Description

Book Synopsis
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Advertising Account Planning Planning and

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    A Paperback by Donald Jugenheimer

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      Publisher: Taylor & Francis Ltd
      Publication Date: 1/15/2014
      ISBN13: 9780765640369, 978-0765640369
      ISBN10: 765640368

      Description

      Book Synopsis
      Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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