Description

Book Synopsis
A New York Times Bestseller

An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
 
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
 
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.
 
In this daring and original book, Rudder explains how Facebook likes can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall o

Dataclysm Love Sex Race and IdentityWhat Our

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    A Paperback / softback by Christian Rudder

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      Book details

      Publisher Crown Publications
      Published 8 September 2015
      ISBN-13 9780385347396
      978-0385347396
      ISBN-10 0385347391
      Also in:
      Computing Social media / social networking Social, group or collective psychology Sociology

      Description

      Book Synopsis
      A New York Times Bestseller

      An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
       
      Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
       
      For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.
       
      In this daring and original book, Rudder explains how Facebook likes can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall o

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