Description

Book Synopsis
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.

Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.

Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers.

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that

  • speaks with your brand voice,
  • stimulates engagement,
  • inspires consumers to #share,
  • and complies with industry and federal guidelines.

#Share: Building Social Media Word of Mouth

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    £28.45

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    RRP £29.95 – you save £1.50 (5%)

    Order before 4pm tomorrow for delivery by Fri 19 Jun 2026.

    A Paperback / softback by Natalie T. Wood, Caroline K. Muñoz

    1 in stock

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      View other formats and editions of #Share: Building Social Media Word of Mouth by Natalie T. Wood

      Publisher: Business Expert Press
      Publication Date: 30/12/2022
      ISBN13: 9781637424148, 978-1637424148
      ISBN10: 1637424140
      Also in:
      Computing Social media / social networking Internet, digital media and society

      Description

      Book Synopsis
      The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.

      Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.

      Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers.

      The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that

      • speaks with your brand voice,
      • stimulates engagement,
      • inspires consumers to #share,
      • and complies with industry and federal guidelines.

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