Description
Book SynopsisUsing documentary evidence in the form of numerous advertisements of the time,
From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.
Trade ReviewThis is a rich and sophisticated elaboration of the history of corporate restoration and should be widely read. * Journal of American History *
Not since Roland Marchand’s work on interwar advertising and public relations has there been such a sophisticated historical analysis of corporate rhetoric, whether verbal or visual....
From Submarines to Suburbs is a major work. * Technology and Culture *
Henthorn’s well-written and extensively illustrated book about "American commercial propaganda" from 1939-1959 fills an important gap in the emerging historical narrative.... Drawing on a wealth of sources, including an impressive number of institutional advertisements, Henthorn explores how corporations promoted a strong consumer ethos during the war and beyond. * The Historian *
A substantial and thoroughly researched book.... Henthorn also includes sixty-nine well-chosen illustrations from newspaper and magazine advertisements and industrial sources...making the work more rewarding and accessible to a variety of readers. * Journalism History *
Readers will appreciate the numerous illustrations as well as Henthorn’s deft analysis of advertising copy and imagery. A skillful synthesis that yields new insights,
From Submarines to Suburbs is a valuable contribution to both business and cultural history. * Business History Review *
