Description

Book Synopsis
This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Advertising to Children in China

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    A Hardback by Kara Chan, James McNeal

    £26.96

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    RRP £35.95 – you save £8.99 (25%)

    Order before 4pm today for delivery by Tue 22 Sep 2026.

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      Book details

      Publisher The Chinese University Press
      Published 31 January 2004
      ISBN-13 9789629961428
      978-9629961428
      ISBN-10 9629961423
      Also in:
      Advertising Age groups: children Media studies

      Description

      Book Synopsis
      This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

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