Description

Book Synopsis
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. "You'll never look at an ad, an online shopping site or product packaging the same way again." - Nextavenue.org


Trade Review
"You'll never look at an ad, an online shopping site or product packaging the same way again." * Nextavenue.org *

Hidden Persuasion: 33 Psychological Influences

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    A Paperback / softback by Marc Andrews, Matthijs van Leeuwen, Rick van Baaren

    £17.99

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    RRP £19.99 – you save £2.00 (10%)

    Order before 4pm today for delivery by Wed 9 Sep 2026.

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      Book details

      Publisher BIS Publishers B.V.
      Published 15 April 2019
      ISBN-13 9789063695316
      978-9063695316
      ISBN-10 9063695314
      Also in:
      Business, Finance & Law Advertising

      Description

      Book Synopsis
      Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?
      This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
      The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. "You'll never look at an ad, an online shopping site or product packaging the same way again." - Nextavenue.org


      Trade Review
      "You'll never look at an ad, an online shopping site or product packaging the same way again." * Nextavenue.org *

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