Business and Management Books
John Wiley & Sons Inc Research Methods For Business
Book SynopsisTable of ContentsAbout the Authors xxi Preface xxiii Acknowledgements xxv 1 Introduction to Research 1 Introduction 1 Types of Business Research: Applied and Basic 4 Managers and Research 7 Internal Versus External Consultants/Researchers 9 Knowledge about Research and Managerial Effectiveness 11 Ethics and Business Research 11 Summary 12 Discussion Questions 13 Case: The Laroche Candy Company 14 Case Questions 15 2 The Scientific Approach and Alternative Approaches to Investigation 16 Introduction 16 The Hallmarks of Scientific Research 17 The Hypothetico-Deductive Method 20 Alternative Approaches to Research 22 A Pragmatic Approach to Research 24 Summary 32 Discussion Questions 32 3 Defining the Management Problem 34 Introduction 34 Looking for Decision Opportunities or Areas for Improvement 35 Fixing Situations that are Broken 37 Providing Feedback to the Client Organization 46 Managerial Implications 46 Summary 47 Discussion Questions 48 Appendix: Background Information on the Organization 49 4 Defining the Research Problem 51 Introduction 51 The Management Problem 51 Defining the Research Problem 51 The Research Proposal 58 Managerial Implications 60 Ethical Issues in the Preliminary Stages of Investigation 61 Summary 62 Discussion Questions 62 5 The Critical Literature Review 64 Introduction 64 How to Approach the Literature Review 66 Ethical Issues 71 Summary 73 Discussion Questions 73 Practice Project 74 Appendix: Some Online Resources Useful for Business Research 75 6 Theoretical Framework and Hypothesis Development 83 Introduction 83 The Need for a Theoretical Framework 84 Variables 85 How Theory is Generated 92 7 Elements of Research Design 103 Introduction 103 The Research Design 103 Elements of Research Design 104 Mixed Methods 113 Trade-offs and Compromises 114 Managerial Implications 115 Summary 115 Discussion Questions 116 8 Interviews 117 Introduction 117 Primary Data Collection Methods 117 Interviews 118 Advantages and Disadvantages of Interviews 126 Summary 127 Discussion Questions 128 9 Observation 129 Introduction 129 Definition and Purpose of Observation 130 Four Key Dimensions that Characterize the Type of Observation 130 Two Important Approaches to Observation 132 Advantages and Disadvantages of Observation 139 Summary 141 Discussion Questions 141 10 Administering Questionnaires 143 Introduction 143 Types of Questionnaires 143 Guidelines for Questionnaire Design 146 International Dimensions of Surveys 155 Review of the Advantages and Disadvantages of Different Data Collection Methods and When to Use Each 157 Multimethods of Data Collection 157 Managerial Implications 158 Ethics in Data Collection 158 Summary 159 Discussion Questions 160 11 Experimental Designs 164 Introduction 164 The Lab Experiment 166 The Field Experiment 170 External and Internal Validity in Experiments 170 Types of Experimental Design and Validity 177 Simulation 182 Ethical Issues in Experimental Design Research 182 Managerial Implications 183 Summary 184 Discussion Questions 185 Appendix: Further Experimental Designs 187 12 Measurement of Variables: Operational Definition 190 Introduction 190 How Variables are Measured 190 Operational Definition (Operationalization) 192 International Dimensions of Operationalization 196 Summary 196 Discussion Questions 197 13 Measurement of Variables: Scaling, Reliability and Validity 198 Introduction 198 Four Types of Scales 198 Rating Scales 202 Ranking Scales 207 International Dimensions of Scaling 208 Goodness of Measures 208 Reflective Versus Formative Measurement Scales 212 Summary 213 Discussion Questions 214 Appendix: Examples of Some Measures 216 14 Sampling 221 Introduction 221 Population, Element, Sample, Sampling Unit and Subject 222 Sample Data and Population Values 224 The Sampling Process 225 Probability Sampling 228 Non-Probability Sampling 232 Intermezzo: Examples of When Certain Sampling Designs Would Be Appropriate 236 Issues of Precision and Confidence in Determining Sample Size 241 Sample Data and Hypothesis Testing 244 The Sample Size 246 Sampling as Related to Qualitative Studies 249 Managerial Implications 250 Summary 250 Discussion Questions 252 15 Quantitative Data Analysis 254 Introduction 254 Getting the Data Ready for Analysis 255 Getting a Feel for the Data 260 Excelsior Enterprises: Descriptive Statistics Part 1 269 Testing the Goodness of Measures 270 Excelsior Enterprises: Descriptive Statistics Part 2 273 Summary 276 Discussion Questions 276 16 Quantitative Data Analysis: Hypothesis Testing 279 Introduction 279 Type I Errors, Type II Errors and Statistical Power 279 Choosing the Appropriate Statistical Technique 280 Excelsior Enterprises: Hypothesis Testing 300 Big Data Mining and Operations Research 302 Some Software Packages Useful for Data Analysis 303 Summary 304 Discussion Questions 304 17 Qualitative Data Analysis 307 Introduction 307 Three Important Steps in Qualitative Data Analysis 307 Reliability and Validity in Qualitative Research 319 Some Other Methods of Gathering and Analysing Qualitative Data 320 Big Data 321 Summary 321 Discussion Questions 322 18 Conclusions 323 Introduction 323 Conclusions and Recommendations: Where Your Journey as a Researcher Ends 324 Incorrect or Flawed Forms of Reasoning 332 Summary 334 Discussion Questions 335 19 The Research Report 337 Introduction 337 The Written Report 337 Contents of the Research Report 340 Oral Presentation 346 Summary 349 Discussion Questions 349 Appendix: Examples 350 Report 1: Sample of a Report Involving a Descriptive Study 350 Report 2: Sample of a Report offering Alternative Solutions and Explaining the Pros and Cons of Each Alternative 353 Report 3: Example of an Abridged Basic Research Report 355 A Final Note to Students 359 Statistical Tables 361 Glossary 371 Bibliography 381 Index 389
£51.29
McGraw-Hill Education - Europe Art Therapy Sourcebook
Book Synopsis"The most accessible and complete art therapy book ever published. It is a great achievement."--Shaun McNiff, author of Art Is Medicine and Trust the Process"Malchiodi's fascinating book shows how modern art therapy is being employed as a potent health-care intervention."--Larry Dossey, M.D., author of Prayer Is Good Medicine and Healing WordsNewly updated and revised, this authoritative guide shows you how to use art therapy to guide yourself and others on a special path of personal growth, insight, and transformation. Cathy A. Malchiodi, a leading expert in the field, gives you step-by-step instructions for stimulating creativity and interpreting the resulting art pieces. This encouraging and effective method can help you and others recover from pain and become whole again.The Art Therapy Sourcebook will help you: Find relief from overwhelming emotions Recover from traumatic losses Red
£17.09
Sage Publications Inc Ebooks Leadership International Student Edition
Book SynopsisNow with a new chapter on Social Identity Leadership!Adopted in thousands of courses in 89 countries and translated into 15 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and focus on how leadership theory can inform leadership practice. Peter G. Northouse uses a consistent structure for each chapter, allowing readers to easily compare and contrast different theories. Case studies and questionnaires provide students with practical examples and opportunities to deepen their understanding of their own leadership style.
£103.00
Profile Books Ltd The Checklist Manifesto: How To Get Things Right
Book SynopsisTHE GAME-CHANGING BOOK FROM THE BESTSELLING AUTHOR OF BEING MORTAL Today we find ourselves in possession of stupendous know-how, which we willingly place in the hands of the most highly skilled people. But avoidable failures are common, and the reason is simple: the volume and complexity of our knowledge has exceeded our ability to consistently deliver it - correctly, safely or efficiently. In this groundbreaking book, Atul Gawande makes a compelling argument for the checklist, which he believes to be the most promising method available in surmounting failure. Whether you're following a recipe, investing millions of dollars in a company or building a skyscraper, the checklist is an essential tool in virtually every area of our lives, and Gawande explains how breaking down complex, high pressure tasks into small steps can radically improve everything from airline safety to heart surgery survival rates. Fascinating and enlightening, The Checklist Manifesto shows how the simplest of ideas could transform how we operate in almost any field.Trade ReviewIt has been years since I read a book so powerful and so thought-provoking ... Gawande is a gorgeous writer and storyteller, and the aims of this book are ambitious -- Malcolm GladwellRiveting and thought-provoking -- David Aaronovitch * The Times *A welcome book ... packed with vivid writing, heart-stopping anecdotes and statistical surprises * Financial Times *
£10.44
Marshall Cavendish International (Asia) Pte Ltd Driving Digital Transformation: Lessons from
Book SynopsisTraditional banks are facing unprecedented disruption from challenger banks today. So why aren’t more of them launching challenger banks of their own? Well, two high-profile examples – JP Morgan’s Finn and RBS’s Bo – were launched with much fanfare, but both shuttered after less than a year. In light of this, the success of TMRW digital bank by UOB, launched in Thailand in 2019 and Indonesia in 2020, is astonishing. Dr Dennis Khoo, who created TMRW, shares with us the thinking behind the design of this revolutionary undertaking. At every step of the way, he and his team went against established paradigms and bucked conventional wisdom to build ASEAN’s first digital bank. Filled with visionary analysis and on-the-ground guidance, Driving Digital Transformation demonstrates how this success can be replicated across all industries. For any leader or organisation starting on a major digital initiative, this book is a must-read. What makes this playbook particularly valuable is that it is written by Dennis Khoo, one of the sharpest minds in the industry. – Mary Huen, CEO, Standard Chartered Hong Kong
£15.99
Simon & Schuster The Most Powerful Woman in the Room Is You:
Book SynopsisThe Senior Vice President of Christie’s and seasoned auctioneer Lydia Fenet, with her “razor-sharp humor and her don’t-mess-with-me gavel strike” (Mariska Hargitay, star of Law & Order: Special Victims Unit), shares the secrets of success and the strategies behind her revolutionary sales approach to show you how to embrace and channel your own power in any room. Who is the most powerful woman in the room? She’s the one who can raise a million dollars in a minute. She’s the one who can command the attention of a group of any size from one person to five thousand. She’s the one who can sell anything to anyone. And she can be you. As a senior executive at Christie’s, leader in her field, and one of Gotham magazine’s Most Influential Women in New York, Lydia Fenet knows firsthand that the one skill that can set women apart in both their personal life and career is the ability to sell. The Most Powerful Woman in the Room Is You equips you with everything you need to know—from how to sell authentically and how to network (or die), to the importance of never apologizing (start negotiating instead), how to perfect your poker face, and always, always, tell the truth. Most of all, she offers plenty of encouragement to take ownership in your position and look for opportunities to innovate. Filled with additional case studies, thoughtful insights, and meaningful advice from some of the most powerful and successful women in business, fashion, journalism, sports, and the arts, The Most Powerful Woman in the Room Is You “is an insightful, inspiring guide for women who are trying to claim their own seat at the table” (New York Journal of Books).Trade Review“We all agree that we need more women leaders—the question is how to get there. One of the answers is Lydia Fenet." -- Arianna Huffington, Founder & CEO, Thrive Global“Lydia knows how to get the attention of a room immediately, gavel or not, so who better to write the book on how to be the most powerful, the most dynamic and captivating woman in the room than she." -- Martha Stewart“Lydia Fenet shares the secret sauce all women need to feel empowered… the most powerful woman in the room really is you!” -- Barbara Corcoran“With the help of her razor-sharp humor and her don’t-mess-with-me gavel strike, she can run a room like no one I’ve ever seen.” -- Mariska Hargitay"The Most Powerful Woman in the Room Is You is an insightful, inspiring guide for women who are trying to claim their own seat at the table. Fenet’s frank, no-nonsense writing style and approachable tactics can’t help but inspire readers to reach for their own goals in new, bigger ways. ” * New York Journal of Books *
£11.69
Simon And Schuster Group USA The Entrepreneurial Mindset Advantage
Book Synopsis
£22.94
McGraw-Hill Education Official TOEFL iBT Tests Volume 1 Fifth Edition
Book SynopsisFive full-length TOEFL practice tests and answer explanations, directly from the maker of the test!Are you preparing to take the TOEFL test? Why not prep with full-length practice exams that contain real TOEFL questions pulled from recent exams? Official TOEFL iBT Tests, Volume I gives you all the tools you need to achieve your best score, and everything reflects the recent updates to the TOEFL. This book from Educational Testing Service (ETS) contains five retired TOEFL test forms with authentic reading, listening, speaking, and writing questions, plus an answer key for each form. This edition reflects the all the latest changes and updates to the test. You also get online access to all five interactive tests as well as a downloadable audio file with all the passages and sample responses in the listening and speaking sections. You will learn how to construct a proper answer and how to integrate your speaking, listening, and
£27.19
John Wiley & Sons Inc Death by Meeting
Book SynopsisFocuses on a cure for the most painful yet underestimated problem of modern business: bad meetings. This book is suitable for leaders who want to eliminate waste and frustration among their teams, and create environments of engagement and passion.Trade Review“…a work of fiction with important messages for management” (Leadership & Organisational Development Journal) “The author is something of a master of the modern fable….” (Professional Manager, Vol.13, No.6, November 2004) “…pitches his theory neatly at busy readers by opening with an executive summary.” (Supply Management, 8 July 2004) "Highly recommended: you could even take it to your next meeting." (On Target, September 2007)Table of ContentsIntroduction vii The Fable 1 Preview 3 Part One: Flashback 5 Part Two: Plot Point 19 Part Three: Protagonist 53 Part Four: Action 69 Part Five: Resolution 173 The Model 219 The Paradox of Meetings 221 Executive Summary 223 Problem #1: Lack of Drama 226 Problem #2: Lack of Contextual Structure 233 The Biggest Challenge of All: “The Myth of Too Many Meetings” 250 A Final Thought on Meetings 253 The Weekly Tactical Meeting Guide 254 Acknowledgments 255 About the Author 259
£17.85
McGraw-Hill Business Research Methods 5e
Book SynopsisThis book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be. Now in its much anticipated fifth edition, Business Research Methods has been revised and updated to reflect all the latest trends in research methodology. The integration of statistical issues, as well as coverage of web-based surveys, qualitative interviews, big data, and content analysis of social media, aims to support the current student experience.A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included to help students consider the issues and decisions involved, and how these might be applied to their own project.Deeper Insight into Research Methods boxes delve further into particular research issues, offering a detailed description to increase understanding of these areas, whilst Real Life examples put research methods into context, by showing how they have been applied in real world situations.New pedagogy features include: Research in Practice boxes provide an insight into situations and research decisions that students may encounter in real life projects. They contain hints, tips and sometimes questions to help think through a project.Theory Explained highlights key theories and demonstrates how these can be applied in practical research examples.Statistics in Action provides practical alternatives to qualitative research methods and gives examples of how statistical data can be presented, analyzed and interpreted to improve students data insights skills.The Online Learning Centre contains a vast amount of extra resources to support lecturers and student, including power points, instructor manuals, and a question bank. New to this edition are short case studies with teaching notes covering current topics and key theories, and worked examples and videos with associated questions for further practical exercises and real world examples. Boris F. Blumberg is Senior Lecturer and Executive Director of UMIO, the postgraduate unit at the Maastricht University School of Business and Economics, the Netherlands. Boris has supervised hundreds of dissertations and teaches courses in strategic management, entrepreneurship and innovation. His research focuses mainly on entrepreneurship, networks and methodology. Claire MacRae is Senior Lecturer in Public Policy at the Centre for Public Policy, University of Glasgow. Claire has taught courses on research methods for undergraduate, masters and Professional Doctorate students. Her research focuses mainly on policymaking, risk and resilience, and the impact of policy design and implementation on society. Table of ContentsPART 1: Essentials of research1.The nature of business and management research2.The research process and proposal3.Literature review4.Ethics in business researchPART 2: Research methods5.Quantitative and qualitative research6.Sampling strategies7.Primary data collection with surveys8.Primary data collection with interviews and focus groups9.Secondary data and archival sources10.Content analysis and other qualitative approaches11.Case studies12.Experimentation
£54.14
Icon Books Data Culture
Book SynopsisCapturing the views of over 300 business leaders on the common causes of digital transformation failure, this book sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures.Alex Vail took a sabbatical from his job on the board of one of the country''s leading manufacturers to conduct several research projects, including the largest ever study into the UK''s corporate AI capabilities. In total, he surveyed 234 senior leaders and interviewed 92 executives from FTSE350 companies to identify why digital transformations succeed or fail; the data dependency of organisations; and their levels of data literacy at senior levels. What emerged from the research was a clear set of success factors, grounded in mindset and behaviour elements, which have been used to create a framework that any company can follow, regardless of their size or complexity, that will guarantee successful data transformations.This book captures all of the research in an easy-to-follow guide packed with relatable scenarios of real-world technology deployment and valuable opinions from people at the coal-face of digital transformation.
£13.49
Networlding Publishing Excellence Now: Extreme Humanism
Book Synopsis
£19.79
Pearson Education Pearson Global Politics for the IB Diploma
Book Synopsis
£46.36
Profile Books Ltd Triggers: Sparking positive change and making it
Book SynopsisIn business - as in life - the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget? Triggers confronts head-on the challenges of behaviour and change, looking at the external factors (or 'triggers') - both negative and positive - that affect our behaviours, our awareness of when we need to change, our willingness (or otherwise) to do so and our ability to see the change through. Drawing on his unparalleled experience as an international executive educator and coach, Marshall Goldsmith invites us to understand how our own beliefs and the environments in which we operate can trigger negative behaviours, or a resistance to the need to change. But he also offers up some simple, practical advice to help us navigate the negative and make the most of the triggers that will help us to sustain positive change.Trade ReviewIf you want to change your behaviour, become the best person you can be, overcome bad habits that get in your way, and have less regret in your life then read this book - and apply its advice immediately. -- Jim Kouzes, co-author of * The Leadership Challenge *Marshall's focussed, practical and insightful approach will help you in leadership, but even more important, it can help you in life! -- Jim Yong Kim, President, World BankI'm a raving fan of Marshall Goldsmith - and you will be, too, when you read Triggers. -- Ken Blanchard, co-author of * The One Minute Manager *
£10.44
Bloomsbury Publishing PLC Age of Discovery
Book Synopsis''A landmark new book.'' - The GuardianAge of Discovery looks at the world on the brink of a new Renaissance and asks the question, how do we avoid chaos and disruption, and share more widely the benefits of progress?Now is humanity's best moment. And our most fragile. Global health, wealth and education are booming. Scientific discovery is flourishing. But the same forces that make big gains possible for some of us deliver big losses to othersand tangle us together in ways that make everyone vulnerable.We've been here before. The first Renaissance, the time of Columbus, Copernicus, Gutenberg and others, redrew all maps of the world, liberated information and shifted Western civilization from the medieval to the early modern era. Such change came at a price: social division, political extremism, economic shocks, pandemics and other unintended consequences of human endeavour.Now is our second Renaissance. In the face Trade ReviewA landmark new book. -- The GuardianA bold mega-analysis of global education, health, prosperity and technology...incisive and rich in context and granularity. -- NatureAn essential guide - and a superb ride - through our current stormy moment. -- Arianna Huffington * Editor-in-Chief, Huffington Post *A powerful journey…This book will help the world. -- Richard Branson * Founder, Virgin Group *Everyone should read it. -- Michael Spence * Nobel Laureate in Economics *Ian and Chris ask—and answer—the big, essential questions…We should thank them for their audacity. -- Christine Lagarde * Managing Director, International Monetary Fund *This fascinating book…should interest all who care about the future of humanity. -- Lord Martin Rees * Astronomer Royal & past President of the Royal Society *A much-needed dose of perspective in our increasingly short-term-focused world. -- Dominic Barton * Global Managing Director, McKinsey & Co *Essential reading to navigate the waves of innovation we face today. -- Garry Kasparov * 13th World Chess Champion *A call to action we all need to hear. -- Kumi Naidoo * International Executive Director, Greenpeace *An education and a great read in one. -- AC Grayling * Philosopher *Outstanding insights for all those interested in the stresses of the modern world and how other ages have confronted them. -- Andrew Hamilton * President, NYU & past Vice-Chancellor, Oxford University *A very important reminder to grasp the opportunities in the many challenges we are facing today. -- Hans-Paul Bürkner * Chairman, Boston Consulting Group *A refreshing change from the shallow analyses and sterile nostrums of the right and the left…an impressive and important book. -- Edmund Phelps * Nobel Laureate in Economics *A hugely stimulating book…Everyone should heed the authors’ call. -- Niall Ferguson * Professor of History, Harvard University *A must-read for present and future leaders everywhere. -- Asha Kanwar * President, Commonwealth of Learning *A remarkable feat of both history and prophecy. Ian and Chris have given us a gift of self-reflection that is indeed rare. I can’t believe the book is so light and small for accomplishing such a heavy lift. -- Larry Brilliant * President, Skoll Global Threats Fund & past Executive Director, Google.org *A masterpiece. -- Vijay Govindarajan * New York Times best-selling author *A rich portrait…powerful parallels…essential insights for all of us—including for every emerging Michelangelo and da Vinci. -- Reid Hoffman * Founder & Chairman, LinkedIn *‘[A] lively account of both Renaissance and modern history...Maybe someone should send Mr. Trump a copy of this book; it might yield some thought-provoking tweets. -- Financial TimesIf you read only one thing... -- PoliticoFar-sighted...Age of Discovery succeeds in convincing that this is an uncommonly interesting time to be alive, with unusual levels of promise—and peril. -- Times Higher Education SupplementA highly stimulating, indeed challenging book. -- ForbesEnlightening. -- The Sunday TelegraphAge of Discovery will leave its readers drained by the scale of the problems we face…but its scope and authority reward the effort. -- Daily TelegraphBreathless. -- New StatesmanUrgent reading everywhere. -- Shanghai Review of BooksThis book completely blows my mind. -- ‘Tell Me Everything with John Fugelsang’ on Sirius/XMWow. -- ABC Afternoons with James ValentineAudacious. -- Salon.comCharts the birth of a brave new world…Impressive. -- Morning StarA rallying cry for an aspirational future. -- CBC NewsA fantastic new book. -- Breitbart.comEdifying and thoroughly entertaining. -- Inside Higher EdA brilliant, “big-think” read of serious scholarship and keen observation of our present moment. It is a prescient warning, a call to action to the better angels of our nature, and a map for a new age of discovery. -- 800-CEO-READThe best book I’ve read in the past five years. -- 33Voices.comImportant. Powerful. -- FutureSquaredAn immense contribution to rethinking our epoch. -- Cambridge Business ReviewTable of Contents1. What’s Past is Prologue Part I: The Facts of a Renaissance Age 2. The New World 3. New Tangles 4. Vitruvian Man Part II: Flourishing Genius 5. Copernican Revolutions 6. Cathedrals, Believers and Doubt Part III: Flourishing Risk 7. The Pox is Spreading, Venice is Sinking 8. Bonfires and Belonging Part IV: The Contest for our Future 9. David
£11.39
Penguin Books Ltd Together is Better A Little Book of Inspiration
Book SynopsisA little book of inspiration for the modern world. Most of us live our lives by accident - we live as it happens. Fulfilment comes when we live our lives on purpose.''What are you going to do with your life? What are you doing with your life now?''''Do you have goals? A vision? A clear sense of why you do what you do?''Almost everyone knows someone who has grappled with at least one of these questions. The answers can often seem elusive or uncertain.Though there are many paths to follow into the unknown future, there is one way that dramatically increases the chances we will enjoy the journey. To travel with someone we trust.We can try to build a successful career or a happy life alone, but why would we?Together is better.This unique and delightful little book makes the point that together is better in a quite unexpected way. Simon Sinek, bestselling author of Start With Why, Leaders Eat Last
£11.69
Kogan Page Ltd Big Change Best Path
Book SynopsisWarren Parry is a managing director in Accenture Strategy with expertise in helping global clients navigate complex organizational change. As the founder and CEO of ChangeTrack Research-which was acquired by Accenture in April 2013-Warren pioneered the development of Change Tracking, a predictive analytics system based on more than 15 years of research which helps organizations manage large-scale organization change. Change Tracking is used by more than 150 organizations in 50 different industries and 25 countries. Warren has lodged 16 patents, has published in international journals and speaks regularly at industry conferences.Trade Review"[Warren] has created something unique and valuable for all of us who are seeking to understand how to make organizations better, to manage the constancy of change and to create agility and adaptability.... At last we are able to put some science together with the art of organizational change. The goal is to help generate a higher level of success - something that would be worth billions of dollars if we are to believe the statistics - and to bring a much sharper focus to the practice of organization change management." * Peter Cheese, Chief Executive of the Chartered Institute of Personnel and Development (CIPD) *"Parry boldly proposes that the art of change can become a data-driven science.... [Parry] spent 15 years collating data about change initiatives. After thousands of in-depth interviews he applied machine learning and statistical methods to find that successful (and unsuccessful) change initiatives follow predictable paths.... It's a useful book... for managers who are seriously committed to change." * Professional Manager magazine *Table of Contents Chapter - 01: Changing how we change; Chapter - 02: Understanding change through maps; Chapter - 03: High performance: Reaching the highest levels of performance; Chapter - 04: Off track: When everything falls apart; Chapter - 05: Unsustainable: When change is at the crossroads; Chapter - 06: Struggling under pressure: When teams falter; Chapter - 07: On track: Win the war for resources and move out of the middle ground; Chapter - 08: In the dark: Mobilize around the vision; Chapter - 09: Sleepy in success: Get back in the game; Chapter - 10: Building momentum: When good is not good enough to jump to the next level; Chapter - 11: On the run: Keep it together when the goal is rapid growth; Chapter - 12: Vision for the future: Changing the way we change
£30.39
Benbella Books Four Levers Negotiating
a huge range and FREE tracked UK delivery on ALL orders.
£21.60
LID Publishing The Soft Skills Book
Book SynopsisSoft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to progress in their work and career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling.
£8.99
Simon And Schuster Group USA Talk Is Chief
Book SynopsisA compelling book inspiring leaders to treat their daily communication practices as seriously as their executive responsibilities.
£21.24
McGraw-Hill Education Crucial Conversations Tools for Talking When
Book SynopsisThis New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.The book that revolutionized business communications has been updated for todayâs communication challenges. Crucial Conversations provides powerful skills to ensure every conversationâespecially difficult onesâleads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.This new edition addresses issues that have arisen in recent years. Youâll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital me
£22.49
Bloomsbury Publishing PLC The Manager
Book SynopsisFrom the post room to the board room, everyone thinks they can be the manager. But how do you manage outrageous talent? What do you do to inspire loyalty from your players? How do you turn around a team in crisis? What's the best way to build long-term success? How can you lead calmly under pressure? The issues are the same whether you're managing a Premier League football team or a FTSE 100 company. Here, for the first time, some 30 of the biggest names in football management reveal just what it takes. With their every act, remark, and success or failure under constant scrutiny from the media and the fans, these managers need to be the most adroit of leaders. In The Manager they explain their methods, offer lessons they've learned along the way, and describe the decisions they make and the leadership they provide. Each chapter tackles a key leadership issue for managers in any walk of life and, in their own words, shows how the experts deal with the challenges they face in anTrade ReviewMore than a “how-to guide”, its depth of shared knowledge is huge. **** * Four Four Two *Talking to 30 top football managers about their careers was always going to unearth a trove of interesting material, and in that respect this book does not disappoint. By far its strongest point is those managers’ first-person recollections and observations * Independent *A book that aims to dig deeper, including “behind-the-scenes” interviews with more than 30 managers, must be welcomed ... Carson does well to avoid the kinds of clichés that blight so many other books on football * Financial Times *Mike Carson takes a different approach in his compelling examination of 30 managers, treating his subjects as savvy businessmen as much as sports gurus ... It’s impossible to interview such people and not come away with some peerless insights * Observer *Table of ContentsChapter 1: A Piece of the Action (Roy Hodgson) Chapter 2: The Art of One-on-One (Carlo Ancelotti) Chapter 3: Behind the Scenes (Arsène Wenger) Chapter 4: Building High-performing Teams (Sam Allardyce) Chapter 5: The Field of Play (Roberto Mancini) Chapter 6: Handling Outrageous Talent (José Mourinho) Chapter 7: Pursuing a Career Under Pressure (Brendan Rodgers) Chapter 8: Seeing the Bigger Picture (Harry Redknapp) Chapter 9: Creating Sustained Success (Sir Alex Ferguson) Chapter 10: Crisis Response and Turnaround (Walter Smith) Chapter 11: Triumph and Despair (Mick McCarthy) Also featuring: Gerard Houllier, Tony Pulis, Martin O’Neill, Neil Warnock, Howard Wilkinson, Kevin Keegan, Dario Gradi, Andre Villas-Boas, David Moyes, Alex McLeish, Hope Powell, Martin Jol, Glenn Hoddle, Chris Hughton, David Platt, Paul Ince, and George Graham.
£11.69
Penguin Putnam Inc Built To Sell
Book Synopsis
£9.49
HarperCollins Publishers Inc Financial Feminist
Book SynopsisTrade Review“Tori Dunlap is on top of the personal finance world.” — TIME magazine This book is for every woman who has huge goals and dreams for her life and just needs the money to afford them. Open this book to unlock the ultimate guide to living the life you want (without the money guilt)! — Jenna Kutcher, New York Times Bestselling Author and Host of the Goal Digger Podcast This isn't just a book about money, it's a book about changing your life and changing the world. — Kelsey Darragh, author of Don't F*cking Panic If you're a woman and want to feel more confident about your money, Financial Feminist is required reading. This book helps to answer those nagging money questions. It's truly a must-read! — Tiffany "The Budgetnista" Aliche, New York Times bestselling Author of Get Good with Money This should be required reading in high school and college! This book has an answer to every question a beginner has ever wondered about money, and how to use it to make a better life and world. — Justin Baldoni, filmmaker, actor & author As someone who struggles with the scarcity mindset when it comes to money, reading Financial Feminist was groundbreaking — it outlines actionable steps to financial freedom and confidence, and I feel more empowered than ever to take charge of my money. — Nadya Okamoto, Co-Founder and CEO of August Tori Dunlap is the superwoman of the financial world. I started reading this book and couldn't believe how jam-packed every chapter is with information. Tori makes personal finance inclusive, easy to understand, and fun! Financial Feminist deserves a space on every woman's bookshelf. — Rebecca Minkoff, Founder of Rebecca Minkoff "A much-needed book about the intersections between feminism and financial literacy." — Library Journal (starred review) "A must-read." — Katie Couric Media
£16.14
Ebury Publishing Feel The Fear And Do It Anyway: (Vermilion Life
Book SynopsisWhat are you afraid of – and how is it holding you back?The phenomenal classic on moving from a place of paralysis, pain and indecision to one of energy, enthusiasm and actionWhatever your anxieties, Feel the Fear and Do it Anyway® can teach you how to handle what life throws at you, allowing you to take control, move forwards and live the life you want.First published over 30 years ago, Susan Jeffers’ phenomenal classic has helped change the lives of over two million readers around the world. Her timeless advice is as important and relevant today as when it was first published: we live in an era governed by fear – fear of failure, of missing out, of rejection, of the future, of change, of not fitting in, of intimacy, of being alone, of growing old ... the list seems endless. We are also easily paralysed by fear of the things we need to do from driving or public speaking to making tough decisions or asking for what we want or need.Whatever your challenge and whatever fears are holding you back, Susan Jeffers’ profound advice, insight and tools will help you move from a place of paralysis, pain and indecision to one of energy, enthusiasm and action.Trade ReviewIf you have trouble taking risks and need help read Feel The Fear And Do It Anyway * Daily Express *Reading this book was a revelation. It's a wonderful book for life * Julie Walters, actress *The best self-help book I've read...everyone should read this * Health Plus *Like the title says, just go for it * Elle *Feel The Fear And Do It Anyway will help turn your fear into confidence and action * Deidre Sanders, The Sun *
£10.44
Penguin Publishing Group The Corporate Life Cycle
Book Synopsis
£44.24
Sage Publications Ltd Contemporary Human Resource Management
Book SynopsisWritten by experts in the field, the seventh edition of this well-established book provides a critical and academically rigorous exploration of the key functions, practices and issues in HRM today.The first part ofContemporary Human Resource Managementcovers fundamental HRM practices while the second half examines contemporary themes and issues such as technology and climate change. The book contains over 50 thought-provoking case studies, showing you how theory relates to real-world examples.This substantially revised seventh edition includes three completely new chapters and case studies on: Remote working New technologies Social mediaAdrian Wilkinsonis Professor of Employment Relations and Human Resource Management at Griffith University and Visiting Professor at the University of Sheffield.Tony Dundonis Professor of HRM and Employment Relations at Kemmy Business School, University of Limerickand Visiting Professor at the Work and Equalities Institute, University of Manchester.Edward Yates is a Lecturer in Employment Relations and Human Resource Management at the University of Sheffield.
£51.29
Ebury Publishing Surrounded by Setbacks: Or, How to Succeed When
Book SynopsisHow to handle everything (and everyone) around you when all hell breaks loose, from the international bestselling author of Surrounded by Idiots.Not everything goes the way we want it to - the world or people around us sometimes just spin out of control. Just consider the Covid pandemic for starters. Or how about that mad neighbour you have living next-door to you? Or when work seems to be going down the toilet when the competition keep outsmarting you? So how do you handle everything life throws your way when you'd really prefer to tell everyone to get stuffed?Thomas Erikson will help you turn adversity into success with the help of the behavioural model made famous in Surrounded by Idiots. Starting by reminding us that life is as it is, Erikson helps you see that it is in fact useless to try to control everything happening around you. Instead of protesting when life throws you curveballs, focus instead on how to handle them. Just as you keep the weeds away from the garden to provide space and amazing flowers, you need to find an approach to adversity that works for you and will give you the chance to turn everything into success. Surrounded by Setbacks will help you pinpoint the approach that works for you and will entertain and empower you in equal measure.
£11.69
Critical Publishing Ltd Positive Approaches to Conflict at Work
Book SynopsisHow to sensitively manage different types of conflict to create a more harmonious and efficient workplace.
£999.99
Hay House UK Ltd High Performance Habits: How Extraordinary People
Book SynopsisAn international best-seller from Brendon Burchard – the world's #1 high performance coach, New York Times best-selling author, and renowned speaker in self-improvement, mindset, and motivation.THESE HABITS WILL MAKE YOU EXTRAORDINARY and help you unlock your full potential! “Brendon Burchard is the top motivation and marketing trainer in the world.” – Larry KingAre you ready to take your life and career to the next level? This motivational book is the ultimate resource for anyone seeking to have long-term success and happiness.“With the right training and habits, anyone can become a high performer!” – Brendon Burchard Twenty years ago, Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most? Which habits can help you achieve long-term success and well-being no matter your age, career, strengths, or personality?To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. The art and science of how to do all this is what this inspirational book is about. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now.Drawing on the latest research in psychology, mindfulness, and self-discipline, Brendon reveals the secrets to building habits that will transform your life, including:· Clarity: Learn how to gain clarity on your goals and vision for the future, and how to stay focused and aligned with your purpose.· Energy: Discover how you can stay motivated and productive even in the face of challenges.· Courage: Develop the courage to take bold action and overcome obstacles, so you can achieve your goals and live the life you want.· Productivity: Learn how to maximize your time and increase your productivity, so you can get more done in less time and achieve your goals faster.· Influence: Develop the skills and mindset to lead and influence others, so you can build strong relationships and achieve success in both your personal and professional life.Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. By mastering these high-performance habits, you’ll achieve your goals faster and more effectively than ever before so you can create the life of your dreams.
£16.99
Profile Books Ltd Other People's Money: Masters of the Universe or
Book SynopsisShortlisted for the Orwell Prize 2016 We all depend on the finance sector. We need it to store our money, manage our payments, finance housing stock, restore infrastructure, fund retirement and support new business. But these roles comprise only a tiny sliver of the sector's activity: the vast majority of lending is within the finance sector. So what is it all for? What is the purpose of this activity? And why is it so profitable? John Kay, a distinguished economist with wide experience of the financial sector, argues that the industry's perceived profitability is partly illusory, and partly an appropriation of wealth created elsewhere - of other people's money. The financial sector, he shows, has grown too large, detached itself from ordinary business and everyday life, and has become an industry that mostly trades with itself, talks to itself, and judges itself by reference to standards which it has itself generated. And the outside world has itself adopted those standards, bailing out financial institutions that have failed all of us through greed and mismanagement. We need finance, but today we have far too much of a good thing. In Other People's Money John Kay shows in his inimitable style what has gone wrong in the dark heart of finance.Trade ReviewStratospherically authoritative. * Independent *Should be read by everyone concerned with preventing the next crisis... barely a page goes by without an acute observation or pithy aphorism. * Economist *Kay is both a first-class economist and an excellent writer. * Financial Times *Mr Kay is a brilliant writer. * Wall Street Journal *An admirable debunker of myths and false beliefs - Kay can see substantial things others don't. -- Nassim N Taleb, author of The Black SwanQuite brilliant ... about as good a demonstration of Kay's skills (as economist, thinker and writer) as you are likely to find. -- Andrew Haldane * Prospect magazine *John Kay is one of the most engaging and accessible writers on economics in Britain today * Morning Star *
£9.49
Simon & Schuster Ltd The Tao of Warren Buffett: Warren Buffett's Words
Book SynopsisLike the sayings of the ancient Chinese philosopher Lao-tzu in the Tao Te Ching, Warren Buffett's worldly wisdom is deceptively simple and enormously powerful in application. In The Tao of Warren Buffett, Mary Buffett joins noted Buffetologist and international lecturer David Clark to bring you Warren Buffett's smartest, funniest and most memorable sayings, with an eye towards revealing the life philosophies and the investment strategies that have made him the world's most successful investor -- and the world's richest man. From serious investors to chronic over-spenders, this book can teach everyone some secrets of success.
£9.49
McGraw-Hill Education Strategic Management Concepts ISE
Book SynopsisFrank T. Rothaermel wrote Table of ContentsPART ONE: ANALYSIS CHAPTER 1: What Is Strategy? CHAPTER 2: Strategic Leadership: Managing the Strategy Process CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies CHAPTER 5: Shared Value and Competitive Advantage PART TWO: FORMULATION CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions CHAPTER 10: Global Strategy: Competing Around the World PART THREE: IMPLEMENTATION CHAPTER 11: Organizational Design: Structure, Culture, and Control CHAPTER 12: Corporate Governance, Business Ethics, and Business Models PART FOUR: MINICASES HOW TO CONDUCT A CASE ANALYSIS
£54.14
Ebury Publishing How to Win Friends and Influence People:
Book SynopsisPerfect your social skills and master any conversationThe most famous confidence-boosting book ever published, with sales of over 16 million copies worldwideMillions of people around the world have improved their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding. His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - persuade people to follow your way of thinking - enable you to win new clients and customers - become a better speaker - boost enthusiasm among your colleagues This classic book will turn your relationships around and improve your interactions with everyone in your life.Dale Carnegie, known as 'the arch-priest of the art of making friends', pioneered the development of personal business skills, self-confidence and motivational techniques. His books - most notably How to Win Friends and Influence People - have sold tens of millions worldwide and, even in today's changing climate, they remain as popular as ever.Trade Reviewit changed my life * Warren Buffet *The most successful self-help book of all time... Carnegie has never seemed more relevant * The Times *
£10.44
Penguin Random House India Whats Your Story
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£12.56
Austin Macauley Publishers Moderate Great
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£7.59
John Wiley & Sons Inc Business Analytics
Book SynopsisNow in its fifth edition, Powell and Baker''s Business Analytics: The Art of Modeling with Spreadsheets provides students and business analysts with the technical knowledge and skill needed to develop real expertise in business modeling. In this book, the authors cover spreadsheet engineering, management science, and the modeling craft. The briefness & accessibility of this title offers opportunities to integrate other materials such as cases -into the course. It can be used in any number of courses or departments where modeling is a key skill.
£51.29
Other Press LLC The Money Plot: A History of Currency's Power to
Book SynopsisHalf fable, half manifesto, this brilliant new take on the ancient concept of cash lays bare its unparalleled capacity to empower and enthral us.
£20.24
ECW Press,Canada The Proximity Paradox: How to Create Distance
Book SynopsisA revolutionary look at creativity, innovation, and how we structure businesses.
£13.49
LID Publishing Emotional Intelligence Book
Book SynopsisEmotional intelligence (EQ) is the ability to manage your own emotions and those of others. It is one of the most underrated skills in business and work that anyone can develop and use effectively. In this book, a leading EQ practitioner with more than 25 years commercial experience shows you how to develop your self-awareness, social skills, self-management and ambition in order to cope with and succeed in your work and career. The great news is that your EQ – unlike your IQ – is not fixed, it can be developed over time with a bit of guidance and practice. The Emotional Intelligence Book provides practical and authoritative advice on making a difference through EQ. Part of the Concise Advice series. Each book in this smart and stylish series contains simple ideas, tips and visual guides to help readers make sense of hot topics. The series addresses the various challenges that one faces in daily working life. Topics include storytelling, strategic thinking, successful networking and presenting. Concise Advice expert-authors dissect, simplify and explain topics to help readers make more of an impact in business, future-proof their work, become more mindful or just get through more tasks each day. Each book is short, snappy and easy-to-read, yet bursting with instantly actionable takeaways. The topics have been carefully selected to form a collection of thought-provoking, yet practical guides that will make a vital addition to any savvy business person’s briefcase, handbag, bookcase or board room. The series is stylish and elegant in design, based on the famous Moleskin notebook format. It makes a great gift as a single item or an entire series.
£8.99
LID Publishing The Storytelling Book
Book SynopsisBusiness presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this influential book (now celebrating its 10th anniversary) shows that the time has come to restore the lost art of storytelling; to put the author back in authority; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.
£8.99
Marshall Cavendish Rebrand Yourself, Retell Your Story: Personal
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£15.29
McGraw-Hill Education - Europe Super Trader Expanded Edition Make Consistent
Book SynopsisThink like a trader. Act like a trader. Become a Super Trader."Let your profits run!" It's the golden rule by which all Super Traders live. With the help of investing guru Dr. Van K. Tharp, you can join the ranks of full-timetraders who consistently master the market.Super Trader provides a time-tested strategy for creating the conditions that allow you to reach levels of trading success you never thought possible. Providingexpert insight into both trading practices and psychology, Tharp teaches you how to steadily cut losses short and meet your investment goals through the use of position sizing strategies--the keys to steady profitability. Tharp offers concepts and tactics designed to help you: CREATE AND MEET YOUR SPECIFIC UNDERSTAND THE BIG PICTURE CONQUER COUNTERPRODUCTIVE THINKING MASTER THE ART OF POSITION SIZING STRATEGIES With Tharp's proven methods, you can live the dream of enjoying above-average profits under various mark
£19.79
McGraw-Hill Education Applied Statistics in Business and Economics 2024
Book SynopsisThe 2024 release of Applied Statistics in Business and Economics offers a complete yet student-friendly application-based approach necessary for student success in the classroom and beyond. This title continues to focus on Excel and business applications, with new Integrated Excel exercises and concept videos, while also taking into account that the analytics world is using more sophisticated tools with the addition of an optional section on R for each chapter to expose students to the application of R to solve statistical problems. This title also includes updated and applicable Analytics in Action briefings and Mini Cases in each chapter to help students tie concepts to real-world situations found in today's business environment, further promoting career-readiness.
£51.29
McGraw-Hill Education - Europe The McKinsey Way
Book Synopsis"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. "Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming." --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business It's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as "In Search of Excellence" author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae. When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practicesTable of ContentsPart I: The McKinsey Way of Thinking About Business Problems. Building the Solution. Developing an Approach. 80/20 and Other Rules to Live By. Part II: The McKinsey Way of Working to Solve Business Problems. Selling a Study. Assembling a Team. Managing Hierarchy. Doing Research. Conducting Interviews. Brainstorming. Part III: The McKinsey Way of Selling Solutions. Making Presentations. Displaying Data with Charts. Managing Internal Communications. Working with Clients. Part IV: Surving at McKinsey. Find Your Own Mentor. Surviving on the Road. Take These Things with You Wherever You Go. A Good Assistant Is a Lifeline. Recruiting McKinsey Style. If You Want a Life, Lay Down Some Rules. The Most Valuable Lesson. Memories of McKinsey.
£21.59
HarperCollins Focus Success Is a Choice
Book SynopsisAre you tired of not reaching your full potential? Do you feel you have the talent to succeed but are unappreciated and trapped? Learn how to unlock your potential for success!Abridged from his New York Times bestselling book,?Beyond Talent, leadership expert and author Dr. John C. Maxwell states that if the above describes you, this book can help you learn the right choices that lead to success from the go-to-guru for business professionals across the globe.In Success Is a Choice, Maxwell shows you how to take the next steps that successful people chose, including: Believing in themselves Firing up their passion Initiating action Focusing their energy Cultivating good relationships Embracing practice The choices you make in addition to your talent make the greatest difference. With authentic examples and time-tested wisdom, Success Is a Choice shares fou
£12.59
Profile Books Ltd The Great Game of Business: The Only Sensible Way
Book SynopsisIn the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. Today it's one of the most successful and competitive companies in the United States, with a share price 3000 times what it was thirty years ago. This miracle turnaround is all down to one man, Jack Stack, and his revolutionary system of Open-Book Management, in which every employee understands the company's key figures, can act on them and has a real stake in the business. In Stack's own words: 'When employees think, act and feel like owners ... everybody wins.' As a management strategy, 'the great game of business' is so simple and effective that it's been taken up by companies from Intel to Harley Davidson.Trade ReviewThe whole concept is beautiful - consistency, alignment, and transparency, infused with core values and brought to life with powerful mechanisms. It is inspired and inspiring, a classic -- Jim CollinsJack Stack's book is a beacon of hope -- Tom Peters, co-author of In Search of ExcellenceJack Stack's open-book approach is generating intense interest among businesses big and small * Wall Street Journal *
£10.44
McGraw-Hill Principles and Practice of Marketing 10/e
Book SynopsisThe landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research & Consultancy Application and an active member of the Town Centres Research Interest Group.Table of ContentsPart 1: FUNDAMENTALS OF MARKETINGChapter 1 Marketing and the Organization Chapter 2 The marketing environmentChapter 3 Sustainable Marketing and SocietyChapter 4 Customer Behaviour Chapter 5 Value Through RelationshipsChapter 6 Digital Marketing Analytics and Customer Insight Chapter 7 Market Segmentation and PositioningPart 2: CREATING CUSTOMER VALUEChapter 8 Value through Brands Chapter 9 Value through PricingChapter 10 Value through InnovationChapter 11 Value through ServicePart 3 Communicating and Delivering Customer ValueChapter 12 Introduction to Marketing Communication Chapter 13 The Marketing Communications Mix: Mass CommunicationsChapter 14 Digital Marketing and MediaChapter 15 Direct Marketing, Social Media and Direct MessagingChapter 16 Place: Distribution, Channel Management and RetailingPart 4 Marketing Planning and StrategyChapter 17 Marketing Strategy and Planning Chapter 18 Analysing Competitors and Creating a Competitive AdvantageChapter 19 Product strategy: lifecycle, portfolio and growth. Chapter 20 Global Marketing StrategyChapter 21 Managing Marketing Implementation
£51.29