Description
Book SynopsisExplores new perspectives on social media entertainmentThere is a new class of cultural producersYouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and otherswho are part of a rapidly emerging and highly disruptive industry of monetized user-generated content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspectiv
Trade ReviewThis lively collection puts forth a persuasive case for ‘creator culture’ as a major new force in media industries worldwide. Drawing from intricate analyses and ethnographies of creator practices across the globe, the scholars in this volume show how today’s social media entrepreneurs exist at the uneasy intersection of platforms, legacy media, and advertising. From unboxing videos to fashion influencers, these essays explore the cultural logics of online creators and their larger sociocultural contexts. An essential collection for scholars of branding, celebrity, and social media, and anyone interested in the future of entertainment. * Alice E. Marwick, author of
Status Update: Celebrity, Publicity, and Branding in the Social Media Age *
What could once be referred to confidently as ‘the media’ has fragmented into a diverse array of creators, platforms, audiences, communities, regulatory responsibilities, and business models. With
Creator Culture, Cunningham and Craig have captured the zeitgeist of social media entertainment, bringing together an array of leading international researchers to critically analyze this emergent field. * Terry Flew, University of Sydney *
