Description
Book SynopsisThe A to Z Facebook guide for users, marketers, and developers alike Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need.
Table of ContentsIntroduction 1
Book I: Creating a Timeline 5
Chapter 1: Deciding to Join 7
Chapter 2: Creating Your Account 15
Chapter 3: Touring the Interface 49
Chapter 4: Customizing Your Privacy Settings 63
Chapter 5: Finding Help 83
Book II: Connecting with Others 91
Chapter 1: Creating Your Social Media Persona 93
Chapter 2: Posting and Interacting 105
Chapter 3: Sharing Photos 117
Chapter 4: Sharing Videos 133
Chapter 5: Participating in Groups 145
Chapter 6: Going Mobile 157
Chapter 7: Keeping Up with Events 171
Chapter 8: Having Private Conversations 187
Chapter 9: Games and Gifts 197
Chapter 10: Professional Networking 209
Chapter 11: Managing Connections Gone Awry 221
Book III: Connecting to Other Social Media 233
Chapter 1: What Is Social Media? 235
Chapter 2: Connecting Facebook to Everything Else 245
Chapter 3: Flying on Autopilot 259
Book IV: Building a Business Page 267
Chapter 1: Creating a Business Page 269
Chapter 2: Customizing Your Business Page 283
Chapter 3: Touring Your Business Page 295
Chapter 4: Building Your Community 319
Book V: Marketing Your Business 337
Chapter 1: Building a Network of Influence 339
Chapter 2: Running a Social Marketing Campaign 349
Chapter 3: Using Insights to Track Your Success 363
Chapter 4: Ads, Promotions, and Offers 377
Chapter 5: Identifying Your Target Audience 407
Book VI: Developing Facebook Apps 415
Chapter 1: Custom Apps for Business Pages 417
Chapter 2: Building Canvas Apps and Page Tabs 429
Chapter 3: Creating Your Own Apps 445
Chapter 4: Tour of the Facebook API 459
Index 475
