Description

Book Synopsis
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it''s critical to stand apart beyond service and price.CONVERSATION MARKETING will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today''s discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.CONVERSATION MARKETING gives you and your company the powerful tools and strategies now required, including:How to earn your audience''s attention and provide value at every contactHow to tell a meaningful storyHow to value your customers and accept that they''re in chargeHow to listen, not sellChange your strategy and your tone and you can change your results. Applying the rules from CONVERSATION MARKETING will help brands become publishers, increase sales and establish a lifelong connection with their customers.

Conversation Marketing: How to be Relevant and

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    A Paperback / softback by Kevin Lund, Joe Pulizzi

    £12.34

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      Book details

      Publisher Red Wheel/Weiser
      Published 25 October 2018
      ISBN-13 9781632651389
      978-1632651389
      ISBN-10 1632651386
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it''s critical to stand apart beyond service and price.CONVERSATION MARKETING will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today''s discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.CONVERSATION MARKETING gives you and your company the powerful tools and strategies now required, including:How to earn your audience''s attention and provide value at every contactHow to tell a meaningful storyHow to value your customers and accept that they''re in chargeHow to listen, not sellChange your strategy and your tone and you can change your results. Applying the rules from CONVERSATION MARKETING will help brands become publishers, increase sales and establish a lifelong connection with their customers.

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