Description

Book Synopsis
This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Advertising to Children in China

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RRP £35.95 – you save £8.99 (25%)

Order before 4pm tomorrow for delivery by Sat 27 Dec 2025.

A Hardback by Kara Chan, James McNeal

4 in stock


    View other formats and editions of Advertising to Children in China by Kara Chan

    Publisher: The Chinese University Press
    Publication Date: 31/01/2004
    ISBN13: 9789629961428, 978-9629961428
    ISBN10: 9629961423
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    Advertising Age groups: children

    Description

    Book Synopsis
    This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

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