Description

Book Synopsis
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
 
Hailed as astonishing and disturbing by the Financial Times and essential reading by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. 

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get traded up the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
 
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscu

Trust Me Im Lying Confessions of a Media

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    A Paperback by Ryan Holiday

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      Publisher: Penguin Publishing Group
      Publication Date: 7/2/2013
      ISBN13: 9781591846284, 978-1591846284
      ISBN10: 1591846285
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
       
      Hailed as astonishing and disturbing by the Financial Times and essential reading by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. 

      Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get traded up the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
       
      Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscu

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