Sales and marketing Books
Red Wheel/Weiser The Essential Social Media Marketing Handbook: A
Book Synopsis
£12.34
Red Wheel/Weiser Body Language Sales Secrets: How to Read
Book Synopsis
£12.34
Red Wheel/Weiser Conversation Marketing: How to be Relevant and
Book SynopsisEach of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it''s critical to stand apart beyond service and price.CONVERSATION MARKETING will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today''s discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.CONVERSATION MARKETING gives you and your company the powerful tools and strategies now required, including:How to earn your audience''s attention and provide value at every contactHow to tell a meaningful storyHow to value your customers and accept that they''re in chargeHow to listen, not sellChange your strategy and your tone and you can change your results. Applying the rules from CONVERSATION MARKETING will help brands become publishers, increase sales and establish a lifelong connection with their customers.
£12.34
Red Wheel/Weiser Leadership Skills That Inspire Incredible Results
Book Synopsis
£12.34
Red Wheel/Weiser The Science of Customer Connections: Manage Your
Book SynopsisThe vast majority of word of mouth happens offline, in everyday conversations. In THE SCIENCE OF CUSTOMER CONNECTIONS, Karrh offers simple concepts plus practical guidance for individual professionals, teams and complex organisations to be part of those conversations in ways that increase their business. With clear language and a sense of humour, Karrh guides readers step by step to create: A message that is memorable, interesting to buyers and built to shareA growing set of messengers who include your story in their everyday conversationsManagement habits that build consistency and scale Readers will be equipped to engage customers and employees, build trust and increase profitably - without necessarily having to change their business model, offerings, pricing, distribution or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction and more consistent employee engagement.Inspirational actual examples are presented from entrepreneurs and career changers, successful companies and large global organisations.
£12.34
Red Wheel/Weiser Lean Brands: Catch Customers, Drive Growth, and
Book Synopsis
£16.14
Red Wheel/Weiser No Nonsense: Time Management: 50 Tips to Hack
Book SynopsisIn today''s hurly-burly work environment, many businesspeople find it challenging to avoid distraction, stay focused, use their time and energy to maximum benefit, and gain ground on important goals and outcomes. In short, we are overloaded.NO NONSENSE: TIME MANAGEMENT helps you overcome this feeling of overload and avoid the traps that lead to an unproductive relationship with time. The book offers smart solutions, powerful habits, and proven time hacks for improving everyday work situations:Harness the power of completionStay sane dealing with social mediaGet a procrastination inoculationPlay the 80/20 game of accomplishmentSet goalsMake listsHave more efficient conversations Organize your email inboxRetool your priority systemIdentify your interruptionsOvercome multitasking madness
£10.44
Red Wheel/Weiser How to Communicate Effectively with Anyone,
Book SynopsisIn our increasingly interconnected world, communication is key. Whether you''re speaking in public, writing an email, or going through an important negotiation, how you present yourself through language is all-important in today''s global business world. In HOW TO COMMUNICATE EFFECTIVELY WITH ANYONE, ANYWHERE, two New York University professors reveal a new approach to global communication across key performance areas, including effective emailing, public speaking, and negotiation. HOW TO COMMUNICATE EFFECTIVELY WITH ANYONE, ANYWHERE is part instructional text, part empowering workbook, containing practical and proven strategies that can be put to immediate use, along with exercises designed to impart valuable self-discovery and position you as an effective global communicator. You will gain not only the practical skills essential for operating across cultural settings but also a firm foundation for managing global transactions, international relationships, and worldwide innovation. We all know how to email, right? But contacting counterparts in China, Brazil, or Germany with success requires you to upgrade your skills with key strategies for an expanded and productive network of global interaction. Each chapter contains a practical, easy-to-implement framework that functions as a "blueprint" for global communication. For professionals looking to take their skill set to the next level, this book''s approach is the key to connecting professional skills to a larger practice of global understanding, ultimately leading to you communicating anywhere, anytime, with anyone.
£14.24
Bloomsbury Business I Am My Brand: How to Build Your Brand Without
Book Synopsis
£23.80
Amplify Publishing Prepare for Impact: Driving Growth and Serving
Book Synopsis
£999.99
Fast Company Press Lead with Transformation
£23.38
Chicago Review Press This I Know: Marketing Lessons from Under the
Book Synopsis
£17.09
Entrepreneur Press Winfluence: Reframing Influencer Marketing to
Book SynopsisWinfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the howmore specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspectivenot short-term, one-off executions.
£19.16
Entrepreneur Press Market Your Business
Book SynopsisDiscover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today''s ever-changing marketplace.Succeeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a well-defined, adaptable business and product aligned with the current environment and trends. This book aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one. You''ll discover how to: Define your value and distinguish your brand in the marketplace. Comprehend the trends, attitudes, and purchase criteria influencing your customers. Gain insights into the psychology driving consumer behavior and choices. Develop and implement a marketing plan to achieve revenue goals. Create engaging content and optimize digital advertising strategies. This book caters to ent
£20.79
Goodheart-Wilcox Publisher Principles of Business, Marketing, and Finance
Book Synopsis
£145.62
Goodheart-Wilcox Publisher Principles of Business, Marketing, and Finance
£999.99
BookBaby THE 33 LAWS OF HIGH-PERFORMANCE SELLING: THE
Book Synopsis
£14.61
Goodheart-Wilcox Publisher Marketing Dynamics
£150.71
Simple Truths Moving to Outcomes: Why Partnerships Are the
Book Synopsis
£14.24
Arcler Education Inc Data Driven Marketing
Book SynopsisThrough exhaustive examples, this timely book shows how to apply data-driven marketing in both worlds for real results. This fundamental book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. A comprehensive practical guide to manage and executing business marketing plans and strategies.
£123.20
Page Two Books, Inc. The Revenue Acceleration Playbook: Creating an
Book SynopsisWant to accelerate your sales? Stop selling, and start connecting. Today's buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they're overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn't cut it anymore. Buyers don't want to hear about your product's features-they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey-from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments. Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite.
£19.94
Page Two Books, Inc. Buyer First: Grow Your Business with
Book SynopsisIt's time to forget everything you think you know about selling. Winning new customers is the number one challenge 80 percent of entrepreneurs face-and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney-who once struggled to pay bills and is now a top sales coach and influencer-says the reason so many of us are bad at selling is, well, we think selling is bad. In the "book my clients have been asking me for," Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn't something we do to others, it's something we do with them. With her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that's consistent with your values and strengths, so you can align how you sell with how customers buy. Complete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney's colleagues and students as well as her own experiences. Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results-it'll make you feel fantastic about every transaction.
£17.09
Cognella Academic Publishing International Marketing: Winning in the New
Book Synopsis
£113.98
ISTE Ltd and John Wiley & Sons Inc The Marketing of Technology Intensive Products
Book SynopsisThis book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.Table of ContentsPreface xv Introduction and Overview xix Part 1. Generating Value from Innovation 1 Chapter 1. The New Operating Context 3 1.1. Where the future can be invented 3 1.2. Understanding the new world 3 1.3. From shortage of resources to a surplus of abundance 5 1.4. Three economic eras, three marketing attitudes 6 Chapter 2. A Few Key Points a Technical Manager Should Know 9 2.1. The only sure thing about innovation is that it is about change 9 2.2. Change is about the organization itself 10 2.3. What are they? 10 2.4. The intimate relationship between innovation and competition 11 2.5. To be good technically is valuable for the enterprise only if it is also good at marketing 12 2.6. Marketing reinvents industry 14 2.7. Diffusion of innovation is a non-linear phenomenon 15 2.8. As a consequence, models must deal with discontinuity 16 2.9. Modern society favors a culture of earliness 16 2.10. Keeping afloat with derivatives 17 2.11. Make a journey to get from idea to market 17 2.12. As old problems get new solutions, old markets get new products 18 2.13. New problems that affect market issues 20 Chapter 3. Understanding the Customer 27 3.1. The changing role of the salesman 27 3.2. Needs and wants in the future: how do we assess them? 28 3.3. Some possible sources 28 Chapter 4. Business Models: the Engines of the New Economy 29 4.1. The role of the salesman 29 4.2. Purpose and value of a business model 30 4.3. The notion of business modeling has evolved 31 4.4. Some principles for designing business models 58 4.5. Three business model archetypes 63 Chapter 5. Basic Models in High-Tech Marketing 79 5.1. Recasting the basic model curves 79 5.2. Additional comments 89 5.3. How long does each phase last? 90 5.4. Navigating the bell curve is not as direct as sequencing tasks 91 5.5. Visionaries and pragmatists 92 5.6. Product value drifts into added services 93 5.7. Some easy mistakes 93 5.8. Some final thoughts and conclusions 95 Chapter 6. Bridging People, Markets and Technologies 97 6.1. Segmentation 97 6.2. The user chain, direct and indirect users 98 Part 2. Marketing Technology Intensive Products, Services and Processes 103 Chapter 7. The New Operating Context 105 7.1. Where the future can be invented 105 7.2. Success or failure? Technology marketing in the real world as told by three leading historical examples 107 7.3. Summing up 109 7.4. Checklists for technology marketing in the real world 110 7.5. Market study 112 Chapter 8. Marketing Plans 123 8.1. Introduction 123 8.2. A marketing plan template framework 123 Chapter 9. Pricing 127 9.1. The black art of pricing 127 9.2. A first method for pricing (an interesting historical example) 128 9.3. Six pricing methods and their use 129 9.4. Mark-up or cost-plus pricing 129 9.5. Going rate pricing 130 9.6. Target return pricing 130 9.7. Added value pricing 130 9.8. Perceived value pricing 131 9.9. Company pricing policies 131 9.10. Sales force acceptability 131 9.11. Price elasticity 132 9.12. Tips for pricing 133 9.13. Summary on pricing 133 Chapter 10. Distribution 135 10.1. Introduction: what are distribution structures? 135 10.2. Example: the IBM case 136 10.3. Approaching distribution issues 137 10.4. Who’s who in the supply/distribution system? 139 10.5. Which distribution structures apply to high technology products? 140 10.6. Managing various channels for value 142 Chapter 11. Business Plans 145 11.1. Introduction 145 11.2. Business plan framework 146 Part 3. Managing Your Environment 153 Chapter 12. The Sales World 155 12.1. Selection, training and management of sales staff 155 12.2. Selection of sales staff 157 12.3. A framework for sales training in the advanced technology field 158 12.4. Development of sales plans 160 Chapter 13. Funding Your Projects 167 13.1. Introduction: the need for funds 167 13.2. Sources of finance 170 13.3. Approaching the investor 172 13.4. The business plan 173 13.5. Raising capital requires good timing and attitudes 175 Chapter 14. Partnering and Outsourcing 179 14.1. Introduction 179 14.2. What is partnership? 180 14.3. Identification of required skills 180 14.4. Horizontal collaboration 181 14.5. Vertical collaboration 181 14.6. Circular collaboration 181 14.7. Values and criteria that guide the industrial relationship for partnership 181 14.8. The management of partnership 182 14.9. Some rules for strategic alliances 183 Chapter 15. Management Issues for the Next Decade 187 15.1. Where the future can be invented 187 15.2. Competition replaced by partnership emulation models? 188 15.3. Beyond the World Wide Web 189 15.4. The contribution of the sciences of complexity 190 15.5. Business webs or experience webs? 191 15.6. Conclusion 192 Appendices 193 Appendix A. Conducting Market Research 195 Appendix B. Agenda for a Possible Sales Course 201 Appendix C. A Quick Introduction to Pareto Analysis 207 Appendix D. Commentary on Intellectual Property Rights 211 Appendix E. Standardization in the Knowledge Society 217 Appendix F. Branding 219 Glossary of Terms 223 Bibliography 225 Index 229
£132.00
Fitness Information Technology, Inc, U.S. The Psychology of Team Sports Sport Management
Book SynopsisAddresses the psychological issues related to team sport activities on and off the court or field. Chapter 1 introduces a three-phase model to cut through the complexities associated with team sports and chapters 2 to 12 offer theoretical and practical advice.
£33.75
Racom Communications Direct, Digital, and Data-Driven Marketing,
Book Synopsis
£72.00
Robert D. Reed Publishers The Media Savvy Leader: Visibility, Influence,
Book SynopsisTHE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban, billionaire entrepreneur & chairman of HDNet Television, says, In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. - Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals, says, To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details-in an easy-to-digest manner-how to do so, and to thine own self be true.Table of ContentsPart I: Gain Influence Amid Noise, Hype & Power; Part II: Achieve Clarity in a Cluttered World; Part III: Develop a Distinctive Voice of Leadership.
£16.16
Worldchangers Media Legendeering: The Brand-New (But Tried and True)
Book Synopsis
£27.99
Worldchangers Media Legendeering: The Brand-New (But Tried and True)
Book Synopsis
£19.54
Currency Selling Naked: A Revolutionary Approach to
Book Synopsis“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
£23.20
Page Two Books, Inc. Think Do Say How to seize attention and build
Book Synopsis
£17.99
Page Two Books, Inc. The Empathy Edge Harnessing the Value of
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£12.34
Kohlhammer Marketingorganisation: Die Basis Einer
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£51.30
Kohlhammer Marketing: Eine Einfuhrung Fur Das Masterstudium
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£29.00
Kohlhammer Business-To-Business-Marketing: Ein Wertbasierter
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£42.00
Kohlhammer Effizientes Marketing Fur Arzte: Best Practice
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£999.99
Kohlhammer Innovation Und Marketing
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£35.00
Duncker & Humblot Marketing Communications
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£50.44
Vandenhoeck & Ruprecht Auto-Identitaten: Marketing, Konsum Und
Book Synopsis
£93.48
Nomos Verlagsgesellschaft Religion - Marketing's Unwitting Godparent: A
Book Synopsis
£51.00
Penguin Random House Grupo Editorial Vendes o vendes: Cómo salirte con la tuya en los
Book Synopsis
£999.99
Penguin Random House Grupo Editorial Construye tu propia marca para Dummies /
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£19.16
Almuzara El Arte del Liderazgo Comercial
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£23.21
Plataforma Editorial S.L. Inteligencia comercial Business Intelligence
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£26.00
Urano Secretos de Silicon Valley, Los
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£25.07
Eunsa. Ediciones Universidad de Navarra, S.A. Escuchando La Voz Del Mercado Decisiones De
Book Synopsis
£999.99
Robinbook 1001 Trucos Publicitarios
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£26.11
Ediciones Robinbook Secretos de la Venta: Ideas, Técnicas Y Consejos
Book Synopsis
£22.36
