Description

Book Synopsis
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.

Endorsements in Advertising A Social History

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    A Paperback by Kerry Segrave

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      Publisher: McFarland & Company
      Publication Date: 4/5/2005 12:00:00 AM
      ISBN13: 9780786420438, 978-0786420438
      ISBN10: 078642043X

      Description

      Book Synopsis
      The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.

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