Description
Book SynopsisA comprehensive guide to the nitty-gritty of prop styling from a top professional!
Table of ContentsCONTENTS
Preface: Why I Wrote This Book
Introduction
About Me & How I Became a Prop Stylist
SECTION 1: GETTING THERE
What Is Prop Styling?
• Prop Styling Is…
• Media Outlets
• Why is Prop Styling so Appealing?
How does one become a Prop Stylist?
What Type of Person Becomes a Prop Stylist?
• Developing your Personal Style
• What are you good at?
• Assess your Creative Skills
• Lifestyle Considerations
Professional Prop Styling Niches
• Food stylist Spotlight: [name to come]
Prop Styling for Events and Experiences
Professional Stylist, Content Creator, Influencer, Photographer + examples
• Stylists on Social media
• Infographic
• Maker, Seller, Shop Owner
SECTION 2: THE JOB EXPLAINED
A Day in the Life of a Prop Stylist
Possible Prop Styling Roles
What is a Creative Brief?
Creative Direction
• Client Questionnaire
• Mood Boards
How to Plan a Kick Ass Photo Shoot – A Timeline
Photo Shoot Logistics and Worksheet Intro
• Photoshoot planning/brainstorming worksheet
• Merchandise Shopping list
• Pickups and Deliveries
• Photo shoot Call Sheet
• Credits for Items Photographed
• Job Estimating Worksheet
Renting vs. Buying vs. Borrowing Props
• Prop House spotlight: [name to come]
Essential Prop, Surface and Backdrop Collection
• Props to Own
• Surfaces
• Backdrops
• Aquiring, Procuring and Collecting Props
Packing and Transporting Props
Styling Assistants
• Styling Assistant Duties
• Styling Assistant Etiquette
• Stylist Assistant Spotlight: [name to come]
Being on Set
• Working with Clients: It’s All About Them.
SECTION 3: THE BUSINESS
What are Your Goals?
Presenting Your Work
Define Your Brand But Avoid Being Too Nichey
Should you Fake it till you Make It?
What Do I Charge?
• Sample Budget or Estimate
• Making/Preparing Your Invoice
Styled Shoots, Test Shoots or “Credit Only” Shoots
Agency Representation
Where the Work is or Finding Work
• Styling on Staff
• Styling for Freelance or Part Time Gigs
• How do Clients Find You?
SECTION 5: WRAP UP
Styling Myths
Opportunities for Stylists
In Closing
• The Prop Styling Experience
• Where to Go Next
SECTION 6: APPENDIX
Styling Resource Guide: What you need to know to find things in your area
The Styling Kit
• Styling Kit Items
Planning Worksheets Intro
• Photoshoot planning/brainstorming worksheet
• Merchandise Shopping list
• Pickups and Deliveries
• Photo shoot Call Sheet
• Credits for Items Photographed
• Job Estimating Worksheet
Glossary
CREATIVE RESOURCES
What are you shooting?
4 essential elements
Photo Orientation
Placement and Arranging
Working with Color and texture
Storytelling: establishing the theme and style
Other assorted tips
Sketching and using thumbnails
Moodboards how-to
Photo frames
