Advertising Books
Creative Media Partners, LLC A Catalogue of Books Published by Methuen and Company
£14.09
Creative Media Partners, LLC A List of Books Published by Chatto Windus
£14.09
Creative Media Partners, LLC Macmillan Co.s Catalogue
£13.22
Creative Media Partners, LLC Advertising by Motion Pictures
£22.75
Creative Media Partners, LLC The Brass Check
£28.45
Creative Media Partners, LLC How to Make Effective Showcards off Hand Card Writing and pen Lettering by a new and Simple Method With Fiftysix Original Cuts
£14.96
Creative Media Partners, LLC Hotel Directory Where Railway Hotel and Steamship Advertising Matter and Time Tables can be Found
£21.80
Creative Media Partners, LLC Hotel Directory Where Railway Hotel and Steamship Advertising Matter and Time Tables can be Found
£13.22
Creative Media Partners, LLC Descriptive Catalogue and Price List.
£24.65
Creative Media Partners, LLC Art Garland Stoves and Ranges
£22.75
Creative Media Partners, LLC Art Garland Stoves and Ranges
£14.09
Creative Media Partners, LLC A Model of Adaptive Control of Promotional Spending
£14.09
Creative Media Partners, LLC An Examination Of The Googledoubleclick Merger And The Online Advertising Industry
£24.65
Creative Media Partners, LLC An Examination Of The Googledoubleclick Merger And The Online Advertising Industry
£15.95
Creative Media Partners, LLC Commercial Catalogs Collection
£23.70
Creative Media Partners, LLC Printing Gets Things Done
£22.75
Creative Media Partners, LLC Printing Gets Things Done
£14.96
Creative Media Partners, LLC Les Mystères De La RÃcclame
£15.95
Amazon Digital Services LLC - Kdp Success on Search
£19.95
Amazon Digital Services LLC - Kdp Inside Google Ads
£19.99
Independently Published Ads for Authors Who Hate Math
£12.39
Left of Brain Books The Sign Painters Guide or Hints and Helps to Sign Painting Glass Gilding Pearl Work Etc.
£17.09
Peter Thomson International Ltd How to Write a Book For Your Business in 10 Weeks or Less
£10.00
Amacom The Entrepreneurs Playbook
£14.24
Hachette Books Hug Your Customers
Book Synopsis
£22.40
Bloomsbury Publishing PLC Sounds Like Branding
Book SynopsisEveryone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world''s most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it''s used correctly, it can turn a one-off purchaser into a loyal fan.Sounds Like Branding is, in its author''s words, an ear-opening'' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson''s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi''s and Coca-Cola.What marketers need to know today is not what music to run in the background to an ad, but how a brand sounds''. This book is essential reading for any brand manager looking for a competitive edge in an increasingly clut
£18.57
Createspace Independent Publishing Platform Tested Sentences That Sell How To Use Word Magic To Sell More And Work Less
£10.59
£143.59
iUniverse The Power of Belonging
£20.57
Simon & Schuster Key Account Management and Planning
Book SynopsisThe vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company''s most important asset, in some cases supplying in excess of 80 percent of a firm''s revenues. Here, in one powerful volume, key account management expert Noel Capon provides the most comprehensive treatment of key account management and planning yet published. For the first time, Capon introduces his breakthrough four-part "congruence model" of key account management -- a new, thoroughly researched approach to optimally managing your key account portfolio. First, the author shows how to select and conceptualize the key account portfolio; second, how to organize and manage key accounts; third, how to recruit, select, train, retain, and reward key account managers; and fourth, how to formulate and execute strategy and issues of coordination and control. This congruence model serves as a backdrop as Capon takes the reader step-by-step through the vital functions of key account management including identifying key account criteria, considering the threats and opportunities for the key account, and understanding the roles and responsibilities of critical players. Capon backs up his points with extensive research, real-life stories of successes and failures at a variety of companies, and clarifying figures. Special chapters are devoted to partnering with key accounts and in-depth information on global key account management, an increasingly important weapon for staying ahead of the competition.Timely, important, and essential, Key Account Management and Planning is the only reference handbook those with key account responsibilities will ever need.Table of ContentsContentsPrefaceAcknowledgmentsI. INTRODUCTIONCHAPTER ONE: The Rationale for Key Account ManagementII. STRATEGY, ORGANIZATION, AND HUMAN RESOURCES FOR KEY ACCOUNT MANAGEMENTCHAPTER TWO: Developing Strategy for the Firm?s CustomersCHAPTER THREE: Organizing for Key Account ManagementCHAPTER FOUR: The Key Account ManagerIII. SYSTEMS AND PROCESSESCHAPTER FIVE: Key Account Planning: Analysis of the Key AccountCHAPTER SIX: Key Account Planning: Analysis of Competition and the Supplier Firm, Planning Assumptions, and Opportunities and ThreatsCHAPTER SEVEN: The Key Account StrategyCHAPTER EIGHT: Managing the Key Account RelationshipIV. CRITICAL ISSUES FOR KEY ACCOUNT MANAGEMENTCHAPTER NINE: Partnering with Key AccountsCHAPTER TEN: Global Account ManagementExercisesAppendixesNotesIndex
£18.99
Simon & Schuster Contagious
Book SynopsisThe New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contag
£16.14
Createspace Independent Publishing Platform Twitter for Authors Social Media Book Marketing Strategies for Shy Writers
£13.87
Open Road Media Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Book SynopsisA "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.Trade Review“A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola’s corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness.” —Financial Times “[A] highly entertaining history . . . A juicy look at wheeling-dealing, litigation, global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche.” —Publishers Weekly “At times the book reads like a Russian novel combined with a thriller. It will appeal to the general reader as well as to students of history.” —Library Journal “Allen seems to have had unprecedented access to company insiders, corporate archives, and private papers, and he uncovers a trove of information about corporate political clout at home and abroad. . . . Allen successfully contributes to the fascinating lore surrounding this symbol of American culture and enterprise.” —BooklistTable of Contents Dedication Contents Introduction: Red Scare One: Stirrings Two: Dope Three: Dobbs Four: Bottled-Up Anger Five: “Get Your Readiness” Six: Short Sales Seven: Pepsi Eight: War Nine: Black and White Ten: Politics Eleven: “Octogenarians!” Twelve: New Coke Image Gallery Notes Bibliography Index Acknowledgments About the Author
£19.76
Createspace Independent Publishing Platform Writers Write Receipt Book
£12.19
Createspace Independent Publishing Platform Raising Chickens Business Free Online Advertising Secrets to Massive Money Now!: Video Advertising Video Marketing Strategy Website Traffic Secrets
£11.44
Houndstooth Press Hypno-Tising: The Secrets and Science of Ads That Sell More...
£11.39
Lioncrest Publishing Start with the Story: Brand-Building in a Narrative Economy
£19.94
Lioncrest Publishing Start with the Story: Brand-Building in a Narrative Economy
£13.29
£11.39
Merchant Books Scientific Advertising
£14.89
Wilder Publications Scientific Advertising: Complete and Unabridged
£12.63
Cosimo Classics Scientific Advertising
£12.13
WWW.Snowballpublishing.com Scientific Advertising
£8.67
www.bnpublishing.com How to Make Your Advertising Make Money
£15.19
www.bnpublishing.com Making Ads Pay: Timeless Tips for Successful Copywriting
£13.60
Cosimo Classics Scientific Advertising
£18.57
Princeton Architectural Press How Design Makes Us Think PB: And Feel and Do
Book Synopsis
£30.00
Echo Point Books & Media How to Write a Good Advertisement: A Short Course in Copywriting
£23.47
