Description

Book Synopsis
A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.

Kodak and the Lens of Nostalgia

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    A Hardback by Nancy Martha West

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      Publisher: University of Virginia Press
      Publication Date: 31/05/2000
      ISBN13: 9780813919584, 978-0813919584
      ISBN10: 0813919584

      Description

      Book Synopsis
      A study of the advertising campaigns and marketing strategies launched by Kodak in the early years of snapshot photography. It demonstrates how these stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film.

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