Thinker and #1 New York Times bestselling author of TriggersSooner or later, every executive has to confront problems that seem to be built into the way the business was designed, maintained, and managed. Whether itâs information overload, profit margin issues, or adapting to new regulations, popular âœbest practicesâ donât solve those problems. High-level executives, it turns out, are often the least able to diagnoseâmuch less solveâan organizationâs systemic problems. Hans Norden draws on a wealth of experience in in-house change management to help both established and up-and-coming C-suite leaders analyze the problems and create authentic, sustainable solutions.In The Root
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