Description

Book Synopsis
This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Advertising to Children in China

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    £26.96

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    RRP £35.95 – you save £8.99 (25%)

    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Hardback by Kara Chan, James McNeal

    4 in stock

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      Publisher: The Chinese University Press
      Publication Date: 31/01/2004
      ISBN13: 9789629961428, 978-9629961428
      ISBN10: 9629961423
      Also in:
      Advertising Age groups: children Media studies

      Description

      Book Synopsis
      This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

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