Description

Book Synopsis

Ideas don?t come from nothing.

They come from what is already inside people?s brains.

And so it?s not true to say that people have ideas.

In fact, ideas have people.

The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.

In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from?as a guide for those who have to generate ideas in advertising, business, or the wider world.

Crossover Creativity

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    £13.49

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    RRP £14.99 – you save £1.50 (10%)

    Order before 4pm today for delivery by Tue 7 Jul 2026.

    A Paperback / softback by Dave Trott

    2 in stock

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      Publisher: Harriman House Publishing
      Publication Date: 07/02/2023
      ISBN13: 9780857199881, 978-0857199881
      ISBN10: 0857199889
      Also in:
      Business, Finance & Law Advertising

      Description

      Book Synopsis

      Ideas don?t come from nothing.

      They come from what is already inside people?s brains.

      And so it?s not true to say that people have ideas.

      In fact, ideas have people.

      The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.

      In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from?as a guide for those who have to generate ideas in advertising, business, or the wider world.

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