Description

Book Synopsis
Through exhaustive examples, this timely book shows how to apply data-driven marketing in both worlds for real results. This fundamental book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. A comprehensive practical guide to manage and executing business marketing plans and strategies.

Data Driven Marketing

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    A Hardback by Nelly Botezatu

    £123.20

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    RRP £154.00 – you save £30.80 (20%)

    Order before 4pm today for delivery by Tue 15 Sep 2026.

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      Book details

      Publisher Arcler Education Inc
      Published 1 December 2018
      ISBN-13 9781773610252
      978-1773610252
      ISBN-10 1773610252
      Also in:
      Sales and marketing Sales and marketing management

      Description

      Book Synopsis
      Through exhaustive examples, this timely book shows how to apply data-driven marketing in both worlds for real results. This fundamental book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. A comprehensive practical guide to manage and executing business marketing plans and strategies.

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