Description
Book SynopsisExploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media.
Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.
Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of:
- Qualitative and quantitative approaches to researching social media
- Datafication and algorithmic cultures
- Surveillance, privacy and intimacy
- The rise of apps and platforms, and how they shape our experiences
- Sharing economies and social media publics
- The increasing importance of visual economies
- AR, VR and social media play
- Death and digital legacy
Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Table of ContentsChapter 1 Introduction Chapter 2 Approaches to Social Media Chapter 3 Histories of Social Media Chapter 4 Datafication and Algorithmic Cultures Chapter 5 Mobile Applification Chapter 6 Geolocation and Social Media Chapter 7 Social Media Visualities Chapter 8 Mobile Media Art: The Art of the Social Chapter 9 Museums and New Visualities Chapter 10 Paralinguistics Chapter 11 Social Media Mixed Reality Chapter 12 Social Media and Death Chapter 13 Conclusion
