Sales and marketing Books
Sage Publications Ltd Pricing Strategies: Harvesting Product Value
Book SynopsisWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.Table of ContentsPricing as an Element of the Marketing Mix Part I. Setting of Initial Prices Starting Points for Setting an Initial Price Assessing Value to the Customer Basic Pricing Strategies and Breakeven Analysis Part II. Modification of Existing Prices The Generalized Breakeven Formula and Its Use Predicting Price-Change Response: Economic and Competitive Factors Predicting Price-Change Response: Knowledge-Related Factors Predicting Price-Change Response: Feeling-Related Factors Empirical Measurement of Price-Change Response Part III. Developing a Price Structure Fences for Price Segmentation Time as a Price-Segmentation Fence Place as a Price-Segmentation Fence Pricing to the Less-Informed Segment Pricing of Interrelated Products Part IV. Flexible Pricing Auctions and Competitive Bidding Negotiation and Participatory Pricing Systematizing Pricing Decisions Societal Implications of Pricing
£178.16
Createspace Independent Publishing Platform Social Media Marketing Workbook: How to Use
Book Synopsis
£43.50
Bloomsbury Publishing PLC A Buyer's Life: A Concise Guide to Retail
Book SynopsisThe area of retail buying relies heavily on mathematical formulas and forecasting. The formulas themselves remain unchanged. However, due to the advances in technology the context in which they are analyzed is constantly evolving. The most successful retail buyers are able to withstand the highs and lows of business trends by utilizing analytical skills, trend forecasting, and customer knowledge. As a retail buyer for 20 years with various retailers, Connell draws on her experience providing practical fundamental mathematical formulas while also giving some context in the current retail environment. This text will give students a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Each chapter in the book will layer upon the previous chapter highlighting how each step impacts the next until a six-month plan is complete. Upon completion of the plan students will gain insight into how the plan is forecast into the future as well as how it is implemented at the actual purchasing level. Features: -- Practice problems incorporating a variety of products from apparel to paper towels -- Sample fill-in blank problems to allow student to practice step-by-step concepts before putting the whole concept together into a formula -- Case studies and real-life examples of various retail operations from department stores, specialty boutiques -- Excel formulas written in narrative and numerical formats -- Computer Application Assignments will ask students to apply the formula they've just learned and practiced to Excel -- Team decision making exercises simulate the real world experience cover topics such as markdown money allocation, open to buy allocation and style out decisions -- Instructor's Guide provides suggestions for planning the course and using the text in the classroomTable of ContentsBuying vs. Planning Who is the Customer? Projecting Sales thru Sales Trend Analysis Markdowns Stock Levels: Capacity, Stability, and Profit=Average Stock Inventory Turnover Stock to Sales Ratio Method of Inventory Weeks of Supply Method of Inventory Planning Purchase Receipts Purchase and Pricing Strategies Classification, Identification, and Planning Assortment Planning and How Much to Buy? Open to Buy and Vendor Negotiation A Report Card: Gross Margin and Contribution
£101.41
Red Wheel/Weiser Courting Business: 101 Ways for Acelerating
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£10.44
Red Wheel/Weiser 15 Quick Ideas to Increase Sales
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£10.44
Red Wheel/Weiser All Star Sales Team: 8 Steps to Spectacular
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£13.29
Pelican Publishing Company Lessons and Adventures in Sales
Book SynopsisWar stories of sales-world veterans.
£16.16
Pelican Publishing Co Creating Ever-Cool: A Marketer's Guide to a Kid's
Book SynopsisBy achieving what the author terms ever-cool status, brands are able to gain young customers for life.
£21.24
Select Books Inc Lies Startups Tell Themselves to Avoid Marketing:
Book SynopsisSo you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.
£13.25
Select Books Inc Frontline Profit Machine: The Khoury Blueprint
Book SynopsisAs a business owner, you have no control over your competitors, the economy or the litany of outside influences that affect the health of your business. What you do have control over is the performance of your team, the environment you create, and the people you invite to join your team.For many businesses, improving the service and sales ability of the frontline -those who deal directly with customers--provides the largest opportunity for profit gains. This is because for many businesses, a 5% to 10% improvement in top line revenue can result in 100% improvement in bottom-line profit. Frontline Profit Machine provides an in-depth summary of how businesses can increase profits by improving service and sales at the frontline. This is not simply a matter of up-selling customers; it requires a cultural transformation encompassing training, a sense of ownership and empowerment among frontline employees, measurement, and appropriate financial incentives--all parts of the Khoury Performance Equation blueprint.Frontline Profit Machine is a revolutionary business book that outlines how your organization can achieve these goals!
£17.95
Select Books Inc Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
Book SynopsisBrand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to be the brand in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.
£14.20
Select Books Inc Enlightened Negotiation™: 8 Universal Laws to
Book SynopsisWe negotiate more frequently than we realize not only in the workplace but also with family, friends and neighbors. Negotiation is like breathing, which we do all the time—although we seldom take the initiative to learn proper breathing techniques. Likewise, we fail to acquire skills for a meaningful and efficient way to negotiate. Here, in pursuit of developing our skills, we approach the subject from our spiritual core, our authentic self that is conscious of our inner connectedness. In doing so, we are aware that even though terms such as haggling and bargaining are synonymously used with negotiation, they are vastly different.Enlightened Negotiation™ introduces a new vocabulary, a new set of practical tools, and an expansive new perspective on the familiar concept of “win-win”negotiations. It draws on basic spiritual principles revered by many wisdom traditions to transcend the competitive or combative model of dispute-resolution and instead tap the natural power of divine potential —the innate desire of the human spirit to connect, communicate, and co-create solutions that move all parties forward and upward as one. The 8 Spiritual Laws of Negotiation: Trust, Intention, Communication, Strength, Flexibility, Mindfulness, Manifestation and Reflection, provide a new paradigm for the emerging generation of conscious entrepreneurs. It shows how to bridge the worlds of materiality (business, money), governance (personal, family, community), and spirituality (actualization of our authentic self). The significance of number 8 is that it represents Prosperity. It also represents infinity, continuity, and karma. The effects of negotiation linger well beyond any immediate agreement. Enlightened Negotiation™ fills the void between business, spiritually oriented and research supported methods and is as applicable to family and personal relationships as it is to business and even global conflict situations requiring negotiated resolutions.
£14.20
Select Books Inc Culture Clash 2 Volume 2: Managing the Global
Book SynopsisFew are prepared for managing across cultures, and the costs of cultural blind spots can spin out of control-from lawsuits to lost opportunities. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel developed a fool-proof methodology for managing successfully across borders. And post-9/11, the Arab Spring and the BRICS emerging markets, e-commerce and social networks have made this updated and expanded edition of Culture Clash indispensible.
£14.20
Penguin Putnam Inc The Icarus Deception: How High Will You Fly?
Book SynopsisIn Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.Godin shows us how it’s possible and convinces us why it’s essential.
£20.40
Penguin Publishing Group Trust Me Im Lying Confessions of a Media
Book SynopsisThe cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as astonishing and disturbing by the Financial Times and essential reading by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get traded up the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscu
£17.00
Penguin Putnam Inc Growth Hacker Marketing: A Primer on the Future
Book SynopsisA primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they''re worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
£15.30
Penguin Putnam Inc We Are All Weird: The Rise of Tribes and the End
Book SynopsisWorld of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
£16.60
HarperCollins Focus Platform: Get Noticed in a Noisy World
Book SynopsisHow do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to: Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success. Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
£17.09
Tate Publishing & Enterprises ChristCentered Selling A Scripturally Based Guide to Principled Profitable Persuasion
£13.99
Red Wheel/Weiser 6 Steps to Free Publicity
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£11.39
Red Wheel/Weiser Why Customers Really Buy: Uncovering the
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£13.29
Red Wheel/Weiser 30 Days to Social Media Success: The 30 Day
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£10.44
Red Wheel/Weiser Act Like a Sales Pro: How to Command the Business
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£13.49
Red Wheel/Weiser 30 Days to Online Pr & Marketing Success: The 30
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£11.39
Red Wheel/Weiser Propel: Five Ways to AMP Up Your Marketing and
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£12.34
Red Wheel/Weiser Stand Up for Yourself without Getting Fired:
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£11.39
Red Wheel/Weiser Hal Becker's Ultimate Sales Book: A Revolutionary
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£16.14
Red Wheel/Weiser 11 Secrets of Time Management for Salespeople,
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£13.29
Red Wheel/Weiser Sell Local Think Global: 50 Innovative Ways to
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£12.34
Boutique of Quality Books Book Marketing for Authors: Get ready, Get set,
Book SynopsisThe biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mindset that once they are published, their publisher handles all marketing and the sales come in like magic. In today's world, that is not reality, no matter how you are published. Written by publisher and author Terri Ann Leidich and author marketing coach and support Julie Bromley, this book simplifies marketing by taking the approach of Get Ready, Get Set, Succeed.
£11.35
Bloomsbury Publishing (UK) The Why of the Buy
Book SynopsisHow do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet~ Added discussion of Omnichannel retailing in Chapter 13~ Expanded and updated coverage
£100.00
Bloomsbury Publishing PLC The Real World Guide to Fashion Selling and
Book SynopsisProper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate—not just keep up with—today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide availableTrade ReviewI like the fact that this book covers selling yourself and follow-through... I would [love] to change my [current] book to this one. -- Tammy Tavassoli, The Illinois Institute of Art - Schaumburg, USI think this book is excellent and is targeted toward Fashion majors. -- Janice Jenny, Herkimer County Community College, USTable of ContentsPreface Acknowledgments 1 Selling Isn't a Dirty Word 2 The Characteristics of Successful Salespeople and Sales Managers 3 Retail Sales and Management 4 Business-to-Business Selling 5 Getting to the Sale 6 Selling Yourself 7 The Sales Presentation 8 Follow-Through and Relationship Development 9 Digital and Social Media in Sales (New Chapter) 10 Managing a B2B Sales Force 11 Training and Tools 12 Measuring Productivity 13 Organizational Structure and Interaction 14 Adapting to Change in the 15 The Global Marketplace Resources for the Reader References Glossary Bibliography Index
£50.75
Page Street Publishing Co. Incredible One-Pot Cooking: Easy, Delicious
Book SynopsisMegan Marlowe, founder of Strawberry Blondie Kitchen, has created a cookbook chock full of reimagined classics from Shepherd's Pie Poutine to Pizza Wafflewiches. Megan's one-pot and one-pan recipes put a spin on beloved traditional foods so that even the most familiar of foods can bring something new to the table. Traditional foods are delicious, but even macaroni and cheese gets boring. Explore new flavors with foods your family already loves like Hawaiian Mac 'n' Cheese and Stuffed Italian Meatloaf. Perfect for busy families, these recipes make cooking and clean-up quick on a weeknight, and every meal is as surprising as it is satisfying. This book contains 60 recipes and 60 photos.
£16.14
Greenleaf Book Group LLC Ninja Selling: Subtle Skills. Big Results
Book SynopsisStop Selling! Start Solving! Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. This book teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. This is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.
£20.03
Berrett-Koehler Mastering the New Media Landscape: Embrace the
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£15.29
Berrett-Koehler Online Marketing for Busy Authors: A Step-by-Step
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£14.39
Berrett-Koehler The Transformational Consumer: Fuel a Lifelong
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£21.25
Red Wheel/Weiser Brand Seduction: How Neuroscience Can Help
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£13.29
Red Wheel/Weiser Visibility Marketing: The No-Holds-Barred Truth
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£11.99
Red Wheel/Weiser Your Creative Mind: Disrupt Your Thinking,
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£12.34
Red Wheel/Weiser Making Money with Option Strategies: Powerful
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£17.09
Red Wheel/Weiser Getting to Like: How to Boost Your Personal and
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£13.29
Red Wheel/Weiser Negotiating with Tough Customers: Never Take No
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£12.34
Red Wheel/Weiser 7 Secrtes of Persuasion: Leading-Edge
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£12.34
Red Wheel/Weiser The Customer Loyalty Loop: The Science Behind
Book SynopsisHow do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business''s customer experience by creating "buying loops" that keep your customers coming back for more. THE CUSTOMER LOYALTY LOOP includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as:How to stop using gimmicks and trick promotions to encourage repeat business and what to do instead that will keep your customers coming back for more.How to use the "Butler Secret" to achieve results superior to any marketing campaign or promotion you''ll ever dream up.Why providing the best customer service isn''t enough anymore and what you must do instead if you want your business to keep growing in the 21st century.The "Bentley Strategy" that will immediately and dramatically increase customer loyalty to your business.And many more proven tactics and strategies.
£13.29
Red Wheel/Weiser The Sales Leader's Problem Solver: Practical
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£13.29
Red Wheel/Weiser The Profit of Kindness: How to Influence Others,
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£13.29
Red Wheel/Weiser The Ultimate Startup Guide: Marketing Lessons,
Book SynopsisMost new businesses fail. And they die remarkably young: The typical new business lasts 20 months and spends one million pounds in investment before closing its doors. So what''s the formula for success for those new businesses that make it through the early trials, converting their early success into either being bought or floating on the stock market? What are the lessons that first time entrepreneurs and employees need to know to navigate their way to success? THE ULTIMATE STARTUP GUIDE offers practical advice, insights, lessons and best practices from the world of business, including:Strategies for hiring and building your team, culture and values.How to pitch your company, secure investment and distribute shares. Best practices in launching your business.How venture capitalist investors think, evaluate new companies and advise entrepreneurs.War stories and red flags from top VC partners and entrepreneurs. New businesses are a business model and culture of their own, changing the economic landscape as well as the way we live and work. THE ULTIMATE STARTUP GUIDE offers an insider''s look at this world. It''s a fascinating read for anyone contemplating how to build or participate in a successful new business.
£12.34
