Social media / social networking Books

Book SynopsisThis authorised book is the perfect gift for fans of the #1 plush propertyBased on the bestselling squishy toy, this adorable collector's guide is the perfect gift for any Squishmallows fan!They''re lovable, they're squishythey''re Squishmallows! This OFFICIAL Collector''s Guide is packed with quirky tidbits, top-ten lists, bios & stats, and a rarity factor for Squishmallows'' collectible characters. Filled with hundreds of colorful photos and unique art styles. Avid fans, new collectors, young or old, Squishmallows: The Collector's Guide is perfect for just about anyone!Squishmallows are plush toys that are here to fill your hearts with love and affection. Since 2017, the versatile Squishmallows have grown into an international phenomenon and offer comfort, support, and warmth as friends, couch companions, bedtime buddies, and travel teammates. With more than 500 Squishmallows characters to collect, young fans can aspire to be like their favorite characters. Each Squishmallow has its

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Book Synopsis 100 UNIQUE CARDS: A unique set of 100 cards with over 200 challenges for you to shoot and upload, from lip synchs, dances and dares to ridiculous pranks. SOLO OUR IN GROUPS: Use the cards for solo TikTok inspiration or assemble your friends and family and play them competitively to determine the best TikToker. RANGE OF LEVELS: Different levels of challenge included on each card. SIMPLE SET-UP: Grab your phone, draw a card, and get shooting! THE CHALLENGE IS ON! Want to determine who shoots the best videos among your friends? Then take on the TikTok challenge!

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Book SynopsisWe are so used to living in a media-saturated world that we do not notice just how much damage is being done to us daily by the images we see and the articles and posts we read. If you are often anxious or find it hard to sleep, or you regularly want to give up on your fellow human beings, the reason may come down to the relentless influence of the modern media. How Modern Media Destroys Our Minds is a guide for navigating the media today. The book encourages the reader to consider the many peculiarities of the modern media: its excessive focus on scandal, its emphasis on novelty, its capacity to breed envy and self-hatred, its high-minded defence of itself, its ever shorter attention span and its obsession with fame. The book teaches us how to liberate ourselves from the media, in order to achieve calm and a more generous, original and imaginative state of mind. We are shown how to redress the balance and emerge with a stronger, more positive outlook on life.

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Book Synopsis'The Chaos Machine is an essential book for our times' - Ezra KleinThe Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar; the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself; all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.Max Fisher is a leading New York Times technology reporter whose work has covered the way that social media sites - driven increasingly by artificial intelligence rather than human ingenuity - push users towards more and more extreme positions, deepening the divisions in society in pursuit of greater engagement and profit. With extraordinary access to the most powerful players in Silicon Valley, and with testimonies from around the world of the havoc being wreaked by our online selves, The Chaos Machine shows us how we got to this uniquely perilous moment - and how we might get out of it.Trade ReviewSocial media isn't just changing our lives. It's changing the world, and even its creators and would-be overseers have only the foggiest ideas about how. In this meticulously reported, grippingly told account, Max Fisher chases the results across continents, and paints a disturbing picture of not just where we are, but where we're going. The Chaos Machine is an essential book for our times * Ezra Klein, author of the New York Times bestseller Why We’re Polarized *Max Fisher blends together deep reporting, riveting stories, and a global canvas in this gripping and definitive work on the damage wrought by social media. The Chaos Machine is essential reading if you want to understand a force that is reshaping the world and the very real consequences it is having on people everywhere * Ben Rhodes, author of the New York Times bestseller The World as It Is: A Memoir of the Obama White House Date *In this timely book, Max Fisher reveals how powerful social-media giants set all of humanity on an alternative course to the future. The Chaos Machine boldly exposes how a few technology companies chose profit over people, helped spread salacious misinformation, and ultimately ripped the fabric of society apart. I hope everyone will read this important investigation with an open mind, because we must choose a different path forward, and fast * Amy Webb, author of The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity *Well argued, engaging and often necessarily discomfiting * Irish Independent *A stark warning about the extent to which Facebook et al distort our perception of reality * Guardian *Fisher's book brings us face to face with chaos machines and their ruinous human consequences - Literary Review

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Book SynopsisTHE SUNDAY TIMES BESTSELLERThis is a self-help book like no other. Because you are not helping yourself, James Acaster is helping you.In 2019, James quit all forms of social media - covering his phone in tar and driving it to a lock-up in Rhyl, before setting up home in a castle he''d built himself called Castle Anti-Net. But when the withdrawal symptoms hit him, he realised in order to stay clean he''d have to replace everything social media gave him with three-dimensional, real-life activities. Employing the help of a mysterious, wealthy benefactor named Clancy Dellahue, and an ever-growing gang of misfits (aka the Tangfastic Crew), James found ways to replace his online friends (he joined the scouts) and spy on his exes (climbing ropes, zip lines, fake moustache) as well as anonymously bullying strangers, seeing photos of everyone''s dogs, getting public figures fired, arguing with everybody about everything, and so much more. His life is amazing

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Book SynopsisSocial media is supposed to bring us together - but it is tearing us apart. 'A blisteringly good, urgent, essential read' Zadie SmithThe evidence suggests that social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal.Jaron Lanier is the world-famous Silicon Valley scientist-pioneer who first alerted us to the dangers of social media. In this witty and urgent manifesto he explains why its toxic effects are at the heart of its design, and, in ten simple arguments, why liberating yourself from its hold will transform your life and the world for the better. WITH A NEW AFTERWORD BY THE AUTHOR ‘Informed, heartfelt and often entertaining ... a timely reminder that even if we can’t bring ourselves to leave social media altogether, we should always think critically about how it works’ Sunday Times ‘Indispensable. Everyone who wants to understand the digital world, its pitfalls and possibilities should read this book – now’ Matthew d’Ancona, author of Post-TruthTrade ReviewOne of the most optimistic books about the Internet I've ever read because it dares to hope for better ... A blisteringly good, urgent, essential read -- Zadie SmithIn every chapter there is a principle so elegant, so neat, sometimes even so beautiful, that what is billed as straight polemic becomes something much more profound -- Zoe Williams * Guardian *Indispensable. Everyone who wants to understand the digital world, its pitfalls and possibilities should read this book – now -- Matthew d'Ancona, author of Post-TruthA witty and fiercely intelligent attack on the ethics and business model of big tech and a romping read to boot. Lanier is a modern day Luther, calling for a digital reformation and nailing his theses to the door -- Tom Hodgkinson, The IdlerAn eloquence that is hard to argue against … Every time you log on, you are adding to a fire that is burning your house down -- Danny Fortson * Sunday Times *

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Book SynopsisTHE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.''The ultimate entrepreneurship handbook'' - Arianna Huffington Whether you''re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there''s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki''s decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. SociTrade ReviewThe Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights -- Arianna Huffington, president and editor in chief, Huffington PostA successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company -- Michael Moritz, Sequoia CapitalThis is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it -- Clayton Christensen, author of 'The Innovator's Dilemma'Anyone trying to change the world should read The Art of the Start -- Wendy Kopp, founder of Teach for AmericaThis is a must-read book for every entrepreneur -- Mark Cuban, owner of the Dallas Mavericks and star of Shark TankThank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle. * The Times *

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Book SynopsisIn the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.Trade Review‘This is a book that looks deeply at the commodification of the self, and the increasingly blurred line between leisure and labour … Behind our small screens is an unimaginable vastness, which Break the Internet manages to shape into something understandable, even to the influencer-ignorant such as me … wryly funny.’ -- Eleanor Margolis * The Guardian *‘It is refreshing to read a book that eschews the usual sneering anti-influencer condescension. Break the Internet is devoid of snobbery, placing the emergence of influencers within a wider economic context … persuasive and well-written.’ -- James Bloodworth * The Times *‘Riveting. A dizzying and nuanced deep dive into the evolution of content creation, with extraordinary breadth of research.’ -- Pandora Sykes‘Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential.’ -- Will Storr, author of Selfie‘In 2021 publishers are reckoning with a problem: how do you publish a book about internet culture that doesn’t immediately become outdated? ... Scribe may be the first to find an answer with Break the Internet … A pacy story that’s of the moment but goes beyond it, too.’ -- Sarah Manavis * New Statesman *‘Yallop is an authoritative guide, balancing her experience at a digital agency … with the necessary critical distance of someone with only a few hundred Instagram followers. Her analysis benefits from being grounded in rigorous, real-world reporting … a comprehensive account of a phenomenon that seems more likely to explode than to go away.’ -- Elle Hunt * New Scientist *‘Rigorous and authoritative.’ * The Week *‘An immersive study of the last decade’s most divisive profession.’ -- Lauren O’Neill * Vice *‘Lucid, readable, and sometimes alarming.’ -- Jane Shilling * Daily Mail *‘There was lots in it that I didn’t know ... The analysis I really enjoyed was about how we can’t hold back technology, and everything from printing presses to moving trains has freaked the hell out of people, but how fragile and open to misuse influencer follower count values really are.’ -- Alexandra Heminsley‘The result of Yallop’s immersive investigation is a comprehensive education on influencer culture, its evolution and future … essential reading material for anyone interested in internet culture and a masterclass in engaging non-fiction.’ -- Alice Crossley * Reaction *‘An engaging analysis of online culture, including insights into the dizzying amounts of money influencers make, the decline of traditional media, the philosophy of fame, and the excess and inequality of late capitalism. Consider us influenced.’ * Norton *‘In Olivia Yallop’s new exploration of this cultural phenomenon, she goes far beyond the typically superficial understandings of what an influencer is — and more importantly — how to become one. A fascinating and whip-smart read, Break the Internet is for anyone who wishes to understand influencer culture and its place within the modern context.’ -- Dan Shaw * HappyMag, starred review *‘[Olivia Yallop is] well placed to deliver on the premise of her fascinating debut book, Break the Internet … [She] takes seriously the often-dismissed “creator economy” while maintaining a journalistic scepticism. Her engaging, authoritative account thus considers the broad swathe of internet culture that falls “under the influencer umbrella”.’ -- Gemma Nisbet * The West Australian *‘Along with the advent of social media has come a divergent cohort of individuals who have harnessed its power to attain influence. In Break the Internet … [Olivia Yallop] has connected the dots for many who wish to understand how individual influencers have collectively made a seismic impact in society and commerce. Through extensive research and interviews, Yallop sheds light on what it’s like to have a monetisable internet presence — and more importantly — what it takes to maintain it. She goes to school with the next generation of aspiring influencers to learn what it takes to make it. All this is couched within a historical and cultural context, showing readers the very real-world repercussions of online influence.’ -- Dan Shaw * HappyMag *‘A digital strategist and tech commentator dives into the world of social media influencers … Yallop, who dabbled in influencing before moving to an agency that works in the online space, has plenty of stories involving fantastic numbers, and she writes with clarity and a certain amount of tongue-in-cheek humour … A capable guide takes us on an entertaining, authoritative, and sometimes scary journey.’ * Kirkus Reviews *‘Break the Internet will find a broad audience from social media marketers and strategists to teens and young adults.’ * Booklist *‘Yallop takes us inside the workings of influencers and the ways in which brands and companies can utilise this ready-and-willing corps to help boost their image, reach, and profits. Well-written, engaging, and accessible. This should appeal to anyone with an interest in modern online culture, life, and business/marketing.’ -- Stefan Fergus

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Book SynopsisA New York Times BestsellerAn audacious, irreverent investigation of human behavior—and a first look at a revolution in the making   Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook likes can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall o

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Book SynopsisMicronesia, Hawaii, Polynesia, Bora Bora, Seychelles, Maldives, Australia - where does the mind go when imagining such places. Drawn from the best travel blogs and Instagram images, this book brings together the most beautiful locations near, on, or under water. From eco resorts to remote, pristine islands; from sailing on ultra-blue oceans to diving in translucent waters; in aerial and underwater photography, the focus is on finding paradise. Whether thinking about a trip or longing for sun and sand, this book is where those daydreams begin.

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Book SynopsisAn eye-opening look at the invisible workers who protect us from seeing the worst of humanity on today’s commercial internetTrade Review“Sarah T Roberts’s vital new study demonstrates how online content moderation is a global industry that operates on the back of human exploitation” —John Naughton, The Guardian“This book will define our thinking about the modern internet. Roberts has deftly dispelled the myth of freely flowing content in social media and brought critical attention to the work of digital laborers. Whatever you thought about how the internet works, prepare to rethink it all. A must read for anyone who uses and trusts the objectivity of the internet.”—Safiya Umoja Noble, author of Algorithms of Oppression: How Search Engines Reinforce Racism“Sarah Roberts, one of the leading pioneers of scholarship in the digital age, opens a window onto the opaque world of content moderation. Behind the Screen is the definitive work on this key sector of the digital economy, its influence certain to shape policy and research in the years to come. Not only that – it’s a great read!”—David Kaye, UN Special Rapporteur on Freedom of Expression“Behind the Screen is engaged social science at its best. Roberts has deeply researched the labor of content moderators. Her empathetic understanding of their place in the global digital labor market unlocks a compelling theoretical framework for the political economy of communication. This book is a must-read for anyone interested in how online discourse is limited, structured, and enabled.”—Frank Pasquale, author of The Black Box Society: The Secret Algorithms That Control Money and Information“Sarah Roberts will take you on an eye opening journey into the hidden world of the largely unsung and unappreciated people whose hard psychological labor plays a huge role in shaping the global public sphere. Behind the Screen is essential reading for anybody seeking to understand the private governance of online speech.”—Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle for Internet Freedom"The duty of a technology scholar is to demystify a system so that readers recognize the human hands and minds at work behind what otherwise seems the work of wizards. In stirring and clear prose, Sarah T. Roberts demystifies the labor and judgement that influence what we see on Facebook and other platforms — and how they can never achieve what the companies promise."—Siva Vaidhyanathan, author of Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

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Book SynopsisMartin Thomas is a highly-experienced marketing communications consultant, trainer, author, public speaker and non-executive director. He has enjoyed a successful career in advertising, PR, sponsorship and media including senior management roles with some of the world's leading marketing services agencies. Much of his work has been focused on helping organisations respond to the opportunities and challenges posed by digital media. He is digital and social media course leader for the Institute of Directors.Table of Contents PART 1 - PLAN: DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY 1 Defining your objectives 2 Measuring success 3 Creating an operating system PART 2 - DO: HARNESSING THE POWER OF SOCIAL MEDIA TO BOOST YOUR BUSINESS 4 Delivering a core social media programme 5 Making the most of social intelligence 6 Using social media to enhance your sales and marketing 7 Embracing social customer service 8 Reinvigorating your internal communications 9 Transforming your corporate culture PART 3 - CHECK: MANAGING RISKS AND MEASURING PERFORMANCE 10 Avoiding problems and handling crises 11 Auditing your performance PART 4 - BE: DEVELOPING YOUR PERSONAL PROFILE AND LEADERSHIP SKILLS 12 Enhancing your social media literacy 13 Managing your personal brand 14 Using social media as a leadership tool

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Book SynopsisAre you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.Trade Review"I taught him everything he knows. Now you can read it all in this book! It's a great SQL. " -- Matt Clarke, Head of Digital, UK Ministry of Defence"Whether you're dipping your toe into Adam's digital ocean of ideas for the first time, or fishing for new insights and clever content to help enhance your latest campaign, then dive in, the water's lovely." * Dan Mitchell, Creative Director at Bigkid Agency *"This book is a MUST read for anyone wanting to break into the creative industries." -- Rob Nicholls, Director at Grapevine DigitalTable of Contents Chapter - 00: Introduction; Chapter - 01: Why digital content skills are essential for your career; Chapter - 02: How to write for digital; Chapter - 03: Making great video; Chapter - 04: Graphic design, photography and audio; Chapter - 05: Digital community building; Chapter - 06: Evaluation; Chapter - 07: Social media; Chapter - 08: People; Chapter - 09: Campaign planning; Chapter - 10: Conclusion

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Book SynopsisSometimes you press the button without thinking ... you know it’s a mistake but there’s no way back, you’ve posted something really stupid. It doesn’t make sense ... it’s littered with spelling mistakes ... you’ve missed the point ... Oh, God! I’d do ANYTHING to take that back! Other times, you read tweets that are just plain dumb!In this laugh-out-loud collection, you’ll find a selection of the really stupid things people post: · ‘I hate grapes. They discuss me.’ · ‘I want my first daughter to be a girl.’ · ‘Hope I done well in the English exam.’ With hundreds of examples of the very best (worst) tweeted howlers that range from the silly to the bewildering, The World’s Stupidest Tweets is guaranteed to keep you chuckling!

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Book SynopsisGives you the information you need to begin, or continue, your understanding of what it means to be a true anti-racist ally' Pippa VosperDo you want to be an anti-racist ally?This punchy, pocket-sized guide shows you how, whether you're using your voice for the first time, or are looking for ways to keep the momentum and make long lasting change.Sophie Williams' no-holds-barred posts about racism and Black Lives Matter on @officialmillennialblack have taken the online world by storm. Sharp, simple and insightful, they get to the heart of anti-racist principles and show us all how to truly be better allies.Now, in her iconic Instagram style, this pocket-sized primer unpacks complex topics into their most important concepts, and provides a crucial starting block for every anti-racist ally.Trade Review‘In a year that has made racial divisions painfully clear, Sophie Williams’ concise and comprehensive book could not be better timed. Those who are newly aware of their place of privilege and looking to take action that goes beyond the black square, would do well to start by reading this.’ Kenya Hunt, Fashion Director, Grazia magazine ‘For the uninitiated, anti-racism allyship can feel fraught with risk. In this clear-eyed, concise guide to being an effective ally, Sophie Williams gives us space to make mistakes and teaches us to be better.’ Kia Abdullah, Take It Back ‘Gives you the information you need to begin, or continue, your understanding of what it means to be a true anti-racist ally’ Pippa Vosper ‘An incredible, insightful book’ Michael Chakraverty Great British Bake Off, Season 10 ‘A punchy, pocket-sized guide which unpacks complex anti-racist topics into their most important concepts and shows us how to be a truly better ally’ GLAMOUR ‘If you feel less-than-informed, this book will get you up to speed with stats and facts.’ COSMOPOLITAN

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Book SynopsisThis is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund''s bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn''t.Zucked is McNamee''s intimate reckoning with the catastrophic failure of the head of one of the world''s most powerful companies to face up to the damage he is doing. It''s a story that begins with a series of rude awakenings. First there is the author''s dawning realization that the plaTrade Review‘Very readable and hugely damaging … This is a dangerous book for Facebook because it will be widely read — apart from Jaron Lanier’s work, it is the best anti-Big Tech book I’ve come across. Its real strength is that McNamee knows how these attention- and information-stealing systems work.’ The Sunday Times ‘A candid and highly entertaining explanation of how and why a man who spent decades picking tech winners and cheering his industry on has been carried to the shore of social activism.’ –The New York Times Book Review ‘[An] excellent new book . . . [McNamee] is one of the social network’s biggest critics. He’s a canny and persuasive one too. In “Zucked,” McNamee lays out an argument why it and other tech giants have grown into a monstrous threat to democracy. Better still he offers tangible solutions . . . What makes McNamee so credible is his status as a Silicon Valley insider. He also has a knack for distilling often complex or meandering TED Talks and Medium posts about the ills of social media into something comprehensible, not least for those inside the D.C. Beltway . . . McNamee doesn’t just scream fire, though. He also provides a reasonable framework for solving some of the issues . . . For anyone looking for a primer on what’s wrong with social media and what to do about it, the book is well worth the read.’ – Reuters ‘A timely reckoning with Facebook’s growth and data-obsessed culture. . . [Zucked] is the first narrative tale of Facebook’s unravelling over the past two years . . . McNamee excels at grounding Facebook in the historical context of the technology industry.’ – Financial Times ‘Regardless of where you stand on the issue, you'll want to see why one of Facebook's biggest champions became one of its fiercest critics.’ – Business Insider ‘A comprehensible primer on the political pitfalls of big tech.’ – Publishers Weekly

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Book SynopsisIf you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In this fully updated paperback edition of Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It''s an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it''s an indictment of how social media has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support oTrade ReviewFortunately, finally, we seem ready to have the necessary conversations about how social media has changed our hearts and minds and politics, including the hard conversations. And this is the right book for our moment. It lays out, in crisp, compelling language, why Facebook may be good for some individuals but not good for democracy. Antisocial Media is not negative or defeatist. But it does not sugarcoat the facts. We can only remake technology to conform to new social values if we do the hard work of committing to what they are. That's a problem that Facebook can't solve. This is history, philosophy, and a call to action." -Sherry Turkle, Professor of the Social Studies of Science and Technology, MIT, and author of Reclaiming Conversation and Alone TogetherHello, reader. Do you use Facebook? Do you see it more times in a given day than you, say, drink a glass of water? If so, I suggest you find out from Siva Vaidhyanathan to what it is that you've given not only yourself, but also your crucial little portion of our world. He's the one who can tell you." -Jonathan Lethem, author of Motherless Brooklyn and Fortress of SolitudeAs a San Franciscan, I've had a front-row seat for the rise of Silicon Valley as a global power, and what the glossy new oligarchs have brought us terrifies me, as has the widespread obliviousness to the consequences of their new systems of information control. It's made me enormously grateful for Siva Vaidhyanathan, who set out after the election to dissect exactly how Facebook had helped corrupt our minds, our culture, our elections, and our governments. His scathing conclusions here should both chill you and equip you to face the perils the new information megacorporations pose to each and all of us." -Rebecca Solnit, author of Hope in the DarkAn eye -opening and provocative examination of the unintended consequences that this tech giant inflicted on the global community it created. * Kathleen Hall Jamieson, Elizabeth Ware Packard Professor of Communication, Annenberg School for Communication, University of Pennsylvania, and author of Cyberwar *Facebook's plan to connect the world has backfired. Democratic societies are unraveling everywhere. Conflict is trumping community, suspicion is undermining trust. Antisocial Media is the best account of how and why the world's leading tech firms have contributed to this crisis, here and across the globe. Vaidhyanathan's message is not merely necessary; it's urgent. * Eric Klinenberg, Professor of Sociology at NYU and author of Palaces for the People: How Social Infrastructure Can Help Fight Inequality, Polarization, and the Decline of Civic Life *Vaidhyanathan does have some solutions in mind, but they are not the simple tweaks Facebook proposes. There's no way at this point to reengineer a platform that rewards hasty, emotional, shallow engagement or moderates content to ensure two billion people behave themselves. We need to work across borders to make these steps multinational if not global. And we need to do it soon. The lamps are going out all over Europe again, and far beyond. * Barbara Fister, Inside HigherEd *In "Antisocial Media," University of Virginia professor Siva Vaidhyanathan gives a full and rigorous accounting of Facebook's sins. Much of the criticism will be familiar to anyone who has been following the news about the company. What distinguishes the book is Vaidhyanathan's skill in putting the social media phenomenon into a broader context - legal, historical and political. * Nicholas Carr, The Washington Post *In a post-Cambridge Analytica, post-Donald Trump election world, Vaidhyanathan's book [Antisocial Media] is a critique of the "Facebook machine" and the ways it operates on users in terms of "pleasure, surveillance, attention, protest, politics, and disinformation." - Express Newspaper Service, The Indian ExpressVaidhyanathan has written a structured response to the behemoth that is Facebook. He acknowledges all the rhetorically valid ways in which Facebook might offer emotionally fulfilling interactions (the author himself is a user), but he buttresses these emotive motivations with close readings of the filter bubble, monetization of all transactions on the platform, and even the inherent vice of "good" business... Verdict: Ideal for readers who live in the world of social media who want to put these platforms into context. * Jesse A. Lambertson, Library Journal *An excellent critique of the social media giant underlines the threat it poses to us all - and suggests how it can be tamed. * John Naughton, The Guardian *With 30 per cent of the world's population on Facebook, Vaidhyanathan contends that the platform could become the operating system of our lives. And while it's fun to catch up with old school friends, its "mediated cacophony" is a powerful tool for the vocal minority to quickly subvert silent majorities. Zuckerberg himself is curiously complacent. Facebook, he says, "is just too big to govern. We are victims of its success. * Nick Smith, Engineering & Technology *This thoroughly researched and persuasively argued account of social media's noxious effects on the very fabric of society is the first study of its kind: a trenchant analysis of Facebook's unwholesome side effects. It needed saying, and it's supremely well said." - Juanita Coulson, The LadyFrom propagating fake news to violating our privacy, from empowering authoritarian regimes to enabling anti-Semitic advertising, Facebook has become the social network everyone loves to hate. Vaidhyanathan, whose previous books include "The Googlization of Everything" - and "Why We Should Worry", has produced a valuable guide, written in clear, non-academic prose, to the monstrous force Facebook has become. And if his overview of what's gone wrong with Facebook will seem familiar to those of us who obsess about these things, it nevertheless serves as a worthwhile introduction to the Zuckerborg and all that it has wrought. If only Vaidhyanathan had some compelling ideas on what to do about it. If only any of us did." - Dan Kennedy, The Arts FuseVaidhyanathan has been a strenuous critic of the technology industry, and the book is best described by his own pithy summary: "The problem with Facebook is Facebook." He's spent the past several years reading and thinking with scholarly depth about not just how Facebook works, but why it was built the way that it was." - Alexis C. Madrigal, The AtlanticVaidhyanathan writes with conviction and a deep sense of history. His research is sharp and diverse and his long association with media studies and readings on the philosophy of modern technology is vividly reflected in his writing. Personally, it was a pleasure to know that Vaidhyanathan had worked with the New York University where legendary social commentator and a critic of technology, Neil Postman, taught, and his anecdotes on Postman's ideas are a social media student's delight." - Jinoy Jose P, The HinduI think your book has to be, in my mind, one of the most important nonfiction books of this year, if not in the last decade... It's extremely important for the users especially to look at the mechanics of this monster that's been created over the last decade or so." - Juan González, Daily Show Co-Host, Democracy Now!14/01/2019Table of ContentsIntroduction Chapter 1: The Pleasure Machine Chapter 2: The Surveillance Machine Chapter 3: The Attention Machine Chapter 4: The Benevolence Machine Chapter 5: The Protest Machine Chapter 6: The Politics Machine Chapter 7: The Disinformation Machine Conclusion: The Nonsense Machine Acknowledgements

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Book SynopsisSocial Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.Trade ReviewIf a professor is seeking a social media text that is both readable and understandable, yet able to be scholarly and thorough, this book will absolutely meet those needs. * Donna L. Halper, Lesley University *This book presents an up-to-date account of social media, what they are, and how society uses them on a micro- and macro-level. It connects social theories well with relevant research and it gives real life examples to make these theories and concepts more accessible." - Bianca C. Reisdorf, University of CincinnatiSocial media courses for undergraduates have their first great textbook. All subsequent publications will have to consult Humphreys' model." - Scott Weiss, St. Francis CollegeThis is a clear and compelling textbook, grounded firmly in the best traditions of communication and media studies. It will serve undergraduate students very well as they learn to think more critically about social media. * Mark Glantz, St. Norbert College *This text features excellent discussions of social media in theoretical context. * Steven M. Schneider, SUNY Polytechnic Institute *Table of ContentsIntroduction Chapter 1: Introduction Perspective of this Book Organization of the Book Uses of this Book Part I: Messages Chapter 2: The Communication Model What is Social Media? Models of Communication Interpersonal Approaches Mass Communication Connecting Interpersonal with Mass Communication Historical Discourses of Digital Technology Do We Structure Technology or Does Technology Structure Us? Media Ecology New Concepts in Social Media Web 2.0 Convergence Platforms Summary and Conclusion Topics Discussion Questions Exercise Note Further Readings References Chapter 3: Message Types Affordances Attributes of Social Media Social Presence and Media Richness Temporal Structure Symmetry Permanence Mobility and Replicability A Brief History of Computer-Mediated Communication Internet Mobile Communication Forms and Genres of Social Media Technology, Form, and Genre Remediation Social Network Sites Blogs Message Boards or Forums Chatrooms Feeds Content Sharing and Hybrid Forms Summary and Conclusion Topics Discussion Questions Exercises Further Readings References Chapter 4: Measuring Social Media Attention Economy Measuring Attention Reach and Frequency Platform Structures Narrowcasting Attention, Engagement, Conversion Methods for Studying Social Media Digital Anthropology and Netnographic Analysis Textual Analysis Network Analysis Machine Learning and Big Data Privacy Summary and Conclusion Topics Discussion Questions Exercise Notes Further Readings References Part II: People Chapter 5: User Interaction and Co-Creation Co-creation as a Concept History of Co-creation The Value Chain Co-creation of Media Content Collaborative Production Motivations for Co-creation Ethical Issues in Co-creation Summary and Conclusion Topics Discussion Questions Exercise Notes Further Readings References Chapter 6: Uses and Benefits of Social Media Uses and Gratifications Theory Self Social Comparison Theory Performance Online Context Collapse Extended Self Interpersonal Relationships Self-Disclosure and Anonymity Trust Boundaries of Self and Privacy Communitas Information and cultivation Therapeutic Uses Gossip, Bullying, and Drama Play Addiction Summary and Conclusion Topics Discussion Questions Exercise Notes Further Readings References Chapter 7: Digital Inequality, Age, and Social Class Literacy and Capital Literacy Economic, Social, and Cultural Capital Social Class Social Class & Literacy Taste and Social Reproduction Age Digital Natives or Digital Naives? Region Rural versus Urban Summary and Conclusion Topics Discussion Questions Exercise Notes Further Readings References Chapter 8: Race and Gender Identity and Performance Race Discussion, Debate, and Hate Speech Collective Action and Anti-Racism Online Gender Gender and Performance Representation Online Gender and Uses of Social Media Gender, Harassment, and Misogyny Online Sexuality Summary and Conclusion Discussion Questions Exercises Notes Further Readings References Part III: Networks Chapter 9: Social Networks Network Analysis It's a Small World, After All! Properties of Ties Properties of Networks Properties of Nodes Emergence: How Networks Form Network Theory in Social Media Social Capital Types of Social Capital Online versus Offline Social Networks Social Networks in Practice Diffusion of Innovations Social Influence Summary and Conclusion Topics Discussion Questions Exercise Notes Further Readings References Chapter 10: Virtual Communities Traits of Community Theoretical Approaches to Community and Types of Online Community Imagined community Subcultures Audience Communities Communities of Practice Status and Roles in Online Communities Roles in Online Communities Group Boundaries Summary and Conclusion Topics Discussion Questions Exercise Notes Further Readings References Chapter 11: Social Media Marketing Information or Persuasion? Paid, Earned, and Owned Media The Purchase Funnel and the Decision Journey Decision Journey Advertising Messages and Channels Search Advertising Word of Mouth Crisis Management and Firestorms Social Media Campaigns and Offline Promotions Social Media Marketing and the Value Chain Summary and Conclusion Topics Discussion Questions Exercises Notes Further Readings References Part IV: Culture and Society Chapter 12: Cultural Representations and Practices Theories of Culture Cultural Styles and Practices Participatory Culture Fan Fiction Repetition, Mashups, Remixes, and Parody Language Cultural Transmission Circulation Cultural Content Narrative Transmedia Storytelling Celebrity Summary and Conclusion Topics Discussion Questions Exercises Notes Further Readings References Chapter 13: Political Life Power Public Sphere Citizenship and Civic Participation Social Movement Theory Social Issue Formation Social Movement Tactics Mobilization Coordination Slacktivism Hacktivism and Alternative Means of Communication Social Media Use and Amount of Participation Framing News Consumption and Civic Engagement Social versus Mainstream News Media Citizen Journalism Summary and Conclusion Topics Discussion Questions Exercises Notes Further Readings References Chapter 14: Economic and Legal Structures Shifts in Economic Structure Decreasing Costs of Production, Storage, and Dissemination Blurred Rights of Ownership Copyright Networked Consumers Platforms and the Chicken and Egg Problem Monopolies, Switching Costs, and Multi-homing Shifts in Economic Practice and Production User Innovation Sharing Business Models for Social Media Summary and Conclusion Topics Discussion Questions Exercise Notes Further Readings References

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Book SynopsisLet Michal Oshman take you on a journey of self discovery to identify what makes you you, what you were born to do and how to do it.As a mentor for leaders in top global companies, Michal created a unique personal growth methodology based on the life-changing principles of Jewish wisdom. It is easy to think that the daily challenges we experience in the 21st century are new and unlike any that people faced in the past. Michal draws on her own heritage and a wide range of Jewish teachings to offer practical advice for common concerns, such as a broken heart, parenting, overcoming setbacks and getting the most out of your career.By challenging you to explore what matters, Michal offers solutions to your everyday struggles. She will empower you as well as teach you how to adopt her self-development tools to discover who you really are and what you were born to do with your life. With its uplifting belief that you already have all the ingredients within you to leaTrade ReviewThis is a self-help book with a difference [...] For anyone seeking a more fulfilling life, Michal Oshman's account of how she found hers could just be an inspiring and invaluable handbook. -- Sipora Levy * The Jewish Chronicle *Using age-old approaches to issues such as Imposter Syndrome, company culture and risk-taking, she brings sometime fresh to the professional self-help landscape. It is inspiring beyond belief. -- Alice Olins * Red *

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Book SynopsisA powerful, comprehensive guide to spotting, responding to and proactively defending yourself from online abuse - and learning how to be a good ally to those experiencing it.''The need-to-know, must-have and barrier breaking book on fighting online abuse that everyone must have a copy of'' Dr Shola Mos-Shogbamimu''A book written from the front line of life online - heartfelt, heart-breaking, practical, brilliant'' Richard Curtis ______________________________________ Digital spaces are a positive force for change, connection and community, but left unregulated, they are not always safe. Globally, women are 27 times more likely than men to be harassed online. Black women are 84% more likely to face online harassment than white. There has been a 71% rise in online disability abuse and 78% of LGBTQ+ people have experienced hate speech online. How to Stay Safe Online is an urgent, necessary digital selTrade Review'Seyi Akiwowo's work to make the online world safer, especially for Black women, is not only powerful, it's necessary' -- Nova Reid, Anti-racism activist and author of 'The Good Ally''Seyi Akiwowo's book is the need-to-know, must-have and barrier breaking book on fighting online abuse that everyone must have a copy of. This book is the knowledge that gives you power. It is conversational, current and relevant. Seyi talks you through it like she's right there with you - letting you know that you are not alone' -- Dr Shola Mos-Shogbamimu'Seyi Akiwowo has been at the forefront of campaigning for more intentional social media usage throughout the years, and this book highlights the various ways one goes about doing that. It is the first book of its kind to highlight how we go about being safe online as well as providing the nuance required of minoritised and marginalised people's experience of the internet. This is essential reading for the times we live in' -- Kelechi Okafor Actor Director Podcaster Writer'This book needed to be written and thankfully it finally has. Seyi's experience, and those of countless others, are full of valuable lessons for keeping us safe and empowered online' -- Kajal Odedra. Author of Do Something: Activism for Everyone'I wish the Internet was a safer place, but until that day comes, this helpful book is a crucial companion. How wonderful to have Seyi on our side as we navigate through the stormy seas of the online world which she, sadly, knows all too well. The brilliant tools in this book will help you set better boundaries, protect your mental health, be a better digital citizen, and in general look after ourselves and each other' -- Emma Gannon, bestselling author of The Multi-Hyphen Method'Seyi Akiwowo is a force of nature and this book is a godsend. She exposes the depth and urgency of the online abuse crisis, explores the hypocrisy and inefficacy of tech companies and government, and explains what readers can do to improve their online lives. Accessible, empowering and potentially life-changing, this is a book everyone should read' -- Laura Bates, feminist activist and bestselling author of Everyday Sexism'Educational and entertaining. No one should be using the internet without having read this book' -- Alex Holder, journalist and bestselling author of Open Up: The Power of Talking About Money'The digital world is evolving far faster than our brain can keep up. Seyi's powerful story of the impact of the online world provides important lessons for how to navigate this to keep our mind and ourselves healthy and safe' -- Dr Emma Hepburn, clinical psychologist and bestselling author of A Toolkit for Modern Life'Such a relevant, thoughtful and practical book which has important lessons for us all whilst we learn to navigate this digital world' -- Natalie Evans, co-founder of Everyday Racism and co-author of The Mixed Race Experience'Seyi's... vibrant and robust approach to how we navigate social media and use it more mindfully. This book [is] refreshing... empowering us with tools and providing guidance on how we can collectively make digital spaces safer and better for our communities' -- Ronke Lawal, PR and Comms consultant'I loved this! Such a powerful personal story, and actually doable practical advice. Social media can be like the Wild West for women, so we need strategies and boundaries to protect ourselves. Seyi Akiwowo's book is an indispensable handbook for being online in a way that is safe, intentional and - importantly - fun!' -- Rosamund Dean, journalist and author of Mindful Drinking:'The online world can be a scary place. Seyi's book will help us protect our online communities and the vulnerable people who need them. An urgent, powerful book' -- Ian Wright, Footballer, Pundit'A book written from the front line of life online - heartfelt, heart-breaking, practical, brilliant' -- Richard Curtis, Writer, Director, United Nations SDG Advocate'Online abuse is at an all-time high, with significant consequences. Read this book before you think you need it, it could save your life, or at least protect your sanity' -- Dr Soph'A clever and timely toolkit, Seyi is brilliantly leading the charge in navigating vital conversations around online abuse and digital self-care. This book is both honest and practical, offering wisdom we should all put into practice right now!' -- Amika George'Digital self care is critical to mental health and Seyi has written a thought provoking and highly practical guide to living a happier and safer life online and off. Millions of people have been victims of online abuse and I am so inspired and grateful to Seyi and her work for ensuring no one feels alone. Her mission is one that affects us all and this book is one of the most important topics of our generation' -- Poppy Jamie

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Book SynopsisNew ways to design spaces for online interaction—and how they will change society.Computers were first conceived as “thinking machines,” but in the twenty-first century they have become social machines, online places where people meet friends, play games, and collaborate on projects. In this book, Judith Donath argues persuasively that for social media to become truly sociable media, we must design interfaces that reflect how we understand and respond to the social world. People and their actions are still harder to perceive online than face to face: interfaces are clunky, and we have less sense of other people's character and intentions, where they congregate, and what they do.Donath presents new approaches to creating interfaces for social interaction. She addresses such topics as visualizing social landscapes, conversations, and networks; depicting identity with knowledge markers and interaction history; delineating public and private space; and br

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Book SynopsisFirst person accounts by pioneers in the field, classic essays, and new scholarship document the collaborative and creative practices of early social media.Focusing on early social media in the arts and humanities and on the core role of creative computer scientists, artists, and scholars in shaping the pre-Web social media landscape, Social Media Archeology and Poetics documents social media lineage, beginning in the 1970s with collaborative ARPANET research, Community Memory, PLATO, Minitel, and ARTEX and continuing into the 1980s and beyond with the Electronic Café, Art Com Electronic Network, Arts Wire, The THING, and many more.With first person accounts from pioneers in the field, as well as papers by artists, scholars, and curators, Social Media Archeology and Poetics documents how these platforms were vital components of early social networking and important in the development of new media and electronic literature. It describes platforms

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Book SynopsisThis “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.)   The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counterna

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Book SynopsisWhy the internet troll problem is actually a culture problem: how online trolling fits comfortably within today’s media landscape. Internet trolls live to upset as many people as possible, using all the technical and psychological tools at their disposal. They gleefully whip the media into a frenzy over a fake teen drug crisis; they post offensive messages on Facebook memorial pages, traumatizing grief-stricken friends and family; they use unabashedly racist language and images. They take pleasure in ruining a complete stranger’s day and find amusement in their victim’s anguish. In short, trolling is the obstacle to a kinder, gentler Internet. To quote a famous Internet meme, trolling is why we can’t have nice things online. Or at least that’s what we have been led to believe. In this provocative book, Whitney Phillips argues that trolling, widely condemned as obscene and deviant, actually fits comfortably within the contemporary media lands

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Book SynopsisA prominent German thinker argues that—contrary to “Twitter Revolution” cheerleading—digital communication is destroying political discourse and political action.The shitstorm represents an authentic phenomenon of digital communication.—from In the SwarmDigital communication and social media have taken over our lives. In this contrarian reflection on digitized life, Byung-Chul Han counters the cheerleaders for Twitter revolutions and Facebook activism by arguing that digital communication is in fact responsible for the disintegration of community and public space and is slowly eroding any possibility for real political action and meaningful political discourse. In the predigital, analog era, by the time an angry letter to the editor had been composed, mailed, and received, the immediate agitation had passed. Today, digital communication enables instantaneous, impulsive reaction, meant to express and stir up outrage on the spot.

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Book SynopsisThe meteoric rise of online video is reshaping the competition for human attention. The Rise of the Algorithms argues that this new technology has changed the way we interact with others, our relationships with public institutions, and our very own behaviors and psyches. In tracing the origins and evolution of online video, John M. Jordan examines the mechanicsand the ethical stakesof online video platforms, especially YouTube and TikTok but also others, such as Twitch. Tracing the use of algorithms pioneered by Facebook and Google and so successfully exploited by TikTok's corporate parent, ByteDance, Jordan shows how these platforms now engineer human behaviorwith consequences for culture, politics, and identity. Jordan argues that we are at an inflection point. Until now we have proved, as a society, ill-prepared or unwilling to address such problems as the power of digital platforms, the personal cost of viral celebrity, the invasion of privacy, and the proliferation of disinformati

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Book SynopsisSocial networking for the over 50s in simple steps -Tp versoTable of ContentsTop 10 Social Networking Tips for the Over 50s 1 Set up a Twitter account 2 Tweet! 3 Tweet a reply to a specific person 4 Use a Twitter hashtag 5 Set up a Facebook account 6 Share what you're doing on Facebook 7 Share photos on Facebook 8 Share videos on Facebook 9 Start blogging with Tumblr 10 Introduction to Google+ 1. Getting Started With Social Media Who uses social media? Why participate in social media? Is social media ‘viral’? Privacy and security concerns Finding your friends and colleagues on social media Using social media to meet new friends Using social media to follow a hobby or passion Using social media to organise people for a cause or movement Using social media to promote a business 2. Twitter Set up a Twitter account Tweet! Tweet a reply to a specific person Use a Twitter hashtag Finding friends on Twitter Using Twitter search Sending a direct message Installing Tweetdeck Using Twitter on an iPhone 3. Facebook Basics Set up a Facebook account Adding a bio Uploading a profile picture Finding friends on Facebook Share what you're doing on Facebook Adding a comment to a friend’s Facebook status Viewing a friend’s profile Friending someone on Facebook Liking on Facebook Share photos on Facebook Share videos on Facebook Share links on Facebook Tagging people on Facebook 4. Advanced Facebook Using the notes feature to ‘blog’ on Facebook Asking a question on Facebook Posting to someone’s wall Tagging someone in a post or a comment Sending a private message Creating an event on Facebook Liking a fan page Telling others about a fan page Facebook on your iPhone 5. Google+ Getting to know Google+ Sharing on Google+ Sharing a photo on Google+ Sharing a photo album on Google+ Viewing photos from your circle on Google+ Sharing a video on Google+ Adding comments on Google+ Adding a +1 on Google+ Muting a post on Google+ Sharing on Google+ Restrict sharing on Google+ Working with circles in Google+ Notifications in Google+ Viewing a specific stream on Google+ Viewing your own profile on Google+ Starting a hangout on Google+ Sparks on Google+ Your Google+ settings 6. Blogging Starting your own blog Finding quality blogs Before you start a blog Nine ideas for keeping your blog going Start blogging with Tumblr Start blogging with Posterous Start blogging with

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Book SynopsisA compelling firsthand investigation of how social media and big data have amplified the close relationship between privacy and inequalityTrade Review“Drawing on rich insights from people trying to negotiate social media in a range of contexts, The Private is Political reveals the complexity and beauty of privacy in practice. Marwick’s book illuminates why privacy is especially important in a networked world.”—danah boyd, author of It's Complicated: The Social Lives of Networked Teens “Alice Marwick has written a richly textured, deeply perceptive account of privacy’s impossible, unending, and profoundly unequal burdens.”—Julie E. Cohen, author of Between Truth and Power: The Legal Constructions of Informational Capitalism “The Private Is Political is an insightful and provocative book about privacy and marginalized individuals. In a vivid, theoretical, and practical way, this excellent book examines the power dynamics at play with privacy and modern technologies.”—Daniel J. Solove, coauthor of Breached! Why Data Security Law Fails and How to Improve It

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Book Synopsis''I want to take you on the rollercoaster of my life - throughout all the highs and lows, I have learned a lot. And hopefully, these lessons will feel useful to you too.''If life on both sides of fame has taught Ekin-Su anything, it''s that the most important relationship you have is the one with yourself.As one of the most talked about TV stars, you would think that life in the spotlight comes easily to Ekin-Su - but the reality couldn''t be more different.In this honest and uplifting guide to life, Ekin-Su reveals the hard-won lessons that have made her the person she is today. Vulnerable, authentic, and packed with never heard before stories, readers will get to understand the woman behind the headlines and filters. It''s time to get acquainted with the real Ekin-Su as she shares her story, in her own words.From childhood bullies, to navigating difficult relationships - and learning to love her true self - Ekin-Su will encourage readers to become their own biggest cheerleaders.Powerful, inspiring and infused with the Ekin-Su''s trademark humour, warmth and honesty, Be Your Own Best Friend tells of overcoming childhood bullies, navigating difficult relationships - and how she is learning to love herself.

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Book SynopsisThe complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that''s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You''ll discover how top companies-large and small-have leveraged this exciting communTable of ContentsForeword xix Introduction xxi Part I Get to Know Twitter 1 Chapter 1 Understand Twitter 3 Twitter History and Definitions 4 Twitter’s Technology 10 Twitter’s Rapid Ascent 14 Twitter’s Financial Future 16 What Makes Tweeps Tick? 17 Twitter’s Culture 33 The Main Points 37 Chapter 2 Who’s Using Twitter for What? 39 Demographics 40 Individual Users 43 Bots, Games, and Memes 56 Small and Home-Based Businesses 60 Not-for-Profits: Charities, Causes, the Arts, Houses of Worship, and Associations 62 Academia and Higher Education 63 Government 64 Marketing, Advertising, Public Relations, and Communications Professionals 65 Media Outlets 67 Sports and Entertainment 70 Corporations and Brands 72 The Main Points 85 Chapter 3 Twitter, the Multipurpose Platform 87 What Twitter Can Accomplish 88 Key Questions to Consider for Branding 119 The Main Points 125 Part II Month 1: Master Twitter Fundamentals 127 Chapter 4 Week 1: Get on Twitter 129 Monday: Create an Account 130 Tuesday: Find People to Follow 147 Wednesday: Learn Twitter Lingo 153 Thursday: Access Twitter 161 Friday: From Lurking to Leaping 163 The Main Points 167 Chapter 5 Week 2: Find and Attract Followers 169 Followers and Following 170 Monday: Use Basic Search to Find Followers 173 Tuesday: Add New Friends 179 Wednesday: Attract Followers 185 Thursday: Syndicate Your Tweet Content 195 Friday: Tools to Help Build and Manage Followers 197 The Main Points 203 Chapter 6 Week 3: Use Twitter Search and Other Tools to Improve Your Experience 205 Search and Other Tools for Twitter 206 Monday: Master Twitter Search 206 Tuesday: Use Tools to Enrich Your Tweets 215 Wednesday: Analyze Your Twitter Activity 227 Thursday: Experiment with Other Useful Twitter Tools 236 Friday: Fun with Twitter Tools 241 The Main Points 246 Chapter 7 Week 4: Track and Monitor What Twitter Generates for You 247 Twitter Metrics 248 Monday: Understand What to Track and How to Review It 248 Tuesday: Alerts—Simple Tracking Tools 255 Wednesday: Advanced Tracking Tools 260 Thursday: Compile Tracking Data 267 Friday: Review, Analyze, and Respond to Tracking Data 270 The Main Points 275 Part III Month 2: Develop and Launch Your Strategic Plan 277 Chapter 8 Week 5: Develop a Successful Twitter Strategy 279 Monday: Study Brands Succeeding with Twitter 280 Tuesday: Different Approaches to Develop Your Strategy 292 Wednesday: Study Strategies for Market Verticals 296 Thursday: Twitter’s Role in Your Overall Marketing Strategy 302 Friday: Avoid Pitfalls 303 The Main Points 307 Chapter 9 Week 6: Establish Goals and Get Corporate Buy-In 309 Monday: Establish Objectives 310 Tuesday: Measure and Report Upon Your Objectives 314 Wednesday: Determine Tweet Topics 317 Thursday: Assign Resources 322 Friday: Get Company Buy-In 325 The Main Points 328 Chapter 10 Week 7: Get Your Brand Started on Twitter 329 Monday: Claim Your Brand’s Twitter Name 330 Tuesday: Set Up Your Brand’s Profile 335 Wednesday: Your First Brand Tweets 342 Thursday: Engage Your Brand’s Followers 347 Friday: Summarize Best Practices 352 The Main Points 355 Chapter 11 Week 8: Monitor, Measure, and Valuate 357 Monday: Review Your Twitter Stats 358 Tuesday: Analyze Your Website Traffic 362 Wednesday: Analyze Actions 366 Thursday: Valuate 370 Friday: Review Case Studies 372 The Main Points 378 Part IV Month 3: Maintain Your Twitter Presence 379 Chapter 12 Week 9: Institutionalize Maintenance 381 Monday: Hold Weekly Meetings 382 Tuesday: Implement Weekly Action Plan 386 Wednesday: Oversee Production Requirements 388 Thursday: Prepare Documentation 390 Friday: Deliver Results to Management 391 The Main Points 393 Chapter 13 Week 10: Prepare for Crisis Management 395 The Reality of Twitter Crises 396 Monday: List Potential Crises 401 Tuesday: Create a Fire Drill 403 Wednesday: Write a Twitter Crisis Management Action Plan 406 Thursday: Know How to Really Say “I’m Sorry” 408 Friday: Distribute Your Crisis Action Plan 410 The Main Points 412 Chapter 14 Week 11: Develop a Direct Response Promotion for Twitter 413 Monday: Define the Need 414 Tuesday: Define Campaign Components 421 Wednesday: Move to Production 425 Thursday: Work Your Announcement Strategy 426 Friday: Launch Your Campaign 427 The Main Points 429 Appendix A Twitter-Related Glossary 431 Appendix B Twitter-Related Tools and Resources 439 Appendix C Tips from Tweeps 447 Appendix D Social Media Guidelines 453 Index 457

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Book SynopsisTakes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. The book contains work from over 60 contributors and includes more than 80 illustrations and three full-color galleries, honoring Tumblr's identity as a heavily image-based social network.

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Book SynopsisTrade Review"A penetrating, well-considered look behind the polished scenes of the influencer industry." * Kirkus *"Emily Hund’s remarkable book is a timely contribution. . . . Hund’s book arrives at a point when the influencer industry has penetrated the mainstream ​​to an unprecedented degree. It is a fascinating moment to reflect on a role which finds itself at the interface between a number of societal transformations."---Mark Carrigan, LSE Review of Books"[The Influencer Industry] should be read by anyone who desires a greater knowledge of the influencer industry, as well as any course on media industries and internet culture."---Mariah L. Wellman, Media Industries Journal

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Book SynopsisWeb of Lies is a fascinating and far-reaching examination of the rising threat of far-right extremist thought in Ireland and internationally, and looks at how these movements utilise the online world to spread disinformation, polarising society in the process. From the Illuminati to the Red Scare, Save the Children to QAnon, research analyst Aoife Gallagher shows that there are many pathways to radicalisation most of them benign and unassuming and demonstrates that we are all susceptible to conspiratorial thinking and at risk of falling down the rabbit hole.In an accessible and entertaining style, Web of Lies presents a history of conspiracy theories and their roots in anti-Semitism, xenophobia and white supremacy; the role social media plays in spreading these theories; how they can proliferate during times of crises; and what we can do to protect ourselves and others from falling victim to these messages.Ever wondered how good people

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