Social media / social networking Books

Book SynopsisIntroduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Businessis your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you''ll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You''ll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining ful

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Book SynopsisDavid Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. More recently he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology. He lives in New York.Trade ReviewDavid Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise * Observer *Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity * Scotsman *A well-reported account of the first six years of one of the most important companies on earth * Financial Times *Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg * The Economist *A compelling account of the origins and prospects of the social networking giant * The Week *

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Book Synopsis''A terrific history of the online creator economy.'' The New York Times''This book is about a revolution. It has radically upended how we''ve understood and interacted with our world. It has demolished traditional barriers and empowered millions who were previously marginalized. It has created vast new sectors of our economy, while devastating legacy institutions. It is often dismissed by traditionalists as a vacant fad, when in fact it is the greatest and most disruptive change in modern capitalism.''Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet-revealing how online influence and the creators who amass it have reshaped our world, online and off.For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the Trade ReviewThis astute debut from Lorenz, a Washington Post technology columnist, traces the tumultuous history of social media from the early 2000s to the present.... Lorenz accomplishes the difficult feat of wrangling a cogent narrative out of the unruliness of social media, while offering smart insight into how platforms affect their users.... It's a powerful assessment of how logging on has changed the world. * Publishers Weekly *An expansive look at how social platforms have radically altered literally every aspect of our lives. * Dazed *A terrific history of the online creator economy. * The New York Times *If you want to understand what is happening on the internet, you start by reading Taylor Lorenz. * Bloomberg *A leading voice on social-media trends and internet culture. * The Economist *

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Book SynopsisFrom the hugely popular @OverheardLA Instagram account comes this illustrated collection of the entertaining, absurd, sometimes even poignant snippets of conversation overheard on the streets of Los Angeles. Oh, Los Angeles: where kids with lemonade stands accept Venmo, where your Uber driver moonlights as a spiritual adviser. Whether you love L.A. or love to hate it, you''ll delight in this comical tribute to the one and only La La Land -- a world all its own, yet also a microcosm of 21st century American culture in so many ways. The book features illustrations from Emmet Truxes, creator of the popular @brooklyncartoons Instagram account, and a foreword from L.A. mayor Eric Garcetti. It''s the perfect gift for millennials and everyone who loves to (gently) mock them. Prepare to laugh, to face-palm, to cringe, and to delight in such gems as, Timing is everything, whether it''s sex, drugs, or avocados. Why are the older generations so ju

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Book SynopsisA comprehensive guide to the nitty-gritty of prop styling from a top professional!Table of ContentsCONTENTS Preface: Why I Wrote This Book Introduction About Me & How I Became a Prop Stylist SECTION 1: GETTING THERE What Is Prop Styling? • Prop Styling Is… • Media Outlets • Why is Prop Styling so Appealing? How does one become a Prop Stylist? What Type of Person Becomes a Prop Stylist? • Developing your Personal Style • What are you good at? • Assess your Creative Skills • Lifestyle Considerations Professional Prop Styling Niches • Food stylist Spotlight: [name to come] Prop Styling for Events and Experiences Professional Stylist, Content Creator, Influencer, Photographer + examples • Stylists on Social media • Infographic • Maker, Seller, Shop Owner SECTION 2: THE JOB EXPLAINED A Day in the Life of a Prop Stylist Possible Prop Styling Roles What is a Creative Brief? Creative Direction • Client Questionnaire • Mood Boards How to Plan a Kick Ass Photo Shoot – A Timeline Photo Shoot Logistics and Worksheet Intro • Photoshoot planning/brainstorming worksheet • Merchandise Shopping list • Pickups and Deliveries • Photo shoot Call Sheet • Credits for Items Photographed • Job Estimating Worksheet Renting vs. Buying vs. Borrowing Props • Prop House spotlight: [name to come] Essential Prop, Surface and Backdrop Collection • Props to Own • Surfaces • Backdrops • Aquiring, Procuring and Collecting Props Packing and Transporting Props Styling Assistants • Styling Assistant Duties • Styling Assistant Etiquette • Stylist Assistant Spotlight: [name to come] Being on Set • Working with Clients: It’s All About Them. SECTION 3: THE BUSINESS What are Your Goals? Presenting Your Work Define Your Brand But Avoid Being Too Nichey Should you Fake it till you Make It? What Do I Charge? • Sample Budget or Estimate • Making/Preparing Your Invoice Styled Shoots, Test Shoots or “Credit Only” Shoots Agency Representation Where the Work is or Finding Work • Styling on Staff • Styling for Freelance or Part Time Gigs • How do Clients Find You? SECTION 5: WRAP UP Styling Myths Opportunities for Stylists In Closing • The Prop Styling Experience • Where to Go Next SECTION 6: APPENDIX Styling Resource Guide: What you need to know to find things in your area The Styling Kit • Styling Kit Items Planning Worksheets Intro • Photoshoot planning/brainstorming worksheet • Merchandise Shopping list • Pickups and Deliveries • Photo shoot Call Sheet • Credits for Items Photographed • Job Estimating Worksheet Glossary CREATIVE RESOURCES What are you shooting? 4 essential elements Photo Orientation Placement and Arranging Working with Color and texture Storytelling: establishing the theme and style Other assorted tips Sketching and using thumbnails Moodboards how-to Photo frames

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Book SynopsisA few generations ago, college students showed their romantic commitments by exchanging special objects: rings, pins, varsity letter jackets. Pins and rings were handy, telling everyone in local communities that you were spoken for, and when you broke up, the absence of a ring let everyone know you were available again. Is being Facebook official really more complicated, or are status updates just a new version of these old tokens?Many people are now fascinated by how new media has affected the intricacies of relationships and their dissolution. People often talk about Facebook and Twitter as platforms that have led to a seismic shift in transparency and (over)sharing. What are the new rules for breaking up? These rules are argued over and mocked in venues from the New York Times to lamebook.com, but well-thought-out and informed considerations of the topic are rare.Ilana Gershon was intrigued by the degree to which her students used new media to communicate important Trade ReviewBreaking up is hard to do, and, as Ilana Gershon observes, it can be even harder when technology is brought into the mix. Gershon interviewed over 70 people (many of them college students) to examine how they used chatting, email, texting, and social networking websites in conjunction with their relationships and found that opinions and social rules governing the intersection of romance and technology are still highly variable. Why would some people rather break up through email, while others prefer instant messaging? What kind of problems arise when a couple has different ideas about how to digitally negotiate the end of their relationship? How do the social and public aspects of sites like Facebook affect one's actions during a relationship and after its dissolution? Mindful of the complicated nature of the topic, Gershon never attempts to define which behaviors are right or wrong but instead concentrates on exploring the ways people think about these tools and what their beliefs show about society's responses to technology. Though written with an academic focus, this is an intriguing read for anyone interested in how social conventions for new media develop and the ways that technology is changing romantic relationships. * Library Journal *In her surprisingly gripping first book, Gershon argues that Facebook and other forms of new media social networking have radically changed the playing field of accepted interactions. Generations navigate these new forms differently and a whole new set of norms is being developed to judge behavior. No subject has dominated the discussion more than the ways in which we handle romantic relationships: when they begin, when to go public, and how to bring them to an end. Do people really break up via text message? The answer is yes, and Gershon asserts that in this case 'the medium is at odds with the message.' A professor of communications, the author takes a distinctly academic approach, lending legitimacy to what might otherwise be easily dismissed. She understands how new media shapes social communications and addresses its constant evolution. Readers interested in communication theory and new media evolution will appreciate the author's excellent balance of analysis, anecdote, and readability. * Publishers Weekly *Table of ContentsIntroduction1 Fifty Ways to Leave Your Lover: Media Ideologies and Idioms of Practice2 E-mail My Heart: The Structure of Technology and Heartache3 Remediation and Heartache4 How Do You Know?5 Breaking Up in a PublicConclusion Bibliography Index

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Book SynopsisExamines what Ashley Hinck calls “fan-based citizenship”: civic action that blends with and arises from participation in fandom and commitment to a fan-object. Hinck argues that fan-based citizenship has created new civic practices wherein popular culture may play a large role in generating social action.

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Book SynopsisSpotlights the idea of curation as a process for inspiring student-centered learning with digital media. Young people need to learn to become purposeful collectors and, thus, curators of their own learning. In this book, Kist shows educators how to empower students as they make sense of all the books, videos, websites, and social media they access.

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Book SynopsisSpotlights the idea of curation as a process for inspiring student-centered learning with digital media. Young people need to learn to become purposeful collectors and, thus, curators of their own learning. In this book, Kist shows educators how to empower students as they make sense of all the books, videos, websites, and social media they access.

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Book SynopsisTrade Review"A substantial, unique, and much needed contribution to our understanding of media, politics, and policy. Inspired and comprehensive in its approach, Digital Media and Democratic Futures offers a set of fresh and original questions answered by innovative thinkers." * Zizi Papacharissi, University of Illinois, Chicago *"Digital Media and Democratic Futures forges new lines of interdisciplinary research. Editor Michael X. Delli Carpini and the book's contributors identify the stakes in digital politics and describe the relationships between disparate phenomena, from the Internet of Things to Black Lives Matter." * David Karpf, George Washington University *Table of ContentsIntroduction: Digital Media and the Future(s) of Democracy —Michael X. Delli Carpini PART I. DESIGNING DIGITAL DEMOCRACIES 1. Programming the Rules of Engagement: Social Media Design and the Nonprofit System —Rena Bivens 2. Digital Opportunity Structures: Explaining Variation in Digital Mobilization During the 2016 Democratic Primaries —Daniel Kreiss 3. Kids These Days: Supply and Demand for Youth Online Political Engagement —Thomas Elliott and Jennifer Earl PART II. RETHINKING EXPERTISE IN DIGITAL DEMOCRACIES 4. Why Dewey Was Wrong —Beth Simone Noveck 5. Counting the Uncounted: What the Absence of Data on Police Killings Reveals —Kelly Gates 6. Digital Peripheries and the Politics of Expertise in Nairobi, Kenya —Lisa Poggiali PART III. DIGITAL MEDIA AND PUBLIC VOICES 7. Authoritarian Deliberation 2.0: Lurking and Discussing Politics in Chinese Social Media —Daniela Stockmann and Ting Luo 8. How the Market for Social Media Shapes Strategies of Internet Censorship —Jennifer Pan 9. The Measure of a Movement: Quantifying Black Lives Matter's Social Media Power —Deen Freelon PART IV. REGULATING DIGITAL DEMOCRACIES 10. Must Privacy Give Way to Use Regulation? —Helen Nissenbaum 11. Democratic Futures and the Internet of Things: How Information Infrastructure Will Become a Political Constitution —Philip N. Howard Contributors Index Acknowledgments

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Book Synopsis If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to: • FormTable of Contents Contents Acknowledgments Introduction 1. Social Marketing: Even More Important Than You Think 2. Devising Your Strategy and Getting Started 3. Engagement 101: Determine Your Voice and Personality 4. How to Develop Content That Promotes Engagement 5. Become Truly Customer-Centric—and Reap the Advantages 6. How to Avoid Pitfalls, Deal with Crises, and Keep Your Brand’s Reputation Intact 7. How to Staff Your Social Team and Organize for More Effective Engagement 8. Tools for Producing More Relevant, Targeted Engagement 9. How to Identify Influencers, Work with VIPs, and Grow Word of Mouth Substantially 10. How to Build Strong Relationships with Bloggers and Work with Online Personalities 11. Increase Engagement by Turning Your Employees into Marketers 12. How to Engage with ROI in Mind 13. Going Social in Real Life 14. Final Word Notes Index

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Book SynopsisCapturing contemporary trends and forecasting the look of the future, this dazzling anthology collects the work of the most cutting-edge photographers working today, this volume is an essential compilation of the most important photographic trends of the age of social media and digital publication.The interaction between photography and fashion has always been compelling--how can artists balance commercial viability against their own creative vision? Anti-Glossy collects some of the most innovative photographers working in the field of fashion, exploring the way new media is influencing the direction of photography for print.As the notion of the fashion photographer becomes less distinct, the industry is benefitting from the talents of artists whose influence leads the genre into a multitude of surprising, often shocking, directions. In this collection of new fashion photography, full-page color and black-and-white photographs represent an incredible range of Trade Review"Anyone guilty of hoarding issues of Vogue, Dazed, or W will want to bookmark Anti Glossy, a curated anthology of fashion spreads from over 20 photographers who have made their name in creating fiercely cutting-edge editorials, including household names like Juergen Teller and emerging female talents like Charlotte Wales." —NEW YORK MAGAZINE

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Book SynopsisThis Element provides an innovative angle for understanding organizational social networks, engaging in empirical network research, and nurturing further theoretical development on the role of social interactions and connectedness in modern organizations.Table of Contents1. Introduction; 2. Distinctiveness of social network research; 3. Theoretical developments; 4. Social network research methods; 5. Current debates; 6. Future research; 7. Conclusion.

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Book Synopsis''Jane Austen on steroids. It''s that sharp, that wicked, that laceratingly true'' Michael Cunningham, author of The Hours''Intoxicating . . . A wellness tonic for people who like to make fun of the wellness industry'' Leigh Stein, author of Self Care____________Jane Dorner has two modes:PR Jane is twenty-five, breezy, clever in a non-threatening way and eager to sell you a feminist vibrator.Actual Jane is twenty-nine, drifting through mediocre workdays and lackluster dates while paralysed by her crushing mountain of overdue bills. Enter the impossibly gorgeous Cass, whom Jane discovers scrolling through Instagram - the guru of a ''wellness retreat'' based out of a ramshackle country house that may or may not be giving off cult vibes. Suddenly Jane realises she might have found the one ladder she can climb.But inner peace and glowing skin will always come at a price...Trade ReviewJessie Gaynor's wildly funny, laser-eyed novel is Jane Austen on steroids. It's that sharp, that wicked, that laceratingly true -- Michael Cunningham, Pulitzer Prize?winning author of The HoursFunny and satirical, Gaynor totally nails self-care as a personality type * Grazia *Wryly funny . . . Jessie Gaynor's fabulous debut novel, The Glow, is a deft sendup of wellness culture that delves a few levels deeper * New York Times *Jessie Gaynor's plot is breezy and hilarious, but where she really shines is the character of Jane herself, a self-centered and image-obsessed nightmare whose observations about NYC Millennial culture made me LOL more than once. You'll never look at wellness PR pitches the same way again once you've heard Jane's commentary on the entire endeavour * Glamour, The Best Books of 2023 *A welcome dose of satire for anyone who's been duped by yoni eggs, vagina scented candles or TikTok tarot readers * i-D *The Glow is the first truly dead-on satire of wellness culture, understanding it as not just a consumer trend, but a way of thinking and speaking. With terrifying wit, Jessie Gaynor shreds the overrated virtues of prosperity and healthy moisture barriers, and extols the underrated virtues of irony and sanity -- Tony Tulathimutte, author of Private CitizensDeliciously tart, fizzy, and absolutely intoxicating, The Glow is like a slim can of hard kombucha: a wellness tonic for people who like to make fun of the wellness industry -- Leigh Stein, author of Self CareGaynor's sharpened blades are out for the wellness industry and its cult-like devotion to personal brands, but The Glow is more than just incisive observation and pitch-perfect satire. There's a deep well of human ambition and desire at the root of this story, not to mention a sharp plot that bounds ahead with the assurance of the best thrillers. Gaynor builds layer on layer of mystery out of everyday human yearning, creating a whole that's deeply satisfying and always surprising * CrimeReads *Jessie Gaynor's writing is wickedly funny and sly in its observations, pairing human truths with a setting that can only belong to our present moment. The Glow manages to be both savvy in its sendup of the social-media-influencing world and empathic in its portrayal of the millions who flock to it. I tore through the book in a state of pure delight, pining to return to it whenever trivialities like 'work' or 'sleep' so rudely interrupted -- Julia Pierpont, author of Among the Ten Thousand ThingsSparkling like dewy skin and laugh-out-loud funny, The Glow announces Jessie Gaynor as a compelling new novelist -- Anna Dorn, author of ExaltedRazor-sharp satire * Irish Examiner *Hilariously deadpan * SHEmazing *Hilarious and razor sharp about the aspects of the wellness industry that aren't all that well, this satire could kill "Eat, Pray, Love" on sight * Woo *

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Book SynopsisInner peaceGlowing skinThe perfect bodyHow far would you go?Jane Dorner has two modes:PR Jane is twenty-five, breezy, clever in a non-threatening way and eager to sell you a feminist vibrator.Actual Jane is twenty-nine, drifting through mediocre workdays and lackluster dates while paralysed by her crushing mountain of overdue bills. Enter the impossibly gorgeous Cass, whom Jane discovers scrolling through Instagram - proprietor of a ''wellness retreat'' based out of a ramshackle country house that may or may not be giving off cult vibes. Suddenly Jane realizes she might have found the one ladder she can climb.But inner peace, shiny hair and glowing skin always comes at a price . . . ________''Jane Austen on steroids. It''s that sharp, that wicked, that laceratingly true'' Michael Cunningham, author of The Hours''Money, influence, and perfect skin do not always make for good chemistry'' Elle''A welcome dose of satire for anyone who''s been duped by yoni eggs, vagina scented candles, or TikTok tarot readers'' i-D

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Book SynopsisStrategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.Table of ContentsFigures and Tables ix Foreword xi Preface xiii Acknowledgments xxi The Authors xxiii ONE Why Are Online and Mobile Channels So Important to Nonprofits Today? 1 TWO Guiding Principles for Anytime Everywhere 7 THREE Advocacy Anytime Everywhere 37 FOUR Fundraising Anytime Everywhere 77 FIVE Community Building Anytime Everywhere 115 SIX Multichannel Strategies in Action 141 SEVEN Equipping Your Organization for Anytime Everywhere 161 EIGHT Transitioning to Anytime Everywhere 185 Conclusion: Disrupting the Nonprofit Sector 201 Notes 211 Index 219

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Book SynopsisThe first book to address how social media is revolutionizing the field of survey research, Social Media, Sociality, and Survey Research equips readers with a new ideology for conducting data collection and analysis in the face of emerging technologies.Trade Review“This book is a must read for any researcher who wants to make use of social media data; it is incisive, instructive, easy to read and, above all, fascinating.” (Social Research Association, 1 June 2014)Table of ContentsList of Figures xiii List of Tables xvii Contributors xix Preface xxi Acknowledgments xxv 1. Social Media, Sociality, and Survey Research 1 Joe Murphy, Craig A. Hill, and Elizabeth Dean What Is Social Media? 2 Social Media Origins 6 Social Networking Sites and Platforms 6 Blogs 8 Twitter 8 Facebook 9 LinkedIn 9 Second Life 9 Other Social Networking Platforms and Functionalities 10 Why Should Survey Researchers Be Interested in Social Media? 11 The Current State of Survey Research 11 Falling Response Rates 11 Frame Coverage Errors 13 The Coming Age of Ubiquity 14 Public vs. Private Data 17 Social Media Interaction: Next Wave (or Subwave)? 18 Adding Social Media to the Survey Research Toolbox 21 Toward Using the Concept of Sociality in Survey Research of the Future 22 How Can Survey Researchers Use Social Media Data? 26 References 28 2. Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data 35 Carol Haney Describing Emotional or Subjective Feeling in Textual Data 36 Definition of Machine-Augmented Sentiment Analysis 37 How Sentiment Analysis Is Used with Text Data 38 Different Ways of Representing Sentiment 42 Ordinal Scales 42 Nominal Emotion Classification 43 Neutral Sentiment 44 Techniques for Determining Sentiment 44 Precursors to Analysis 44 Harvesting 46 Structure and Understand 50 Approaches to Determining Sentiment 51 Machine-Coded Sentiment Analysis 51 Human-Coded Sentiment Analysis 53 Sentiment Analysis as a Subset of Text Analytics 54 Current Limitations of Sentiment Analysis 57 References 59 3. Can Tweets Replace Polls? A U.S. Health-Care Reform Case Study 61 Annice Kim, Joe Murphy, Ashley Richards, Heather Hansen, Rebecca Powell, and Carol Haney Methods 64 Twitter Data 64 Public Opinion About Health-Care Reform: Kaiser Health Tracking Poll 70 Analysis 70 Results 71 RQ1: To What Extent Was Health-Care Reform Discussed on Twitter? 71 RQ2: What Is the Distribution of Sentiment of Health-Care Reform Tweets? 74 RQ3. Do Trends in the Sentiment of Tweets About Health-Care Reform Correlate with Observed Trends in Public Opinion About Health-Care Reform from Nationally Representative Probability-Based Surveys? 75 KFF Trends 75 Comparison 77 RQ4. What Are the Key Topics Discussed in Health-Care Reform Tweets? 78 Discussion 80 Conclusions 84 References 85 4. The Facebook Platform and the Future of Social Research 87 Adam Sage The Changing Web: From Searchable to Social 88 Digital and Digitized Data 93 The Case for Facebook Integration 94 Data and the Graph API 97 Facebook Applications 99 Social Plugins 103 The Future, Mobile Apps, and the Ever Increasing Complexity of the Social Graph 104 References 104 5. Virtual Cognitive Interviewing Using Skype and Second Life 107 Elizabeth Dean, Brian Head, and Jodi Swicegood Brief Background on Cognitive Interviews 108 Cognitive Interviewing Current Practice 109 Practitioners’ Techniques 109 Cognitive Interviews in Practice: Present and Future 112 Second Life for Survey Research 114 Methods 115 Recruitment 115 Screening 117 Incentive 118 Think-Aloud and Probes 118 Results 118 Overall Participant Characteristics 118 Feasibility of Pilot Study 120 Quality of Cognitive Interviews by Mode 121 Participant Disengagement 122 Nonverbal Cues 125 Total Problems 126 Type and Severity of Problems 126 Conclusions 127 Discussion and Future Research 128 References 129 6. Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting 133 Ashley Richards and Elizabeth Dean Overview of Second Life 134 Research in Second Life 134 The Randomized Response Technique 136 Study Design 137 Results 142 Discussion 144 References 146 7. Decisions, Observations, and Considerations for Developing a Mobile Survey App and Panel 149 David Roe, Yuying Zhang, and Michael Keating Impact of the Evolution of Technology on Data Collection 150 Telephone Interviewing 151 Web Interviewing 151 Cell Phones 152 Smartphones 153 Building an App 156 Goals 157 Preliminary Findings 168 Recruitment 170 Respondent Communication 170 Survey Topics 172 Respondent Impressions on Incentives, Survey Length, and Frequency 175 Next Steps 175 References 176 8. Crowdsourcing: A Flexible Method for Innovation, Data Collection, and Analysis in Social Science Research 179 Michael Keating, Bryan Rhodes, and Ashley Richards What Is Crowdsourcing? 180 Open Innovation 181 Cisco Systems I-Prize Challenge 182 RTI International’s 2012 Research Challenge 183 Options for Hosting Your Own Challenges 185 Legal Considerations 186 Data Collection 187 Crowdsourcing Survey Response on Mechanical Turk 187 Targeted Data Collection 190 Cost Considerations 194 MyHeartMap Challenge 195 Analysis by Crowdsourcing 197 Sentiment Analysis 197 Challenge-Based Data Analysis 198 Conclusion 199 References 200 9. Collecting Diary Data on Twitter 203 Ashley Richards, Elizabeth Dean, and Sarah Cook Background 204 Twitter 204 Diaries 204 Methods 206 Recruitment 208 Data Collection 210 Results 211 Nonresponse 212 Data Quality 216 Incentive Preference 221 Participant Feedback 222 Discussion 227 References 229 10. Recruiting Participants with Chronic Conditions in Second Life 231 Saira N. Haque and Jodi Swicegood Background 233 Methods 234 Instrument Development 235 Recruitment Methods 235 Survey Administration 244 Results 244 Discussion 247 Communities 247 Using Existing Second Life Resources 248 Other Effective Methods 249 The Importance of the Recruitment Avatar 249 Conclusion 250 References 251 11. Gamification of Market Research 253 Jon Puleston Significance of Gamification in Market Research 254 Apply Gamification to Market Research 256 Gamification in Survey Design 259 Apply Rules to Question Design 265 Add the Competitive Element 269 Add Reward Mechanics 271 Give Feedback 272 Make Tasks More Involving 273 Ensure the Challenge Can Be Accomplished 275 How to Design Questions To Be More Game-Like 275 Common Questions About Gamification 284 Who Responds to Gamification? 284 What Impact Does Gamification Have on the Data? 285 How Do These Techniques Work in Different Cultures? 289 Conclusions 291 References 292 12. The Future of Social Media, Sociality, and Survey Research 295 Craig A. Hill and Jill Dever Statistical Challenges with Social Media Data 296 Quality and Representativeness 297 Sampling from Social Media Sources 298 Population Estimation from Social Media Data 303 Future Opportunities 306 What Does the Future Hold? 307 Sociality Hierarchy Level 1: Broadcast 308 Sociality Hierarchy Level 2: Conversation 311 Sociality Hierarchy Level 3: Community 312 Final Thoughts 314 References 315 Index 319

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Book SynopsisDevelop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest''s unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan Explore the factors behind Pinterest''s appeal and learn how to develop a plan based on your business''s core goals, then implement it and monitor the results Review case studies and interviews with successful Pinterest marketTable of ContentsIntroduction xxvii Chapter 1 Understanding Pinterest 1 What is Pinterest? 2 Visual Bookmarking 2 Visual Idea Searching 4 The History of Pinterest 5 Pinterest’s Quietly Explosive Growth 6 An Organically Formed Community 6 Demographics 6 How Pinterest Makes Money 7 Affiliate Links 8 Ad Platform Potential 8 Premium Account Potential 9 Pinterest’s Long-Term Potential 9 Early-to-Market Advantage 9 Third-Party Integration 10 Sustainability for Users 11 Chapter 2 Who Uses Pinterest for Marketing and Why? 13 Why Are Companies Using Pinterest? 14 To Drive Traffic 14 To Generate (and Track) Loyalty 16 To Demonstrate Product Potential 18 To Better Understand Consumers 20 To Establish Brand Personality 22 What Types of Companies Can Benefit from Using Pinterest? 24 Bloggers 24 Retail Stores 26 Online Publications 30 Big Brands 32 Small Business 34 Nonprofits 36 Chapter 3 What Makes Pinterest Valuable? 39 Pinterest Plays Off the Impact of Imagery 40 Visual Bookmarking 42 Saved Images for Later Exploration 43 Driven by Impulse Clicks 44 Pinterest Has a Low Barrier to Entry 45 Easy Account Setup 45 Minimal Account Management 46 Freedom from Publishing Schedules 46 Pinterest Provides an Outlet for Content Curators 47 Users and Businesses Can Share without Flooding Streams 47 Provides Businesses with Freedom to Share More Content 48 Pinterest Offers Content Segmentation to Users 49 Pinterest Serves as a Gateway Rather Than a Destination 50 Better Than Bookmarks for Users and Businesses 51 Pinterest Works Off Latent Click Conversions 52 Increased Opportunity for Traffic 53 Pinterest Puts All Users on an Equal Playing Field 53 Both Big and Small Companies Have Equal Leverage Potential 53 How Pins Get Fed into the Stream 54 Potential Benefit of More Traffic with Followers 55 Equality in Ultimate Pins Based on Size of Posting Account 55 Chapter 4 Week 1—Set Up a Pinterest Account 57 Monday: Create an Account 58 Registering for an Account 58 Setting Up Your Profile 61 Personal Name vs Company Name 63 Setting up a Business Account 63 Tuesday: Understand the Category System 66 What Are the Pinterest Categories? 67 Why Do You Need to Use Pinterest’s Categories? 68 Browsing Categories 68 Wednesday: Understand the Search System 69 Searching for Pins 70 Searching for People 71 Searching for Boards 72 Thursday: Create and Organize Your Boards 72 How to Create a Pinboard 72 Naming and Categorizing Pinboards 75 Organizing Pinboard Display 76 Friday: Start Pinning! 78 Chapter 5 Week 2—Curating Content with Pinterest 79 Monday: Repinning Content from Pinterest 80 How to Repin Content 80 Repinning Content from Your Friend’s Feeds 80 Repinning Content from Category Feeds 81 Tuesday: Pinning New Content with the Pin It Button and Bookmarklet 82 Spotting the Pin It Button on Websites 82 Installing and Using the Pinterest Bookmarklet 84 Using the Pin It Pop-Up Window 85 Wednesday: Uploading Original Pins to Pinterest 86 Why Upload an Original Pin? 86 Editing an Original Pin to Include a URL 87 Thursday: Pinning Products 88 How to Trigger a Product Listing 88 How Pinterest Displays and Categorizes Products 89 Friday: Pinning Content Using a Smartphone 90 Using the iPhone App 90 Using the Mobile Version of Pinterest 91 Chapter 6 Week 3—Find and Attract Followers 93 Monday: Understand Followers and Following 94 Why Following Users is Important 94 Why Gaining Followers is Important 95 Understanding the Exponential Reach of Pinterest 95 Tuesday: Find People to Follow 96 Finding People You Know 96 People by Association 98 People by Category 98 Wednesday: Selectively Follow Users’ Boards 99 The Problem with Following a User 99 Follow One (or Many) Boards 101 Refi ne Your Follow Strategy over Time 102 Thursday: Understand Commenting and Liking 102 Liking a Pin 102 Commenting on a Pin 104 Friday: Recategorize Pins over Time 105 Creating Multiple Boards for the Same Topic 106 The Value in Recategorizing 107 Deleting Pins 108 Chapter 7 Week 4—Purposely Propagating Pins on Pinterest 111 Monday: Getting Your Pins into the Stream 112 How Pins Enter the Topical Stream 112 The “Popular” Stream 114 Getting into the Product Stream 115 Tuesday: Building Momentum by Timing Pins 115 Testing the Impact of Pins by Time of Day 116 Giving Pins a Boost 116 The Cycle of Popular Pins 117 Wednesday: Controlling How Pins Are Posted 117 Influencing the Images a Pinner Shares 117 Influencing the Description of a Pin 118 Disallowing Pinning from Your Site 119 Thursday: Understanding the Impact of a Good Image 120 Pins vs Repins: The Difference is in the Drive 120 Types of Images That Capture Interest 121 Why Teaser Images Work So Well 122 The Question of Watermarks 123 Friday: Creating Pinterest-Specific Image Collages 123 Using Step-by-Step Collages 124 Using Before-and-After Images 125 Using a Magazine-Style Captioned Image 125 Chapter 8 Week 5—Track and Monitor Pinterest Traffic 127 Monday: Finding Out What Content Has Been Pinned from Your Site 128 Searching Pinterest for Pins from a Specific Website 128 Quick-Click Access to Other Pinned Images 129 What to Look for in the Listings 131 Tuesday: Understanding the Value of Pins vs Repins 132 What Does a High Number of Pins Mean? 132 What Do Pins Mean for Your Marketing Efforts? 133 What Does a High Number of Repins Mean? 133 What Do Repins Mean to Your Marketing Efforts? 134 Wednesday: Tracking the Traffic Generated by Pins 135 Checking Your Analytics for Traffic Increases 135 Measuring Pinterest Traffic 136 Identifying Traffic from Individual Pins 137 Which Pins Create the Most Value 138 Thursday: Understanding Why Pinterest Traffic Arrives over Time 139 The Pinterest Wave 140 Impulse Pins and Latent Click-Throughs 140 Why Traffic Doesn’t Always Match Pin Numbers 141 Friday: Using Third-Party Tools for Pinterest Analytics 142 PinAlerts 143 Curalate 144 Repinly 145 Chapter 9 Week 6—Developing a Successful Pinterest Strategy 149 Monday: Learning How Your Target Market Uses Pinterest 150 Mining Pinterest Search for Consumer Insight 150 Identifying Potentially Influential Pinners 153 Tuesday: Discovering Patterns in Topical Pins 155 What Concepts or Ideas Are Pinned Repeatedly 155 What Images Are Being Selected 155 What Are the Board Names Being Used for Pins? 156 Wednesday: Recruiting Evangelists and Fans for the Effort 157 Letting Influencers and Evangelists Curate Your Boards 158 A Warning Regarding Group Boards 160 Pinning and Featuring Fan Content 161 Thursday: Finding Tie-ins to Other Social Media Channels 162 Promoting Involvement on Facebook 162 The Twitter Connection 164 Video Sites (YouTube and Vimeo) 164 Friday: Understanding Your Staffing Availability 165 Determining Staff Needs 165 How Much Time to Spend on Pinterest 165 Regular Hours or Scattered Hours 166 Chapter 10 Week 7—Leveraging Boards for Better Reach 167 Monday: Creating a Strategic Pinboard Structure 168 What Are Your Goals for Pinterest? 168 Tuesday: Categorizing Boards 174 When to Add New Boards 174 Determining Board Names 176 Wednesday: Organizing and Reorganizing Boards 178 Moving and Removing Pins Over Time 178 The Value of Reordering Board Displays 181 Thursday: Creating Boards with Multiple Curators 183 The Value of Multiple Curators 183 Finding and Adding Curators 184 Friday: Creating Short-Term Boards for Marketing Purposes 185 Seasonal Boards 185 Event-Driven Boards 186 Campaign-Driven Boards 187 Chapter 11 Week 8—Using Pinterest to Attract Traffic 189 Monday: Promoting Your Own Content 190 When to Pin Your Own Content 190 Joining or Creating a Cooperative 192 Tuesday: Creating Pinterest-Focused Content 192 The Most Popular Topics on Pinterest 193 The Most Popular Types of Pins on Pinterest 194 Wednesday: Leverage Your Team 198 Taking Stock of Team Interests 198 Focused vs General Staff Involvement 201 One Account or Multiple Accounts? 201 When Your Team Consists of a Single Person 203 Thursday: Developing a Resource Board 204 Pinning Content That Educates Your Audience 204 Pinning Content That Inspires Your Audience 205 Pinning Content That Supports Your Brand 206 Pinning Content That Displays Your Brand in Use 207 Friday: Pinterest Best Practices 208 Individual Pin Best Practices 208 Pinboard Best Practices 209 Pinterest Marketing Best Practices 210 Chapter 12 Week 9—Using Pinterest to Engage with Fans 211 Monday: Play to the Interests of Your Audience 212 Look for Natural Brand Tie-ins 212 Offer Activity-Inspired Discounts 214 Measure Response to Test Boards 215 Tuesday: Featuring Content That Highlights Your Brand 216 Inspirational Content and Quotes 216 Educational Content and How-tos 217 Your Products in Action 219 Wednesday: Promoting Other Sites’ Content 220 The Value of Promoting Third-Party Content 220 Pin the Content of Evangelists 221 Promote Other Pinners and Bloggers 222 Thursday: Creating Crowd-Sourced Boards 223 Curating from Hashtags and Mentions 224 Leveraging Content from Other Channels 225 Leveraging Third-Party Pinners 227 Friday: The Value of Cross-Channel Integration 229 Highlighting a Featured Pinner 229 Promoting Pinterest Content on Other Channels 230 Chapter 13 Week 10—Pinterest Marketing Through Contests 233 Monday: Understanding Pinterest Contests 234 Pinterest TOS 234 Why Run Contests Through Pinterest? 235 Tuesday: Exploring Contest Examples 236 bmi Pinterest Lottery 236 Homes.com Spring into the Dream Contest 238 Wednesday: “Pin It to Win It” and Board Curation Contests 239 How It Works 239 Why It Benefits Your Brand 239 Measuring Value 240 Thursday: Pinterest Scavenger Hunts 241 How It Works 241 Why It Benefits Your Brand 242 Measuring Value 242 Friday: Pinterest Product Feature Contests 242 How It Works 242 Why It Benefits Your Brand 243 Measuring Value 244 Chapter 14 Week 11—Measure and Refine Your Strategy 247 Monday: Setting Pinterest-Related Goals 248 Setting a Business Goal 248 Letting Your Goals Define Your Tactics 249 Putting It All Together 250 Tuesday: Analyzing Your Campaigns 251 Matching Metrics to Campaigns 251 Analyzing Campaign Details for Consumer Insight 253 Wednesday: Understanding Common Pinterest Problems and Their Solutions 254 Lack of Repins 254 Lack of Followers 256 Lack of Traffic 258 Thursday: Continually Testing Your Approach 258 Test Topics and Concepts 259 Test Descriptions and Calls to Action 260 Test the Best Time to Pin 261 Friday: Learning from a Pinterest Case Study 261 Chapter 15 The Future of Pinterest Marketing 267 Pinterest Will Change the Web 268 Beyond Browsing: Content Curation 268 Potential for Buyouts or Partnerships 269 The Archival System: Changing the Way We Engage with Content 270 Pinterest’s Effect on Search 271 A Future Pinterest API 272 The Potential of a Pinterest API 272 Speculation on the API Delay 273 API Discussions for Developers 273 Understanding the Pinterest Effect 274 The Impact of Social Channels Over Time 274 Pinterest and the Future of Social Media Marketing 275 Appendix A: Pinterest Marketing Resources 277 Pinterest Marketing: An Hour a Day Pinboard 278 97th Floor Blog 278 Pinboard from PinnableBusiness.com 278 Marketing Land 278 Pinboard from Team MarketingProfs 278 Social Media Examiner 278 Pinterest Marketing Articles Pinboard 279 Entrepreneur 279 Pinterest for Marketing Pinboard 279 Mashable 279 Appendix B: Appendix: Pinterest Tips from Top Marketers 281 Ryan Sammy 282 Prafull Sharma 282 Matt Siltala 283 Carrie Hill 283 Amanda Nelson 284 Katie Laird 284 Dirk Singer 285 Megan Rivas 286 Jamie Grove 286 Glossary 287 Index 289

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Book SynopsisThe A to Z Facebook guide for users, marketers, and developers alike Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need.Table of ContentsIntroduction 1 Book I: Creating a Timeline 5 Chapter 1: Deciding to Join 7 Chapter 2: Creating Your Account 15 Chapter 3: Touring the Interface 49 Chapter 4: Customizing Your Privacy Settings 63 Chapter 5: Finding Help 83 Book II: Connecting with Others 91 Chapter 1: Creating Your Social Media Persona 93 Chapter 2: Posting and Interacting 105 Chapter 3: Sharing Photos 117 Chapter 4: Sharing Videos 133 Chapter 5: Participating in Groups 145 Chapter 6: Going Mobile 157 Chapter 7: Keeping Up with Events 171 Chapter 8: Having Private Conversations 187 Chapter 9: Games and Gifts 197 Chapter 10: Professional Networking 209 Chapter 11: Managing Connections Gone Awry 221 Book III: Connecting to Other Social Media 233 Chapter 1: What Is Social Media? 235 Chapter 2: Connecting Facebook to Everything Else 245 Chapter 3: Flying on Autopilot 259 Book IV: Building a Business Page 267 Chapter 1: Creating a Business Page 269 Chapter 2: Customizing Your Business Page 283 Chapter 3: Touring Your Business Page 295 Chapter 4: Building Your Community 319 Book V: Marketing Your Business 337 Chapter 1: Building a Network of Influence 339 Chapter 2: Running a Social Marketing Campaign 349 Chapter 3: Using Insights to Track Your Success 363 Chapter 4: Ads, Promotions, and Offers 377 Chapter 5: Identifying Your Target Audience 407 Book VI: Developing Facebook Apps 415 Chapter 1: Custom Apps for Business Pages 417 Chapter 2: Building Canvas Apps and Page Tabs 429 Chapter 3: Creating Your Own Apps 445 Chapter 4: Tour of the Facebook API 459 Index 475

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Book SynopsisBe a new face on Facebook! If you're new to the Facebook user community, don't be shy: you're joining around 2.7 billion users (roughly two-and-a-half Chinas) worldwide, so you'll want to make sure you're being as sociable as possible. And with more functionality and ways to say hellolike 3-D photos and Video Chat roomsthan ever before, Facebook For Dummies is the perfect, informative companion to get and new and inexperienced users acquainted with the main features of the platform and comfortable with sharing posts, pictures (or whatever else you find interesting) with friends, family, and the world beyond! In a chatty, straightforward style, your friendly hosts, Carolyn Abram and Amy Karasavasboth former Facebook employeeshelp you get settled in with the basics, like setting up your profile and adding content, as well as protecting your privacy when you want to decide who can and can't see your posts. They then show you how to get involved as you add new friends, toggle your newsfeed, shape your timeline story, join groups, and more. They even let you in on ways to go pro and use Facebook for work, such as building a promo page and showing off your business to the world. Once you come out of your virtual shell, there'll be no stopping you! Build your profile and start adding friendsSend private messages and instant notesShare your memoriesTell stories about your daySet your privacy and curate your news feed Don't be a wallflower: with this book you have the ideal icebreaker to get the party started so you can join in with all the fun!Table of ContentsIntroduction 1 Part 1: Getting Started 5 Chapter 1: The Many Faces of Facebook 7 Chapter 2: Adding Your Face 23 Chapter 3: Finding Your Way Around 35 Part 2: Day-to-Day Facebook 49 Chapter 4: Reading News Feed and Posting 51 Chapter 5: Timeline: The Story of You 83 Chapter 6: Understanding Privacy and Safety 109 Chapter 7: Facebook on the Go 157 Part 3: Connecting with Friends 197 Chapter 8: Finding Facebook Friends 199 Chapter 9: Just between You and Me: Facebook Messenger 211 Chapter 10: Sharing with Facebook Groups 231 Part 4: Getting the Most from Facebook 257 Chapter 11: Filling Facebook with Photos and Videos 259 Chapter 12: Buying, Selling, and Fundraising 285 Chapter 13: Scheduling Your Life with Events 307 Chapter 14: Creating a Page for Promotion 319 Chapter 15: Using Facebook with Games, Websites, and Apps 355 Part 5: The Part of Tens 373 Chapter 16: Ten Ways to Make the Most of Your Facebook Content 375 Chapter 17: Ten Ways to Be Politically Active on Facebook 383 Chapter 18: Ten Frequently Asked Questions 389 Index 397

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Book SynopsisBecome a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly.The Ultimate LinkedIn Sales Guideis the go-to book and guide for utilizing LinkedIn to sell. It coversall aspects of social and digital selling,includingbuilding the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales,andall the latest tips and tricks,strategiesand tools.With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you're savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouththe most powerful sales strategy around. This book will teach you how to do all that and more. InTheUltimate LinkedIn Sales Guideyou will learnhow to: Use theproven4 Pillars of Social Selling Successto improve your existing LinkedIn activities or get started on a firm footingCreatethe Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader statusGenerate leadsusingLinkedIn, then build and manage relationships with connected accounts to turn those leads into customersUtilize little-known LinkedIn power tools to grow your network, send effective messages, and write successful LinkedIn articlesAnd so much more! The Ultimate LinkedIn Sales Guideis a must read for anyone wishing to utilise LinkedIn to improve sales.Table of ContentsForeword xiii About the Author xvii Introduction xxiii Part 1 About LinkedIn 1 Chapter 1 The History of LinkedIn 3 Chapter 2 LinkedIn Free versus Premium/Sales Navigator 7 Chapter 3 The Pillars of LinkedIn Success 13 Part 2 The Perfect Profile 19 Chapter 4 Creating a Fully Optimised LinkedIn Profile 21 Chapter 5 Your Digital Suit or Dress… 29 Chapter 6 Common LinkedIn Profile Mistakes 37 Chapter 7 Building the Ultimate LinkedIn Profile 43 Part 3 Growing Your Network 73 Chapter 8 Using LinkedIn Searches 75 Chapter 9 Growing Your LinkedIn Network 87 Chapter 10 Sending Personalised Connection Requests 97 Part 4 Messaging 107 Chapter 11 LinkedIn Messaging 109 Chapter 12 LinkedIn Message Templates 119 Chapter 13 LinkedIn Audio and Video Messages 127 Part 5 Content 155 Chapter 14 Sharing Content on LinkedIn 157 Chapter 15 Creating Content on LinkedIn 173 Chapter 16 Writing Articles on LinkedIn 221 Chapter 17 Creating Viral Content on LinkedIn 237 Part 6 Personal Branding 245 Chapter 18 Building an Industry-Leading Personal Brand 247 Chapter 19 Generating Leads from LinkedIn 259 Part 7 Sales Strategy 265 Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267 Chapter 21 Multi-Touch Selling 271 Chapter 22 Linked In Tools, Technology & Software 275 Chapter 23 Measuring Results on LinkedIn & Your SSI Score 281 Chapter 24 LinkedIn Sales Navigator Tips 285 Chapter 25 The Future of Social & Digital Selling 293 Chapter 26 The Prospecting Maze 299 Working with Daniel Disney 311 Acknowledgements 323 Index 329

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Book SynopsisTable of ContentsIntroduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 3 Where to Go from Here 5 Part 1: Getting Started with Tiktok — The Movie Studio in Your Pocket 7 Chapter 1: Using TikTok for the First Time 9 Downloading TikTok for Your Mobile Device 10 Creating Your Account 11 Exploring Your Settings 14 Updating your profile 15 Updating your profile and privacy settings 17 Creating Your First TikTok Video 19 Chapter 2: Browsing TikTok 25 Browsing on the Home Screen 25 Liking and Commenting 27 Sharing Videos 30 Listening to Your Audience: Direct Messages and Inbox Notifications 33 Responding to comments and mentions 35 You’ve got mail! Checking your DMs 37 Discovering Users and Content 38 Chapter 3: Diving Deeper: Creating TikTok Videos 41 Starting a Recording 42 Picking Sounds for Your Video 47 Choosing Effects for Your Video 50 Selecting a Filter for Your Video 53 Recording in TikTok versus Uploading 55 Using Templates to Show Off Your Photos 57 Chapter 4: Publishing Your TikTok Video 61 Adjusting Clip Size after Recording 62 Adding Filters and Effects to Recorded Videos 65 Adding filters after recording 65 Adding effects after recording 65 Adding Sound to Recorded Videos 68 Using sounds from TikTok 68 Adding voiceover and narration 70 Adding voice effects 72 Adding Text and Stickers to Recorded Videos 73 Adding text 73 Adding stickers and emojis 76 Pinning stickers, emojis, and text 78 Publishing Your Video 79 Creating a description and tagging 79 Editing the cover image 81 Setting privacy and sharing 83 Chapter 5: Acclimating to TikTok Etiquette and Culture 85 Becoming Familiar with TikTok Culture 86 Speaking TikTok Jargon 88 Knowing When to Like, Follow, or Share 90 Winning Friends and Influencing People 92 Catching the attention of major influencers 93 Helping other TikTokers 93 Understanding TikTok’s Rules 95 Chapter 6: Staying Safe on TikTok 99 Setting Up Your Account Privacy 99 Keeping Your Children Safe 104 Protecting kids under 13 104 Family pairing for teens 13 to 17 104 Dealing with Bullies and Trolls 107 Part 2: Building Your Tiktok Following 109 Chapter 7: Looking at Your Profile Stats 111 Understanding the Value of Followers 111 Breaking Down Your Following, Followers, Likes, and Views 113 Looking at Detailed Account Analytics 114 Chapter 8: Creating Viral Content 119 Understanding the TikTok Algorithm 119 Identifying Trending Content 124 Checking the discover page 124 Finding content through search 127 Grabbing Your Viewers’ Attention 128 Stay positive 129 Keep your content clean 129 Invoke emotion 131 Use a ring light and microphone 131 Clarify and organize your message 132 Consider third-party tools 132 Chapter 9: Reaching New Audiences with Advanced Features 137 Duetting with Your Favorite Videos 138 Stitching the End of a Video 141 Livestreaming When You’re TikTok Famous 142 Part 3: Using Tiktok as a Business Tool 147 Chapter 10: Using TikTok to Grow Your Business 149 Understanding How Your Business Fits with TikTok 150 Knowing Your Audience and Competition 151 Integrating TikTok into Your Funnel 155 Creating Content That Sells 157 Chapter 11: Understanding TikTok Analytics for Your Business 159 Knowing Which Data Is Important 160 Understanding TikTok Analytics 161 Getting Data from Third-Party Tools 164 Part 4: the Part of Tens 165 Chapter 12: My Ten Favorite TikTok Accounts 167 Learning about ADHD with Catieosaurus 168 Drawing with Dan Povenmire 168 Following the Journey with Lexi McDonald 169 Dancing with Bao Tran 169 Interacting with Cheech & Chong 170 Making Money with Trevin Peterson 171 Sharing Pride with Josh Helfgott 171 Getting Inspired with Shontez Davis 172 Anchoring the News with Marcus DiPaola 172 Learning about TikTok Trends with Jera Bean 173 Chapter 13: Ten TikTok Business Accounts Doing It Right 175 Sharing the News with The Washington Post 176 Knowing Your Audience with Taco Bell 177 Partnering with Dunkin’ 178 Dancing with Break the Floor 179 Placing Product with Pop Sockets 179 Playing Sports with the Utah Jazz Bear 180 Recruiting Influencers with Bang Energy 181 Entertaining with The Tonight Show Starring Jimmy Fallon 182 Being Prepared with the American Red Cross 184 Engaging Your Audience with Chipotle 185 Chapter 14: Ten Ways to Grow Your Following 187 Be Transparent and Vulnerable 187 Stay Consistent 188 Know Your Audience 188 Include Your Community 188 Build Up and Promote Others 188 Engage Your Audience 189 Be Entertaining 189 Join Other Influencers 189 Follow Similar Accounts 190 Go Live 190 Index 191

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Book SynopsisMind your online P's and Q's with this expert digital manners guide Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones. In this book, you'll also: Learn near-universal etiquette rules for email, social media, cellphones, and moreDiscover ways to make sure that your polite attitude isn't being lost in the text-only context of a business emailAvoid common social media pitfalls and digitalTable of ContentsIntroduction 1 Part 1: Etiquette Guidelines 5 Chapter 1: Defining Etiquette in the Digital Age 7 Chapter 2: The Legal Ins and Outs of Etiquette 23 Chapter 3: Minding Your Online Manners at Any Age 51 Part 2: Social Media Etiquette 63 Chapter 4: Learning the Language of Social Media 65 Chapter 5: Sharing Your Thoughts in Posts and Comments 81 Chapter 6: Handling Negative Comments and Reviews 101 Chapter 7: Going Viral: The Good, the Bad, and the Unintended 115 Chapter 8: Group Decorum 129 Chapter 9: Being Likeable During Livestreaming 143 Part 3: Email Courtesies 157 Chapter 10: Email Best Practices That Won’t Let You Down 159 Chapter 11: Spam, the Law, and You 169 Part 4: Virtual Meeting Manners 187 Chapter 12: The Basics of Virtual Meetings 189 Chapter 13: Leading a Virtual Meeting 201 Chapter 14: Making an Appearance at a Virtual Meeting 215 Chapter 15: Webinar and Online Event Proprieties 229 Part 5: Mobile Mien 245 Chapter 16: Context in Messaging and SMS 247 Chapter 17: No One Wants to Hear Your Phone 257 Chapter 18: When and How to Use Text Messaging SMS 269 Chapter 19: Pleasant Direct Messaging 283 Part 6: The Part of Tens 303 Chapter 20: Ten Good Manners to Follow 305 Chapter 21: Ten Bad Behaviors to Avoid 313 Index 321 ntroduction 1 Part 1: Etiquette Guidelines 5 Chapter 1: Defining Etiquette in the Digital Age 7 Chapter 2: The Legal Ins and Outs of Etiquette 23 Chapter 3: Minding Your Online Manners at Any Age 51 Part 2: Social Media Etiquette 63 Chapter 4: Learning the Language of Social Media 65 Chapter 5: Sharing Your Thoughts in Posts and Comments 81 Chapter 6: Handling Negative Comments and Reviews 101 Chapter 7: Going Viral: The Good, the Bad, and the Unintended 115 Chapter 8: Group Decorum 129 Chapter 9: Being Likeable During Livestreaming 143 Part 3: Email Courtesies 157 Chapter 10: Email Best Practices That Won’t Let You Down 159 Chapter 11: Spam, the Law, and You 169 Part 4: Virtual Meeting Manners 187 Chapter 12: The Basics of Virtual Meetings 189 Chapter 13: Leading a Virtual Meeting 201 Chapter 14: Making an Appearance at a Virtual Meeting 215 Chapter 15: Webinar and Online Event Proprieties 229 Part 5: Mobile Mien 245 Chapter 16: Context in Messaging and SMS 247 Chapter 17: No One Wants to Hear Your Phone 257 Chapter 18: When and How to Use Text Messaging SMS 269 Chapter 19: Pleasant Direct Messaging 283 Part 6: The Part of Tens 303 Chapter 20: Ten Good Manners to Follow 305 Chapter 21: Ten Bad Behaviors to Avoid 313 Index 321

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Book SynopsisOn China's biggest social media platform, Weibo, feminists are staying one step ahead of the censors. Weibo Feminism is the first book to explore in-depth the connections and forms of resistance that feminist activists in China are making in online spaces despite increasing crackdowns on free speech and public expression.Aviva Wei Xue and Kate Rose explore the many forms of contemporary feminism in China, from activist campaigns against sexual harassment and domestic violence, through to Weibo Reading groups of feminist texts and subversive online novels published on the platform. The book includes an in-depth case study of feminist support networks for overwhelmingly female frontline medical staff that have sprung up on social media in the wake of the COVID-19 pandemic. Weibo Feminism goes on to asks what lessons are being learned in contemporary China for the cause of social justice for women around the world.Trade ReviewWeibo Feminism shares Chinese feminists’ creative and effective strategies for exercising power with dignity. It exemplifies global feminism’s transcendence of geopolitics, nationalism, and neoliberalism. It is essential reading for all who care about the rights and humanity of women everywhere. * Robin Visser, Associate Professor, University of North Carolina at Chapel Hill *The liberation struggle currently underway among the globe's largest population of women remains unknown in the English-speaking feminist world. The 'Weibo' feminism that has spread in China since the time of #MeToo is an unprecedented development in the history of East Asia and the world. This book brings its history, politics, real-world activities, online art and rhetoric, and culture, as well as details of its repression, to English-speaking readers. It conveys the radical spirit of Weibo Feminism in the movement's rejection of marriage, surrogacy, and the male literary world, as well as its heroic actions during the Corona pandemic, funny internet memes, and resistance to both Chinese Confucian patriarchy and Western liberalism. The Megalia feminism of South Korea described in a number of books complements this important account of uprising in contemporary China, and both literatures alert the world to East Asia's central place in feminism today. Authors Aviva Xue and Kate Rose document Weibo Feminism from the inside, and describe its theoretical principles, political tactics, and aims for the liberation of Chinese women with vivid clarity and in astounding detail. * Caroline Norma, RMIT University, author of The Japanese Comfort Women (Bloomsbury, 2015) *At a time of China’s rise to global superpower, what do we know about Chinese women’s aspirations, hopes and dreams? Weibo Feminism begins to fill this gap. In thousands of Blogs on Weibo, feminists promote an autonomous Chinese vision of the world by drawing on the past (history, language and forgotten women) as much as the present (literature, violence against women, prostitution, pornography and surrogacy). This brilliant book by Kate Rose and Aviva Wei Xue should be mandatory reading for people in the West as it opens our eyes to the strong, authentic and resilient voices of Chinese feminists who have much to teach us. * Dr Renate Klein, feminist health activist *Table of ContentsIntroduction: Scattered Revolutions Spark the Masses 1. Feminist Outbreaks in the Digital World 2. Spreading Feminism Online 3. Hijacking Reproductive Rights 4. Intersectionality Under the Radar 5. The Politics of Feminist Word-Play 8. Conclusion: "You Forbid Us to Gather Anywhere, So We Will Be Everywhere" - Weibo Feminism as a Global Solution Bibliography Index

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Book SynopsisCall my narcissism whatever you want. And while you''re at it; like, comment, subscribe, worship - fucking bow down.Meet Carleen and Crystal. The influencers with cultural commentary that will have you in stitches. Love them or hate them, there's no stopping their fast-growing online following. Offline, Carleen has her reservations about their cyber personas, but she idolises Crystal and would follow her anywhere even to FLIP!, the new social media giant that has everyone hooked and Carleen and Crystal are no exception; especially when it seems that their videos could make them famous.Superstardom, followers, fame, influence, money: it''s all just one click away. FLIP! is the answer to everything they''ve ever dreamed of. But is it too good to be true?FLIP! is a powerful new satire from critically-acclaimed writer Racheal Ofori that probes what it means to live freely under the shadow of social media, encroaching on every aspect of our lives. How can we be our authentic

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Book SynopsisGet people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You'll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you'll be able to start more conversations, create more opportunities and drive more sales and revenue. What you're looking for is out there if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you're legitimate. In this book, you'll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action. Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to youDiscover tips for building your network and reaching the decision makers at any companyLeverage the power of audio and video messages to connect more effectively on LinkedInFollow up and convert replies into sales, job offers, and high-value relationshipsIf you've struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.Table of ContentsForeword About the Author Introduction Part 1: Prospecting With Messages Chapter 1 – Motivation To Message Chapter 2 – The Prospecting Maze Chapter 3 – Outbound Social Selling Part 2: Research & Personalisation Chapter 4 – Why Aren’t People Replying? Chapter 5 – Research & Personalisation Chapter 6 – The One Thing To Avoid Chapter 7 – No One Likes Spam Messages Part 3: LinkedIn Messaging Thoughts Chapter 8 – InMail VS Message Chapter 9 – When To Send Messages Chapter 10 – One Size Doesn’t Fit All Part 4: Written LinkedIn Messages Chapter 11 – The Seven-Figure LinkedIn Message Chapter 12 – 25 Written Sales Message Templates Chapter 13 – Top Tips Part 5: Audio LinkedIn Messages Chapter 14 – Audio Voice Notes On LinkedIn Chapter 15 – How & When To Send Audio Messages Chapter 16 – The Two Most Important Components Chapter 17 – Ten Audio Sales Message Scripts Part 6: Video LinkedIn Messages Chapter 18 – Video Messages On LinkedIn Chapter 19 – From Video To Sale In 24 Hours Chapter 20 – Ten Video Sales Message Scripts Part 7: InMail Messages On Sales Navigator Chapter 21 – InMail Messages On LinkedIn Chapter 22 – InMail Subject Lines Chapter 23 – Ten InMail Sales Templates Part 8: Follow Up, Replies & Converting To Sales Chapter 24 – What If They Don’t Reply? Chapter 25 – Pick Up The Phone Chapter 26 – Conversation To Opportunity Part 9: Bonus Chapters Chapter 27 – Pipeline Will Always Be King Chapter 28 – Ten Big LinkedIn & Sales Navigator Tips Chapter 29 – Social Selling Top Tips Chapter 30 – Building A Strong LinkedIn Profile Chapter 31 – Cold Calling Is Like Blockbuster Chapter 32 – Social Selling In 15 Minutes Chapter 33 – The ABC’s Of Social Selling Working with Daniel Disney Acknowledgements Index

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Book SynopsisA compelling and original suspense novel for fans of You, Good Me Bad Me and podcast hit Serial, written in the style of Daisy Jones and the Six.Trade ReviewA truly innovative, fantastic book . . . Reads like your favorite podcast, the hit crime doc you'll want to binge * Josh Malerman, New York Times bestselling author of Bird Box *Centered on the world of social media influencers, [this] remarkable debut takes the form of a true crime docuseries. . . With no witnesses to the murder, readers will breathlessly await the verdict. Dorn, the pen name of husband-and-wife team Matt Dorff and Suzanne Dunn, is definitely a writer to watch * Publishers Weekly *A riveting courtroom drama. It uses skilfully fashioned plot twists to gradually reveal the background and aftermath of a tragedy born of naive but simultaneously ruthless ambition, childhood damage and the ripple effects of prejudice * Morning Star *'Deliciously contemporary. A fascinating courtroom drama . . . a compelling, poignant portrait of sexual desire in our social media age' * Daily Mail *

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Book SynopsisEssential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers.Many people use social media every day - and it can be a vital tool in professional life. Whether you''re polishing an online CV, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the ''social'' posts that you may make outside of work.Using Social Media at Work is an easy to read, pocket-sized guide that can be dipped into for advice, tips and guidance - perfect for reading in a lunch break or on a commute. It is the ultimate etiquette guide for anyone nervous about using social media in professional settings, including: top tips, common mistakes and advice on how to avoid them, summaries of key points, and lists of the best sources of further help.

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Book SynopsisTika the Iggy is the fashion model of the 21st century with millions of fans on social media. She is an Italian Greyhound from Canada, as well as a fashionista, poet, cucumber enthusiast and human rights advocate. From fashion to activism, hosting to travel, Tika the Iggy is your guide to living your best life with lessons in love, fashion and living well. Packed with adorable images of Tika in outstanding outfits, Tika the Iggy is must-have for any Tika fan, or anyone who needs more fabulousness in their life. 'A new fashion It girl'Vogue

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Book Synopsis''A cold, hungry adventure story about the power of choice and the strength of solidarity'' SEAN MICHAELSAmerica, 2049: Summer temperatures are intolerably high, the fossil fuel industry has shut down, and humans are implanted with a ''Flick'' at birth, which allows them to remain perpetually online. The wealthy live in the newly created Floating City off the coast, while people on the mainland struggle to get by. For Rose, a job as a hostess in the city''s elite club feels like her best hope for a better future. At a Cold War-era research station, a group of highly trained women with the code name White Alice are engaged in climate surveillance. But the terms of their employment become increasingly uncertain. And in a former oil town in northern Canada called Dominion Lake, a camp is being built-Camp Zero. A rare source of fresh, clean air and cooler temperatures, it will be the beginning of a new community and a new way of life. Grant believes it wiTrade ReviewThis is a distinctive, involving slice of cli-fi about the power of solidarity that illustrates how closely utopias and their opposites are related * Daily Mail *A gripping work of speculative climate fiction . . . page-turning feminist mystery-thriller * Observer *Camp Zero is a sui generis novel, boldly imagined, intricately designed, and convincingly detailed. Though set in the near future, it resonates with a palpable sense of reality and with the deep insights into some dimensions of the human condition, such as migrations, the burden of the past, environmental destruction, gender inequality, self-recreation. Page by page, the prose shines with subtle verbal artistry. This is a groundbreaking literary work. -- Ha JinMichelle Sterling has written a big, gutsy, and clear-eyed novel of the near future that neither lurches with dread nor swoons with false hope: it's a cold, hungry adventure story about the power of choice and the strength of solidarity. You won't be able to put it down. -- Sean Michaels, Giller-Prize winning author of Us ConductorsIn an equally tantalizing and terrifying tour de force, Michelle Min Sterling boldly remixes the realities of our present world, the danger we are in, and the fates we have settled for through a mesmerizing story of loyalty, deception, and ultimately love. Camp Zero's dark twists and bright turns left me breathless, hopeful, furious, and emboldened until the very end -- Nancy Jooyoun Kim, New York Times bestselling author of The Last Story of Mina LeeSterling's stunning debut offers a glimpse into a climate change-ravaged future in which resources diminish quickly and new frontiers are hard to find . . . this cleverly constructed climate fiction mystery feels like one many readers could see within their lifetimes. This should earn a place on shelves alongside Station Eleven and Annihilation * Publishers Weekly *CAMP ZERO is the thrilling, urgent feminist climate fiction that the world needs. With extraordinary world-building, captivating characters, and sharp commentary on climate change, technology, colonialism, capitalism, and the patriarchy, Michelle Min Sterling's remarkable debut delivers its big ideas with suspense, endlessly surprising twists, and abundant heart -- JESSAMINE CHAN, NYT bestselling author of THE SCHOOL FOR BAD MOTHERSAction-packed . . . It's about how women can come together to change the world . . . incredible -- Read with Jenna * Today *The different narratives come together in a surprising and satisfying way in this absorbing novel * Guardian *A gripping story about survival, with compelling characters and frightening plot twists that will keep you riveted * Real Simple *

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Book Synopsis**NEW YORK TIMES BESTSELLER**''A page-turning feminist mystery thriller'' Observer''Distinctive and involving'' Daily Mail''Surprising and satisfying'' GuardianRose wants a better life for herself and her mother. Taking a job as a hostess in the Floating City''s elite club feels like her best hope. It means she has a steady pay cheque, that she can stay cool as the temperatures hit new highs and when storms devastate the mainland, she is safe. And when the eccentric creator of the Flick, the universally enjoyed digital implant which allows everyone to remain perpetually online, asks for her to spy on a secretive northern building project in return for her mother''s residency, Rose agrees. But she is unprepared for the brutality of Camp Zero. And when it becomes clear that she is not the only person with an agenda, solidarity becomes as precious as fresh air.Trade ReviewThis is a distinctive, involving slice of cli-fi about the power of solidarity that illustrates how closely utopias and their opposites are related * Daily Mail *A gripping work of speculative climate fiction . . . page-turning feminist mystery-thriller * Observer *Camp Zero is a sui generis novel, boldly imagined, intricately designed, and convincingly detailed. Though set in the near future, it resonates with a palpable sense of reality and with the deep insights into some dimensions of the human condition, such as migrations, the burden of the past, environmental destruction, gender inequality, self-recreation. Page by page, the prose shines with subtle verbal artistry. This is a groundbreaking literary work. -- Ha JinMichelle Sterling has written a big, gutsy, and clear-eyed novel of the near future that neither lurches with dread nor swoons with false hope: it's a cold, hungry adventure story about the power of choice and the strength of solidarity. You won't be able to put it down. -- Sean Michaels, Giller-Prize winning author of Us ConductorsIn an equally tantalizing and terrifying tour de force, Michelle Min Sterling boldly remixes the realities of our present world, the danger we are in, and the fates we have settled for through a mesmerizing story of loyalty, deception, and ultimately love. Camp Zero's dark twists and bright turns left me breathless, hopeful, furious, and emboldened until the very end -- Nancy Jooyoun Kim, New York Times bestselling author of The Last Story of Mina LeeSterling's stunning debut offers a glimpse into a climate change-ravaged future in which resources diminish quickly and new frontiers are hard to find . . . this cleverly constructed climate fiction mystery feels like one many readers could see within their lifetimes. This should earn a place on shelves alongside Station Eleven and Annihilation * Publishers Weekly *CAMP ZERO is the thrilling, urgent feminist climate fiction that the world needs. With extraordinary world-building, captivating characters, and sharp commentary on climate change, technology, colonialism, capitalism, and the patriarchy, Michelle Min Sterling's remarkable debut delivers its big ideas with suspense, endlessly surprising twists, and abundant heart -- JESSAMINE CHAN, NYT bestselling author of THE SCHOOL FOR BAD MOTHERSAction-packed . . . It's about how women can come together to change the world . . . incredible -- Read with Jenna * Today *The different narratives come together in a surprising and satisfying way in this absorbing novel * Guardian *A gripping story about survival, with compelling characters and frightening plot twists that will keep you riveted * Real Simple *

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Book SynopsisIn this expert-led guide, Dr Harry Barry draws on his decades of experience as a doctor to show readers how we can improve our emotional connections and transform our mental wellbeing.The Power of Connection will empower you with the fascinating science behind our existing behaviours and all the need-to-know tips and techniques for improving our skills of emotional connection. From the neuroscience behind communication to the role of verbal language, the importance of setting to the power of humour, this book gives you all the tools you need to thrive in any networking or social situation. This book will help you to: Feel less lonely Experience deeper friendships and personal relationships Be someone who makes others feel comfortable Be more effective in the workplace Experience all the positive effects of these changes on your mental and physical healthIncluding case studies and practical exercises,

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Book SynopsisBig to small businesses need customers and want to keep them. A blog can be an introduction and a continued connection to your business that can be strong, educational and personal while reaching an unlimited audience. These 6 laminated pages will show you everything you need to know to start, grow, maintain and measure your customer connections through this powerful business tool. Suggested uses: o Small Business â generate sales and build your customer base from the ground up by sharing your expertise o Big Business â add this virtual sales person that can offer expertise and help to the customer while being the face of your company that builds relationships o Marketing Firms â great tool for your employees and even better tool as a giveaway to clients o Business Majors â learn real world skills like these before an internship or job so you can excel at interviews and hit the ground running

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Book SynopsisDrives more website referral traffic than Twitter, LinkedIn, Reddit, and Google combined. Market your business, train your team and drive sales. Or market yourself and your hobbies that could become a business. Within 6 laminated pages, our author and Pinterest guru covers all aspects of creating an active account whether for your company or yourself. Suggested uses: o Training â train your marketing team to use Pinterest with one quick and easy guide to improve or begin driving more traffic to your business o Sales â referral purchases for the 2014 holidays from Pinterest averaged about $100 per order â higher than any other social media o Yourself â create the ultimate bulletin board for family, hobbies, DIY projects, and use the power of Pinterest to connect with people, share and make friends

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