Advertising Books
Pentagon Press Readings in Advertising, Society, and Consumer
Book SynopsisThis collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
£47.99
Shubhi Publications Advertising Management
Book Synopsis
£18.66
Instituto Monsa de Ediciones Impressive Advertising
Book SynopsisImpressive Advertising brings together some of the advertising industry s top creative talent, and showcases some of the most unique and innovative campaigns from around the world. From site specific advertising to poster campaigns, this is a superbly illustrated look at advertising that connects and communicates with its audience in unique and creative ways.
£15.74
Lid Editorial El libro de la comunicación visual
Book Synopsis
£12.98
Editorial Gg Storytelling Como Estrategia de Comunicación:
Book Synopsis
£18.88
Urano Brainfluence
Book Synopsis
£17.71
Delsan Libros Historia de La Publicidad
Book Synopsis
£18.27
Copenhagen Business School Press Branding & Advertising
Book SynopsisThis book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.
£24.30
Copenhagen Business School Press Emotions, Advertising & Consumer Choice
Book SynopsisThis book is aimed at readers interested in advanced consumer behaviour theories both graduate students in their final year and practitioners with an MBA or similar background. The book focuses on recent neurological or psychological insights originating from brain scanning or neurological experiments on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in every-day life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing. The book offers a first-time thorough review of contemporary thinking in the field of consumer behaviour and an exhaustive amount of empirical evidence to support the authors'' notion of an emerging paradigm of emotionally-based consumer choice where mental brand equity becomes a central phenomenon.
£37.40
Copenhagen Business School Press Advertising & Chinese Society: Impacts & Issues
Book SynopsisThe book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.
£36.55
BIS Publishers B.V. Different Brains, Different Approaches:
Book SynopsisFinally, a book that describes the neurological differences between the male and female brain and how this is implemented in advertising! The book describes how men and women think, the origin of their emotions, and why they make certain decisions. Find out why women like shopping so much, why humorous ads appeal to men, or why women make better decisions. 80% of all purchases worldwide are made or influenced by women. Why is advertising so often aimed at men? Find the answer to the life-long question about differences in purchasing motivation between men and women, and learn to implement this in advertising. Learn the do’s and don’ts for effective communication for both men and women. Although this book is written from a scientific perspective, thanks to the numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns. In short, a must-have for all marketers, strategists, creatives, students, or anyone working with brands. Marketers and strategists will benefit from an enlarged body of knowledge, while creatives will learn how to develop more effective ad campaigns.
£23.99
BIS Publishers B.V. Contrarian Branding: Stand Out by Camouflaging
Book SynopsisThe world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft ‘polar’ brand associations. This book shows how brands catch the eye by creating polarity. This goes further than just being different. It’s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, the book describes unique ways of guaranteeing that brands create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.
£14.24
BIS Publishers B.V. Worlds of Wonder: Experience Design for Curious
Book SynopsisThis book is about immersive experience design, the art of creating spaces that tell a story. lt’s the result of 25 years of work by one of Europe’s first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. Worlds of Wonder is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future. Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength. This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. Worlds of Wonder is an invitation to anyone involved in this inspiring field.
£28.00
BIS Publishers B.V. Hidden Persuasion: 33 Psychological Influences
Book SynopsisVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. "You'll never look at an ad, an online shopping site or product packaging the same way again." - Nextavenue.org Trade Review"You'll never look at an ad, an online shopping site or product packaging the same way again." * Nextavenue.org *
£17.99
BIS Publishers B.V. Think Like an Adman, Don't Act Like One
Book SynopsisAdvertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you).This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.
£12.59
Engeseth Publishing The Fall of PR & the Rise of Advertising
£7.99
Bloomsbury India 30 Second Thrillers
Book Synopsis
£13.49
The Chinese University Press Advertising to Children in China
Book SynopsisThis book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
£26.96
The Chinese University Press Advertising to Children in China
Book SynopsisThis book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. This book provides answers to the following questions: What are the characteristics of the children market in China and what are the ways to reach Chinese children? How do Chinese children's understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to commercials change with age? How do parents and children communicate about consumption and television commercials? How do parents' attitudes toward advertising impact on their children? What do commercials in China communicate? How are children's commercials in China regulated? The book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups.
£19.46
Marshall Cavendish International (Asia) Pte Ltd Between the Lines: Early Advertising in
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£18.99
MCCM Creations The Phantom of Consumerism
Book Synopsis
£25.62
Out Loud Media DMCC Now You Can Afford
Book Synopsis
£60.00
Ugly Mug Marketing Full Circle Marketing: Transform Your Marketing &
Book Synopsis
£9.95
Kenneth Pealock Google Bard AI
Book Synopsis
£12.49
Independently Published Digital Strategy: The Art of Digital Brand Design
Book Synopsis
£10.75
Independently Published The IMC Case Book: Cases in Integrated Marketing Communications, Second Edition
£31.04
£20.89
Rockridge Press All about Penguins: Discover Life on Land and in
Book Synopsis
£15.29
