Advertising Books
Pentagon Press Readings in Advertising, Society, and Consumer
Book SynopsisThis collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
£47.99
Shubhi Publications Advertising Management
Book Synopsis
£18.66
Palgrave Macmillan The King of Madison Avenue David Ogilvy and the Making of Modern Advertising
Book SynopsisThis biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers.Trade ReviewPraise for The King of Madison Avenue: 'Lively writing and an affectionate yet honest tone make this an astonishingly charming and informative biography.' - Publishers Weekly (starred review) 'Engaging biography ... Thanks to The King of Madison Avenue, now we know David Ogilvy.' - Wall Street Journal 'Roman has written a fine book on his former boss. He has a gem of a subject and, as well as a fund of anecdotes, he provides a clear-eyed, unsentimental portrait of a brilliant tyrant.' - Financial Times 'An entertaining and admiring portrait of the legendary figure ... [Roman's] many entertaining yarns delivered in spare prose are a pleasure to read.' - BusinessWeek 'Powerful and entertaining ... admirably researched and beautifully written.' - James Brady, Forbes.com 'An admiring but clear-eyed portrait of David Ogilvy.' - New York Observer 'Kenneth Roman's very readable biography presents an expansive and entertaining portrait, offering insights into the life and times ... Using Ogilvy's own books, quotes, other writings and reminiscences, copious interviews from friends, family, colleagues and competitors, Roman does a masterful job of conveying the colorful personality of Ogilvy ... Roman does his old boss proud.' - Miami Herald 'Comprehensive ... paints a broader picture of an industry's evolution.' - Ad Age 'Roman's admiring biography has its own charms ... a welcome assessment of the storied accomplishments that made him a legend to begin with.' - Barnes& Noble 'A unique and interesting story.' - Nantucket Inquirer& Mirror 'Entertaining, very well researched.' - Winnipeg Free Press 'If you are in advertising, you need to grab Kenneth Roman's biography on David Ogilvy ... This is a fantastic book.' - London Calling Mobile Advertising blog 'Insofar as it is possible to recreate the unique wit and always unexpected genius of David Ogilvy, Kenneth Roman has succeeded.' - Louis Auchincloss, National Medal of Arts winner and best-selling author of The House of Five Talents, Portrait in Brownstone, East Side Story, and many more 'At last! The definitive biography of the most influential advertising executive with whom I had the pleasure of working. Ken Roman's research diligence has brought much more of David's uniqueness to light. A great read from someone who worked with David for 26 years!' - Jack Keenan, former CEO of Kraft Foods International, and Diageo PLC Wine and Spirits 'David Ogilvy was unquestionably the King of Madison Avenue. Ken Roman's biography reflects his personal insights gained from being a colleague of Ogilvy's for several decades. This intimate portrayal makes clear Ogilvy's inspiring leadership of his agency even though he abhorred his managerial tasks. Ogilvy's convictions about what made for effective advertising - it sells - are clearly described by Roman, as is his brilliant personal salesmanship in winning new clients. A terrific read!' - Ron Daniel, former Managing Partner, McKinsey& Co. 'This brilliant biography is like a gorgeous iceberg. The tip dazzles the reader and is supported by a mass of weighty research below. Kenneth Roman enchants us with his account of the life and times of David Ogilvy who towered above the world of advertising ... It should be required reading for all in the business ... The story is told swiftly and entertainingly. The voluminous research is set out in detailed notes at the back, and these also grip the attention of those who want to know how so much could be told with such flair, and why the author can paint a background of historical events with such certainty.' - William Stevenson, author of A Man Called Intrepid 'This is a surprisingly interesting book about one of the most remarkable characters in advertising history. It is also an introduction to the business itself and how it has been conducted, in sickness and in health, by someone who lived the experience.' - Martin Mayer, author of Madison Avenue USA 'A great biography of a truly great man. David Ogilvy rewrote the book on modern advertising, and with The King of Madison Avenue, Ken Roman tells his story in a fashion that is worthy of David's accomplishments. Extensively researched and very well written. Give this book to any young person thinking about going into advertising. It will inspire them.' - Philip Carroll, former CEO of Shell Oil 'A most interesting book. It is a sensitive account of the career of this complex man who so successfully melded intuition and analysis. It should be compulsory reading for anyone contemplating a career in advertising or communications.' - Sir Michael Angus, former Chairman, Unilever 'Nobody ever need write another word about David Ogilvy, now that Ken Roman has written The King of Madison Avenue. It's the definitive biography of the most amazing man the advertising business has ever known. With David Ogilvy as the subject, how could you miss? Ken Roman doesn't miss; this is the fairest, most thoughtful, most complete and most human biography of that flawed genius we are ever likely to get ... Ken Roman has penetrated the myths and written the definitive story, warts and all, of the greatest advertising man and one of the most unforgettable characters of his time. The King of Madison Avenue is to other advertising biographies as David Ogilvy's advertising was to that of other agencies: simply superior. Everyone who ever knew David Ogilvy will find something about the man they didn't know, and those who never knew David Ogilvy will have a rollicking good time getting to know him. This has to be the most readable book ever written about advertising.' - Bruce McCall, New Yorker writer and illustrator 'Ken Roman has hit a home run.' - Louis Begley, prize-winning author of Wartime Lies and other novels 'A wonderful job recounting the life of so complicated a person. Beautifully written.' - Harold Burson, founder, Burson-Marsteller Public Relations 'The book is affectionate but balanced, erudite but immensely readable, surprising, witty ... and as remarkable as its subject.' - David Abbott, Former Chairman, Abbott Mead Vickers BBDO Praise for Kenneth Roman's previous books: Writing that Works 'The Strunk and White of business writing.' - Louis Begley 'Clear, concise communications that make the right point will launch your career or business to new heights.' - Robert Seelert, Chairman, Saatchi& Saatchi PLC How to Advertise 'Worth its weight in gold.' - David Ogilvy 'A timeless treasure of the enduring principles that everyone in the advertising supply chain - those who create, place, manage, review and approve - should read over and over again. It's the definitive roadmap to creating great work.' - James Speros, Chairman, Association of National Advertisers 'Without pulling any punches, the book tells readers what works.' - Dallas Morning NewsTable of ContentsAuthor's Note: Me and David Introduction: The King of Madison Avenue An Eccentric Celtic Mixture 'I Failed Every Exam' The Making of a Salesman Who was Mather? Lucre in America The Farmer and the Spy Big Idea The Philosopher Kings The True Church The King in his Castle Megamergers and Megalomaniacs A Disease called Entertainment The Burr of Singularity Afterword: (More) Unpublished David Ogilvy Source Notes Bibliography Acknowledgments Index
£14.24
Basic Books Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture
Book SynopsisCaptains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans'' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
£20.89
Ryan Stewart The SEO Blueprint
£11.21
Scroppkr LLC 386512337626360255522745427231 eBook ATM
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£31.01
£19.94
£14.11
iUniverse The Wasted Half How To Maximize Your Advertising Dollar
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£15.60
iUniverse Reaching Women The way to go in marketing healthcare services
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£18.07
iUniverse Secrets of an Ad Pro A moneymaking guide to creating great advertising and living the good lifewithout selling your soul
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£16.59
iUniverse The Fast Track Promotion Handbook Successful Behaviors for Career Advancement
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£11.11
iUniverse MORE LEADS The Complete Handbook for Tips Groups Leads Groups and Networking Groups
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£12.20
iUniverse The Brand Advocate A StrategyDriven Workbook
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£9.98
iUniverse fresh air Marketing Gurus on Radio
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£11.77
iUniverse Communicational Marketing How To Communicate Effectively With Competent Consumers
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£14.04
iUniverse Successful Small Business Marketing Made Easy A No Nonsense Approach To Profiting In Any Market
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£10.67
iUniverse Communicational Marketing How to Communicate Effectively With Competent Consumers
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£20.12
Tuk Tuk Press Breaking in
£25.94
Ireckon Pty Ltd The Complete Website Planning Guide
£12.99
Ireckon Pty Ltd The Complete Website Planning Guide
£22.52
Brock Way Social Media Marketing Personal Branding
£8.99
Amazon Digital Services LLC - Kdp Brand Identity Breakthrough How to Craft Your Companys Unique Story to Make Your Products Irresistible
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£15.30
Taylor & Francis Strategic Uses of Alternative Media
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£68.26
How to Plan Advertising
Book SynopsisThis book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning.How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.Table of ContentsIntroduction. 1. The Planning Context. 2. The Role for Advertising. 3. Developing Advertising Strategy. 4. Creative Briefs and Briefings. 5. The Requirements for Creativity: A Creative Director''s Perspective. 6. Creative Development Research. 7. Campaign Evaluation. 8. Account Planning and Media Planning. 9. International Account Planning. 10. Planning Inputs into the Client''s Business. 11. Planning in Other Communications Industries. Notes and References. Index.
£62.99
Action Publishing Technology Ltd Changing the World Is the Only Fit Work for a Grown Man
£11.99
Anderson-Noble Publishing Scientific Advertising Crushing Your Compitition Like Ants on the Sidewalk
£13.26
Szalapalooza, LLC The Bullhearted Brand
£19.79
Dbd International, Ltd Rich Brand Poor Brand
£56.99
LEGARE STREET PR The Psychology of Advertising
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£25.60
LEGARE STREET PR The Psychology of Advertising
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£17.95
LEGARE STREET PR This Fascinating Advertising Business
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£28.45
LEGARE STREET PR This Fascinating Advertising Business
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£19.90
LEGARE STREET PR The Psychology of Advertising in Theory and Practice
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£28.45
LEGARE STREET PR Productive Advertising
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£26.55
LEGARE STREET PR Writing an Advertisement a Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising
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£25.60
Legare Street Press Advertising Methods and Mediums
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£28.45
Legare Street Press Forty Years of Advertising
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£22.75
LEGARE STREET PR Planning an Advertising Campaign for a Manufacturer
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£22.75
Legare Street Press The The Modern Advertisement
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£21.80
Legare Street Press Bank Advertising Plans
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£24.65
Legare Street Press 5555 Result Producing Advertising Selling Phrases
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£22.75
Legare Street Press The The Attention Value of Advertisements in a Leading Periodical an Experiment in Measuring the Relati
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£21.80
Legare Street Press Successful Advertising How to Accomplish it A Practical Work for Advertisers and Business Men
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£28.45
Legare Street Press The Advertising Book 1916
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£32.25
Legare Street Press How to Make Show Cards a Practical Treatise for the use of Retail Merchants and Their Clerks
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£22.75
Legare Street Press Illustration in Advertising
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£25.60
Legare Street Press Advertising Selling the Consumer
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£25.60
